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Levels of ROI Measurement<br />5-10%<br />5<br />ROI<br />(financial impact)<br />Impact<br />(does it makes a difference?...
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GaMPI Oct. Luncheon - Levels Of ROI Measurement

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Transcript of "GaMPI Oct. Luncheon - Levels Of ROI Measurement"

  1. 1. Levels of ROI Measurement<br />5-10%<br />5<br />ROI<br />(financial impact)<br />Impact<br />(does it makes a difference? customer satisfaction)<br />Net benefit/cost * 100 = ROI<br />% OF COMPANY’S MTGS<br />10-20%<br />4<br />Application<br />(will audience apply it back at office? performance evaluations, post mtg interviews)<br />30%<br />3<br />LEVELS<br />Learning<br />(did audience learn anything? audience response system, survey) <br />2<br />40-60%<br />1<br />90-100%<br />Reaction, Satisfaction, Planned Action<br />(smile sheets, on-site surveys)<br />Inputs & Indicators <br />(needs assessment, setting objectives, audience, participation)<br />0<br />100%<br />
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