GaMPI Oct. Luncheon - Levels Of ROI Measurement
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GaMPI Oct. Luncheon - Levels Of ROI Measurement

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    GaMPI Oct. Luncheon - Levels Of ROI Measurement GaMPI Oct. Luncheon - Levels Of ROI Measurement Presentation Transcript

    • Levels of ROI Measurement
      5-10%
      5
      ROI
      (financial impact)
      Impact
      (does it makes a difference? customer satisfaction)
      Net benefit/cost * 100 = ROI
      % OF COMPANY’S MTGS
      10-20%
      4
      Application
      (will audience apply it back at office? performance evaluations, post mtg interviews)
      30%
      3
      LEVELS
      Learning
      (did audience learn anything? audience response system, survey)
      2
      40-60%
      1
      90-100%
      Reaction, Satisfaction, Planned Action
      (smile sheets, on-site surveys)
      Inputs & Indicators
      (needs assessment, setting objectives, audience, participation)
      0
      100%