GaMPI Oct. Luncheon - Levels Of ROI Measurement
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GaMPI Oct. Luncheon - Levels Of ROI Measurement

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GaMPI Oct. Luncheon - Levels Of ROI Measurement GaMPI Oct. Luncheon - Levels Of ROI Measurement Presentation Transcript

  • Levels of ROI Measurement
    5-10%
    5
    ROI
    (financial impact)
    Impact
    (does it makes a difference? customer satisfaction)
    Net benefit/cost * 100 = ROI
    % OF COMPANY’S MTGS
    10-20%
    4
    Application
    (will audience apply it back at office? performance evaluations, post mtg interviews)
    30%
    3
    LEVELS
    Learning
    (did audience learn anything? audience response system, survey)
    2
    40-60%
    1
    90-100%
    Reaction, Satisfaction, Planned Action
    (smile sheets, on-site surveys)
    Inputs & Indicators
    (needs assessment, setting objectives, audience, participation)
    0
    100%