GaMPI Oct. Luncheon - Levels Of ROI Measurement
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GaMPI Oct. Luncheon - Levels Of ROI Measurement - Presentation Transcript
- Levels of ROI Measurement
5-10%
5
ROI
(financial impact)
Impact
(does it makes a difference? customer satisfaction)
Net benefit/cost * 100 = ROI
% OF COMPANY’S MTGS
10-20%
4
Application
(will audience apply it back at office? performance evaluations, post mtg interviews)
30%
3
LEVELS
Learning
(did audience learn anything? audience response system, survey)
2
40-60%
1
90-100%
Reaction, Satisfaction, Planned Action
(smile sheets, on-site surveys)
Inputs & Indicators
(needs assessment, setting objectives, audience, participation)
0
100%
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