Web 2.0 Workshop
For IMC NorCal
1/10/2009
Brett LaDove
Follow along on-line @ http://docs.google.com/Present?docid=d84xxrj_398fnm9rndn

Workshop Goals
1. Arrive at an understanding of the important forces driving
the evolution of the Internet.
2. Identify ways that we, as consultants, can leverage these
dynamics to:
Build our brands
Improve services to our clients
Increase the efficiencies and effectiveness of running
our businesses.
Stregnthen partnerships

Workshop Strategy
Presentation:
Define some key terminology (building blocks)
Provide structure to the various pieces of Web 2.0
Demonstrate examples of tools that epitomize these major
trends.
A workshop about Web 2.0....produced entirely with 2.0
tools....
Workshop Segments:
Homework:
1.
2.
3.

Building Blocks of Web 2.0
Science Technology Business
API - Application Programming Interface - Makes program
integration code open.
XML - Extensible Markup Language -- Identifies data.

Key Differentiators -- Web 2.0 vs. 1.0
1. Collaboration... Workshop Segment
2. Crowd Sourcing
3. Cloud Computing
4. Business Web
5. User Generated Content... Workshop Segment

1. Collaboration:
“We have argued that the coming together of a
global platform for collaboration, a generation that
grew up collaborating, and a global economy that
enables new forms of economic cooperation is
creating the conditions for a perfect storm that will
drive deep changes in strategy and architecture of
firms. The old, ironclad vessels of the industrial era
will sink under the crashing waves, while firms that
create highly nimble and networked structures and
connect to external idea and energies will gain the
buoyancy they require to survive. Companies that
anticipate and lead these changes will win important
advantages in their industries.”
Don Tapscott, Wikinomics

1. Collaboration -- Google Docs

Just about any work you used to
do in isolation you can now do
with: clients, partners, anybody...
anywhere!!
Real Time vs. Linear

1. Collaboration -- Examples
Desktop Sharing
www.gotomeeting.com
www.webex.com
www.meetingbridge.com
www.fuzemeeting.com online meeting service that bridges the gulf between the office and mobile devices.
File Sharing
Wikis page or collection of Web pages designed to enable anyone who accesses it to contribute or modify
content. Wikis are often used to create collaborative websites and to power community websites.
File Creation Sharing
www.docs.google.com
www.gliffy.com
www.drawanywhere.com
www.37signals.com
www.huddle.net
www.zoho.com

Workshop Segment
Thought provoking question:
How might a more collaborative way of working impact you
and your business?
Exercise:
Work on Action Planner (alone or in small groups)
10 minutes

2. Crowdsourcing
The act of taking a task traditionally performed by an employee
or contractor, and outsourcing it to an undefined, generally
large group of people, in the form of an open call.
-- Wikipedia Crowdsourcing

eLance (www.elance.com )
2. Crowdsourcing --

2. Crowdsourcing -- Mass Collaboration
www.wikipedia.com (11+ million articles in 265 languages. 275+ million users/mo.)
www.yelp.com

Social Bookmarking
2. Crowdsourcing --
= Users Organizing the Internet
www.digg.com
www.stumbleupon.com
www.del.icio.us

3. Cloud Computing
Cloud = Internet
Software as a Service (SaaS)
Utility Computing Model
Subscription
No Capital Expenditure
Multi Tenancy
Scalability
Mashups

4. Business Web:
Web 1.0 -- Consumer Web Functionality
Information Retrieval
Shopping Cart
Forms
As web technology evolves beyond \"pages\" and \"forms\" it can
behave more like software.
Web 2.0 -- Business Web Functionality
Workflow
Database queries
Integration

4. Business Web -- Examples
* IMC NorCal Sponsor *
www.timebridge.com
www.freshbook.com
www.netsuite.com
www.salesforce.com
www.google.com/analytics

5. User Generated Content
Blogs (incl. Twitter)
Social Media
Syndication
Generate Content to Build Your Brand
Build a 'Relevance Web'
Improve Search
Leverage Viral
capabilities

5. User Generated Content -- Social Media
The new viral marketing ...
with exponential growth
potential.
Those who are more active
are more visible (on-line
mirrors off-line).

5. User Generated Content -- Syndication
www.norcalconsultants.net
www.thecustomercarenetwork.com
www.imcusa.org
LinkedIn -- Brett LaDove

Demonstration: Social Media - Syndication
1. Syndicate content (outbound info. distribution)
Example: Distribute this presentation to NorCal Consultant's Network.
2. Build a document by 'mashing-up' of web content (inbound
info. capture).
Example: Build a document with various elements of web content

Workshop Segment
Thought provoking questions:
How might you leverage social media for your business?
How might you leverage other Web 2.0 capabilities to grow
and support your business?
Exercise:
Work on Action Planner
10 Minutes

Summary
Taking full advantage of this revolution will impact the way
we work, work together, and even think.
We'll need to become better collaborators.
To build our brands we'll need to become more transparent.
We'll need to give away information more freely.
We'll need to get comfortable with others sharing
information about us more readily.
Web 2.0 is/will permeate every industry and type of
organization.
Web 2.0 tools will be the 'tools of the trade' for every
business.
The Web 2.0 divide is already fairly well established -- and
growing rapidly.

Homework
1. Access Brett's presentation @ http://www.norcalconsultants.
net/group/make2009thebestyearyet and explore the links.
2. Work your Action Plan

Thank You!
You can find this presentation on-line @ http://www.norcalconsultants.
net/group/make2009thebestyearyet
Brett LaDove
IMC NorCal
Web 2.0 Workshop
1/10/2008