Web 2.0 Workshop
                          For IMC NorCal
                             1/10/2009


                       ...
Workshop Goals

1. Arrive at an understanding of the important forces driving
   the evolution of the Internet.
2. Identif...
Workshop Strategy
 Presentation:
      Define some key terminology (building blocks)
      Provide structure to the variou...
Building Blocks of Web 2.0

      Science        Technology         Business

  API - Application Programming Interface - ...
Key Differentiators -- Web 2.0 vs. 1.0

1.   Collaboration... Workshop Segment
2.   Crowd Sourcing
3.   Cloud Computing
4....
1. Collaboration:

     “We have argued that the coming together of a
    global platform for collaboration, a generation ...
1. Collaboration -- Google Docs
Just about any work you used to
 do in isolation you can now do
with: clients, partners, anybody...
            anywhere!!...
1. Collaboration -- Examples


 Desktop Sharing
    www.gotomeeting.com
    www.webex.com
    www.meetingbridge.com
    ww...
Workshop Segment

Thought provoking question:
  How might a more collaborative way of working impact you
  and your busine...
2. Crowdsourcing

The act of taking a task traditionally performed by an employee
or contractor, and outsourcing it to an ...
eLance (www.elance.com )
2. Crowdsourcing --
2. Crowdsourcing -- Mass                         Collaboration

  www.wikipedia.com (11+ million articles in 265 languages...
Social Bookmarking
2. Crowdsourcing --


= Users Organizing the Internet

   www.digg.com
   www.stumbleupon.com
   www.de...
3. Cloud Computing

 Cloud = Internet
 Software as a Service (SaaS)
 Utility Computing Model
 Subscription
 No Capital Exp...
4. Business Web:

Web 1.0 -- Consumer Web Functionality
     Information Retrieval
     Shopping Cart
     Forms

As web t...
4. Business Web -- Examples

                             * IMC NorCal Sponsor *
  www.timebridge.com
  www.freshbook.com
...
5. User Generated Content

 Blogs (incl. Twitter)
 Social Media
 Syndication



         Generate Content to Build Your Br...
5. User Generated Content -- Social   Media

  The new viral marketing ...
  with exponential growth
  potential.
  Those ...
5. User Generated Content -- Syndication



    www.norcalconsultants.net
                                                ...
Demonstration: Social Media - Syndication

1. Syndicate content (outbound info. distribution)
      Example: Distribute th...
Workshop Segment

Thought provoking questions:
  How might you leverage social media for your business?
  How might you le...
Summary

 Taking full advantage of this revolution will impact the way
 we work, work together, and even think.
 We'll nee...
Homework

1. Access Brett's presentation @ http://www.norcalconsultants.
   net/group/make2009thebestyearyet and explore t...
Thank You!
You can find this presentation on-line @ http://www.norcalconsultants.
                  net/group/make2009theb...
Web 2.0 for Business
Web 2.0 for Business
Web 2.0 for Business
Upcoming SlideShare
Loading in...5
×

Web 2.0 for Business

790

Published on

In this workshop for the Institute of Management Consultants, Northern California chapter, Chapter President Brett LaDove provides an overview to the key elements driving change on the internet, and explains the essence behind Web 2.0 and how it can be used effectively in business.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
790
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
36
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Web 2.0 for Business

  1. 1. Web 2.0 Workshop For IMC NorCal 1/10/2009 Brett LaDove Follow along on-line @ http://docs.google.com/Present?docid=d84xxrj_398fnm9rndn
  2. 2. Workshop Goals 1. Arrive at an understanding of the important forces driving the evolution of the Internet. 2. Identify ways that we, as consultants, can leverage these dynamics to: Build our brands Improve services to our clients Increase the efficiencies and effectiveness of running our businesses. Stregnthen partnerships
  3. 3. Workshop Strategy Presentation: Define some key terminology (building blocks) Provide structure to the various pieces of Web 2.0 Demonstrate examples of tools that epitomize these major trends. A workshop about Web 2.0....produced entirely with 2.0 tools.... Workshop Segments: Homework: 1. 2. 3.
  4. 4. Building Blocks of Web 2.0 Science Technology Business API - Application Programming Interface - Makes program integration code open. XML - Extensible Markup Language -- Identifies data.
  5. 5. Key Differentiators -- Web 2.0 vs. 1.0 1. Collaboration... Workshop Segment 2. Crowd Sourcing 3. Cloud Computing 4. Business Web 5. User Generated Content... Workshop Segment
  6. 6. 1. Collaboration: “We have argued that the coming together of a global platform for collaboration, a generation that grew up collaborating, and a global economy that enables new forms of economic cooperation is creating the conditions for a perfect storm that will drive deep changes in strategy and architecture of firms. The old, ironclad vessels of the industrial era will sink under the crashing waves, while firms that create highly nimble and networked structures and connect to external idea and energies will gain the buoyancy they require to survive. Companies that anticipate and lead these changes will win important advantages in their industries.” Don Tapscott, Wikinomics
  7. 7. 1. Collaboration -- Google Docs
  8. 8. Just about any work you used to do in isolation you can now do with: clients, partners, anybody... anywhere!! Real Time vs. Linear
  9. 9. 1. Collaboration -- Examples Desktop Sharing www.gotomeeting.com www.webex.com www.meetingbridge.com www.fuzemeeting.com online meeting service that bridges the gulf between the office and mobile devices. File Sharing Wikis page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content. Wikis are often used to create collaborative websites and to power community websites. File Creation Sharing www.docs.google.com www.gliffy.com www.drawanywhere.com www.37signals.com www.huddle.net www.zoho.com
  10. 10. Workshop Segment Thought provoking question: How might a more collaborative way of working impact you and your business? Exercise: Work on Action Planner (alone or in small groups) 10 minutes
  11. 11. 2. Crowdsourcing The act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call. -- Wikipedia Crowdsourcing
  12. 12. eLance (www.elance.com ) 2. Crowdsourcing --
  13. 13. 2. Crowdsourcing -- Mass Collaboration www.wikipedia.com (11+ million articles in 265 languages. 275+ million users/mo.) www.yelp.com
  14. 14. Social Bookmarking 2. Crowdsourcing -- = Users Organizing the Internet www.digg.com www.stumbleupon.com www.del.icio.us
  15. 15. 3. Cloud Computing Cloud = Internet Software as a Service (SaaS) Utility Computing Model Subscription No Capital Expenditure Multi Tenancy Scalability Mashups
  16. 16. 4. Business Web: Web 1.0 -- Consumer Web Functionality Information Retrieval Shopping Cart Forms As web technology evolves beyond quot;pagesquot; and quot;formsquot; it can behave more like software. Web 2.0 -- Business Web Functionality Workflow Database queries Integration
  17. 17. 4. Business Web -- Examples * IMC NorCal Sponsor * www.timebridge.com www.freshbook.com www.netsuite.com www.salesforce.com www.google.com/analytics
  18. 18. 5. User Generated Content Blogs (incl. Twitter) Social Media Syndication Generate Content to Build Your Brand Build a 'Relevance Web' Improve Search Leverage Viral capabilities
  19. 19. 5. User Generated Content -- Social Media The new viral marketing ... with exponential growth potential. Those who are more active are more visible (on-line mirrors off-line).
  20. 20. 5. User Generated Content -- Syndication www.norcalconsultants.net www.thecustomercarenetwork.com www.imcusa.org LinkedIn -- Brett LaDove
  21. 21. Demonstration: Social Media - Syndication 1. Syndicate content (outbound info. distribution) Example: Distribute this presentation to NorCal Consultant's Network. 2. Build a document by 'mashing-up' of web content (inbound info. capture). Example: Build a document with various elements of web content
  22. 22. Workshop Segment Thought provoking questions: How might you leverage social media for your business? How might you leverage other Web 2.0 capabilities to grow and support your business? Exercise: Work on Action Planner 10 Minutes
  23. 23. Summary Taking full advantage of this revolution will impact the way we work, work together, and even think. We'll need to become better collaborators. To build our brands we'll need to become more transparent. We'll need to give away information more freely. We'll need to get comfortable with others sharing information about us more readily. Web 2.0 is/will permeate every industry and type of organization. Web 2.0 tools will be the 'tools of the trade' for every business. The Web 2.0 divide is already fairly well established -- and growing rapidly.
  24. 24. Homework 1. Access Brett's presentation @ http://www.norcalconsultants. net/group/make2009thebestyearyet and explore the links. 2. Work your Action Plan
  25. 25. Thank You! You can find this presentation on-line @ http://www.norcalconsultants. net/group/make2009thebestyearyet Brett LaDove IMC NorCal Web 2.0 Workshop 1/10/2008
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×