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Web 2.0 for Business


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In this workshop for the Institute of Management Consultants, Northern California chapter, Chapter President Brett LaDove provides an overview to the key elements driving change on the internet, and …

In this workshop for the Institute of Management Consultants, Northern California chapter, Chapter President Brett LaDove provides an overview to the key elements driving change on the internet, and explains the essence behind Web 2.0 and how it can be used effectively in business.

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  • 1. Web 2.0 Workshop For IMC NorCal 1/10/2009 Brett LaDove Follow along on-line @
  • 2. Workshop Goals 1. Arrive at an understanding of the important forces driving the evolution of the Internet. 2. Identify ways that we, as consultants, can leverage these dynamics to: Build our brands Improve services to our clients Increase the efficiencies and effectiveness of running our businesses. Stregnthen partnerships
  • 3. Workshop Strategy Presentation: Define some key terminology (building blocks) Provide structure to the various pieces of Web 2.0 Demonstrate examples of tools that epitomize these major trends. A workshop about Web 2.0....produced entirely with 2.0 tools.... Workshop Segments: Homework: 1. 2. 3.
  • 4. Building Blocks of Web 2.0 Science Technology Business API - Application Programming Interface - Makes program integration code open. XML - Extensible Markup Language -- Identifies data.
  • 5. Key Differentiators -- Web 2.0 vs. 1.0 1. Collaboration... Workshop Segment 2. Crowd Sourcing 3. Cloud Computing 4. Business Web 5. User Generated Content... Workshop Segment
  • 6. 1. Collaboration: “We have argued that the coming together of a global platform for collaboration, a generation that grew up collaborating, and a global economy that enables new forms of economic cooperation is creating the conditions for a perfect storm that will drive deep changes in strategy and architecture of firms. The old, ironclad vessels of the industrial era will sink under the crashing waves, while firms that create highly nimble and networked structures and connect to external idea and energies will gain the buoyancy they require to survive. Companies that anticipate and lead these changes will win important advantages in their industries.” Don Tapscott, Wikinomics
  • 7. 1. Collaboration -- Google Docs
  • 8. Just about any work you used to do in isolation you can now do with: clients, partners, anybody... anywhere!! Real Time vs. Linear
  • 9. 1. Collaboration -- Examples Desktop Sharing online meeting service that bridges the gulf between the office and mobile devices. File Sharing Wikis page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content. Wikis are often used to create collaborative websites and to power community websites. File Creation Sharing
  • 10. Workshop Segment Thought provoking question: How might a more collaborative way of working impact you and your business? Exercise: Work on Action Planner (alone or in small groups) 10 minutes
  • 11. 2. Crowdsourcing The act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call. -- Wikipedia Crowdsourcing
  • 12. eLance ( ) 2. Crowdsourcing --
  • 13. 2. Crowdsourcing -- Mass Collaboration (11+ million articles in 265 languages. 275+ million users/mo.)
  • 14. Social Bookmarking 2. Crowdsourcing -- = Users Organizing the Internet
  • 15. 3. Cloud Computing Cloud = Internet Software as a Service (SaaS) Utility Computing Model Subscription No Capital Expenditure Multi Tenancy Scalability Mashups
  • 16. 4. Business Web: Web 1.0 -- Consumer Web Functionality Information Retrieval Shopping Cart Forms As web technology evolves beyond quot;pagesquot; and quot;formsquot; it can behave more like software. Web 2.0 -- Business Web Functionality Workflow Database queries Integration
  • 17. 4. Business Web -- Examples * IMC NorCal Sponsor *
  • 18. 5. User Generated Content Blogs (incl. Twitter) Social Media Syndication Generate Content to Build Your Brand Build a 'Relevance Web' Improve Search Leverage Viral capabilities
  • 19. 5. User Generated Content -- Social Media The new viral marketing ... with exponential growth potential. Those who are more active are more visible (on-line mirrors off-line).
  • 20. 5. User Generated Content -- Syndication LinkedIn -- Brett LaDove
  • 21. Demonstration: Social Media - Syndication 1. Syndicate content (outbound info. distribution) Example: Distribute this presentation to NorCal Consultant's Network. 2. Build a document by 'mashing-up' of web content (inbound info. capture). Example: Build a document with various elements of web content
  • 22. Workshop Segment Thought provoking questions: How might you leverage social media for your business? How might you leverage other Web 2.0 capabilities to grow and support your business? Exercise: Work on Action Planner 10 Minutes
  • 23. Summary Taking full advantage of this revolution will impact the way we work, work together, and even think. We'll need to become better collaborators. To build our brands we'll need to become more transparent. We'll need to give away information more freely. We'll need to get comfortable with others sharing information about us more readily. Web 2.0 is/will permeate every industry and type of organization. Web 2.0 tools will be the 'tools of the trade' for every business. The Web 2.0 divide is already fairly well established -- and growing rapidly.
  • 24. Homework 1. Access Brett's presentation @ http://www.norcalconsultants. net/group/make2009thebestyearyet and explore the links. 2. Work your Action Plan
  • 25. Thank You! You can find this presentation on-line @ http://www.norcalconsultants. net/group/make2009thebestyearyet Brett LaDove IMC NorCal Web 2.0 Workshop 1/10/2008