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  1. 1. Incorporation of Aesthetics and Design in New Art Era Lia DiValentin
  2. 2. APPLIED ARTrefers to the application of design and aesthetics to objects offunction and everyday use. Whereas fine arts serve as intellectualstimulation to the viewer or academic sensibilities, the appliedarts incorporate design and creative ideals to objects of utility,such as a cup, magazine or decorative park bench. Digital/Electronic Media: Includes sound sculpture, video art, light art, and any other art produced using digital and/or electronic means.
  3. 3. APPLIED AESTHETICSis the application of the branch of philosophy of aesthetics to cultural constructs. Applied arts: refers to the application of design and aesthetics to objects of function and everyday use. Whereas, fine arts serve as the intellectual stimulation to the viewer of academic sensibilities, the applied arts incorporate design and creative ideals to objects of utility, such as a cup, magazine or decorative park bench. The fields of industrial design, graphic design, fashion design, interior design, decorative art and functional art are considered applied arts. Industrial Designis an applied art whereby the aesthetics and usability of products may be improved. (focuses on the aesthetic qualities of consumer products) Graphic Designis the applied art of arranging image and text to communicate a message. Fashion Designis the art dedicated to the creation of wearing apparel and lifestyle. Interior Designis a multi-faceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment.
  4. 4. Digital Art & Design• Introduced in 1970’s and will continue to expand as technology evolves• Considered a more specific concentration in general topic of new media art +referred to computer art or multimedia art• Was a range of new art forms/artistic works and practices that use digitaltechnology or computers as either a medium or essential creative tool Subcategory of visual art, includes two and three-dimensional works of graphicdesign and applied art.EX: photography, video, games, interactive cinema, animation, software art,networked art and Internet art. New Question ? = What truly constitute as art Marketing  With the development of digital arts, the use of aesthetics in marketing began to concern itself with the "trade dress" of a product, such as its branding, its commercial representation, or the reputation of its producer.  Marketing professionals may tickle the consumers aesthetic appreciation of sassyness, sophistication, color-harmony, stylishness, catchy jingles, slogans, craftsmanship, soothingness, attentiveness, authenticity, or the related perceived experiences associated with product consumption.
  5. 5. Defining Aesthetics and Design in Modern technology*The principle of aesthetics is important to considerwhen designing technological/digital media. Aestheticsand design determine how people use, perceive, andexperience digital media.*In applied arts, the concept of aesthetics isincorporated in the design of products and function oftechnology. Aesthetics and design principals are appliedin the production process to define attractive visualqualities and practical usability of an item.
  6. 6. What aesthetic qualities willproduct design need to have?All designed products, systems and environments as well as reflecting thevalues and attitudes of the designer, clients and users elicit emotional orsensory responses from the people who use them. An important function ofmarketing and design is to identify what might be the likely attitudes andresponses from audiences or users for whom the product, system orenvironment is intended.The aesthetic qualities which are appropriate will vary considerably,depending upon what the design is to be used for, and who will use it.Some factors which contribute to the aesthetic qualities include colors,shape, line, texture and user friendliness.
  7. 7. Consideration of Aesthetics in Design Which is aesthetically more pleasing and appealing to senses/eye Sports car vs. Family van Generic Products vs. Expensive Brand
  8. 8. Aesthetic vs. Design Conflicts  Designer High Heels = Aesthetics dominate Why? -The shoes are beautiful and fashionable (appealing to the eye), however functionally hard to maintain posture and walk in, hurt your feet, and increase the risk of slipping, tripping
  9. 9. Aesthetic vs. Design Conflicts Medical Equipment = Design dominatesWhy? - more important to design according to legislation, concerning the safety of medical equipment and work within protocol restraints in order to get product approved for supplying.
  10. 10. Situations of Compromise b/tAesthetics and Design First Mobile Telephones were monstrous and extremely large devices, however people were able to easily operate on the huge displays and pronounced button controls But too heavy and blocky to be consider actually mobile
  11. 11. …continued Due to technology advances, mobile phones have gradually decline in size and are now produced in sizes that easily fit into handbags and pockets, however the size of the display and control buttons decreased significantly in size too and it became harder to operate phone. Example of compromise in both aesthetics and design.