LaDezign.com "Enhance Your Exposure" Online Marketing SEO and Social Media Visibility Campaign
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LaDezign.com "Enhance Your Exposure" Online Marketing SEO and Social Media Visibility Campaign

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LaDezign.com has a unique approach to getting organic keyword rankings via search engine optimization campaigns. LaDezign's team has created a proprietary approach to SEO called "Enhancy Your ...

LaDezign.com has a unique approach to getting organic keyword rankings via search engine optimization campaigns. LaDezign's team has created a proprietary approach to SEO called "Enhancy Your Exposure" which involves 3 stages of SEO: Search | Saturate | Syndicate. If you are looking for a perfect combination of on-page and off-page SEO tactics, this powerpoint lays it out in great detail.

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  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site

LaDezign.com "Enhance Your Exposure" Online Marketing SEO and Social Media Visibility Campaign LaDezign.com "Enhance Your Exposure" Online Marketing SEO and Social Media Visibility Campaign Presentation Transcript

  •  
    • We’ll increase sales/lead generation on your web site and:
      • Dominate rankings in
      • Drive brand awareness across multiple channels
      • Attract Web 2.0 social media recommendations
      • Crowd out competitors by expanding your visibility
    E.Y.E. on the Objectives “ It’s all about keeping your E.Y.E. on the ball” Our top goal is to drive ROI growth to your bottom line.
    • Search Your Industry, Keyword Searches & Competitors
      • Assess your current site
      • Identify list of keywords to promote
    • Saturate Your Site with Optimized Content
      • Optimize web site structure and web page coding
      • Integrate key messaging & call to action items
      • Validate site for errors
      • Integrate Google Analytics
    • Syndicate Your Brand On Other Sites
      • Promote your company on OTHER web sites
      • Get categorized listings on multiple types of “web-only directories”
      • Get listed on “contextual” and/or “industry relevant” sites
      • Get listed and reviewed on “social media” and “bookmarking” sites
      • Gain instant notoriety with “local listings” approvals
    E.Y.E. Methodology We implement a 3-step visibility formula for your success
    • Analyze Industry and Customers
      • We product a “best practices” list to guide us towards understanding customer expectations and developing landing pages to meet their needs
    • Research Keywords & Evaluate Competitors
      • Obtain initial keyword list from client
      • Evaluate competitors' websites and keywords
      • Assess high traffic/converting keywords
      • Develop keyword list to target inside site content
    • Evaluate Current Web Site
      • Are lead generation options available
      • Are “credibility” factors (e.g. industry logos) presented
      • Does navigation menu provide easy access to internal page
      • Compare site to proprietary checklist of 31 tips
    Industry/Site Review We assess the marketplace and identify relevant keywords
  • SEO Optimization Tactics Create Robots.txt file and HTML/XML sitemaps Implement Keyword-rich URL Linking Organize “themed” pages on the web site
    • Optimize HTML
    • Meta tags and title tags
    • Headers
    • Validate for errors
    We validate that your site targets optimal coding standards.
  • Site Conversion & Content Headlines & Subheadlines Calls to action on pages Pages linked thematically Do expected pages appear on the site? Is the content compelling Fresh & unique content Use of digital media
    • Contact Us
    • FAQs
    • Privacy policy
    • Products
    • About Us
    • Testimonials
    Does your site meet the expectations of the audience?
    • Add your site URL to web directories
    • Exchange links with related web sites
    • Buy “ads” or “links” on industry sites
    • Syndicate ARTICLES of 250-500 words
    • Create BLOG postings to place online
    • Publish VIDEOS for YouTube type sites
    • Publish PHOTOS for “Universal Search”
    • Get sites to review your business
    • Publish PRESS RELEASES
    • Add site to RSS & Blog directories
    Get Links from Valued Sites Syndicate your brand on web directories, high traffic sites, industry sites and other contextually relevant web sites
    • Web 2.0 visibility includes the value of “recommendations”
    • We get your content to be endorsed on social media sites
    • We target high traffic sites like Digg and StumbleUpon
    • Write Tweets and get “ReTweets” to targeted admirers
    • Register your site with social media directories
    Social Media Exposure Search engines are not the only source of leads and referrals.
    • Get your site listed on local search directories
    • Get onto Superpages, Google Local, Yellowpages, etc.
    • Add “Customer Reviews” and Videos for more visibility
    Local Listings Exposure Take advantage of the web version of “walk-in” traffic
    • Monitor “Webmaster” accounts
    • Get new pages indexed quickly
    • Review analytics & reporting
    • Modify .htaccess File.
    • Use “mod_rewrite for SEO URLs.
    • Redirect non-www links
    • Set up 301 redirects for old pages
    • Set up 404 error pages
    Analyze Site Performance Assess and re-assess results continuously to drive efficiency
    • Industry & Site Analysis
        • Industry assessment
        • Site design assessment (for lead generation, credibility factors and messaging)
        • Keyword research for preparation of keywords list to promote
        • 5 pages of keyword-rich content insertion & optimization
    • HTML/CSS Optimization for 5 web pages
        • Site pages outline and page/folder renaming recommendation
        • Sitemap creation (html and xml) and webmaster accounts with Google, Yahoo, Bing
        • Robots.txt file creation
        • Google analytics setup and integration
        • Weekly analytics and ranking report
    • Syndication & Visibility actions (per month)
        • 150 listings on web directories
        • 20 Links on contextually relevant sites
        • 30 bookmarking votes from social media sites
        • 4 articles written and syndicated on 20 article directories
        • 4 blog postings written and syndicated
    Recap of E.Y.E. Deliverables This is an outline of the campaign requirements.
    • Multi-year relationships with clients
    • First page rankings proven for 100% of client base
    • Maximize ROI within initial contract period
    • Exclusive representation for your field of interest
    • Two decades combined experience in web branding
    • Diverse client base including Fortune 1000 companies
    • Personal support from key partners
    We Know “Web Visibility” Put our 20 years experience online to work for you.
    • Jason Ciment
    • [email_address]
    • 323-932-9465 (offc) | 310-497-9762 (cell)
    • www.LaDezign.com
      • Corporate & NonProfit Web Design
      • Search Engine Optimization
      • Web Software to Manage Web Site Content
      • WebCart® Ecommerce Platform Distributor
    Contact Information