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<ul><li>We’ll increase sales/lead generation on your web site and: </li></ul><ul><ul><li>Dominate rankings in </li></ul></...
<ul><li>Search  Your Industry, Keyword Searches & Competitors </li></ul><ul><ul><li>Assess your current site </li></ul></u...
<ul><li>Analyze Industry and Customers </li></ul><ul><ul><li>We product a “best practices” list to guide us towards unders...
SEO Optimization Tactics Create Robots.txt file and HTML/XML sitemaps Implement Keyword-rich URL Linking Organize “themed”...
Site Conversion & Content Headlines & Subheadlines Calls to action on pages Pages linked thematically Do expected pages ap...
<ul><li>Add your site URL to web directories </li></ul><ul><li>Exchange links with related web sites </li></ul><ul><li>Buy...
<ul><li>Web 2.0 visibility includes the value of “recommendations”  </li></ul><ul><li>We get your content to be endorsed o...
<ul><li>Get your site listed on local search directories </li></ul><ul><li>Get onto Superpages, Google Local, Yellowpages,...
<ul><li>Monitor “Webmaster” accounts </li></ul><ul><li>Get new pages indexed quickly </li></ul><ul><li>Review analytics & ...
<ul><li>Industry & Site Analysis </li></ul><ul><ul><ul><li>Industry assessment </li></ul></ul></ul><ul><ul><ul><li>Site de...
<ul><li>Multi-year relationships with clients </li></ul><ul><li>First page rankings proven for 100% of client base </li></...
<ul><li>Jason Ciment </li></ul><ul><li>[email_address] </li></ul><ul><li>323-932-9465 (offc) | 310-497-9762 (cell) </li></...
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LaDezign.com "Enhance Your Exposure" Online Marketing SEO and Social Media Visibility Campaign

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LaDezign.com has a unique approach to getting organic keyword rankings via search engine optimization campaigns. LaDezign's team has created a proprietary approach to SEO called "Enhancy Your Exposure" which involves 3 stages of SEO: Search | Saturate | Syndicate. If you are looking for a perfect combination of on-page and off-page SEO tactics, this powerpoint lays it out in great detail.

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  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Pages is a loose term and includes any content that gets listed in the search engines which links back to your site
  • Transcript of "LaDezign.com "Enhance Your Exposure" Online Marketing SEO and Social Media Visibility Campaign"

    1. 2. <ul><li>We’ll increase sales/lead generation on your web site and: </li></ul><ul><ul><li>Dominate rankings in </li></ul></ul><ul><ul><li>Drive brand awareness across multiple channels </li></ul></ul><ul><ul><li>Attract Web 2.0 social media recommendations </li></ul></ul><ul><ul><li>Crowd out competitors by expanding your visibility </li></ul></ul>E.Y.E. on the Objectives “ It’s all about keeping your E.Y.E. on the ball” Our top goal is to drive ROI growth to your bottom line.
    2. 3. <ul><li>Search Your Industry, Keyword Searches & Competitors </li></ul><ul><ul><li>Assess your current site </li></ul></ul><ul><ul><li>Identify list of keywords to promote </li></ul></ul><ul><li>Saturate Your Site with Optimized Content </li></ul><ul><ul><li>Optimize web site structure and web page coding </li></ul></ul><ul><ul><li>Integrate key messaging & call to action items </li></ul></ul><ul><ul><li>Validate site for errors </li></ul></ul><ul><ul><li>Integrate Google Analytics </li></ul></ul><ul><li>Syndicate Your Brand On Other Sites </li></ul><ul><ul><li>Promote your company on OTHER web sites </li></ul></ul><ul><ul><li>Get categorized listings on multiple types of “web-only directories” </li></ul></ul><ul><ul><li>Get listed on “contextual” and/or “industry relevant” sites </li></ul></ul><ul><ul><li>Get listed and reviewed on “social media” and “bookmarking” sites </li></ul></ul><ul><ul><li>Gain instant notoriety with “local listings” approvals </li></ul></ul>E.Y.E. Methodology We implement a 3-step visibility formula for your success
    3. 4. <ul><li>Analyze Industry and Customers </li></ul><ul><ul><li>We product a “best practices” list to guide us towards understanding customer expectations and developing landing pages to meet their needs </li></ul></ul><ul><li>Research Keywords & Evaluate Competitors </li></ul><ul><ul><li>Obtain initial keyword list from client </li></ul></ul><ul><ul><li>Evaluate competitors' websites and keywords </li></ul></ul><ul><ul><li>Assess high traffic/converting keywords </li></ul></ul><ul><ul><li>Develop keyword list to target inside site content </li></ul></ul><ul><li>Evaluate Current Web Site </li></ul><ul><ul><li>Are lead generation options available </li></ul></ul><ul><ul><li>Are “credibility” factors (e.g. industry logos) presented </li></ul></ul><ul><ul><li>Does navigation menu provide easy access to internal page </li></ul></ul><ul><ul><li>Compare site to proprietary checklist of 31 tips </li></ul></ul>Industry/Site Review We assess the marketplace and identify relevant keywords
    4. 5. SEO Optimization Tactics Create Robots.txt file and HTML/XML sitemaps Implement Keyword-rich URL Linking Organize “themed” pages on the web site <ul><li>Optimize HTML </li></ul><ul><li>Meta tags and title tags </li></ul><ul><li>Headers </li></ul><ul><li>Validate for errors </li></ul>We validate that your site targets optimal coding standards.
    5. 6. Site Conversion & Content Headlines & Subheadlines Calls to action on pages Pages linked thematically Do expected pages appear on the site? Is the content compelling Fresh & unique content Use of digital media <ul><li>Contact Us </li></ul><ul><li>FAQs </li></ul><ul><li>Privacy policy </li></ul><ul><li>Products </li></ul><ul><li>About Us </li></ul><ul><li>Testimonials </li></ul>Does your site meet the expectations of the audience?
    6. 7. <ul><li>Add your site URL to web directories </li></ul><ul><li>Exchange links with related web sites </li></ul><ul><li>Buy “ads” or “links” on industry sites </li></ul><ul><li>Syndicate ARTICLES of 250-500 words </li></ul><ul><li>Create BLOG postings to place online </li></ul><ul><li>Publish VIDEOS for YouTube type sites </li></ul><ul><li>Publish PHOTOS for “Universal Search” </li></ul><ul><li>Get sites to review your business </li></ul><ul><li>Publish PRESS RELEASES </li></ul><ul><li>Add site to RSS & Blog directories </li></ul>Get Links from Valued Sites Syndicate your brand on web directories, high traffic sites, industry sites and other contextually relevant web sites
    7. 8. <ul><li>Web 2.0 visibility includes the value of “recommendations” </li></ul><ul><li>We get your content to be endorsed on social media sites </li></ul><ul><li>We target high traffic sites like Digg and StumbleUpon </li></ul><ul><li>Write Tweets and get “ReTweets” to targeted admirers </li></ul><ul><li>Register your site with social media directories </li></ul>Social Media Exposure Search engines are not the only source of leads and referrals.
    8. 9. <ul><li>Get your site listed on local search directories </li></ul><ul><li>Get onto Superpages, Google Local, Yellowpages, etc. </li></ul><ul><li>Add “Customer Reviews” and Videos for more visibility </li></ul>Local Listings Exposure Take advantage of the web version of “walk-in” traffic
    9. 10. <ul><li>Monitor “Webmaster” accounts </li></ul><ul><li>Get new pages indexed quickly </li></ul><ul><li>Review analytics & reporting </li></ul><ul><li>Modify .htaccess File. </li></ul><ul><li>Use “mod_rewrite for SEO URLs. </li></ul><ul><li>Redirect non-www links </li></ul><ul><li>Set up 301 redirects for old pages </li></ul><ul><li>Set up 404 error pages </li></ul>Analyze Site Performance Assess and re-assess results continuously to drive efficiency
    10. 11. <ul><li>Industry & Site Analysis </li></ul><ul><ul><ul><li>Industry assessment </li></ul></ul></ul><ul><ul><ul><li>Site design assessment (for lead generation, credibility factors and messaging) </li></ul></ul></ul><ul><ul><ul><li>Keyword research for preparation of keywords list to promote </li></ul></ul></ul><ul><ul><ul><li>5 pages of keyword-rich content insertion & optimization </li></ul></ul></ul><ul><li>HTML/CSS Optimization for 5 web pages </li></ul><ul><ul><ul><li>Site pages outline and page/folder renaming recommendation </li></ul></ul></ul><ul><ul><ul><li>Sitemap creation (html and xml) and webmaster accounts with Google, Yahoo, Bing </li></ul></ul></ul><ul><ul><ul><li>Robots.txt file creation </li></ul></ul></ul><ul><ul><ul><li>Google analytics setup and integration </li></ul></ul></ul><ul><ul><ul><li>Weekly analytics and ranking report </li></ul></ul></ul><ul><li>Syndication & Visibility actions (per month) </li></ul><ul><ul><ul><li>150 listings on web directories </li></ul></ul></ul><ul><ul><ul><li>20 Links on contextually relevant sites </li></ul></ul></ul><ul><ul><ul><li>30 bookmarking votes from social media sites </li></ul></ul></ul><ul><ul><ul><li>4 articles written and syndicated on 20 article directories </li></ul></ul></ul><ul><ul><ul><li>4 blog postings written and syndicated </li></ul></ul></ul>Recap of E.Y.E. Deliverables This is an outline of the campaign requirements.
    11. 12. <ul><li>Multi-year relationships with clients </li></ul><ul><li>First page rankings proven for 100% of client base </li></ul><ul><li>Maximize ROI within initial contract period </li></ul><ul><li>Exclusive representation for your field of interest </li></ul><ul><li>Two decades combined experience in web branding </li></ul><ul><li>Diverse client base including Fortune 1000 companies </li></ul><ul><li>Personal support from key partners </li></ul>We Know “Web Visibility” Put our 20 years experience online to work for you.
    12. 13. <ul><li>Jason Ciment </li></ul><ul><li>[email_address] </li></ul><ul><li>323-932-9465 (offc) | 310-497-9762 (cell) </li></ul><ul><li>www.LaDezign.com </li></ul><ul><ul><li>Corporate & NonProfit Web Design </li></ul></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Web Software to Manage Web Site Content </li></ul></ul><ul><ul><li>WebCart® Ecommerce Platform Distributor </li></ul></ul>Contact Information
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