Twitterverse for Coalitions
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Twitterverse for Coalitions

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A Twitter workshop for coalitions with some experience using Twitter. The workshop is part of the 2013 CADCA Coalition Leadership Forum, Washington, DC on February 4-8, 2013

A Twitter workshop for coalitions with some experience using Twitter. The workshop is part of the 2013 CADCA Coalition Leadership Forum, Washington, DC on February 4-8, 2013

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  • Image citation: http://www.flickr.com/photos/45457688@N00/82283972/
  • Source:http://www.hashtags.org/platforms/twitter/twitter-etiquette-101/
  • Find or produce interesting things to tweet about. Then there’s the technical angle: 1. Tweets that are under 100 characters do best when it comes to engagement (replies, RT) 2. Tweets that have a link receive 86% higher Retweet rates than those without a link. Source: Buddy Media’s Strategies for Effective Tweeting) UNLESS the link is broken – be sure there’s a space before the http .. Tha’t’s the most common issue. 3. Tweets with hashtags get twice as much engagement than those without BUT only 1-2 hashtgs. More than that * the engagement drops. 4. Tweets with image links have engagement rates 2x higher than those without. 5. Tweets that ask followers to RT get 12x more action. If you spell out retweet it jumps to 23 times more action. NOT EVERY TWEET WILL BE A HOME RUN
  • Source: http://www.socialbrite.org/tag/ladder-of-engagement/
  • Bit.ly link for everything http://bit.ly/CLF2013

Twitterverse for Coalitions Twitterverse for Coalitions Presentation Transcript

  • CADCA Leadership Forum February 4-8, 2013 Twitterverse The Final FrontierLaDonna CoyRaye Shilen
  • Welcome & Introductions #Forum2013http://bit.ly/CLF2013 #FindTheYES
  • We believe … Twitter is the single mostpowerful and underutilizedtool we have right now for community and social change.
  • Twitterversethe final frontier.It’s not just aboutwhat’s out thereBut what goes onin here.
  • Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
  • Twitter gives you Super PowersPower to readpeople’s thoughtsAbility to overhearconversations Source: The Twitter Book, Ch. 2 Tim O’Reilly & Sarah Milstein
  • That’s me!
  • Learn & Use #Hashtags (like a super hero)Hashtags are how we categorize tweets and share them. #forum #coalition #Find the 2013 YES
  • “Hashtag How-to” Power of Hashtags
  • 1. Your First Name 2. @your handle
  • Networking Activity• Image of cardstock with name, handle and a few sticky notes Your First Name @handle
  • Networking Activity#Hashtag Harvest
  • Why do you Tweet? I tweet to … My coalition tweets to … #forum2013
  • Personal – Professional – StrategicNewsLearning Influence VisibilityContent GenerateCuration Content Broadcast
  • Twitter Etiquette Etiquette means behavingyourself a little better than is absolutely essential. -- Will Cuppy
  • Listen First
  • Nurture YourConnections Follow your Sector Reps and …
  • Nurture your ConnectionsWho do I NOT follow? Credible?Legitimate? Trolls, Jerks & Haters?
  • Fishin’ For Followers(catch some new peeps in 10 minutes a week)
  • What you’re looking for is what others look for in you
  • Be Visible Bring your …YourLogo
  • What do you Tweet?
  • If you want twaction … Be Interesting
  • Crafting a TweetWhat kind of tweets do youfind most interesting/useful?
  • Crafting a TweetHere’s the latest Monitoring the FutureReport from Institute of Social Researchhttp://www.monitoringthefuture.org/ What would strengthen this tweet?
  • Create a Virtuous Cycle Listen Learning Meaning-makingEngagingDiscuss, nudge Sharing Seed, distribute
  • Be Relevant… but it’s the drugs ….
  • MaintainingRelevance
  • Twitter for Advocacy
  • Who to Follow• City council person• Local news anchor• Mayor• Social media marketer• Local culture/events bloggers• Local journalists
  • @PreventionGeek
  • Tweet about books, materials
  • #TYS13
  • Tools to Manage Twitter
  • Tweet ToolsDesktop Tools Mobile Tools Metrics Link Shorteners, etc.
  • Tweet like a Super HeroUsing the hashtags choose an action & tweet! 1. Tweet to recognize & honor someone you met today 2. Tweet something sticky you heard today 3. Retweet something you heard or thought “that’s worth saying again” #forum2013 #FindTheYES
  • InfluenceThat you are on Twitteris not important.What you are doing with Twittercould be. --Chris Brogan @chrisbrogan
  • Twitter is the single most powerful and underutilized tool we have right now for co-creating community and social change.http://bit.ly/CLF2013
  • Photo Citations• Shoutout http://www.flickr.com/photos/45457688@N00/82283972/• Istockphotos and shutterstock for purchased images• Ladder of Engagement (Twitter) http://www.socialbrite.org/2010/05/07/how-to-make-twitter-campaigns- more-effective/#more-5884• here
  • Resource List• www.hashtags.org• Strategies for Effective Tweeting: A Statistical Review http://bddy.me/EffectiveTweeting• The Twitter Book, Ch. 2, O’Reilly and Milstein• The Twitter Networking activity is a variation on Jeff Pulver’s activity http://youtu.be/-U1TfAJoVlo• Paul Evensen’s Relevance Activity (from onsite training)• Ladder of Engagement http://www.socialbrite.org/tag/ladder-of-engagement• PEW Data on Twitter – http://www.pewinternet.org/Reports/2012/Twitter-Use-2012.aspx – http://www.pewinternet.org/Reports/2011/Twitter-Update-2011.aspx – http://www.pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx• Minority Usagehttp://www.pewinternet.org/Commentary/2010/September/Technolog y-Trends-Among-People-of-Color.aspx• Neighborhood Communications http://www.pewinternet.org/Reports/2010/Neighbors-Online/Part-1.aspx#
  • This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available under thissame license. The license prohibits using this presentation for commercialpurposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source. Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc. and Raye Shilen, PreventionGeek forthe CADCA Leadership Forum, February, 2013, Washington, D .C.