Find or produce interesting things to tweet about. Then there’s the technical angle: 1. Tweets that are under 100 characters do best when it comes to engagement (replies, RT) 2. Tweets that have a link receive 86% higher Retweet rates than those without a link. Source: Buddy Media’s Strategies for Effective Tweeting) UNLESS the link is broken – be sure there’s a space before the http .. Tha’t’s the most common issue. 3. Tweets with hashtags get twice as much engagement than those without BUT only 1-2 hashtgs. More than that * the engagement drops. 4. Tweets with image links have engagement rates 2x higher than those without. 5. Tweets that ask followers to RT get 12x more action. If you spell out retweet it jumps to 23 times more action. NOT EVERY TWEET WILL BE A HOME RUN
Tweet ToolsDesktop Tools Mobile Tools Metrics Link Shorteners, etc.
Tweet like a Super HeroUsing the hashtags choose an action & tweet! 1. Tweet to recognize & honor someone you met today 2. Tweet something sticky you heard today 3. Retweet something you heard or thought “that’s worth saying again” #forum2013 #FindTheYES
InfluenceThat you are on Twitteris not important.What you are doing with Twittercould be. --Chris Brogan @chrisbrogan
Twitter is the single most powerful and underutilized tool we have right now for co-creating community and social change.http://bit.ly/CLF2013
Photo Citations• Shoutout http://www.flickr.com/photos/45457688@N00/82283972/• Istockphotos and shutterstock for purchased images• Ladder of Engagement (Twitter) http://www.socialbrite.org/2010/05/07/how-to-make-twitter-campaigns- more-effective/#more-5884• here
Resource List• www.hashtags.org• Strategies for Effective Tweeting: A Statistical Review http://bddy.me/EffectiveTweeting• The Twitter Book, Ch. 2, O’Reilly and Milstein• The Twitter Networking activity is a variation on Jeff Pulver’s activity http://youtu.be/-U1TfAJoVlo• Paul Evensen’s Relevance Activity (from onsite training)• Ladder of Engagement http://www.socialbrite.org/tag/ladder-of-engagement• PEW Data on Twitter – http://www.pewinternet.org/Reports/2012/Twitter-Use-2012.aspx – http://www.pewinternet.org/Reports/2011/Twitter-Update-2011.aspx – http://www.pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx• Minority Usagehttp://www.pewinternet.org/Commentary/2010/September/Technolog y-Trends-Among-People-of-Color.aspx• Neighborhood Communications http://www.pewinternet.org/Reports/2010/Neighbors-Online/Part-1.aspx#
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