Twitter for Coalitions


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This is an introductory workshop for Twitter for Coalitions co-presented at the CADCA Leadership Forum, 2010, January 11, 2010, Washington, DC. with Sue Stine, Jeffery Biggs, and LaDonna Coy. Handout is available at

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  • The single most interesting and remarkable communications tool since email. In a nutshell, twitter is a social networking tool, all wrapped up in 140 characters, similar to the status update in Facebook. In fact, your twitter feed can be sent to Facebook and now your facebook status update can be sent to Twitter.
  • Twitter gives you two superhero strengths everyone wants: Power to read people’s thoughts Ability to overhear conversations Source: The Twitter Book, Ch. 2, O’Reilly and Milstein
  • Twitter gives you two superhero strengths everyone wants: Power to read people’s thoughts Ability to overhear conversations Source: The Twitter Book, Ch. 2, O’Reilly and Milstein
  • Twitter gives you two superhero strengths everyone wants: Power to read people’s thoughts Ability to overhear conversations Source: The Twitter Book, Ch. 2, O’Reilly and Milstein
  • and twitter was born -- now some 22 million unique visitors. Twitter is technically a microblogging platform .. meaning a place to post quick, short posts online. and more. It is a communications channel, a networking tool, an idea place, an assessment tool, a connector, a fundraising tool, and more. All you do is log in, write your message in 140 characters or less and hit send. Twitter is easy to scan from time to time, more like a river of information you can raft down than a pool you soak all day in.
  • Jeffery Biggs, Mississippi Coalition
  • Sue Stine story about CADCA and NASCAR
  • To sign up, just click the green bar.
  • Type in your real name Before you choose your Twitter username -- a word of caution You only have 140 characters of real estate to work with, right? …
  • So make your name short and make it memorable. That way people are more likely to respond to you, makes it easier when they want to send you a quick tweet (mention). Long or complicated names or oddly spelled names are harder to remember and therefore harder to mention.
  • Overstock has done a nice job on their Twitter page.
  • Overstock has done a nice job on their Twitter page. Most important, let others know your name and that you are tweeting on behalf of your coalition, group, or agency. No one really wants to tweet to someone wearing only an orgs name. Be who you are. The bio box allows 160 characters for you to tell other peeps about you. Add a picture or avatar too - nothing says “spammer” like the default icon.
  • who you follow? whose following you? When you follow someone you’ll see their tweets when they update their status. You aren’t forced to follow others back - it is up to you who you follow.
  • There are four operational buttons on each user on the list.
  • First is the mobile indicator. Notice the icon is gray. If you have synced your phone with twitter, you can click on this icon and push these tweets to your cell phone via text messaging. BE SURE you have unlimited text if you are going to do this because you have no control over how many tweets come your way at any given time. My suggestion: choose only those people you REALLY want to hear from to push mobile.
  • Next tis the RT button which we’ll talk more about in a few minutes. For now notice the button is green which means I have chosen to allow RTs from Circles of SA to appear in my timeline (so if Vickie Adams RTs, it will show up in my timeline too.
  • Next icon indicates which of my lists Circles of SA appear on. Notice both lists I maintain have been checked so CirclesofSA appear on both.
  • Lastly is a settings icon. From here you can do several things. Send a message mentioning Circles of SA, send a direct message to them, unfollow them, block them or report them for spam. You are probably wondering what I’m talking about in terms of mentions, dms, etc. That’s next.
  • There are a few fundamental things to know about tweets. Photo Flickr: cclicense:
  • Tweets allow 140 characters including spaces and punctuation. You can tweet anything but it is good to consider how the tweet will help or support your cause or that of your followers. What is the value you are adding? There are some key symbols that help us tweet more clearly.
  • So what are the key symbols and what do they mean?
  • What this does is draw Sue’s attention (and anyone following you) that you’ve mentioned her in a tweet. Use the @ symbol when the tweet is public because anyone can see it.
  • @ is how we talk with each other, mention those whose ideas and content we want to highlight, and everyone can see what we say
  • d=direct message. By using a d followed by a space and then the twitter name of the person you want to message. To use it start your message with a “d” followed by a space and then the username.
  • To send a private message to each other just us d space and twitter name. This will send a private message that only the person you send to can see.
  • A hashtag is a label that helps us organize information.
  • Forum hashtags
  • R is the label for re-tweeting, that is resending someone else’s tweet you find of value to your circles.
  • If you are using the website, here’s how it works. As you hover over the message you’ll see some choices appear. A star so you can favorite the tweet; a way to reply and a way to Retweet. Just click on any one the choices and follow through. This time we’re going to do the RT. Lets say I really like this quote from Liz so I click Retweet.
  • A box pops up and asks, Retweet to your followers, yes? Just click on yes and its done. Now all the people that follow you will see your RT - which is the whole point right, sharing info.
  • RT’s get info moved around among those using Twitter and can preserve the integrity of the information. Sometimes you’ll see something tweeted that strikes you as important, funny or compelling and you want to pass along. You can easily retweet the message and even add your own brief thoughts.
  • User/people driven language developed by the people for the people :o)
  • The one complaint about Twitter for a long time was no way to create groups. So now Twitter has what it calls Lists which is really a way to create groups. So if your coalition members agreed to use Twitter, one person can create a list aka group and then everyone can check what everyone else is tweeting by looking in one place. Or perhaps your coalition is working on several community issues, you can create a list aka group for each one.
  • Once you have an account you’ll notice in the right hand column, beneath the search window a place has “new list” and “view all”. Click on new list.
  • You’ll get this nifty little window. Name your list, write a brief 100 character description which is optional and determine the privacy setting. Then click on create. That’s it. Notice if you choose private that only YOU can access the list. It will need to public to share with those on the list. We don’t have time to dive in deeper today but there is a great little guide for using lists by Mashable which is listed in your handout.
  • This is the list I created for “prevention” adding to it when I find new people on twitter to add. From here you can reply to tweets and favorite them, click on a person’s name which takes you to their twitter profile and where you can click to follow them beyond the “list”. This is a quick easy way to see what the group is tweeting about.
  • We always gets lots of questions about RSS. RSS-really simple syndication- works like magazine and newspaper subscriptions, bringing info you choose to your computer via the Internet - sort of like a magazine that comes monthly in your mail box. What about the information you produce on Twitter? Well, it too has an RSS feed meaning your information can also be subscribed to by yourself and others. By subscribing the info comes to you so you don’t have to go get it.
  • There’s a little spot on the right hand side of your Twitter page that has an RSS icon and the words RSS feed. If you click it you’ll get a screen that looks something like this. Use the drop down menu to select your reader and then click subscribe now. That’s it. Now go to your reader and you’ll see your feed.
  • You can use one of the web-based tools like I like for two reasons. 1. it has a plug in for my browser (firefox) so I can just use one click to get the shorter link 2. it tracks the clicks on the link for me so I know how many people clicked it, from where, when. BONUS: You can use this little tool - anywhere - not just on twitter.
  • Image: cclicense: d.en If your agency or organization blocks sites like Twitter, you do have other options. 1. push messages from those you wish to hear from to text messaging via your cell phone. 2. if you have smart phone, you can install an application like Twitterberry or Tiny Twitter for the Blackberry or maybe Twitterific, Tweetie or Tweetdeck for the iphone. If you aren’t sure what to choose, ask on Twitter!
  • What Twitter Grader is trying to measure is the power, reach and authority of a twitter account.  For a good description of how Twitter Grader works, see this post by Jennifer Bagley http://www. jenniferbagley .com/twitter-rankings/
  • You can connect Facebook and Twitter and it will work both ways - Twitter to Facebook and Facebook to Twitter. Go to the bottom left hand corner of your FB home page, click on applications > browse more applications > then search for Twitter. When you click the link it will take you to the Apps FB fan page. Click on “go to application”. Follow instructions. Additional instructional info at this link.
  • Twitter for Coalitions

    1. 1. Twitter for Coalitions <ul><li>Have you tweeted today? </li></ul>CADCA Forum XX February 8-11, 2010 Sue Stine ● LaDonna Coy ● Jeffery Biggs
    2. 2. Open Session #CADCA2010some hashtag #
    3. 3. Objectives <ul><li>Describe what Twitter is and how it works </li></ul><ul><li>Outline how to get started </li></ul><ul><li>Identify tools to get the most from Twitter </li></ul><ul><li>Integrate Twitter with other communications strategies </li></ul><ul><li>Develop a plan to use Twitter to listen, share and amplify </li></ul>
    4. 4. Poll Everywhere - Experiment
    5. 5. Practice Poll 45546 and your first name Text to: 99503 45546 Carl
    6. 6. Do you Twitter personally, for your coalition or not yet? <ul><li>Personally 45287 </li></ul><ul><li>Coalition 45288 </li></ul><ul><li>Not yet 45286 </li></ul>Text to: 99503 Your number choice here
    7. 7. What’s Twitter?
    8. 8. Twitter/Super Powers Twitter gives you Super Powers
    9. 9. Twitter/Super Powers Power to read people’s thoughts Source: The Twitter Book, Ch. 2 Tim O’Reilly & Sarah Milstein Twitter gives you Super Powers
    10. 10. Twitter/Super Powers Power to read people’s thoughts Ability to overhear conversations Source: The Twitter Book, Ch. 2 Tim O’Reilly & Sarah Milstein Twitter gives you Super Powers
    11. 11. In the beginning in the beginning ...
    12. 12. the idea manifest
    13. 13. Twitter and Fundraising <ul><li>Reach large groups of people in one try </li></ul><ul><li>Provide relevant information to target groups </li></ul><ul><li>It’s FREE! </li></ul>
    14. 14. Nascar Listens
    15. 15. OK Power of Twitter Networks
    16. 16. OK CA Susan
    17. 17. OK CA Susan OK Vickie
    18. 18. OK CA Susan OK Vickie
    19. 19. OK CA Susan OK Vickie Power of Twitter Networks
    20. 20. What’s your Twitter story? What’s your Twitter story?
    21. 21.
    22. 22. Getting Started (1) What’s in a name?
    23. 23. What’s in a twitter name? Short & Memorable
    24. 24. Getting Started (2) √
    25. 25. Twitter suggests
    26. 26. Twitter suggests 2
    27. 27. Finding people to follow 1 Finding People to Follow - 1
    28. 28. Finding People to follow 2 √ Finding People to Follow - 2 √
    29. 29. Going Mobile Profile Mistakes √ √ √
    30. 30. Your Profile Matters (example)
    31. 31. Your Profile Matters √
    32. 32. Following / Followers
    33. 33. Following “action buttons” (all)
    34. 34. Following “action buttons” (mobile)
    35. 35. Following “action buttons” (retweet)
    36. 36. Following “action buttons” (Lists)
    37. 37. Following “action buttons” (settings)
    38. 38. The Anatomy of a Tweet The Anatomy of a Tweet
    39. 39. 140 Characters
    40. 40. The symbols @ d # RT So, What do the symbols mean?
    41. 41. What does @ mean? @ is the symbol preceeding the persons username e.g., @suestine
    42. 42. @example @jefferybiggs I did not but found this post tells a lot about coalitions http://bit.ly30986 @twittername +message @suestine did u c the new coalition post? http://bit.ly10047
    43. 43. What does d mean? means direct message and is used when you want to send a message to someone that others cannot see. d
    44. 44. Direct Message (example) d coyenator could you call me at 2:00 pm today? d jasonverhoosky I have a meeting until 2:00, how about 2:30?
    45. 45. What does # mean? is the symbol for a hashtag, a way to organize tweets. #
    46. 46. The Hashtag # #quotes #books #coalition #CADCA
    47. 47. Our Hashtags #Forum2010 #Forum2010some
    48. 48. What does # mean? is the symbol for retweeting content we find valuable. RT
    49. 49. RT 1 √ ➊
    50. 50. RT 2 √ ➋
    51. 51. RT 3
    52. 52. Follow Friday Twitterverse Twibe Tweeps Tweets Tweople Tweetup Retweet Follow Friday Funny Words … Fun to Say … Fun to Use Fail Whale
    53. 53. What about Groups? But what about Groups?
    54. 54. Lists aka Groups
    55. 55. Lists
    56. 56. Create a new list
    57. 57. Example-List √
    58. 58. Can I use RSS? I use an RSS reader , can I just subscribe to a person’s tweets?
    59. 59. RSS
    60. 60. Subscribe to RSS √
    61. 61. Long links? What if ... I want to share a link in a tweet but it looks like this?
    62. 62. Shorten n Track URLs Paste link here √ √
    63. 63. Desktop Twitter
    64. 64. Make it easy… tweet from your desktop! Tweetdeck and Twhirl desktop applications interfaces with Twitter to allow users to send and receive tweets and view profiles. You do not have to log in to the Twitter website in order to send and receive updates. Desktop applications such as Tweetdeck and Twhirl enable “real time” tweets to be sent and received on your desktop. You can manage multiple accounts at the same time.
    65. 65. Going Mobile
    66. 66. Or from your cell or smartphone… Twitter-compatible applications are available for your smart phone … iPhone, Droid, Blackberry, etc. Twitterberry, Simplytweet, Tweed, Tweetie, Tweetglobe
    67. 67. Twitter Search 2
    68. 68. Twitter Search 3
    69. 69. Measuring with Twitter Grader
    70. 70. Measuring with Twitalyzer Http://
    71. 71. Measuring with Mr. Tweet Mr. Tweet helps you build meaningful relationships on Twitter by looking through your network and tweets. Mr. Tweet regularly suggest good people and followers you are currently not following, recommends you to users that are relevant to you, and regularly updates useful stats of your Twitter usage.
    72. 72. What about ?
    73. 73. Twitter to FB to Twitter ➀ ➁ ③
    74. 74. Now what? <ul><li>Think about your coalition communications plan. How could Twitter expand your presence and capacity to engage coalition or community members? </li></ul><ul><li>What’s one action you are ready to take after what you have learned about Twitter today? </li></ul>
    75. 75. What’s you next step regarding Twitter? Text to: 99503 45595 and your response 45595 + your response
    76. 76. Twitter Resources <ul><ul><li>Mashable’s Twitter Guidebook </li></ul></ul><ul><ul><li>Mashable’s How-to Use Twitter Lists </li></ul></ul><ul><ul><li>Inside Facebook post, Syncing Twitter & Facebook </li></ul></ul>
    77. 77. Twitter Resources <ul><ul><li>Mashable’s Twitter Guidebook </li></ul></ul><ul><ul><li>Mashable’s How-to Use Twitter Lists </li></ul></ul><ul><ul><li>Inside Facebook post, Syncing Twitter & Facebook </li></ul></ul>
    78. 78. References <ul><li>The Twitter Book, O’Reilly and Milstein </li></ul><ul><li>All a Twitter, Tee Morris </li></ul><ul><li>Twitter </li></ul><ul><li>Google Reader </li></ul><ul><li>Netvibes </li></ul><ul><li>Feed Demon (for PCs) </li></ul><ul><li>NetNewsWire (for Mac) </li></ul><ul><li>, link shortener and tracker </li></ul><ul><li>Twitter search </li></ul><ul><li>Twitter Grader </li></ul><ul><li>Twitalyzer </li></ul><ul><li>Mr. Tweet / </li></ul><ul><li>Facebook </li></ul>
    79. 79. Photo Credits <ul><li>Twitter sketch </li></ul><ul><li>Thinking baby </li></ul><ul><li>Operation </li></ul><ul><li>Cell phone </li></ul><ul><li>Cat </li></ul><ul><li>Nascar </li></ul><ul><li>Networks </li></ul><ul><li>Remaining photos from </li></ul>
    80. 80. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source. Suggested Attribution: Source: CADCA Leadership Forum XX, Twitter for Coalitions: Have you Tweeted Today, Feb 8-11, 2010 with Sue Stine, Jeffery Biggs and LaDonna Coy.