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Social Media for
Prevention
Tennessee Prevention Congress
September 22-24, 2008




                                A Clos...
LaDonna Coy




              2
Getting to know you ...




                                  3
              Source: worldcafe
These things I know ...
We connect, engage or become
increasingly irrelevant
          It’s about our
          conversati...
While we were
sleeping ....




                5
“When we change the way we
communicate,




  we change society.”
                 --Clay Shirky
                       6
Not a Change in Increment ...




         ... but a change in kind
                            7
X


Where are we now?    8
             Source: Ross Mayfield
A different view




               9
Experience social media
                     10
List Social
Media options


                11
Consider
the fit


           12
Just one next step




                13
Do you
  remember when ...




                14
What’s Social Media?
                                     Isn’t it about
              What about            Conversation?...
Social
                                          Media
         Wikis Social
               Bookmarks               by the...
The Old Way

                Coalition members
                Coalition Partners
                Policymakers
Your Messag...
The Way It Is!
          Parents     Law Enforcement
Business                        State/Tribal/Local Gov
Community
    ...
The Way We Were
    Consumption
    Website             Google Search
Information                  Portals

             #...
Communications Tools




                20
             Source: Coyenator
Our Survey
                                 said ...




                                    21
Source: Forrester Research
A different view




               22
23
dance
           V
The pattern we’ve known ...
                  Email only


                  Read, watch
              ...
... is changing ...
                                                                   t
                                D...
Data Match




             26
Percent of adults
  who use the
    Internet?


         73%
                          27
  Source: Pew Internet & America...
Percent of
American teens
ages 12-17 who
use the Internet


     94%
                                           28
       ...
87%

Percentage of
parents who
  are online

                        29
Source: Pew Internet & American Life Project
Percentage of
families who have
  broadband at
       home


     73%
                                            30
     ...
Percentage of online teens who
 have Internet access at home               89%
                                           ...
Percentage of teens
who say they go
online most often at                          77%
home                                ...
71%
  Percentage of
online teens who
have a cell phone
                          33
  Source: Pew Internet & American Life...
of
         age -29
       nt 18
   rce es
 Pe ag
     s      ma il?
  ult use e
ad o
  wh
                       90%

   ...
Percentage of
teens who use
     email

          92%

                         35
 Source: Pew Internet & American Life P...
Percentage of
adults ages 30-49
 who use email
    85%


                                            36
                  ...
70%
        Percentage of
      adults ages 50-64
       who use email
                               37
       Source: Pe...
Percentage of
teens who have
 created some
 type of online
                            57%
    content




               ...
39
http://www.flickr.com/photos/worldcafe/427392968/
Experience social media
                     40
Take a Break




       41
Social
                                          Media
         Wikis Social
               Bookmarks               by the...
Social Networks
Build                      Develop
personal                   Profile
pages




                          ...
Social Networks




              44
http://www.facebook.com   45
http://www.myspace.com
                         46
http://connectedcommunities.ning.com   47
Blogs




        48
http://www.youtube.com/watch?v=NN2I1pWXjXI
                                             49
50
51
Title and Theme


              -About you/org
              -Links
              -Blog roll
              -Widgets
Your P...
Paper Blogging


    Blog
    Site

                 53
Your Favorite Food & Drink

•   A title
•   Write a short post
•   Include name and location
•   Tag your post
•   When yo...
Really Simple Syndication (RSS)

• syndication -- makes your blog
 feed available to others who want to
 follow what you a...
Netvibes




           56
insert screen to blog post on
  Connected Communities




                          57
58
http://www.flickr.com
                        Online Photos
What is Flickr?
 Even if you don’t load pixs
 To Flickr, you can search
 And use photos bearing a
Creative Commons license...
What can coalitions do with flickr?
Add
Notes
http://www.flickr.com/creativecommons/
Organize      Presentations
                                   Document

  Re-use
Remix
 Make stuff



slideshows         ...
Your Community
http://www.youtube.com/watch?v=hqmj2EybIQI   69
http://www.youtube.com




http://www.youtube.com/watch?v=Hq2WqyfYiuI   70
http://www.youtube.com/watch?v=njsWZ7J35Us   71
72
YouTube
Program Benefits
•Premium Branding
•Increased upload capacity
•Rotation in “Promoted Videos”
•Optional Fundraising...
YouTube


Tips & Tricks
• NonProfit Tip Sheet
• How to Run Video Campaigns
• Advice making/editing video
• How to use Goog...
What ideas do you have for
using photo sites like YouTube?
                           75
http://del.icio.us
                     Photo: massdistraction
What is it?       Tags




         People
Again, What is a Tag?




Your own words to describe online items
                                   Photo: Beth Kanter
What’s it good for?
           Resources
                            Materials
Research
                Reviews
          ...
Who in your network would you
  most want to share with?




                   Photo: Kansasexplorer
http://technologyinprevention.wikispaces.com   81
http://technologyinprevention.wikispaces.com   82
Webconference/Online Learning




                         83
Social Media Game




                    84
85
Communication
Tool




                Decision
                       Tree



                  86
Table Talk




             87
88
http://technologyinprevention.blogspot.com
When we change the way we
communicate,




    we change society.
                 --Clay Shirky
                      89
Photo Citations
•   istockphotos on slides 1, 6, 7, 10, 11, 12 13, 14, 16, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 37,...
References & Resources
•   Pew Internet & American Life Project http://www.pewinternet.org/
•   Shirky, Clay (2008) Here C...
References & Resources
•   Facebook http://www.facebook.com
•   MySpace http://www.myspace.com
•   Connected Communities a...
Tennessee Social Media for Prevention
Tennessee Social Media for Prevention
Tennessee Social Media for Prevention
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Tennessee Social Media for Prevention

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Transcript of "Tennessee Social Media for Prevention"

  1. 1. Social Media for Prevention Tennessee Prevention Congress September 22-24, 2008 A Closer Look
  2. 2. LaDonna Coy 2
  3. 3. Getting to know you ... 3 Source: worldcafe
  4. 4. These things I know ... We connect, engage or become increasingly irrelevant It’s about our conversations This is the Age of Participation We have the tools of mass collaboration A change in our “thinking” is required 4
  5. 5. While we were sleeping .... 5
  6. 6. “When we change the way we communicate, we change society.” --Clay Shirky 6
  7. 7. Not a Change in Increment ... ... but a change in kind 7
  8. 8. X Where are we now? 8 Source: Ross Mayfield
  9. 9. A different view 9
  10. 10. Experience social media 10
  11. 11. List Social Media options 11
  12. 12. Consider the fit 12
  13. 13. Just one next step 13
  14. 14. Do you remember when ... 14
  15. 15. What’s Social Media? Isn’t it about What about Conversation? openness No, it’s about It’s about Nah, it’s about community. connecting. participation. Photo: yoshi Source: www.icrossing.co.uk/ebooks
  16. 16. Social Media Wikis Social Bookmarks by the Slice Blogs Audio Podcasts Social RSS Video Networks Podcasts Web Conference Photos & Courses 16
  17. 17. The Old Way Coalition members Coalition Partners Policymakers Your Message Mainstream media Youth Parents Photo:17 megs_pics
  18. 18. The Way It Is! Parents Law Enforcement Business State/Tribal/Local Gov Community Your Message Youth Media Healthcare School Religious-Traternal Civic/Volunteer Youth Services Dr. Craig Lefebvre, GWU CADCA Forum 07 18 Photo: Megs_Pics
  19. 19. The Way We Were Consumption Website Google Search Information Portals # Visits Eyeballs & Click-throughs Internal development 19
  20. 20. Communications Tools 20 Source: Coyenator
  21. 21. Our Survey said ... 21 Source: Forrester Research
  22. 22. A different view 22
  23. 23. 23
  24. 24. dance V The pattern we’ve known ... Email only Read, watch and listen Search & Collect info 24
  25. 25. ... is changing ... t Devel op om men C Write w Email only R evie Publis h Rate Join Read, watch t ml c Conne and listen x SS Netwo rk R Search & Collect info ...we have more choices 25
  26. 26. Data Match 26
  27. 27. Percent of adults who use the Internet? 73% 27 Source: Pew Internet & American Life Project
  28. 28. Percent of American teens ages 12-17 who use the Internet 94% 28 Source: Pew Internet & American Life Project
  29. 29. 87% Percentage of parents who are online 29 Source: Pew Internet & American Life Project
  30. 30. Percentage of families who have broadband at home 73% 30 Source: Pew Internet & American Life Project
  31. 31. Percentage of online teens who have Internet access at home 89% 31 Source: Pew Internet & American Life Project
  32. 32. Percentage of teens who say they go online most often at 77% home 32 Source: Pew Internet & American Life Project
  33. 33. 71% Percentage of online teens who have a cell phone 33 Source: Pew Internet & American Life Project
  34. 34. of age -29 nt 18 rce es Pe ag s ma il? ult use e ad o wh 90% 34 Source: Pew Internet & American Life Project
  35. 35. Percentage of teens who use email 92% 35 Source: Pew Internet & American Life Project
  36. 36. Percentage of adults ages 30-49 who use email 85% 36 Source: Pew Internet & American Life Project
  37. 37. 70% Percentage of adults ages 50-64 who use email 37 Source: Pew Internet & American Life Project
  38. 38. Percentage of teens who have created some type of online 57% content 38 Source: Pew Internet & American Life Project
  39. 39. 39 http://www.flickr.com/photos/worldcafe/427392968/
  40. 40. Experience social media 40
  41. 41. Take a Break 41
  42. 42. Social Media Wikis Social Bookmarks by the Slice Blogs Audio Podcasts Social RSS Video Networks Podcasts Web Conference Photos & Courses 42
  43. 43. Social Networks Build Develop personal Profile pages Connect with Share Communicate people content 43
  44. 44. Social Networks 44
  45. 45. http://www.facebook.com 45
  46. 46. http://www.myspace.com 46
  47. 47. http://connectedcommunities.ning.com 47
  48. 48. Blogs 48
  49. 49. http://www.youtube.com/watch?v=NN2I1pWXjXI 49
  50. 50. 50
  51. 51. 51
  52. 52. Title and Theme -About you/org -Links -Blog roll -Widgets Your Post -Badges etc 52
  53. 53. Paper Blogging Blog Site 53
  54. 54. Your Favorite Food & Drink • A title • Write a short post • Include name and location • Tag your post • When you are finished, place your blog in the middle of the table 54
  55. 55. Really Simple Syndication (RSS) • syndication -- makes your blog feed available to others who want to follow what you are writing about 55
  56. 56. Netvibes 56
  57. 57. insert screen to blog post on Connected Communities 57
  58. 58. 58
  59. 59. http://www.flickr.com Online Photos
  60. 60. What is Flickr? Even if you don’t load pixs To Flickr, you can search And use photos bearing a Creative Commons license. Got a camera phone? Load photos directly from Your camera phone.
  61. 61. What can coalitions do with flickr?
  62. 62. Add Notes
  63. 63. http://www.flickr.com/creativecommons/
  64. 64. Organize Presentations Document Re-use Remix Make stuff slideshows BLOGS Tag Event albums badges Share Remember: Creative Commons 67
  65. 65. Your Community
  66. 66. http://www.youtube.com/watch?v=hqmj2EybIQI 69
  67. 67. http://www.youtube.com http://www.youtube.com/watch?v=Hq2WqyfYiuI 70
  68. 68. http://www.youtube.com/watch?v=njsWZ7J35Us 71
  69. 69. 72
  70. 70. YouTube Program Benefits •Premium Branding •Increased upload capacity •Rotation in “Promoted Videos” •Optional Fundraising button •Listing on “Nonprofit channels” and Nonprofit videos pages 73 http://www.youtube.com/nonprofits
  71. 71. YouTube Tips & Tricks • NonProfit Tip Sheet • How to Run Video Campaigns • Advice making/editing video • How to use Google tools e.g., raise money 74 http://www.youtube.com/nonprofits
  72. 72. What ideas do you have for using photo sites like YouTube? 75
  73. 73. http://del.icio.us Photo: massdistraction
  74. 74. What is it? Tags People
  75. 75. Again, What is a Tag? Your own words to describe online items Photo: Beth Kanter
  76. 76. What’s it good for? Resources Materials Research Reviews Podcasts News Collaboration Best Practices Photo: babblingdweeb
  77. 77. Who in your network would you most want to share with? Photo: Kansasexplorer
  78. 78. http://technologyinprevention.wikispaces.com 81
  79. 79. http://technologyinprevention.wikispaces.com 82
  80. 80. Webconference/Online Learning 83
  81. 81. Social Media Game 84
  82. 82. 85
  83. 83. Communication Tool Decision Tree 86
  84. 84. Table Talk 87
  85. 85. 88 http://technologyinprevention.blogspot.com
  86. 86. When we change the way we communicate, we change society. --Clay Shirky 89
  87. 87. Photo Citations • istockphotos on slides 1, 6, 7, 10, 11, 12 13, 14, 16, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 37, 38, 40, 41, 42, 43, 53, 55, 89 • http://www.flickr.com/photos/worldcafe/1968082561/ • http://www.flickr.com/photos/graphicfootprints/ • http://www.flickr.com/photos/zakh/337938459/ • http://www.flickr.com/photos/amylenzo/119927340/ • http://www.flickr.com/photos/cobalt/613795033/ • http://www.flickr.com/photos/ross/481518848/ • http://www.flickr.com/photos/niwru/1102144588/ • http://www.flickr.com/photos/emry/2174754680/ • http://www.flickr.com/photos/megs_pics/2447290680/ • http://www.flickr.com/photos/megs_pics/2446449091/ • http://www.akkamsrazor.com/wp-content/uploads/2007/06/participation.PNG • http://www.flickr.com/photos/worldcafe/427392968/ • http://farm3.static.flickr.com/2284/1701619878_d9ae3201a8_m.jpg • http://www.flickr.com/photos/nyki_m/2702287648/ • http://www.flickr.com/photos/sharynmorrow/124428600/ • http://www.flickr.com/photos/babblingdweeb/532676582/ • http://www.flickr.com/photos/kansasexplorer3128/159717699/ 90
  88. 88. References & Resources • Pew Internet & American Life Project http://www.pewinternet.org/ • Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com/ • Flickr http://www.flickr.com • YouTube http://www.youtube.com • YouTube for Nonprofits http://www.youtube.com/nonprofits • Del.icio.us at http://del.icio.us • Pew Internet & American Life Project at http://www.pewinternet.org/ • Forrester Research at http://www.forrester.com/rb/research • Jeremiah Owyang Blog (Forrester) at http://www.web-strategist.com/blog/ • Technology in Prevention Blog at http://technologyinprevention.blogspot.com • Technology in Prevention wiki website at http://technologyinprevention.blogspot.com • Office of National Drug Control Policy at http://www.whitehousedrugpolicy.gov/prevent/ index.html • What is Social Media? http://www.icrossing.co.uk/ebooks • Common Craft Show http://www.commoncraft.com/ • Beth Kanter, How Non-Profits Can Use Social Media http://beth.typepad.com/ • Dave Pollard’s Blog (for decision tree) http://blogs.salon.com/0002007/2006/11/24.html 91
  89. 89. References & Resources • Facebook http://www.facebook.com • MySpace http://www.myspace.com • Connected Communities at http://connectedcommunities.ning.com • Blogger www.blogger.com • Wikispaces www.wikispaces.com • YouTube, Common Craft Show, http://www.youtube.com/watch?v=NN2I1pWXjXI • YouTube, What are community values at http://www.youtube.com/watch?v=hqmj2EybIQI • YouTube, Drinking & Driving PSA http://www.youtube.com/watch?v=Hq2WqyfYiuI • YouTube, Brownies, http://www.youtube.com/watch?v=njsWZ7J35Us • CADCA Institute Blog at http://prevention.typepad.com • Oregon Partnership Blog http://opblog.wordpress.com/ • Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/ • Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/ index.html • Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/ • Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/ • ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx • Coalitions in Prevention http://communityprevention.blogspot.com/ 92
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