Social Media Presence and Policy

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This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011

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Social Media Presence and Policy

  1. 1. Wisconsin    State  PrevenDon  Conference  June  14-­‐16,  2011   Social  Media   Host/Moderator:  LaDonna  Coy  with   Emily  Dieringer,  Winnebago  Co.  Public  Health   Sara  Mader,  Madison  Dane  Co.  Public  Health   Annie  Allen,  Sauk  County  Public  Health     #WSPC2011  
  2. 2. LaDonna Coy, MHR, CPS, CDLA!
  3. 3. #Hashtag   #WSPC2011  h0p://search.twi0er.com    
  4. 4. Learning  ObjecDves  •  Define  “presence”  in  Social  Media  •  Deciding  “to  post  or  not  to  post”  •  Share  stories  and  examples    •  IdenDfy  a  set  of  tools  to  help  you   define  your  social  media  guidelines   or  policy  
  5. 5. Networked ExpertiseKnowledge gets shared throughout Networks
  6. 6. RelaDonships  …   Like Comment   Digg   Tweet“Friend” Share Text Follow! Update!…  make  media  social!  
  7. 7. Social   Media   Tools  
  8. 8. Establish  Your  Presence  by  …   ing   Shar CommenDng  
  9. 9. Napkins  &  Cards  
  10. 10. Emily  Dieringer    Winnebago  Co.  Public  Health  
  11. 11. re:TH!NK’s  Social  Media  
  12. 12. re:TH!NK’s  Social  Media  
  13. 13. re:TH!NK’s  Social  Media  
  14. 14. WCHD  Social  Media  
  15. 15. WCHD  Social  Media  
  16. 16. Tracking  Social  Media  
  17. 17. Organizing  Social  Media  
  18. 18. Sara  Mader,    Madison  Dane  Co.     Public  Health    
  19. 19. Facebook  Profile  Page  
  20. 20. Facebook  Info  Page  
  21. 21.   Annie  Allen  RN,  PHN  Sauk  County  Health  Department  
  22. 22. Where    To  Get  Content?  Websites  YouTube  Twi0er  Facebook  News  Coworkers  Community  Events  Department  Events    
  23. 23. Be  Aware  of    what  You  Post  
  24. 24. Dealing  With  NegaDvity  
  25. 25. 5  Reasons  a   to  have   Social     Media   Policy  
  26. 26. 1.  Establish  Clear  Guidelines  
  27. 27. 2.  IdenDfy  Standard  Responses  
  28. 28. 3.  Have  a  Consistent,  Coordinated  Presence  
  29. 29. 4.  Protect       Equipment   Staff  Ume   Data   ReputaUon   (yours  &  organizaUons)  
  30. 30. 5.    Have  a  plan    in  place  for  crisis  situaDons  
  31. 31. Knowledge  is  shared  …   And change happensThrough our Networks
  32. 32. Amplified  as  we  …   Like Comment   Digg   Tweet “Friend” Share Text Follow! Update!…make  media  social!  
  33. 33. Social  media  [is]  …a  rapidly  evolving  culture,  and  a  fundamental  shi:  in  communica;ons,  community  building  and  decision  making.      To  succeed  in  the  21st  century,  you  need  to  know  what  this  is  all  about,  and  how  you  can  align  your  work  in  this  new  era.      -­‐-­‐Lisa  Colton,  Darim    
  34. 34. References  &  Resources  •  All  materials  and  links  from  today’s  workshop   h0p://technologyinprevenUon.wikispaces.com/wspc2011  •  Red  Cross  Social  Media  Strategy  Handbook   h0p://sites.google.com/site/wharman/social-­‐media-­‐strategy-­‐ handbook    •  Mayo  Clinic  Policy  •  h0p://sharing.mayoclinic.org/guidelines/for-­‐mayo-­‐clinic-­‐ employees/  •  Policy  Tool  for  Social  Media  •  h0p://socialmedia.policytool.net/  •  CDC  Social  Media  Tools,  Guidelines  and  Best  PracUces   h0p://www.cdc.gov/SocialMedia/Tools/guidelines/index.html      
  35. 35. References  &  Resources  •   Social  Media  Guidelines  by  Socialfish   h0p://www.socialfish.org/2009/10/drabing-­‐socmed-­‐ guidelines.html  •  NTEN  Tips  for  wriUng  your  first  social  media  policy   h0p://www.nten.org/blog/2010/02/17/Ups-­‐wriUng-­‐your-­‐ first-­‐social-­‐media-­‐policy  Photo  CitaDons  All  Photos  from  Istockphoto.com  or  Shu0erstock.com  
  36. 36. This  presentaUon  is  licensed  under  CREATIVE  COMMONS.  This  means  you  can  use  it,  or  parts  thereof,  as  long  as  appropriate  a0ribuUon  is  given  and  your  resulUng  product  is  made  available  under  this  same  license.    The  license  prohibits  using  this  presentaUon  for  commercial  purposes.  A  list  of  citaUons  and  links  is  included  for  your  reference  and  use.  Please  cite  all  creaUve  commons  photos  to  the  original  source.            Suggested  A0ribuUon:    Source:  LaDonna  Coy,  MHR,  CPS,  CDLA  with  Learning  Chi,  Inc.  with  Emily  Dieringer,  Winnebago  Co.  Public  Health;  Sara  Mader,  Madison  Dane  Co.  Public  Health;  Annie  Allen,  Sauk  County  Public  Health;    for  the  Wisconsin  State  PrevenUon  Conference,  June  14-­‐16,  2011.    

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