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Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
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Social Media Analytics #wspc2011

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A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention …

A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com

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  • 1. Exploring <br />Social Media<br />Analytics<br />LaDonna Coy, MHR, CPS, CDLA<br />
  • 2. LaDonna Coy, MHR, CPS, CDLA<br />
  • 3. #Hashtag<br />#WSPC2011<br />http://search.twitter.com<br />
  • 4. Where<br />are you <br />curious<br />about <br />Social<br />Media<br />Analytics?<br />
  • 5. Learning Objectives<br />Develop a basic understanding of social media metrics & measures<br />View analytics examples<br />Identify social media measurement service providers<br />Start a basic tracking/monitoring tool & plan of action<br />
  • 6. Social Media is like Driving<br />
  • 7. Dashboard<br />
  • 8. Maps<br />
  • 9. GPS<br />
  • 10. Just ask<br />Just <br />ASK!<br />
  • 11.
  • 12. How<br />does<br />Social <br />reduce <br />Media<br />tobacco sales?<br />
  • 13. Pick a Goal/Objective/Strategy<br />Example<br />Goal/Outcome: To reduce tobacco sales to underage youth thereby reducing rates of tobacco use among youth.<br />
  • 14. What is . . .<br />Social<br />Media?<br />
  • 15. What are all these things then?<br />Social<br />Media<br />Tools<br />
  • 16. Relationships …<br />Digg<br />RT<br />Like<br />Comment<br />Tweet<br />“Friend”<br />Share<br />Text<br />Follow<br />Update<br />… make mediasocial!<br />
  • 17. What<br />can<br />Social <br />metrics <br />Media<br />tell us?<br />
  • 18. Ways to measure Social Media?<br />Analytics<br />Content Analysis<br />Surveys<br />KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et<br />
  • 19. Surveys<br />$<br />
  • 20. Content Analysis<br />B E W H OR C X E WW X<br />U P HB K T P C W HK S <br />H W EC R P SH O ON W<br />VI N FLUE N CEV L <br />B J V A U C N E N Y E H <br />X S F L T G TV E O K A <br />N U F C F I IF M Q A Z<br />R N K U V E MQ I F M D <br />I H L P W H ER E M J F <br />L B Y E B C NJ N Q E C <br />L G V WH A TK E S S I<br />
  • 21. Analytics Tell You … <br /><ul><li>Who’s coming to your site(s)?
  • 22. Where they’re coming from?
  • 23. What they do there?</li></li></ul><li>Where are you “present” online?<br />Assessment<br />
  • 24. Where are your people present & interacting online?<br />
  • 25. Brainstorm <br />
  • 26. Mapping Presence<br />Where?<br />Who?<br />
  • 27. RSS Reader Your Dashboard<br />
  • 28. facebook feeds<br />
  • 29. Track & Listen Template<br />Content Analysis<br />Follow – Track – Respond<br />
  • 30. More $ than Time? <br />
  • 31. http://analytics.google.com<br />Google Analytics<br />
  • 32. What do Analytics tell us?<br />
  • 33. Analytics Tell You … <br /><ul><li>Who’s coming to your site(s)?
  • 34. Where they’re coming from?
  • 35. What they do there?</li></li></ul><li>Google Analytics Dashboard<br />Visits<br />Site Usage<br />Traffic Sources<br />Map Overlay<br />Content Overview<br />Visitor Overview<br />Average Page Views (all)<br />
  • 36. Who: People<br />
  • 37. Where from?<br />
  • 38. Content<br />
  • 39. Analytic Metrics<br />% increase in visitors <br />% increase in returning visitors <br />Increase in number of different pages viewed<br />
  • 40. Analytic Metrics<br />How many new subscribers/followers?<br />How often do they visit? <br />How long do they stay?<br />
  • 41. Analytic Metrics<br /># of sessions with > 5 page views <br /># session > 5 minutes in duration<br />Increase in # of downloads<br />
  • 42. Analytic Metrics<br />How much/often are people commenting?<br />Ratio of visits to comments or ratings?<br />
  • 43. Analytic Metrics<br />Conversation index<br /># Retweets (Twitter)<br /># or % Fan increases (FB)<br /># Interactions (comments, wall posts, likes)<br />Language, location, gender, age<br />
  • 44. Influence & Relationships<br />Beyond page visits, picking up a brochure, or passing a billboard on the highway, at the end of the day what’s ultimately important is influence and relationships. --K. D. Paine<br />
  • 45. www.facebook.com<br />Facebook Insights (Analytics)<br />
  • 46. # Interactions<br />Likes<br />Comments<br />Wall Posts<br />Post Quality<br />
  • 47. Total Interactions<br />Comments<br />Wall Posts<br />Likes<br />
  • 48. Interactions<br />ACTIVE Fans<br />This week<br />
  • 49. Demographics<br />TOTAL Fans<br />
  • 50. Demographics<br />TOTAL Fans &<br />Unsubscribed<br />
  • 51. YouTube Insights<br />www.youtube.com<br />
  • 52. Video<br />
  • 53. The Basics<br />
  • 54. Links<br />
  • 55. Audiences<br />
  • 56. http://search.twitter.com<br />
  • 57. www.twitalyzer.com<br />
  • 58. www.tweetstats.com<br />
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64. Three Things for Social Media Success<br /><br /><br /><br />
  • 65. <br />Root your social media strategies inyour Plan<br />
  • 66. <br />Focus on nurturing relationships <br />
  • 67. <br />Monitor your data and adjust to meet your goals<br />Content Analysis<br />Analytics<br />Surveys<br />
  • 68. A Matter of Transformation<br />
  • 69. These things I know ...<br />We connect, engage or become increasingly irrelevant<br />It is our conversations .. that really matter.<br />We have the tools. <br />A change in our analog “thinking” is required.<br />The way we do our work is changing.<br />
  • 70. "Social media isn’t just about new widgets and gadgets ... It’s about a rapidly evolving culture, and a fundamental shift in communications, community building and decision making. <br />To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era." <br />--Lisa Colton, Darim<br />
  • 71. Resources & References<br />Kelsey Rugerhttp://www.slideshare.net/themoleskin/social-media-measurement<br />Beth Kanter Listening for NonProfits in a Connected World at http://www.slideshare.net/kanter/listening-for-nonprofits-in-a-digital-world<br />WeAreMediahttp://www.wearemedia.org/Tactical+Track+Module+1<br />KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et<br />Measuring Public Relationships from Amazon http://bit.ly/arZMHw<br />Laura Quinn, Idealwarehttp://www.idealware.org/articles/<br />
  • 72. Sources to Learn More<br />Webinars and Video <br />Idealware webinars http://idealware.org/online-training<br />Charity How-to http://charityhowto.com/<br />Books<br />Paine, K. (2007). Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success<br />Paine, K. (2011). Measure What Matters: Online Tools for Understanding customers, Social Media, Engagement and Key Relationships<br />
  • 73. Photo Citations<br /><ul><li>http://www.flickr.com/photos/graphicfootprints/
  • 74. http://www.flickr.com/photos/zakh/337938459/
  • 75. http://www.flickr.com/photos/amylenzo/119927340/
  • 76. All other photos from:
  • 77. Istockphoto.com
  • 78. Shutterstock.com</li></li></ul><li>This presentation is licensed under CREATIVE COMMONS.<br />This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.<br />Suggested Attribution: <br />Source: LaDonna Coy, MHR, CPS, CDLA for the Wisconsin State Prevention Conference, June 14-16, 2011. Delivered in agreement with the Central Regional Team, Centers for the Application of Prevention Technologies.<br />

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