• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Analytics #wspc2011
 

Social Media Analytics #wspc2011

on

  • 597 views

A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention ...

A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com

Statistics

Views

Total Views
597
Views on SlideShare
591
Embed Views
6

Actions

Likes
0
Downloads
13
Comments
0

1 Embed 6

http://technologyinprevention.wikispaces.com 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Analytics #wspc2011 Social Media Analytics #wspc2011 Presentation Transcript

    • Exploring
      Social Media
      Analytics
      LaDonna Coy, MHR, CPS, CDLA
    • LaDonna Coy, MHR, CPS, CDLA
    • #Hashtag
      #WSPC2011
      http://search.twitter.com
    • Where
      are you
      curious
      about
      Social
      Media
      Analytics?
    • Learning Objectives
      Develop a basic understanding of social media metrics & measures
      View analytics examples
      Identify social media measurement service providers
      Start a basic tracking/monitoring tool & plan of action
    • Social Media is like Driving
    • Dashboard
    • Maps
    • GPS
    • Just ask
      Just
      ASK!
    • How
      does
      Social
      reduce
      Media
      tobacco sales?
    • Pick a Goal/Objective/Strategy
      Example
      Goal/Outcome: To reduce tobacco sales to underage youth thereby reducing rates of tobacco use among youth.
    • What is . . .
      Social
      Media?
    • What are all these things then?
      Social
      Media
      Tools
    • Relationships …
      Digg
      RT
      Like
      Comment
      Tweet
      “Friend”
      Share
      Text
      Follow
      Update
      … make mediasocial!
    • What
      can
      Social
      metrics
      Media
      tell us?
    • Ways to measure Social Media?
      Analytics
      Content Analysis
      Surveys
      KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et
    • Surveys
      $
    • Content Analysis
      B E W H OR C X E WW X
      U P HB K T P C W HK S
      H W EC R P SH O ON W
      VI N FLUE N CEV L
      B J V A U C N E N Y E H
      X S F L T G TV E O K A
      N U F C F I IF M Q A Z
      R N K U V E MQ I F M D
      I H L P W H ER E M J F
      L B Y E B C NJ N Q E C
      L G V WH A TK E S S I
    • Analytics Tell You …
      • Who’s coming to your site(s)?
      • Where they’re coming from?
      • What they do there?
    • Where are you “present” online?
      Assessment
    • Where are your people present & interacting online?
    • Brainstorm
    • Mapping Presence
      Where?
      Who?
    • RSS Reader Your Dashboard
    • facebook feeds
    • Track & Listen Template
      Content Analysis
      Follow – Track – Respond
    • More $ than Time?
    • http://analytics.google.com
      Google Analytics
    • What do Analytics tell us?
    • Analytics Tell You …
      • Who’s coming to your site(s)?
      • Where they’re coming from?
      • What they do there?
    • Google Analytics Dashboard
      Visits
      Site Usage
      Traffic Sources
      Map Overlay
      Content Overview
      Visitor Overview
      Average Page Views (all)
    • Who: People
    • Where from?
    • Content
    • Analytic Metrics
      % increase in visitors
      % increase in returning visitors
      Increase in number of different pages viewed
    • Analytic Metrics
      How many new subscribers/followers?
      How often do they visit?
      How long do they stay?
    • Analytic Metrics
      # of sessions with > 5 page views
      # session > 5 minutes in duration
      Increase in # of downloads
    • Analytic Metrics
      How much/often are people commenting?
      Ratio of visits to comments or ratings?
    • Analytic Metrics
      Conversation index
      # Retweets (Twitter)
      # or % Fan increases (FB)
      # Interactions (comments, wall posts, likes)
      Language, location, gender, age
    • Influence & Relationships
      Beyond page visits, picking up a brochure, or passing a billboard on the highway, at the end of the day what’s ultimately important is influence and relationships. --K. D. Paine
    • www.facebook.com
      Facebook Insights (Analytics)
    • # Interactions
      Likes
      Comments
      Wall Posts
      Post Quality
    • Total Interactions
      Comments
      Wall Posts
      Likes
    • Interactions
      ACTIVE Fans
      This week
    • Demographics
      TOTAL Fans
    • Demographics
      TOTAL Fans &
      Unsubscribed
    • YouTube Insights
      www.youtube.com
    • Video
    • The Basics
    • Links
    • Audiences
    • http://search.twitter.com
    • www.twitalyzer.com
    • www.tweetstats.com
    • Three Things for Social Media Success




    • Root your social media strategies inyour Plan

    • Focus on nurturing relationships

    • Monitor your data and adjust to meet your goals
      Content Analysis
      Analytics
      Surveys
    • A Matter of Transformation
    • These things I know ...
      We connect, engage or become increasingly irrelevant
      It is our conversations .. that really matter.
      We have the tools.
      A change in our analog “thinking” is required.
      The way we do our work is changing.
    • "Social media isn’t just about new widgets and gadgets ... It’s about a rapidly evolving culture, and a fundamental shift in communications, community building and decision making.
      To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era."
      --Lisa Colton, Darim
    • Resources & References
      Kelsey Rugerhttp://www.slideshare.net/themoleskin/social-media-measurement
      Beth Kanter Listening for NonProfits in a Connected World at http://www.slideshare.net/kanter/listening-for-nonprofits-in-a-digital-world
      WeAreMediahttp://www.wearemedia.org/Tactical+Track+Module+1
      KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et
      Measuring Public Relationships from Amazon http://bit.ly/arZMHw
      Laura Quinn, Idealwarehttp://www.idealware.org/articles/
    • Sources to Learn More
      Webinars and Video
      Idealware webinars http://idealware.org/online-training
      Charity How-to http://charityhowto.com/
      Books
      Paine, K. (2007). Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success
      Paine, K. (2011). Measure What Matters: Online Tools for Understanding customers, Social Media, Engagement and Key Relationships
    • Photo Citations
      • http://www.flickr.com/photos/graphicfootprints/
      • http://www.flickr.com/photos/zakh/337938459/
      • http://www.flickr.com/photos/amylenzo/119927340/
      • All other photos from:
      • Istockphoto.com
      • Shutterstock.com
    • This presentation is licensed under CREATIVE COMMONS.
      This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
      Suggested Attribution:
      Source: LaDonna Coy, MHR, CPS, CDLA for the Wisconsin State Prevention Conference, June 14-16, 2011. Delivered in agreement with the Central Regional Team, Centers for the Application of Prevention Technologies.