Social Media 101   Fundamentals for    Getting Started    LaDonna Coy, MHR, CPS, CDLA       CADCA Leadership Forum        ...
LaDonna Coy                                MHR, CPS, CDLAClients/Partners• CARS                           The surest way t...
# HashtagThe Workshop      #Forum2012
What drew you here?4
Learning Objectives• Define social media• Introduce a coalition social media  communications audit• Describe how coalition...
Do you remember …                    B.E.
We create the technology and then …                      the                    technology                     creates    ...
What is . . .        Social         Media?
1.Social  Media… a different wayto communicate
2. Not just “push”          Listen      Sharing                   Connecting                         Network              ...
3.     Social       Media     … is here to stay!
Whyis social media importantto coalitions?
Social Media is a  game changer
What’s Changing?Expert to audiencePresentationReachCurriculum & trainingFocus on informationSearchService deliverySilos & ...
What’s Changing?Expert to audience            Networked expertisePresentation                  InteractionReach           ...
Find things online             Keep up-to-dateShare Ideas, Resources,And experiences           Nurture Networks
If you have goals to:•   Assess/gather data•   Provide information•   Collaborate on projects•   Increase awareness/visibi...
Whereto begin?
The Social Media Path                                    Outline Your                                    Process          ...
Clarify YourPURPOSE
Practice Maturity Scale
Whatdid you learn  fromthe audit?
POLO!Find YourPEOPLE
Who are your people?Who          Affiliation email       Cell/textJohn Smith   DOJ        jsmith@      555-555-           ...
Now for some ..  Digital  Diggin’
Where are your people?Website   Blog      FB    Twitter    Otherwww.doj. www.doj. Wood Co. @woodcoorg      org/blog DOJ   ...
RSSRSS Reader
LISTEN
Vanity SearchWhatis being said about  you online?
Your Name Here
Your Name Here1               How wide               to cast your               net?
Your Name Here2              How often?
Your Name Here3   Your email address
The Listening Template
Find YourPLACE
How do we pick our tools?
Create YourSocial Media Formula
Where to show up online?              Web              site    Face-                           Blog    book
Develop Your  PLAN
What do we post about?                     Web                     site   Meetings                  Conferences           ...
To what degree?
Social Media Action PlanWho? Posts what? When? Where? Results?Alicia   Red Ribbon Week   Insert date(s)   Facebook   [inse...
Outline YourPROCESS
Social media is bigger than the  messageIt is the interaction …WithPEOPLEAbout your MESSAGE• And their RESPONSE• All the T...
interestingGive ‘em something toV about                      talk
Interactions …             Digg RT  Like Comment    Tweet“Friend”          Text Follow   Update    … make media social!
Refine YourPRACTICE
Guidelines & Policies
If you make   Apologize, genuinelya mistake …              Move on.
Track YourMETRICS
Where & How is social media     being used  By coalitions?
Collaborate on Projects                          Kansas SPF SIG
Kansas Prevention NetworkQuarterly Virtual ShareFest
Recruit members/supporters                                                     Vickie Adams                               ...
Safe Streets Coalition           Topeka, KS
Extend the life of Trainings/Events                     Hashtag: #myti2011
Find things online             Keep up-to-dateShare Ideas, Resources,And experiences           Nurture Networks
Remember ….  Social Media is a      game changer
1.Social  Media is… a different wayto communicate
2. Not just about “push”          Listen      Sharing                   Connecting                         Network        ...
3.     Social       Media     … is here to stay!
The Social Media Path                                    Outline Your                                    Process          ...
Resources from Todayhttp://bit.ly/SoMeForum2012
PrevChat For more Information & Instructionshttp://www.prevchat.com/
Photo Citations•   David Wilcox, Designing for a Civil Society describes network structures (creative commons)•   Moth htt...
References & Resources•   Netvibes at http://www.netvibes.com•   Twitter at www.twitter.com•   Google Alerts at http://ale...
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateat...
Social Media 101: Fundamentals for Coalitions
Social Media 101: Fundamentals for Coalitions
Social Media 101: Fundamentals for Coalitions
Social Media 101: Fundamentals for Coalitions
Upcoming SlideShare
Loading in...5
×

Social Media 101: Fundamentals for Coalitions

6,110

Published on

For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012

Published in: Education, Technology, Business
2 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
6,110
On Slideshare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
23
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide
  • How did people communicate before email? [audience response]What other communications technologies have changed the way we communicate in our work?
  • Social media is people, using technologies to connect, converse and engage each other. We meet using social media, we talk, we plan, we research, we protest, we rant, we work, we play. In the case of coalitions and nonprofits – its people using technology to make good things happen. Protest image source: http://www.flickr.com/photos/editor/4656148830/Other images: istockphoto
  • OpenVisibleTransparent
  • SoMe is more than marketing and public relations. Its about relationships.
  • Social media is increasingly rooted in our way of life.
  • IF social media is people using technology to engage with each other, then why might social media be important to coalitions?
  • Source: http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
  • The Social Media Audit for Coalitions http://bit.ly/SoMeForum2012
  • Source: http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
  • Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
  • The single most important action you can take is to set up a listening station.
  • Source: http://www.cadca.org/content/periodic-table-social-media-toolsThe magical work of @jasonverhoosky
  • Source: http://www.cadca.org/content/periodic-table-social-media-toolsThe magical work of @jasonverhoosky
  • http://www.cadca.org/SoMewiki
  • Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
  • Relationships are the most important thing we can focus on. When we have good relationships we can have increasingly meaningful conversations.
  • The Social Media Audit for Coalitions http://bit.ly/SoMeForum2012
  • 7:06 Recruitment Video http://www.youtube.com/watch?v=sAdkOZdU5Bc:57 SA Could Use Your Blank http://www.youtube.com/watch?v=_kg5vgHStPI2:26 Circles and Social Meida http://www.youtube.com/user/CirclesofSA#p/u/21/ehJSGoWbxVA
  • OpenVisibleTransparent
  • Social Media 101: Fundamentals for Coalitions

    1. 1. Social Media 101 Fundamentals for Getting Started LaDonna Coy, MHR, CPS, CDLA CADCA Leadership Forum Washington, DC
    2. 2. LaDonna Coy MHR, CPS, CDLAClients/Partners• CARS The surest way to provoke• CSAP the imagination is to seek• CADCA Institute• Collaborative Conversations out environments you have• Kansas AAPS no experience with.• Kansas Prevention Network• Kansas Family Partnership• Eagle Ridge Institute• Free Spirit Publishing Primary Prevention• Learn Resource Network Capacity building• MIPH• ODMHSAS Social media• Omega Point International• Oregon Research Institute communications• Paxis, Inc• PIRE Virtual Learning, Training &• Safe & Caring Schools 2 Interactive webinars• Wisconsin Clearinghouse
    3. 3. # HashtagThe Workshop #Forum2012
    4. 4. What drew you here?4
    5. 5. Learning Objectives• Define social media• Introduce a coalition social media communications audit• Describe how coalitions are using social media
    6. 6. Do you remember … B.E.
    7. 7. We create the technology and then … the technology creates us!
    8. 8. What is . . . Social Media?
    9. 9. 1.Social Media… a different wayto communicate
    10. 10. 2. Not just “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
    11. 11. 3. Social Media … is here to stay!
    12. 12. Whyis social media importantto coalitions?
    13. 13. Social Media is a game changer
    14. 14. What’s Changing?Expert to audiencePresentationReachCurriculum & trainingFocus on informationSearchService deliverySilos & GatekeepersCooperation > CollaborationContent managementControl
    15. 15. What’s Changing?Expert to audience Networked expertisePresentation InteractionReach EngageCurriculum & training Social & Informal learningFocus on information Focus on RelationshipsSearch SubscribeService delivery Community engagementSilos & Gatekeepers Open access/NetworkCooperation > Collaboration Collaboration > Collective actionContent management Community managementControl Influence
    16. 16. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
    17. 17. If you have goals to:• Assess/gather data• Provide information• Collaborate on projects• Increase awareness/visibility• Recruit members or supporters• Extend the life of Trainings/events
    18. 18. Whereto begin?
    19. 19. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
    20. 20. Clarify YourPURPOSE
    21. 21. Practice Maturity Scale
    22. 22. Whatdid you learn fromthe audit?
    23. 23. POLO!Find YourPEOPLE
    24. 24. Who are your people?Who Affiliation email Cell/textJohn Smith DOJ jsmith@ 555-555- doj.org 5555 Make a list …
    25. 25. Now for some .. Digital Diggin’
    26. 26. Where are your people?Website Blog FB Twitter Otherwww.doj. www.doj. Wood Co. @woodcoorg org/blog DOJ doj
    27. 27. RSSRSS Reader
    28. 28. LISTEN
    29. 29. Vanity SearchWhatis being said about you online?
    30. 30. Your Name Here
    31. 31. Your Name Here1 How wide to cast your net?
    32. 32. Your Name Here2 How often?
    33. 33. Your Name Here3 Your email address
    34. 34. The Listening Template
    35. 35. Find YourPLACE
    36. 36. How do we pick our tools?
    37. 37. Create YourSocial Media Formula
    38. 38. Where to show up online? Web site Face- Blog book
    39. 39. Develop Your PLAN
    40. 40. What do we post about? Web site Meetings Conferences Reports Events Stories Data Editorial Face- Blog book Trainings Articles
    41. 41. To what degree?
    42. 42. Social Media Action PlanWho? Posts what? When? Where? Results?Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]Kathy RRW History Insert date(s) Blog [insert metrics]Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team
    43. 43. Outline YourPROCESS
    44. 44. Social media is bigger than the messageIt is the interaction …WithPEOPLEAbout your MESSAGE• And their RESPONSE• All the TIMEThrough many CHANNELS
    45. 45. interestingGive ‘em something toV about talk
    46. 46. Interactions … Digg RT Like Comment Tweet“Friend” Text Follow Update … make media social!
    47. 47. Refine YourPRACTICE
    48. 48. Guidelines & Policies
    49. 49. If you make Apologize, genuinelya mistake … Move on.
    50. 50. Track YourMETRICS
    51. 51. Where & How is social media being used By coalitions?
    52. 52. Collaborate on Projects Kansas SPF SIG
    53. 53. Kansas Prevention NetworkQuarterly Virtual ShareFest
    54. 54. Recruit members/supporters Vickie Adams Coalition Director Circles of San Antoniohttp://www.youtube.com/watch?v=sAdkOZdU5Bc
    55. 55. Safe Streets Coalition Topeka, KS
    56. 56. Extend the life of Trainings/Events Hashtag: #myti2011
    57. 57. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
    58. 58. Remember …. Social Media is a game changer
    59. 59. 1.Social Media is… a different wayto communicate
    60. 60. 2. Not just about “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
    61. 61. 3. Social Media … is here to stay!
    62. 62. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
    63. 63. Resources from Todayhttp://bit.ly/SoMeForum2012
    64. 64. PrevChat For more Information & Instructionshttp://www.prevchat.com/
    65. 65. Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons)• Moth http://www.flickr.com/photos/28859335@N00/135824507• Protest image source: http://www.flickr.com/photos/editor/4656148830/• Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg• All other images paid via subscription from istockphoto.com or shutterstock.com
    66. 66. References & Resources• Netvibes at http://www.netvibes.com• Twitter at www.twitter.com• Google Alerts at http://alerts.google.com• TweetStats at www.tweetstats.com• A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc• The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA• DanversCARES http://danverscares.org/• CADCA Institute Social Media Primer http://www.cadca.org/somewiki• Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx• Workshop Resources bundled here http://bit.ly/SoMeForum2012
    67. 67. This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available under thissame license. The license prohibits using this presentation for commercialpurposes. A list of citations and links is included for your reference and use.Please cite all creative commons photos to the original source. Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum,February, 2012, Washington, DC.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×