Social Media 101: Fundamentals for Coalitions


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For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here

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  • How did people communicate before email? [audience response]What other communications technologies have changed the way we communicate in our work?
  • Social media is people, using technologies to connect, converse and engage each other. We meet using social media, we talk, we plan, we research, we protest, we rant, we work, we play. In the case of coalitions and nonprofits – its people using technology to make good things happen. Protest image source: images: istockphoto
  • OpenVisibleTransparent
  • SoMe is more than marketing and public relations. Its about relationships.
  • Social media is increasingly rooted in our way of life.
  • IF social media is people using technology to engage with each other, then why might social media be important to coalitions?
  • Source:
  • The Social Media Audit for Coalitions
  • Source:
  • Source photo:
  • The single most important action you can take is to set up a listening station.
  • Source: magical work of @jasonverhoosky
  • Source: magical work of @jasonverhoosky
  • Photo Source:
  • Relationships are the most important thing we can focus on. When we have good relationships we can have increasingly meaningful conversations.
  • The Social Media Audit for Coalitions
  • 7:06 Recruitment Video SA Could Use Your Blank Circles and Social Meida
  • OpenVisibleTransparent
  • Social Media 101: Fundamentals for Coalitions

    1. 1. Social Media 101 Fundamentals for Getting Started LaDonna Coy, MHR, CPS, CDLA CADCA Leadership Forum Washington, DC
    2. 2. LaDonna Coy MHR, CPS, CDLAClients/Partners• CARS The surest way to provoke• CSAP the imagination is to seek• CADCA Institute• Collaborative Conversations out environments you have• Kansas AAPS no experience with.• Kansas Prevention Network• Kansas Family Partnership• Eagle Ridge Institute• Free Spirit Publishing Primary Prevention• Learn Resource Network Capacity building• MIPH• ODMHSAS Social media• Omega Point International• Oregon Research Institute communications• Paxis, Inc• PIRE Virtual Learning, Training &• Safe & Caring Schools 2 Interactive webinars• Wisconsin Clearinghouse
    3. 3. # HashtagThe Workshop #Forum2012
    4. 4. What drew you here?4
    5. 5. Learning Objectives• Define social media• Introduce a coalition social media communications audit• Describe how coalitions are using social media
    6. 6. Do you remember … B.E.
    7. 7. We create the technology and then … the technology creates us!
    8. 8. What is . . . Social Media?
    9. 9. 1.Social Media… a different wayto communicate
    10. 10. 2. Not just “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
    11. 11. 3. Social Media … is here to stay!
    12. 12. Whyis social media importantto coalitions?
    13. 13. Social Media is a game changer
    14. 14. What’s Changing?Expert to audiencePresentationReachCurriculum & trainingFocus on informationSearchService deliverySilos & GatekeepersCooperation > CollaborationContent managementControl
    15. 15. What’s Changing?Expert to audience Networked expertisePresentation InteractionReach EngageCurriculum & training Social & Informal learningFocus on information Focus on RelationshipsSearch SubscribeService delivery Community engagementSilos & Gatekeepers Open access/NetworkCooperation > Collaboration Collaboration > Collective actionContent management Community managementControl Influence
    16. 16. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
    17. 17. If you have goals to:• Assess/gather data• Provide information• Collaborate on projects• Increase awareness/visibility• Recruit members or supporters• Extend the life of Trainings/events
    18. 18. Whereto begin?
    19. 19. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
    20. 20. Clarify YourPURPOSE
    21. 21. Practice Maturity Scale
    22. 22. Whatdid you learn fromthe audit?
    23. 23. POLO!Find YourPEOPLE
    24. 24. Who are your people?Who Affiliation email Cell/textJohn Smith DOJ jsmith@ 555-555- 5555 Make a list …
    25. 25. Now for some .. Digital Diggin’
    26. 26. Where are your people?Website Blog FB Twitter Otherwww.doj. www.doj. Wood Co. @woodcoorg org/blog DOJ doj
    27. 27. RSSRSS Reader
    28. 28. LISTEN
    29. 29. Vanity SearchWhatis being said about you online?
    30. 30. Your Name Here
    31. 31. Your Name Here1 How wide to cast your net?
    32. 32. Your Name Here2 How often?
    33. 33. Your Name Here3 Your email address
    34. 34. The Listening Template
    35. 35. Find YourPLACE
    36. 36. How do we pick our tools?
    37. 37. Create YourSocial Media Formula
    38. 38. Where to show up online? Web site Face- Blog book
    39. 39. Develop Your PLAN
    40. 40. What do we post about? Web site Meetings Conferences Reports Events Stories Data Editorial Face- Blog book Trainings Articles
    41. 41. To what degree?
    42. 42. Social Media Action PlanWho? Posts what? When? Where? Results?Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]Kathy RRW History Insert date(s) Blog [insert metrics]Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team
    43. 43. Outline YourPROCESS
    44. 44. Social media is bigger than the messageIt is the interaction …WithPEOPLEAbout your MESSAGE• And their RESPONSE• All the TIMEThrough many CHANNELS
    45. 45. interestingGive ‘em something toV about talk
    46. 46. Interactions … Digg RT Like Comment Tweet“Friend” Text Follow Update … make media social!
    47. 47. Refine YourPRACTICE
    48. 48. Guidelines & Policies
    49. 49. If you make Apologize, genuinelya mistake … Move on.
    50. 50. Track YourMETRICS
    51. 51. Where & How is social media being used By coalitions?
    52. 52. Collaborate on Projects Kansas SPF SIG
    53. 53. Kansas Prevention NetworkQuarterly Virtual ShareFest
    54. 54. Recruit members/supporters Vickie Adams Coalition Director Circles of San Antonio
    55. 55. Safe Streets Coalition Topeka, KS
    56. 56. Extend the life of Trainings/Events Hashtag: #myti2011
    57. 57. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
    58. 58. Remember …. Social Media is a game changer
    59. 59. 1.Social Media is… a different wayto communicate
    60. 60. 2. Not just about “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
    61. 61. 3. Social Media … is here to stay!
    62. 62. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
    63. 63. Resources from Today
    64. 64. PrevChat For more Information & Instructions
    65. 65. Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons)• Moth• Protest image source:• Garage• Polo• Dog• Community Group• All other images paid via subscription from or
    66. 66. References & Resources• Netvibes at• Twitter at• Google Alerts at• TweetStats at• A Coalition Social Media Communications Audit• The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel• DanversCARES• CADCA Institute Social Media Primer• Coalition Social Media Guidelines Sample• Workshop Resources bundled here
    67. 67. This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available under thissame license. The license prohibits using this presentation for commercialpurposes. A list of citations and links is included for your reference and use.Please cite all creative commons photos to the original source. Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum,February, 2012, Washington, DC.
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