Social Media 101Coalitions: Getting Started            LaDonna Coy, MHR, CPS, CDLA           CADCA Leadership Forum 2013  ...
LaDonna Coy                                MHR, CPS, CDLAClients/Partners• CARS                           The surest way t...
# HashtagThe Workshop      #Forum2013
Learning Objectives• Define social media• Introduce a coalition social media  communications audit• Describe how coalition...
Do you remember …                    B.E.
What is . . .        Social         Media?
1.Social  Media… a different wayto communicate
2. Not just “push”          Listen      Sharing                   Connecting                         Network              ...
3.     Social       Media     … is here to stay!
Whyis social media importantto coalitions?
Social Media is a  game changer    Collaborative web-based Tools
Find things online             Keep up-to-dateShare Ideas, Resources,And experiences           Nurture Networks
If you have goals to:•   Assess/gather data•   Provide information•   Collaborate on projects•   Increase awareness/visibi...
Whereto begin?
The Social Media Path                                    Outline Your                                    Process          ...
Clarify YourPURPOSE
http://bit.ly/clf2013
Practice Maturity Scale
Establish aCommunications Team
POLO!Find YourPEOPLE
Who are your people?Who             Affiliation email       Cell/textJohn Smith      DOJ        jsmith@      555-555-5555 ...
Now for some ..  Digital  Diggin’
Where are your people?Website   Blog      FB    Twitter    Otherwww.doj. www.doj. Wood Co. @woodcoorg      org/blog DOJ   ...
RSSRSS Reader
LISTEN
Vanity SearchWhatis being said about  you online?
Your Name Here
Your Name Here1               How wide               to cast your               net?
Your Name Here2              How often?
Your Name Here3   Your email address
Find YourPLACE
WhichSocial Media  Tool(s)  are best?
Create YourSocial Media Formula
Where to show up online?
Develop Your  PLAN
What do we post about?                     Web                     site   Meetings                  Conferences           ...
To what degree?
Social Media Action PlanWho? Posts what? When? Where? Results?Alicia   Red Ribbon Week   Insert date(s)   Facebook   [inse...
Before you set up any account
Outline YourPROCESS
Social media is bigger than the  messageIt is the interaction …WithPEOPLEAbout your MESSAGE• And their RESPONSE• All the T...
interestingGive ‘em something toV about                      talk
Interactions …             Digg RT  Like Comment    Tweet“Friend” Share    Text Follow   Update    … make media social!
Refine YourPRACTICE
Guidelines & Policies
If you make   Apologize, genuinelya mistake …              Move on.
Track YourMETRICS
Where & How is social media    being used  by coalitions?
Collaborate on Projects                          Kansas SPF SIG
Recruit members/supporters                                                     Vickie Adams                               ...
Safe Streets Coalition           Topeka, KS
Safe Streets Coalitionhttp://youtu.be/G5xPVEM53zo              Topeka, KS
Extend the life of Trainings/Events                   Hashtag: #forum2013
Remember ….  Social Media is a      game changer
1.Social  Media is… a different wayto communicate
3.     Social       Media     … is here to stay!
The Social Media Path                                    Outline Your                                    Process          ...
Resources from Today/http://bit.ly/CLF2013
Photo Citations•   David Wilcox, Designing for a Civil Society describes network structures (creative commons)•   Moth htt...
References & Resources•   Netvibes at http://www.netvibes.com•   Twitter at www.twitter.com•   Google Alerts at http://ale...
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateat...
Social Media 101 for Coalitions
Social Media 101 for Coalitions
Social Media 101 for Coalitions
Social Media 101 for Coalitions
Social Media 101 for Coalitions
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Social Media 101 for Coalitions

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A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013

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  • Protest image source: http://www.flickr.com/photos/editor/4656148830/Other images: istockphoto
  • Source: http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
  • Source: http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
  • Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
  • Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
  • http://www.youtube.com/watch?v=sAdkOZdU5Bc
  • Safe Streets Topeka Video PSA http://youtu.be/G5xPVEM53zo
  • Transcript of "Social Media 101 for Coalitions"

    1. 1. Social Media 101Coalitions: Getting Started LaDonna Coy, MHR, CPS, CDLA CADCA Leadership Forum 2013 Washington, DC
    2. 2. LaDonna Coy MHR, CPS, CDLAClients/Partners• CARS The surest way to provoke• CSAP the imagination is to seek• CADCA Institute• Collaborative Conversations out environments you have• Kansas AAPS no experience with.• Kansas Prevention Network• Kansas Family Partnership• Eagle Ridge Institute• Free Spirit Publishing Primary Prevention• Learn Resource Network Capacity building• MIPH• ODMHSAS Social media• Omega Point International• Oregon Research Institute communications• Paxis, Inc• PIRE Virtual Learning, Training &• Safe & Caring Schools 2 Interactive webinars• Wisconsin Clearinghouse
    3. 3. # HashtagThe Workshop #Forum2013
    4. 4. Learning Objectives• Define social media• Introduce a coalition social media communications audit• Describe how coalitions are using social media
    5. 5. Do you remember … B.E.
    6. 6. What is . . . Social Media?
    7. 7. 1.Social Media… a different wayto communicate
    8. 8. 2. Not just “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
    9. 9. 3. Social Media … is here to stay!
    10. 10. Whyis social media importantto coalitions?
    11. 11. Social Media is a game changer Collaborative web-based Tools
    12. 12. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
    13. 13. If you have goals to:• Assess/gather data• Provide information• Collaborate on projects• Increase awareness/visibility• Recruit members or supporters• Extend the life of Trainings/events
    14. 14. Whereto begin?
    15. 15. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
    16. 16. Clarify YourPURPOSE
    17. 17. http://bit.ly/clf2013
    18. 18. Practice Maturity Scale
    19. 19. Establish aCommunications Team
    20. 20. POLO!Find YourPEOPLE
    21. 21. Who are your people?Who Affiliation email Cell/textJohn Smith DOJ jsmith@ 555-555-5555 doj.org Make a list …
    22. 22. Now for some .. Digital Diggin’
    23. 23. Where are your people?Website Blog FB Twitter Otherwww.doj. www.doj. Wood Co. @woodcoorg org/blog DOJ doj
    24. 24. RSSRSS Reader
    25. 25. LISTEN
    26. 26. Vanity SearchWhatis being said about you online?
    27. 27. Your Name Here
    28. 28. Your Name Here1 How wide to cast your net?
    29. 29. Your Name Here2 How often?
    30. 30. Your Name Here3 Your email address
    31. 31. Find YourPLACE
    32. 32. WhichSocial Media Tool(s) are best?
    33. 33. Create YourSocial Media Formula
    34. 34. Where to show up online?
    35. 35. Develop Your PLAN
    36. 36. What do we post about? Web site Meetings Conferences Reports Events Stories Data Editorial Face- Blog book Trainings Articles
    37. 37. To what degree?
    38. 38. Social Media Action PlanWho? Posts what? When? Where? Results?Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]Kathy RRW History Insert date(s) Blog [insert metrics]Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team Develop an editorial calendar
    39. 39. Before you set up any account
    40. 40. Outline YourPROCESS
    41. 41. Social media is bigger than the messageIt is the interaction …WithPEOPLEAbout your MESSAGE• And their RESPONSE• All the TIMEThrough many CHANNELS
    42. 42. interestingGive ‘em something toV about talk
    43. 43. Interactions … Digg RT Like Comment Tweet“Friend” Share Text Follow Update … make media social!
    44. 44. Refine YourPRACTICE
    45. 45. Guidelines & Policies
    46. 46. If you make Apologize, genuinelya mistake … Move on.
    47. 47. Track YourMETRICS
    48. 48. Where & How is social media being used by coalitions?
    49. 49. Collaborate on Projects Kansas SPF SIG
    50. 50. Recruit members/supporters Vickie Adams Coalition Director Circles of San Antoniohttp://www.youtube.com/watch?v=sAdkOZdU5Bc
    51. 51. Safe Streets Coalition Topeka, KS
    52. 52. Safe Streets Coalitionhttp://youtu.be/G5xPVEM53zo Topeka, KS
    53. 53. Extend the life of Trainings/Events Hashtag: #forum2013
    54. 54. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
    55. 55. Remember …. Social Media is a game changer
    56. 56. 1.Social Media is… a different wayto communicate
    57. 57. 2. Not just about “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
    58. 58. 3. Social Media … is here to stay!
    59. 59. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
    60. 60. Resources from Today/http://bit.ly/CLF2013
    61. 61. Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons)• Moth http://www.flickr.com/photos/28859335@N00/135824507• Protest image source: http://www.flickr.com/photos/editor/4656148830/• Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg• All other images paid via subscription from istockphoto.com or shutterstock.com
    62. 62. References & Resources• Netvibes at http://www.netvibes.com• Twitter at www.twitter.com• Google Alerts at http://alerts.google.com• TweetStats at www.tweetstats.com• A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc• The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA• Safe Streets Topeka Video PSA http://youtu.be/G5xPVEM53zo• DanversCARES http://danverscares.org/• CADCA Institute Social Media Primer http://www.cadca.org/somewiki• Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx• Workshop Resources bundled here http://bit.ly/CLF2013
    63. 63. This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available under thissame license. The license prohibits using this presentation for commercialpurposes. A list of citations and links is included for your reference and use.Please cite all creative commons photos to the original source. Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum,February, 2013, Washington, DC.

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