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Social Media 101 for Coalitions
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Social Media 101 for Coalitions

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A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship ...

A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013

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  • Protest image source: http://www.flickr.com/photos/editor/4656148830/Other images: istockphoto
  • Source: http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
  • Source: http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
  • Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
  • Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
  • http://www.youtube.com/watch?v=sAdkOZdU5Bc
  • Safe Streets Topeka Video PSA http://youtu.be/G5xPVEM53zo

Social Media 101 for Coalitions Social Media 101 for Coalitions Presentation Transcript

  • Social Media 101Coalitions: Getting Started LaDonna Coy, MHR, CPS, CDLA CADCA Leadership Forum 2013 Washington, DC
  • LaDonna Coy MHR, CPS, CDLAClients/Partners• CARS The surest way to provoke• CSAP the imagination is to seek• CADCA Institute• Collaborative Conversations out environments you have• Kansas AAPS no experience with.• Kansas Prevention Network• Kansas Family Partnership• Eagle Ridge Institute• Free Spirit Publishing Primary Prevention• Learn Resource Network Capacity building• MIPH• ODMHSAS Social media• Omega Point International• Oregon Research Institute communications• Paxis, Inc• PIRE Virtual Learning, Training &• Safe & Caring Schools 2 Interactive webinars• Wisconsin Clearinghouse
  • # HashtagThe Workshop #Forum2013
  • Learning Objectives• Define social media• Introduce a coalition social media communications audit• Describe how coalitions are using social media
  • Do you remember … B.E.
  • What is . . . Social Media?
  • 1.Social Media… a different wayto communicate
  • 2. Not just “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
  • 3. Social Media … is here to stay!
  • Whyis social media importantto coalitions?
  • Social Media is a game changer Collaborative web-based Tools
  • Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
  • If you have goals to:• Assess/gather data• Provide information• Collaborate on projects• Increase awareness/visibility• Recruit members or supporters• Extend the life of Trainings/events
  • Whereto begin?
  • The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
  • Clarify YourPURPOSE
  • http://bit.ly/clf2013
  • Practice Maturity Scale
  • Establish aCommunications Team
  • POLO!Find YourPEOPLE
  • Who are your people?Who Affiliation email Cell/textJohn Smith DOJ jsmith@ 555-555-5555 doj.org Make a list …
  • Now for some .. Digital Diggin’
  • Where are your people?Website Blog FB Twitter Otherwww.doj. www.doj. Wood Co. @woodcoorg org/blog DOJ doj
  • RSSRSS Reader
  • LISTEN
  • Vanity SearchWhatis being said about you online?
  • Your Name Here
  • Your Name Here1 How wide to cast your net?
  • Your Name Here2 How often?
  • Your Name Here3 Your email address
  • Find YourPLACE
  • WhichSocial Media Tool(s) are best?
  • Create YourSocial Media Formula
  • Where to show up online?
  • Develop Your PLAN
  • What do we post about? Web site Meetings Conferences Reports Events Stories Data Editorial Face- Blog book Trainings Articles
  • To what degree?
  • Social Media Action PlanWho? Posts what? When? Where? Results?Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]Kathy RRW History Insert date(s) Blog [insert metrics]Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team Develop an editorial calendar
  • Before you set up any account
  • Outline YourPROCESS
  • Social media is bigger than the messageIt is the interaction …WithPEOPLEAbout your MESSAGE• And their RESPONSE• All the TIMEThrough many CHANNELS
  • interestingGive ‘em something toV about talk
  • Interactions … Digg RT Like Comment Tweet“Friend” Share Text Follow Update … make media social!
  • Refine YourPRACTICE
  • Guidelines & Policies
  • If you make Apologize, genuinelya mistake … Move on.
  • Track YourMETRICS
  • Where & How is social media being used by coalitions?
  • Collaborate on Projects Kansas SPF SIG
  • Recruit members/supporters Vickie Adams Coalition Director Circles of San Antoniohttp://www.youtube.com/watch?v=sAdkOZdU5Bc
  • Safe Streets Coalition Topeka, KS
  • Safe Streets Coalitionhttp://youtu.be/G5xPVEM53zo Topeka, KS
  • Extend the life of Trainings/Events Hashtag: #forum2013
  • Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
  • Remember …. Social Media is a game changer
  • 1.Social Media is… a different wayto communicate
  • 2. Not just about “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
  • 3. Social Media … is here to stay!
  • The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
  • Resources from Today/http://bit.ly/CLF2013
  • Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons)• Moth http://www.flickr.com/photos/28859335@N00/135824507• Protest image source: http://www.flickr.com/photos/editor/4656148830/• Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg• All other images paid via subscription from istockphoto.com or shutterstock.com
  • References & Resources• Netvibes at http://www.netvibes.com• Twitter at www.twitter.com• Google Alerts at http://alerts.google.com• TweetStats at www.tweetstats.com• A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc• The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA• Safe Streets Topeka Video PSA http://youtu.be/G5xPVEM53zo• DanversCARES http://danverscares.org/• CADCA Institute Social Media Primer http://www.cadca.org/somewiki• Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx• Workshop Resources bundled here http://bit.ly/CLF2013
  • This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available under thissame license. The license prohibits using this presentation for commercialpurposes. A list of citations and links is included for your reference and use.Please cite all creative commons photos to the original source. Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum,February, 2013, Washington, DC.