Social Media 101 for Coalitions


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A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at

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  • Protest image source: images: istockphoto
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  • Safe Streets Topeka Video PSA
  • Social Media 101 for Coalitions

    1. 1. Social Media 101Coalitions: Getting Started LaDonna Coy, MHR, CPS, CDLA CADCA Leadership Forum 2013 Washington, DC
    2. 2. LaDonna Coy MHR, CPS, CDLAClients/Partners• CARS The surest way to provoke• CSAP the imagination is to seek• CADCA Institute• Collaborative Conversations out environments you have• Kansas AAPS no experience with.• Kansas Prevention Network• Kansas Family Partnership• Eagle Ridge Institute• Free Spirit Publishing Primary Prevention• Learn Resource Network Capacity building• MIPH• ODMHSAS Social media• Omega Point International• Oregon Research Institute communications• Paxis, Inc• PIRE Virtual Learning, Training &• Safe & Caring Schools 2 Interactive webinars• Wisconsin Clearinghouse
    3. 3. # HashtagThe Workshop #Forum2013
    4. 4. Learning Objectives• Define social media• Introduce a coalition social media communications audit• Describe how coalitions are using social media
    5. 5. Do you remember … B.E.
    6. 6. What is . . . Social Media?
    7. 7. 1.Social Media… a different wayto communicate
    8. 8. 2. Not just “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
    9. 9. 3. Social Media … is here to stay!
    10. 10. Whyis social media importantto coalitions?
    11. 11. Social Media is a game changer Collaborative web-based Tools
    12. 12. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
    13. 13. If you have goals to:• Assess/gather data• Provide information• Collaborate on projects• Increase awareness/visibility• Recruit members or supporters• Extend the life of Trainings/events
    14. 14. Whereto begin?
    15. 15. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
    16. 16. Clarify YourPURPOSE
    17. 17.
    18. 18. Practice Maturity Scale
    19. 19. Establish aCommunications Team
    20. 20. POLO!Find YourPEOPLE
    21. 21. Who are your people?Who Affiliation email Cell/textJohn Smith DOJ jsmith@ 555-555-5555 Make a list …
    22. 22. Now for some .. Digital Diggin’
    23. 23. Where are your people?Website Blog FB Twitter Otherwww.doj. www.doj. Wood Co. @woodcoorg org/blog DOJ doj
    24. 24. RSSRSS Reader
    25. 25. LISTEN
    26. 26. Vanity SearchWhatis being said about you online?
    27. 27. Your Name Here
    28. 28. Your Name Here1 How wide to cast your net?
    29. 29. Your Name Here2 How often?
    30. 30. Your Name Here3 Your email address
    31. 31. Find YourPLACE
    32. 32. WhichSocial Media Tool(s) are best?
    33. 33. Create YourSocial Media Formula
    34. 34. Where to show up online?
    35. 35. Develop Your PLAN
    36. 36. What do we post about? Web site Meetings Conferences Reports Events Stories Data Editorial Face- Blog book Trainings Articles
    37. 37. To what degree?
    38. 38. Social Media Action PlanWho? Posts what? When? Where? Results?Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]Kathy RRW History Insert date(s) Blog [insert metrics]Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team Develop an editorial calendar
    39. 39. Before you set up any account
    40. 40. Outline YourPROCESS
    41. 41. Social media is bigger than the messageIt is the interaction …WithPEOPLEAbout your MESSAGE• And their RESPONSE• All the TIMEThrough many CHANNELS
    42. 42. interestingGive ‘em something toV about talk
    43. 43. Interactions … Digg RT Like Comment Tweet“Friend” Share Text Follow Update … make media social!
    44. 44. Refine YourPRACTICE
    45. 45. Guidelines & Policies
    46. 46. If you make Apologize, genuinelya mistake … Move on.
    47. 47. Track YourMETRICS
    48. 48. Where & How is social media being used by coalitions?
    49. 49. Collaborate on Projects Kansas SPF SIG
    50. 50. Recruit members/supporters Vickie Adams Coalition Director Circles of San Antonio
    51. 51. Safe Streets Coalition Topeka, KS
    52. 52. Safe Streets Coalition Topeka, KS
    53. 53. Extend the life of Trainings/Events Hashtag: #forum2013
    54. 54. Find things online Keep up-to-dateShare Ideas, Resources,And experiences Nurture Networks
    55. 55. Remember …. Social Media is a game changer
    56. 56. 1.Social Media is… a different wayto communicate
    57. 57. 2. Not just about “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
    58. 58. 3. Social Media … is here to stay!
    59. 59. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
    60. 60. Resources from Today/
    61. 61. Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons)• Moth• Protest image source:• Garage• Polo• Dog• Community Group• All other images paid via subscription from or
    62. 62. References & Resources• Netvibes at• Twitter at• Google Alerts at• TweetStats at• A Coalition Social Media Communications Audit• The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel• Safe Streets Topeka Video PSA• DanversCARES• CADCA Institute Social Media Primer• Coalition Social Media Guidelines Sample• Workshop Resources bundled here
    63. 63. This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available under thissame license. The license prohibits using this presentation for commercialpurposes. A list of citations and links is included for your reference and use.Please cite all creative commons photos to the original source. Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum,February, 2013, Washington, DC.