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Social Media Presence and Policy

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I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all …

I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all our materials and resources at http://technologyinprevention.wikispaces.com/wspc2011


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  • LadOnna Coy, your insightful response prompts me to make a response. I agree in full with your response. In fact, I wrote two presentations on SS analyzing comments and their impacts using five different techniques. As for now, the question is when we favor a presentation do we go back to it? How often do we consult them? Having favors is one thing; using them is another. As for the sentiment of the comments I consider myself lucky as comments have opened new ideas for presentations. In fact, my forthcoming presentation entitled 'The Fresh Air of SlideShare' is based on comments that I received on my last two presentations. I think we need to measure outcomes more than outputs.
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  • Hi Ali, thank you so much for your comment. I agree, we haven't quite got this engagement measurement refined but we are getting closer with every conversation about it. We can measure page views (easy part), but then perhaps value can be measured in part by number of shares/links/embeds and favorites? Curious how much does our demographic plays into the depth of engagement? Are more seasoned viewers less likely to comment but perhaps more likely to share via a link in an email (don't know of a way to measure that). Then there's sentiment of the comments to consider. It gets so complicated so fast when it comes to generalizing meaning. But conversations like this are important if we are going to understand and measure well.
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  • LaDonna, this is an interesting presentation. It gave me the idea of measuring 'social engagement' by measuring the level and intensity of participation, Slide 9 explains my point. Engagement might be linited to listening and for others it may involve commenting and sharing. Judging from SS and the percentage of (Number of comments/Total Views) shows very poor ratios. Even for most presentations of the day the number of comments is 0. May be we need to improve our indicators.
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  • How many here are already doing some social media at work? For work? What do you find most interesting?What do you find challenging?Does your organization have a social media policy? Do you have a personal social media policy?
  • Transcript

    • 1. Wisconsin State Prevention Conference
      June 14-16, 2011
      Social Media
      Presence & Policy
      Host/Moderator: LaDonna Coy with
      Emily Dieringer, Winnebago Co. Public Health
      Sara Mader, Madison Dane Co. Public Health
      Annie Allen, Sauk County Public Health
      #WSPC2011
    • 2. LaDonna Coy, MHR, CPS, CDLA
    • 3. #Hashtag
      #WSPC2011
      http://search.twitter.com
    • 4. Learning Objectives
      Define “presence” in Social Media
      Deciding “to post or not to post”
      Share stories and examples
      Identify a set of tools to help you define your social media guidelines or policy
    • 5.
    • 6. Networked Expertise
      Knowledge gets shared throughout Networks
    • 7. Relationships …
      Digg
      Like
      Comment
      Tweet
      “Friend”
      Share
      Text
      Follow
      Update
      … make mediasocial!
    • 8. Social
      Media
      Tools
    • 9. Establish Your Presence by …
      Connecting
      Listening
      Sharing
      Learn
      Participating
      Commenting
    • 10. Napkins & Cards
    • 11. Emily DieringerWinnebago Co. Public Health
    • 12. re:TH!NK’s Social Media
    • 13. re:TH!NK’s Social Media
    • 14. re:TH!NK’s Social Media
    • 15. re:TH!NK’s Social Media
    • 16. re:TH!NK’s Social Media
    • 17. WCHD Social Media
    • 18. WCHD Social Media
    • 19. WCHD Social Media
    • 20. Tracking Social Media
    • 21. Tracking Social Media
    • 22. Organizing Social Media
    • 23. Sara Mader, Madison Dane Co. Public Health
    • 24. Facebook Profile Page
    • 25. Facebook Info Page
    • 26. Annie Allen RN, PHN
      Sauk County Health Department
    • 27. WhereTo Get Content?
      Websites
      YouTube
      Twitter
      Facebook
      News
      Coworkers
      Community Events
      Department Events
    • 28. Be Aware of what You Post
    • 29. Dealing With Negativity
    • 30. 5
      Reasons
      to have a
      Social
      Media
      Policy
    • 31. 1.Establish Clear Guidelines
    • 32. 2.Identify Standard Responses
    • 33. 3.Have a Consistent, Coordinated Presence
    • 34. 4. Protect
      Equipment
      Staff time
      Data
      Reputation(yours & organizations)
    • 35. 5. Have a plan in place for crisis situations
    • 36.
    • 37. Knowledge is shared …
      And change happens
      Through our Networks
    • 38. Amplified as we …
      Digg
      Like
      Comment
      Tweet
      “Friend”
      Share
      Text
      Follow
      Update
      …make mediasocial!
    • 39. Social media [is] …a rapidly evolving culture, and a fundamental shift in communications, community building and decision making.
      To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era.
      --Lisa Colton, Darim
    • 40. References & Resources
      All materials and links from today’s workshop http://technologyinprevention.wikispaces.com/wspc2011
      Red Cross Social Media Strategy Handbook http://sites.google.com/site/wharman/social-media-strategy-handbook
      Mayo ClinicPolicy
      http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/
      Policy Tool for Social Media
      http://socialmedia.policytool.net/
      CDC Social Media Tools, Guidelines and Best Practiceshttp://www.cdc.gov/SocialMedia/Tools/guidelines/index.html
    • 41. References & Resources
      Social Media Guidelines by Socialfishhttp://www.socialfish.org/2009/10/drafting-socmed-guidelines.html
      NTEN Tips for writing your first social media policy http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy
      Photo CitationsAll Photos from Istockphoto.com or Shutterstock.com
    • 42. This presentation is licensed under CREATIVE COMMONS.
      This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
      Suggested Attribution:
      Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health; for the Wisconsin State Prevention Conference, June 14-16, 2011.