Transcript of "MYTI Developing Coalition Presence"
CADCA Mid-Year Developing Training InstituteYour Coalition’s July, 2012 Social Media PresenceLaDonna Coy, MHR, CPS, CDLA
LaDonna Coy MHR, CPS, CDLAClients/Partners It will always be about• CARS• CSAP people first. Words are loose• CADCA Institute bridges of intention, and we• Collaborative Conversations• Kansas AAPS/BHS use them to connect our• Kansas Prevention Network ideas to other good people.• Kansas Family Partnership• Eagle Ridge Institute --Chris Brogan• Free Spirit Publishing• Learn Resource Network Primary Prevention• MIPH• ODMHSAS Capacity building• Omega Point International Social media communications• Oregon Research Institute• Paxis, Inc Online learning• PIRE• Safe & Caring Schools www.technologyinprevention.com• 2 Wisconsin Clearinghouse www.ladonnacoy.com
Learning Objectives• Define "presence" and what it means to your coalition• Map community partners, stakeholders and supporters• Establish a listening post• Design interaction to close the gap between online and offline presence• Outline a routine and plan for interaction and reflective practice• Track measure and learn from social media communications in action
"The question for most of us is not if wewill use the technologies of our age,from cell phones to social media, thequestion is how can we do so withmindfulness, meaning, and wisdom?" –Soren Gordhamer Wisdom 2.0 Summit
Social media isn’t just about new widgets andgadgets like Twitter and Facebook. It’s about arapidly evolving culture, and a fundamentalshift in communications, community buildingand decision making. To succeed in the 21stcentury, you need to know what this is allabout, and how you can align your work in thisnew era. --Lisa Colton Darim
Social Media Action PlanWho? Posts what? When? Where? Results?Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]Kathy RRW History Insert date(s) Blog [insert metrics]Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team
Engagement is a way to determine whether you’rehaving a dialog or just yelling ever more loudly. --K. D. Paine
From here forward …• Personal experience counts• Make the invisible visible• Practice influence (let go of control)• Create feedback loops & measures• Make meaning of what you find• And the “beat goes on”
Unless someone like you cares a whole awful lot,nothing is going to get better. It’s not. --Dr Seuss The Lorax
The more you read,the more things you know.The more you learn,the more places youll go. -Dr. Seuss
Resources from Today http://bit.ly/MYTI2012http://bit.ly/MYTI2012
PrevChat For more Information & Instructionshttp://www.prevchat.com/
Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons)• Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg• All other images were developed from scratch or via paid subscription from istockphoto.com or shutterstock.com
References & Resources• Netvibes at http://www.netvibes.com• Twitter at www.twitter.com• Google Alerts at http://alerts.google.com• TweetStats at www.tweetstats.com• A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc• The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA• DanversCARES http://danverscares.org/• CADCA Institute Social Media Primer http://www.cadca.org/somewiki• Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx• K. D. Paine Blog Post http://kdpaine.blogs.com/kdpaines_pr_m/2010/01/measuring-engagement- is-just-another-term-for-measuring- relationships.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Kdpai nesPrMeasurementBlog+%28KDPaine%27s+PR+Measurement+Blog%29• The Birth of a Word http://youtu.be/RE4ce4mexrU• The Social Media Revolution http://youtu.be/0eUeL3n7fDs• Workshop Resources bundled here http://bit.ly/SoMeForum2012
This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available under thissame license. The license prohibits using this presentation for commercialpurposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source. Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Mid-Year TrainingInstitute, July, 2012, Nashville, TN
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