MI Social Media & Prevention: Getting Started

LaDonna Coy, MHR, CPS, CDLA Learning for Change, Inc. Where & How to Get Started Social Media Technologies in Prevention

LaDonna Coy MHR, CPS, CDLA Primary Prevention Capacity building with Social media and live Virtual Learning/Training Interactionars sm Collaborative Partners: - Kansas AAPS - Kansas Prevention Network & SPF SIG Sector Network - Kansas Family Partnership - Eagle Ridge Institute - CADCA - Paxis, Inc - Safe & Caring Schools - Collaborative Conversations - Omega Point International - ODMHSAS - MACMHB-MASACA The surest way to provoke the imagination is to seek out environments you have no experience with. --author unknown

What drew you here?

Objectives
Define Social Media
Identify Social Media Roles and Actions
Offer Assessment Tools
Map our online/offline presence
Utilize social media planning tools
Explore four types of social media

Wheel of Fortune Key to all of prevention

Wheel of Fortune Key to all of social media

Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ? What about Openness? Nah, it’s about participation .

Having conversations … online Social Media is… People There’s a New .. Did you see the video from .. Heads up Saw that! Are you Yes, link is Hmmm

Source: http://bit.ly/9NBmcc

Creators

Conversationalists

Critics

Collectors

Joiners

Spectators

Inactives

You have to “Be” social media

Forrester data 2007-09

Where are we now? X Source: Ross Mayfield

Spf-e Social Media Assess Capacity Plan Implement Evaluation SPF-e Social Media

Listen
Connect
Collaborate
Communicate
Network
Learn
Publish
Share
Goals

Assessment

Listen Inside Outside

Online/Offline

Photo: xadrian

Photo: brutal

Search, discover, listen

Vanity Search

Vanity Search
Organization or coalition name
Director/Project Coordinator’s name
Your Topic or Issue
Notice other organizations popping up with yours on first page of search
Use alternative search engines e.g. blogs, twitter
Source: WeAreMedia.org

Set News Alerts http://news.google.com

Google Alerts

Setting Alerts

Managing Alerts

RSS Readers It’s all about listening … online !

Netvibes www.netvibes.com

Google Reader http://reader.google.com

What are we listening for?

What are we listening for?
What are people talking about? Where?
Are the topics of conversation changing?
What is the tone/sentiment & volume? Is it changing?
What does this mean for your strategy?
How can you use the info to improve what you do?
Are there stories you can repurpose?
Source: http://www.slideshare.net/kanter/listening-for-nonprofits-in-a-digital-world

The Listening Template

Information Source
Coalition blog
Provider blog
Agency website
MSM news
Individual blog, feed

Ranking Technorati Google

Sentiment Positive Negative Neutral

Track, Share ... then what?

Respond? What if we get Negative Comments?

Just one next step

Where are we now? X Source: Ross Mayfield

Consider the fit

Social Media by the Slice Blogs Wikis Social Bookmarks Social Networks Photos Audio Podcasts Web Conference & Courses RSS Video

Social Media by the Slice Blogs Wikis Social Bookmarks Social Networks Photos Audio Podcasts Web Conference & Courses RSS Video A B C D

http://www.youtube.com/watch?v=NN2I1pWXjXI

What stands out? Netvibes Google Reader What about a news alert? ?? Hmmm. . . .

Social Networks

Social Networks Build personal pages Develop Profile Connect with people Share content Communicate Host a Group

Social Networks

Facebook Login

http://www.facebook.com

Groups

Fan Page

ask Sometimes you just gotta Ask!

MySpace Login http://www.myspace.com

MySpace

http://connectedcommunities.ning.com

Your Own Page Customize your personal page!

Connected Comm’y Mbrs

Forums

Groups

Blog You can write your own blog inside a Ning community like Connected Communities using the rich text tools provided.

What connections or possibilities do you see for what you do? Conversation

Online Photos http://www.flickr.com

What is Flickr? Got a camera phone? Load photos directly from Your camera phone.

What can coalitions do with flickr?

http://www.flickr.com/creativecommons/

Your Community

YouTube http://www.youtube.com/nonprofits

Program Benefits
Premium Branding
Increased upload capacity
Rotation in “Promoted Videos”
Optional Fundraising button
Listing on “Nonprofit channels” and Nonprofit videos pages

Tips & Tricks
NonProfit Tips
How to Run Video Campaigns
Advice making/editing video
Using Google tools

http://www.youtube.com/user/DoverY2Y

http://www.youtube.com/watch?v=gskLlg-ARFw Dover Youth2Youth

We connect, engage or become increasingly irrelevant These things I know ... It’s about our conversations This is the Age of Participation We have the tools of mass collaboration A change in our “thinking” is required

The dance has changed Our Work

When we change the way we communicate, we change society. --Clay Shirky

Photo Citations
Moth : http://www.flickr.com/photos/28859335@N00/135824507
Wheel of Fortune http://www.flickr.com/photos/ralphdagza/383804337/
The dogs http://www.flickr.com/photos/niwru/1102144588/
Puppies & Kitten http://www.flickr.com/photos/97777048@N00/3502456580
Spectators http://www.flickr.com/photos/jamelah/2818191116/
Dog http://www.flickr.com/photos/galabassoon/2655536486/
Social Media Map http://www.flickr.com/photos/ross/481518848/
Cat http://www.flickr.com/photos/66164549@N00/2487291985/
Marco Polo http://www.flickr.com/photos/xadrian/581385733/
Dog in Window http://www.flickr.com/photos/brutalworks/39868154/
Social Network http://www.flickr.com/photos/luc/1824234195/
Cartoon http://www.socialsignal.com/image/facebook-dog
Community http://www.flickr.com/photos/whartz/1297447691/

Photo Citations
Café http://www.flickr.com/photos/graphicfootprints/1701617218/
Toolbox http://www.flickr.com/photos/zakh/337938459/
Working it out http://www.flickr.com/photos/amylenzo/119927340/
All other photos from istockphoto.com or shutterstock.com

References & Resources
Shirky, Clay (2008) Here Comes Everybody http://www. shirky .com /
Flickr http://www.flickr.com
YouTube http://www.youtube.com
YouTube for Nonprofits http://www.youtube.com/nonprofits
Del.icio.us at http://del.icio.us
Forrester Research at http://www.forrester.com/rb/research
Groundwell http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
Social Technographics Tool http://www.forrester.com/Groundswell/profile_tool.html
Technology in Prevention Blog at http://technologyinprevention.blogspot.com
Technology in Prevention wiki website at http://technologyinprevention.blogspot.com
What is Social Media? http://www.icrossing.co.uk/ebooks
Common Craft Show http://www.commoncraft.com /
WeAreMedia Wiki http://www.wearemedia.org/
Beth Kanter Slideshow http://www.slideshare.net/kanter/listening-for-nonprofits-in-a-digital-world slide 65
Air Force Blog Assessment response tool http://www.flickr.com/photos/cambodia4kidsorg/3226367547/

Facebook http://www.facebook.com
MySpace http://www.myspace.com
Connected Communities at http://connectedcommunities.ning.com
Blogger www.blogger.com
Wikispaces www.wikispaces.com
YouTube, Common Craft Show: Blogs in Plain English, http://www.youtube.com/watch?v=NN2I1pWXjXI
CADCA Institute Blog at http://prevention.typepad.com
Oregon Partnership Blog http://opblog.wordpress.com/
Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/
Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/index.html
Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/
Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/
ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx
Coalitions in Prevention http://communityprevention.blogspot.com /
Problem Gambling Prevention Blog http://gamblingprevention.blogspot.com/
South St. Paul Healthy Youth Community Coalition http://ssphycc.blogspot.com/
Dover Youth2Youth http://www.youtube.com/watch?v=gskLlg-ARFw

Where & How Worksheet (PDF) http://bit.ly/bjUT8y
Who & Why Worksheet (PDF) http://bit.ly/bHNSVH
Listening tool (ecel) http://bit.ly/bHWJJ6
Environmental Images Collection http://www.flickr.com/photos/coyenator/sets/72057594121565612/
Kansas SPF SIG Fan Page http://bit.ly/bw4Ojz
Dr. Dennis Embry Fan Page http://bit.ly/cy20nD
Google reader http://reader.google.com
Google news http://news.google.com
Google alerts http://alers.google.com
A Beginners Guide to Facebook http://www.techsoup.org/learningcenter/internet/page7430.cfm
David Wilcox http://socialmedia.wikispaces.com/Communications+game

Research Resources
Living and Learning with New Media: Summary of Findings from Digital Youth Project http://digitalyouth.ischool.berkeley.edu/report specifically report on Friendship by danah boyd http://digitalyouth.ischool.berkeley.edu/book-friendship
Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life (PDF) http://www.danah.org/papers/
Generations Online in 2009 Pew Internet and American Life Project http:// www.pewinternet.org/Reports/2009/Generations-Online-in-2009.aspx?r=1
Teens, Video Games and Civics: What the Research is Telling Us , Pew Internet and American Life Project http://www.pewinternet.org/Reports/2008/Teens-Video-Games-and-Civics.aspx
Adults and Social Network Sites , Pew Internet and American Life Project http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
The Strength of Internet Ties , Pew Internet and American Life Projecthttp:// www.pewinternet.org/Reports/2006/The-Strength-of-Internet-Ties.aspx

Social Media Interactionars sm
Getting Started with Social Media
Tools for Listening Online
Blogging: Getting Started Blogging for Prevention
Twitter: Tweeting in Community
Developing Visual Presentations
Subscribe to Technology in Prevention for updates Learning for Change, Inc.

MI Social Media & Prevention: Getting Started

by LaDonna Coy on Feb 24, 2010

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