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MI Social Media Exploration
 

MI Social Media Exploration

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An exploratory session in select social media for coalition members and providers

An exploratory session in select social media for coalition members and providers

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  • Photo: istockphoto.com Intro into social media - new tools for information, communication and collaboration.

MI Social Media Exploration MI Social Media Exploration Presentation Transcript

  • Social Media Technologies in Prevention A Closer Look LaDonna Coy, MHR, CPS, CDLA Learning for Change, Inc. March, 2009
  • LaDonna Coy LaDonna Coy
  • Elluminate orientation slide
  • Getting to know us ... That’s Me ... Not Me ...
  • I dig music!
  • I work with teens
  • I love ice cream!
  • I have one of these in my life!!
  • I like data ...
  • I’m a vegetarian ...
  • I’ve had more than 25 birthdays!
  • I love working with ideas ...
  • I enjoy growing things
  • Are you ready to jump in?
  • What called us together? how to bring us all up-to-speed on tech in prevention? what tools and strategies are available and how do they work for prevention? effective methods for reaching target population? how to use tech to promote youth involvement?
  • “ If I/we could just ...” have a way to control the different versions of documents! . . . find things . . . again! share the info we have captive in our files, folders and favorites use our photo archives to tell our community story tell our story in a ways others can hear it, see it, feel it stay connected with people I meet at events and conferences host a conversation to explore ideas Plot our data on map so we could actually see it spend less time searching and more time using the information
  • 25-44 45-64 Common Ground The Data Said ... PC
  • Media Tools We Most Use The Data Said ...
  • 1 2 Media Tools We Most Use The Data Said ...
  • 3 Media Tools We Most Use The Data Said ...
  • Source: Groundswell
  • 23.8% 14.3% 9.5% 33.3% 23.8% 52.4% Source: Groundswell
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  • Where are we now? X Source: Ross Mayfield
  • Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting .
  • Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community .
  • Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ?
  • Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ? What about openness
  • Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ? What about openness Nah, it’s about participation .
  • You have to “Be” social media
  • Menu
    • Listen
    • Connect
    • Collaborate
    • Communicate
    • Network
    • Learn
    • Publish
    • Share
  • Consider the fit
  • Just one next step
  • Social Media by the Slice Blogs Wikis Social Bookmarks Social Networks Photos Audio Podcasts Web Conference & Courses RSS Video
  • Social Media by the Slice Blogs Wikis Social Bookmarks Social Networks Photos Audio Podcasts Web Conference & Courses RSS Video
  • The pattern we’ve known ... V dance Email only Read Search & Collect info
  • The dance is changing
  • Social Networks
  • Social Networks Build personal pages Develop Profile Connect with people Share content Communicate Host a Group
  • Social Networks
  • Facebook Login
  • Facebook Login
  • http://www.facebook.com
  • Groups
  • Groups
  • Pages
  • Super Wall
  • MySpace Login http://www.myspace.com
  • MySpace
  • MySpace
  • MySpace
  • MySpace
  • http://connectedcommunities.ning.com
  • Your Own Page Customize your personal page!
  • Connected Comm’y Mbrs
  • Forums
  • Blog
    • What did you see or hear that surprised or intrigued you?
    • Where do you see possibilities for the people in your network?
    Harvest Conversation
  • Blogs
  • http://www.youtube.com/watch?v=NN2I1pWXjXI
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  • RSS Readers
  • Netvibes www.netvibes.com
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  • Google Reader http://reader.google.com
  • Set News Alerts http://news.google.com
  • What stands out? Netvibes Google Reader What about a news alert? ?? Hmmm. . . .
  • Online Photos http://www.flickr.com
  • What is Flickr? Got a camera phone? Load photos directly from Your camera phone.
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  • What can coalitions do with flickr?
  •  
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  • http://www.flickr.com/creativecommons/
  • Your Community
  • YouTube http://www.youtube.com/nonprofits
  • YouTube http://www.youtube.com/nonprofits
    • Program Benefits
    • Premium Branding
    • Increased upload capacity
    • Rotation in “Promoted Videos”
    • Optional Fundraising button
    • Listing on “Nonprofit channels” and Nonprofit videos pages
  • YouTube http://www.youtube.com/nonprofits
    • Tips & Tricks
    • NonProfit Tip Sheet
    • How to Run Video Campaigns
    • Advice making/editing video
    • How to use Google tools e.g., raise money
  • http://www.youtube.com/user/DoverY2Y
  • http://www.youtube.com/watch?v=gskLlg-ARFw Dover Youth2Youth
  • http://www.youtube.com/watch?v=UTr4UeL5w18
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  • Now, let’s talk ...
  • We connect, engage or become increasingly irrelevant These things I know ... It’s about our conversations This is the Age of Participation We have the tools of mass collaboration A change in our “thinking” is required
  • The dance has changed
  • When we change the way we communicate, we change society. --Clay Shirky
  • Photo Citations
    • istockphotos on slides 2, 5, 6, 7, 8, 9, 10, 11, 12, 13,14, 15, 17, 18, 19, 20, 26, 27, 28, 29, 30, 33, 49,
    • http://www.flickr.com/photos/amylenzo/119927340/
    • http://www.flickr.com/photos/ross/481518848/
    • http://www.flickr.com/photos/niwru/1102144588/
    • http://www.akkamsrazor.com/wp-content/uploads/2007/06/participation.PNG
    • http://www.flickr.com/photos/worldcafe/427392968/
    • http://www.flickr.com/photos/sharynmorrow/124428600/
    • http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
    • http://www.flickr.com/photos/cambodia4kidsorg/260004685/
    • http://www.flickr.com/photos/18761417@N00/2586484589
  • References & Resources
    • Pew Internet & American Life Project http://www.pewinternet.org /
    • Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com /
    • Flickr http://www.flickr.com
    • YouTube http://www.youtube.com
    • YouTube for Nonprofits http://www.youtube.com/nonprofits
    • Del.icio.us at http://del.icio.us
    • Diigo at http://www.diigo.com /
    • Forrester Research at http://www.forrester.com/rb/research
    • Groundwell http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
    • Social Technographics Tool http://www.forrester.com/Groundswell/profile_tool.html
    • Technology in Prevention Blog at http://technologyinprevention.blogspot.com
    • Technology in Prevention wiki website at http://technologyinprevention.blogspot.com
    • What is Social Media? http://www.icrossing.co.uk/ebooks
    • Common Craft Show http://www.commoncraft.com /
    • Beth Kanter, How Non-Profits Can Use Social Media http://beth.typepad.com /
    • Dave Pollard’s Blog (for decision tree) http://blogs.salon.com/0002007/2006/11/24.html
    • Royal Oaks Community Coalition mini-documentary http://www.youtube.com/watch?v=UTr4UeL5w18
  • References & Resources
    • Facebook http://www.facebook.com
    • MySpace http://www.myspace.com
    • Connected Communities at http://connectedcommunities.ning.com
    • Blogger www.blogger.com
    • Wikispaces www.wikispaces.com
    • YouTube, Common Craft Show, http://www.youtube.com/watch?v=NN2I1pWXjXI
    • CADCA Institute Blog at http://prevention.typepad.com
    • Oregon Partnership Blog http://opblog.wordpress.com/
    • Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/
    • Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/index.html
    • Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/
    • Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/
    • ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx
    • Coalitions in Prevention http://communityprevention.blogspot.com /
    • Problem Gambling Prevention Blog http://gamblingprevention.blogspot.com/
    • South St. Paul Healthy Youth Community Coalition http://ssphycc.blogspot.com/
    • Dover Youth2Youth http://www.youtube.com/watch?v=gskLlg-ARFw
    • David Wilcox http://socialmedia.wikispaces.com/Communications+game
  • Research Resources
    • Living and Learning with New Media: Summary of Findings from Digital Youth Project http://digitalyouth.ischool.berkeley.edu/report specifically report on Friendship by danah boyd http://digitalyouth.ischool.berkeley.edu/book-friendship
    • Why Youth Hearth Social Network Sites: The Role of Networked Publics in Teenage Social Life (PDF) http://www.danah.org/papers/
    • Generations Online in 2009 Pew Internet and American Life Project http:// www.pewinternet.org/Reports/2009/Generations-Online-in-2009.aspx?r=1
    • Teens, Video Games and Civics: What the Research is Telling Us , Pew Internet and American Life Project http://www.pewinternet.org/Reports/2008/Teens-Video-Games-and-Civics.aspx
    • Adults and Social Network Sites , Pew Internet and American Life Project http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
    • The Strength of Internet Ties , Pew Internet and American Life Projecthttp:// www.pewinternet.org/Reports/2006/The-Strength-of-Internet-Ties.aspx
  • Social Media Micro-Courses
    • Getting Started with Social Media
    • Blogging: Getting Started Blogging for Prevention
    • Tools for Listening Online
    • Twitter: Tweeting in Community
    • Let’s Face It: Facebook for Prevention
    • Developing Visual Presentations
    Coming Soon! Subscribe to Technology in Prevention for updates