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Social Media Technologies in Prevention A Closer Look LaDonna Coy, MHR, CPS, CDLA Learning for Change, Inc. March, 2009
LaDonna Coy LaDonna Coy
Elluminate orientation slide
Getting to know  us  ... That’s Me ... Not Me ...
I dig music!
I work with teens
I love ice cream!
I have one of these in my life!!
I like data ...
I’m a vegetarian ...
I’ve had more than 25 birthdays!
I love working with ideas ...
I enjoy growing things
Are you ready to jump in?
What called us together? how to bring us all up-to-speed on tech in prevention? what tools  and strategies are available a...
“ If I/we could just ...” have a way to control the different versions of documents! . . . find things . . . again! share ...
25-44 45-64 Common Ground The Data Said ... PC
Media Tools We Most Use The Data Said ...
1 2 Media Tools We Most Use The Data Said ...
3 Media Tools We Most Use The Data Said ...
Source: Groundswell
23.8% 14.3% 9.5% 33.3% 23.8% 52.4% Source: Groundswell
 
Where are we now? X Source:  Ross Mayfield
Photo:  yoshi Source:  www.icrossing.co.uk/ebooks   What’s Social Media?  It’s about  connecting .
Photo:  yoshi Source:  www.icrossing.co.uk/ebooks   What’s Social Media?  It’s about  connecting . No, it’s about  communi...
Photo:  yoshi Source:  www.icrossing.co.uk/ebooks   What’s Social Media?  It’s about  connecting . No, it’s about  communi...
Photo:  yoshi Source:  www.icrossing.co.uk/ebooks   What’s Social Media?  It’s about  connecting . No, it’s about  communi...
Photo:  yoshi Source:  www.icrossing.co.uk/ebooks   What’s Social Media?  It’s about  connecting . No, it’s about  communi...
You have to  “Be” social media
Menu <ul><li>Listen </li></ul><ul><li>Connect </li></ul><ul><li>Collaborate </li></ul><ul><li>Communicate </li></ul><ul><l...
Consider the fit
Just  one  next step
Social Media by the Slice Blogs Wikis Social Bookmarks Social Networks Photos Audio Podcasts Web Conference & Courses RSS ...
Social Media by the Slice Blogs Wikis Social Bookmarks Social Networks Photos Audio Podcasts Web Conference & Courses RSS ...
The pattern we’ve known ... V dance Email only Read Search &  Collect info
The dance is changing
Social Networks
Social Networks Build  personal  pages Develop  Profile Connect with  people Share   content Communicate Host a Group
Social Networks
Facebook Login
Facebook Login
http://www.facebook.com
Groups
Groups
Pages
Super Wall
MySpace Login http://www.myspace.com
MySpace
MySpace
MySpace
MySpace
http://connectedcommunities.ning.com
Your Own Page Customize your personal page!
Connected Comm’y Mbrs
Forums
Blog
<ul><li>What did you see or hear that surprised or intrigued you?  </li></ul><ul><li>Where do you see possibilities for th...
Blogs
http://www.youtube.com/watch?v=NN2I1pWXjXI
 
 
 
RSS Readers
Netvibes www.netvibes.com
 
 
Google Reader http://reader.google.com
Set News Alerts http://news.google.com
What stands out?  Netvibes Google Reader What about  a news alert? ?? Hmmm. . . .
Online Photos http://www.flickr.com
What is Flickr? Got a camera phone?  Load photos directly from Your camera phone.
 
 
What can coalitions do with flickr?
 
 
 
 
http://www.flickr.com/creativecommons/
Your Community
YouTube http://www.youtube.com/nonprofits
YouTube http://www.youtube.com/nonprofits   <ul><li>Program Benefits </li></ul><ul><li>Premium Branding </li></ul><ul><li>...
YouTube http://www.youtube.com/nonprofits   <ul><li>Tips & Tricks   </li></ul><ul><li>NonProfit Tip Sheet </li></ul><ul><l...
http://www.youtube.com/user/DoverY2Y
http://www.youtube.com/watch?v=gskLlg-ARFw Dover Youth2Youth
http://www.youtube.com/watch?v=UTr4UeL5w18
 
 
 
Now, let’s talk ...
We connect, engage or become increasingly irrelevant These things I know ... It’s about our conversations This is the Age ...
The dance has changed
When we change the way we communicate, we change society. --Clay Shirky
Photo Citations <ul><li>istockphotos on slides 2, 5, 6, 7, 8, 9, 10, 11, 12, 13,14, 15, 17, 18, 19, 20, 26, 27, 28, 29, 30...
References & Resources <ul><li>Pew Internet & American Life Project  http://www.pewinternet.org /  </li></ul><ul><li>Shirk...
References & Resources <ul><li>Facebook  http://www.facebook.com </li></ul><ul><li>MySpace  http://www.myspace.com </li></...
Research Resources <ul><li>Living and Learning with New Media: Summary of Findings from Digital Youth Project  http://digi...
Social Media Micro-Courses <ul><li>Getting Started with Social Media  </li></ul><ul><li>Blogging: Getting Started Blogging...
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MI Social Media Exploration

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An exploratory session in select social media for coalition members and providers

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  • Photo: istockphoto.com Intro into social media - new tools for information, communication and collaboration.
  • Transcript of "MI Social Media Exploration"

    1. 1. Social Media Technologies in Prevention A Closer Look LaDonna Coy, MHR, CPS, CDLA Learning for Change, Inc. March, 2009
    2. 2. LaDonna Coy LaDonna Coy
    3. 3. Elluminate orientation slide
    4. 4. Getting to know us ... That’s Me ... Not Me ...
    5. 5. I dig music!
    6. 6. I work with teens
    7. 7. I love ice cream!
    8. 8. I have one of these in my life!!
    9. 9. I like data ...
    10. 10. I’m a vegetarian ...
    11. 11. I’ve had more than 25 birthdays!
    12. 12. I love working with ideas ...
    13. 13. I enjoy growing things
    14. 14. Are you ready to jump in?
    15. 15. What called us together? how to bring us all up-to-speed on tech in prevention? what tools and strategies are available and how do they work for prevention? effective methods for reaching target population? how to use tech to promote youth involvement?
    16. 16. “ If I/we could just ...” have a way to control the different versions of documents! . . . find things . . . again! share the info we have captive in our files, folders and favorites use our photo archives to tell our community story tell our story in a ways others can hear it, see it, feel it stay connected with people I meet at events and conferences host a conversation to explore ideas Plot our data on map so we could actually see it spend less time searching and more time using the information
    17. 17. 25-44 45-64 Common Ground The Data Said ... PC
    18. 18. Media Tools We Most Use The Data Said ...
    19. 19. 1 2 Media Tools We Most Use The Data Said ...
    20. 20. 3 Media Tools We Most Use The Data Said ...
    21. 21. Source: Groundswell
    22. 22. 23.8% 14.3% 9.5% 33.3% 23.8% 52.4% Source: Groundswell
    23. 24. Where are we now? X Source: Ross Mayfield
    24. 25. Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting .
    25. 26. Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community .
    26. 27. Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ?
    27. 28. Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ? What about openness
    28. 29. Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ? What about openness Nah, it’s about participation .
    29. 30. You have to “Be” social media
    30. 31. Menu <ul><li>Listen </li></ul><ul><li>Connect </li></ul><ul><li>Collaborate </li></ul><ul><li>Communicate </li></ul><ul><li>Network </li></ul><ul><li>Learn </li></ul><ul><li>Publish </li></ul><ul><li>Share </li></ul>
    31. 32. Consider the fit
    32. 33. Just one next step
    33. 34. Social Media by the Slice Blogs Wikis Social Bookmarks Social Networks Photos Audio Podcasts Web Conference & Courses RSS Video
    34. 35. Social Media by the Slice Blogs Wikis Social Bookmarks Social Networks Photos Audio Podcasts Web Conference & Courses RSS Video
    35. 36. The pattern we’ve known ... V dance Email only Read Search & Collect info
    36. 37. The dance is changing
    37. 38. Social Networks
    38. 39. Social Networks Build personal pages Develop Profile Connect with people Share content Communicate Host a Group
    39. 40. Social Networks
    40. 41. Facebook Login
    41. 42. Facebook Login
    42. 43. http://www.facebook.com
    43. 44. Groups
    44. 45. Groups
    45. 46. Pages
    46. 47. Super Wall
    47. 48. MySpace Login http://www.myspace.com
    48. 49. MySpace
    49. 50. MySpace
    50. 51. MySpace
    51. 52. MySpace
    52. 53. http://connectedcommunities.ning.com
    53. 54. Your Own Page Customize your personal page!
    54. 55. Connected Comm’y Mbrs
    55. 56. Forums
    56. 57. Blog
    57. 58. <ul><li>What did you see or hear that surprised or intrigued you? </li></ul><ul><li>Where do you see possibilities for the people in your network? </li></ul>Harvest Conversation
    58. 59. Blogs
    59. 60. http://www.youtube.com/watch?v=NN2I1pWXjXI
    60. 61.
    61. 65. RSS Readers
    62. 66. Netvibes www.netvibes.com
    63. 69. Google Reader http://reader.google.com
    64. 70. Set News Alerts http://news.google.com
    65. 71. What stands out? Netvibes Google Reader What about a news alert? ?? Hmmm. . . .
    66. 72. Online Photos http://www.flickr.com
    67. 73. What is Flickr? Got a camera phone? Load photos directly from Your camera phone.
    68. 76. What can coalitions do with flickr?
    69. 81. http://www.flickr.com/creativecommons/
    70. 82. Your Community
    71. 83. YouTube http://www.youtube.com/nonprofits
    72. 84. YouTube http://www.youtube.com/nonprofits <ul><li>Program Benefits </li></ul><ul><li>Premium Branding </li></ul><ul><li>Increased upload capacity </li></ul><ul><li>Rotation in “Promoted Videos” </li></ul><ul><li>Optional Fundraising button </li></ul><ul><li>Listing on “Nonprofit channels” and Nonprofit videos pages </li></ul>
    73. 85. YouTube http://www.youtube.com/nonprofits <ul><li>Tips & Tricks </li></ul><ul><li>NonProfit Tip Sheet </li></ul><ul><li>How to Run Video Campaigns </li></ul><ul><li>Advice making/editing video </li></ul><ul><li>How to use Google tools e.g., raise money </li></ul>
    74. 86. http://www.youtube.com/user/DoverY2Y
    75. 87. http://www.youtube.com/watch?v=gskLlg-ARFw Dover Youth2Youth
    76. 88. http://www.youtube.com/watch?v=UTr4UeL5w18
    77. 92. Now, let’s talk ...
    78. 93. We connect, engage or become increasingly irrelevant These things I know ... It’s about our conversations This is the Age of Participation We have the tools of mass collaboration A change in our “thinking” is required
    79. 94. The dance has changed
    80. 95. When we change the way we communicate, we change society. --Clay Shirky
    81. 96. Photo Citations <ul><li>istockphotos on slides 2, 5, 6, 7, 8, 9, 10, 11, 12, 13,14, 15, 17, 18, 19, 20, 26, 27, 28, 29, 30, 33, 49, </li></ul><ul><li>http://www.flickr.com/photos/amylenzo/119927340/ </li></ul><ul><li>http://www.flickr.com/photos/ross/481518848/ </li></ul><ul><li>http://www.flickr.com/photos/niwru/1102144588/ </li></ul><ul><li>http://www.akkamsrazor.com/wp-content/uploads/2007/06/participation.PNG </li></ul><ul><li>http://www.flickr.com/photos/worldcafe/427392968/ </li></ul><ul><li>http://www.flickr.com/photos/sharynmorrow/124428600/ </li></ul><ul><li>http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html </li></ul><ul><li>http://www.flickr.com/photos/cambodia4kidsorg/260004685/ </li></ul><ul><li>http://www.flickr.com/photos/18761417@N00/2586484589 </li></ul>
    82. 97. References & Resources <ul><li>Pew Internet & American Life Project http://www.pewinternet.org / </li></ul><ul><li>Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com / </li></ul><ul><li>Flickr http://www.flickr.com </li></ul><ul><li>YouTube http://www.youtube.com </li></ul><ul><li>YouTube for Nonprofits http://www.youtube.com/nonprofits </li></ul><ul><li>Del.icio.us at http://del.icio.us </li></ul><ul><li>Diigo at http://www.diigo.com / </li></ul><ul><li>Forrester Research at http://www.forrester.com/rb/research </li></ul><ul><li>Groundwell http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html </li></ul><ul><li>Social Technographics Tool http://www.forrester.com/Groundswell/profile_tool.html </li></ul><ul><li>Technology in Prevention Blog at http://technologyinprevention.blogspot.com </li></ul><ul><li>Technology in Prevention wiki website at http://technologyinprevention.blogspot.com </li></ul><ul><li>What is Social Media? http://www.icrossing.co.uk/ebooks </li></ul><ul><li>Common Craft Show http://www.commoncraft.com / </li></ul><ul><li>Beth Kanter, How Non-Profits Can Use Social Media http://beth.typepad.com / </li></ul><ul><li>Dave Pollard’s Blog (for decision tree) http://blogs.salon.com/0002007/2006/11/24.html </li></ul><ul><li>Royal Oaks Community Coalition mini-documentary http://www.youtube.com/watch?v=UTr4UeL5w18 </li></ul>
    83. 98. References & Resources <ul><li>Facebook http://www.facebook.com </li></ul><ul><li>MySpace http://www.myspace.com </li></ul><ul><li>Connected Communities at http://connectedcommunities.ning.com </li></ul><ul><li>Blogger www.blogger.com </li></ul><ul><li>Wikispaces www.wikispaces.com </li></ul><ul><li>YouTube, Common Craft Show, http://www.youtube.com/watch?v=NN2I1pWXjXI </li></ul><ul><li>CADCA Institute Blog at http://prevention.typepad.com </li></ul><ul><li>Oregon Partnership Blog http://opblog.wordpress.com/ </li></ul><ul><li>Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/ </li></ul><ul><li>Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/index.html </li></ul><ul><li>Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/ </li></ul><ul><li>Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/ </li></ul><ul><li>ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx </li></ul><ul><li>Coalitions in Prevention http://communityprevention.blogspot.com / </li></ul><ul><li>Problem Gambling Prevention Blog http://gamblingprevention.blogspot.com/ </li></ul><ul><li>South St. Paul Healthy Youth Community Coalition http://ssphycc.blogspot.com/ </li></ul><ul><li>Dover Youth2Youth http://www.youtube.com/watch?v=gskLlg-ARFw </li></ul><ul><li>David Wilcox http://socialmedia.wikispaces.com/Communications+game </li></ul>
    84. 99. Research Resources <ul><li>Living and Learning with New Media: Summary of Findings from Digital Youth Project http://digitalyouth.ischool.berkeley.edu/report specifically report on Friendship by danah boyd http://digitalyouth.ischool.berkeley.edu/book-friendship </li></ul><ul><li>Why Youth Hearth Social Network Sites: The Role of Networked Publics in Teenage Social Life (PDF) http://www.danah.org/papers/ </li></ul><ul><li>Generations Online in 2009 Pew Internet and American Life Project http:// www.pewinternet.org/Reports/2009/Generations-Online-in-2009.aspx?r=1 </li></ul><ul><li>Teens, Video Games and Civics: What the Research is Telling Us , Pew Internet and American Life Project http://www.pewinternet.org/Reports/2008/Teens-Video-Games-and-Civics.aspx </li></ul><ul><li>Adults and Social Network Sites , Pew Internet and American Life Project http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx </li></ul><ul><li>The Strength of Internet Ties , Pew Internet and American Life Projecthttp:// www.pewinternet.org/Reports/2006/The-Strength-of-Internet-Ties.aspx </li></ul>
    85. 100. Social Media Micro-Courses <ul><li>Getting Started with Social Media </li></ul><ul><li>Blogging: Getting Started Blogging for Prevention </li></ul><ul><li>Tools for Listening Online </li></ul><ul><li>Twitter: Tweeting in Community </li></ul><ul><li>Let’s Face It: Facebook for Prevention </li></ul><ul><li>Developing Visual Presentations </li></ul>Coming Soon! Subscribe to Technology in Prevention for updates
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