MI Social Media Exploration

Social Media Technologies in Prevention A Closer Look LaDonna Coy, MHR, CPS, CDLA Learning for Change, Inc. March, 2009

LaDonna Coy LaDonna Coy

Elluminate orientation slide

Getting to know us ... That’s Me ... Not Me ...

I dig music!

I work with teens

I love ice cream!

I have one of these in my life!!

I like data ...

I’m a vegetarian ...

I’ve had more than 25 birthdays!

I love working with ideas ...

I enjoy growing things

Are you ready to jump in?

What called us together? how to bring us all up-to-speed on tech in prevention? what tools and strategies are available and how do they work for prevention? effective methods for reaching target population? how to use tech to promote youth involvement?

“ If I/we could just ...” have a way to control the different versions of documents! . . . find things . . . again! share the info we have captive in our files, folders and favorites use our photo archives to tell our community story tell our story in a ways others can hear it, see it, feel it stay connected with people I meet at events and conferences host a conversation to explore ideas Plot our data on map so we could actually see it spend less time searching and more time using the information

25-44 45-64 Common Ground The Data Said ... PC

Media Tools We Most Use The Data Said ...

1 2 Media Tools We Most Use The Data Said ...

3 Media Tools We Most Use The Data Said ...

Source: Groundswell

23.8% 14.3% 9.5% 33.3% 23.8% 52.4% Source: Groundswell

Where are we now? X Source: Ross Mayfield

Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting .

Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community .

Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ?

Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ? What about openness

Photo: yoshi Source: www.icrossing.co.uk/ebooks What’s Social Media? It’s about connecting . No, it’s about community . Isn’t it about Conversation ? What about openness Nah, it’s about participation .

You have to “Be” social media

Menu
Listen
Connect
Collaborate
Communicate
Network
Learn
Publish
Share

Consider the fit

Just one next step

Social Media by the Slice Blogs Wikis Social Bookmarks Social Networks Photos Audio Podcasts Web Conference & Courses RSS Video

The pattern we’ve known ... V dance Email only Read Search & Collect info

The dance is changing

Social Networks

Social Networks Build personal pages Develop Profile Connect with people Share content Communicate Host a Group

Social Networks

Facebook Login

http://www.facebook.com

Groups

Super Wall

MySpace Login http://www.myspace.com

MySpace

http://connectedcommunities.ning.com

Your Own Page Customize your personal page!

Connected Comm’y Mbrs

Forums

What did you see or hear that surprised or intrigued you?
Where do you see possibilities for the people in your network?
Harvest Conversation

http://www.youtube.com/watch?v=NN2I1pWXjXI

RSS Readers

Netvibes www.netvibes.com

Google Reader http://reader.google.com

Set News Alerts http://news.google.com

What stands out? Netvibes Google Reader What about a news alert? ?? Hmmm. . . .

Online Photos http://www.flickr.com

What is Flickr? Got a camera phone? Load photos directly from Your camera phone.

What can coalitions do with flickr?

http://www.flickr.com/creativecommons/

Your Community

YouTube http://www.youtube.com/nonprofits

Program Benefits
Premium Branding
Increased upload capacity
Rotation in “Promoted Videos”
Optional Fundraising button
Listing on “Nonprofit channels” and Nonprofit videos pages

Tips & Tricks
NonProfit Tip Sheet
How to Run Video Campaigns
Advice making/editing video
How to use Google tools e.g., raise money

http://www.youtube.com/user/DoverY2Y

http://www.youtube.com/watch?v=gskLlg-ARFw Dover Youth2Youth

http://www.youtube.com/watch?v=UTr4UeL5w18

Now, let’s talk ...

We connect, engage or become increasingly irrelevant These things I know ... It’s about our conversations This is the Age of Participation We have the tools of mass collaboration A change in our “thinking” is required

The dance has changed

When we change the way we communicate, we change society. --Clay Shirky

Photo Citations
istockphotos on slides 2, 5, 6, 7, 8, 9, 10, 11, 12, 13,14, 15, 17, 18, 19, 20, 26, 27, 28, 29, 30, 33, 49,
http://www.flickr.com/photos/amylenzo/119927340/
http://www.flickr.com/photos/ross/481518848/
http://www.flickr.com/photos/niwru/1102144588/
http://www.akkamsrazor.com/wp-content/uploads/2007/06/participation.PNG
http://www.flickr.com/photos/worldcafe/427392968/
http://www.flickr.com/photos/sharynmorrow/124428600/
http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
http://www.flickr.com/photos/cambodia4kidsorg/260004685/
http://www.flickr.com/photos/18761417@N00/2586484589

References & Resources
Pew Internet & American Life Project http://www.pewinternet.org /
Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com /
Flickr http://www.flickr.com
YouTube http://www.youtube.com
YouTube for Nonprofits http://www.youtube.com/nonprofits
Del.icio.us at http://del.icio.us
Diigo at http://www.diigo.com /
Forrester Research at http://www.forrester.com/rb/research
Groundwell http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
Social Technographics Tool http://www.forrester.com/Groundswell/profile_tool.html
Technology in Prevention Blog at http://technologyinprevention.blogspot.com
Technology in Prevention wiki website at http://technologyinprevention.blogspot.com
What is Social Media? http://www.icrossing.co.uk/ebooks
Common Craft Show http://www.commoncraft.com /
Beth Kanter, How Non-Profits Can Use Social Media http://beth.typepad.com /
Dave Pollard’s Blog (for decision tree) http://blogs.salon.com/0002007/2006/11/24.html
Royal Oaks Community Coalition mini-documentary http://www.youtube.com/watch?v=UTr4UeL5w18

References & Resources
Facebook http://www.facebook.com
MySpace http://www.myspace.com
Connected Communities at http://connectedcommunities.ning.com
Blogger www.blogger.com
Wikispaces www.wikispaces.com
YouTube, Common Craft Show, http://www.youtube.com/watch?v=NN2I1pWXjXI
CADCA Institute Blog at http://prevention.typepad.com
Oregon Partnership Blog http://opblog.wordpress.com/
Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/
Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/index.html
Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/
Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/
ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx
Coalitions in Prevention http://communityprevention.blogspot.com /
Problem Gambling Prevention Blog http://gamblingprevention.blogspot.com/
South St. Paul Healthy Youth Community Coalition http://ssphycc.blogspot.com/
Dover Youth2Youth http://www.youtube.com/watch?v=gskLlg-ARFw
David Wilcox http://socialmedia.wikispaces.com/Communications+game

Research Resources
Living and Learning with New Media: Summary of Findings from Digital Youth Project http://digitalyouth.ischool.berkeley.edu/report specifically report on Friendship by danah boyd http://digitalyouth.ischool.berkeley.edu/book-friendship
Why Youth Hearth Social Network Sites: The Role of Networked Publics in Teenage Social Life (PDF) http://www.danah.org/papers/
Generations Online in 2009 Pew Internet and American Life Project http:// www.pewinternet.org/Reports/2009/Generations-Online-in-2009.aspx?r=1
Teens, Video Games and Civics: What the Research is Telling Us , Pew Internet and American Life Project http://www.pewinternet.org/Reports/2008/Teens-Video-Games-and-Civics.aspx
Adults and Social Network Sites , Pew Internet and American Life Project http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
The Strength of Internet Ties , Pew Internet and American Life Projecthttp:// www.pewinternet.org/Reports/2006/The-Strength-of-Internet-Ties.aspx

Social Media Micro-Courses
Getting Started with Social Media
Blogging: Getting Started Blogging for Prevention
Tools for Listening Online
Twitter: Tweeting in Community
Let’s Face It: Facebook for Prevention
Developing Visual Presentations
Coming Soon! Subscribe to Technology in Prevention for updates

MI Social Media Exploration

by LaDonna Coy

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