Coalition Presence
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Coalition Presence

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This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the......

This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the beginning discussion about the workshop see http://technologyinprevention.blogspot.com/2011/07/power-of-presence.html

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  • http://www.hetemeel.com/einsteinform.php
  • Source-campfire http://www.flickr.com/photos/wili/233621595/ Source-sl group http://www.flickr.com/photos/librarydao/157736071/
  • Source for images: David Wilcox, Designing for a Civil Society describes network structures (creative commons)
  • Before we fill in our audit, lets take a quick look at the scale and what it means.
  • Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
  • Source: http://www.flickr.com/photos/55524309@N05/5378321210
  • Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
  • Source: http://www.flickr.com/photos/93841400@N00/4084963522
  • Source: http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/
  • Source: http://www.flickr.com/photos/40645538@N00/3370498053
  • Circles Channel http://www.youtube.com/user/CirclesofSA
  • Google images: http://www.vam.ac.uk/images/image/25882-small.jpg
  • http://www.youtube.com/watch?v=u6XAPnuFjJc

Transcript

  • 1. A Social Media Formula for Coalition Presence
    CADCA’ Coalition Mid Year Training Institute
    July 24-28, 2011
  • 2.
  • 3. P=SMC2
    Presence =
    Social Media
    Communications
    2
  • 4. Learning Objectives
    Define Presence
    Map Community Partners/location
    Design to close the gap (online/offline)
    Formula for Presence
  • 5. What have we learned so far?
  • 6. Presence
  • 7. We create the technology and then …
    Look familiar?
    the
    technology
    creates
    us!
  • 8. Everything old is new again?
  • 9. BOTH + AND
  • 10. Where are you?
  • 11. 7 Steps to Presence
    Know thyself
    Know thy community
    Listen deep & wide
    Be Present
    Design for Interaction
    Develop a routine
    Track, measure, learn
  • 12. Assessment
    Step 1
    Know Thyself
  • 13. Our coalition is all about ….
  • 14. 1. Vision
    2. Mission
    3. Goals
    Communications
    Social Media
  • 15.
  • 16.
  • 17. Social Media Audit
  • 18. What struck you about the audit?
  • 19. Step 2
    Assessment
    Know Thy Community
  • 20. Where’s your coalition active in the community?
  • 21. Where’s your coaliton..
    …Online?
  • 22. Coalition Presence
    Web
    site
    Face-book
    Blog
  • 23. Brainstorm
  • 24. Mapping Presence
  • 25. Now for some ..
    Digital
    Diggin’
  • 26. Mapping Presence
    www.website.org
    www.blog.org
    Facebook URL
    @twitter
    YouTube
    www.website.org
    Facebook URL
    @twitter
    www.website.org
    www.blog.org
    YouTube
    www.website.org
    www.blog.org
    Facebook URL
    @twitter
    Where?
    Who?
    www.website.org
    Facebook URL
    www.website.org
    www.blog.org
    Facebook URL
    @twitter
    Flickr
  • 27. TWO DISCOVERIES
    Whether having a presence in any of these places makes sense?
    Where to track and follow your coalition members or partner agencies?
  • 28. To what degree?
  • 29. So,
    Now what?
  • 30. Step 3
    Assessment
    Listen
  • 31. Why do we listen?
  • What are we listening for?
    • How the community thinks
    • 37. What are community values
    • 38. Where do people go for info
    • 39. What’s being said
    • 40. Where are the conversations happening
  • Formula for listening online?
    +
    >
  • 41. So, how
    do you get
    startedwith
    Live demo
  • 42. http://alerts.google.com
    New design
  • 43. http://alerts.google.com
  • 44. Type of Search
  • 45. How often?
  • 46. Volume?
  • 47. Volume?
    Your Email
  • 48. Click Create
  • 49. Listening Tracking - Source
    Coalition
    Provider
    Agency/Org 
    Main Stream Media
    Individual
  • 50. Listening Tracking - Sentiment
    Positive
    Negative
    Neutral
  • 51. RSS Reader for Subscriptions
  • 52. Then what?
  • 53. Capacity Building
    Step 4
    Be Present
  • 54. How many utensils & containers does it take to make dinner?
  • 55. Create Your
    Social Media Formula
  • 56. How do we pick our tools?
  • 57. Coalition Presence
  • 58. 5 Tips
    for
    Setting Up
    Your
    Profile
  • 59. 1. Simple
    2. Short
    3. Memorable
    Your Name Online
  • 60. Brand your Presence
  • 61. Custom Background
  • 62. Coalition Bio & URL
  • 63. Your Turn
    A Name?
    Logo or Icon?
    Ideas for a background image?
    A Coalition bio?
    Home or landing page?
  • 64. Planning
    Step 5
    Design forInteraction
  • 65. Social media is bigger than the message
    It is the interaction …
    With PEOPLE
    About your MESSAGE
    And their RESPONSE
    All theTIME
    Through many CHANNELS
  • 66. interesting
    Give ‘em something to talk about
    V
  • 67. 2
    Listen
    Learn
  • 68. Nibble &
    Nudge
  • 69. More
    Show THAN
    Tell
  • 70. More
    Show AND Tell
  • 71. Relationships …
    Digg
    RT
    Like
    Comment
    Tweet
    “Friend”
    Share
    Text
    Follow
    Update
    … make mediasocial!
  • 72. Message
    Leads to
    and Actions
    Notice
    Connect
    Spark
    Nudge
    Invite
    Draw
    Entice
    Click
    Like
    Follow
    Friend
    Update
    Rate
    Review
    Comment
    Discuss
    Share
    Digg
    Text
    Tweet Check-in
    Join
    Provide Promote Inform Disseminate Distribute
    Market
  • 73. Practice
    Practice
    Practice
  • 74. Implementation
    Step 6
    Develop aRoutine
  • 75. Establish an Editorial Calendar
  • 76. Editorial Calendar
  • 77. Editorial Calendar
  • 78. Your Turn
  • 79. Coalition Presence
    Web
    site
    Conferences
    Meetings
    Reports
    Events
    Stories
    Data
    Face-book
    Blog
    Editorial
    Trainings
    Articles
  • 80. Weaving Presence
    Web
    site
    Face-book
    Blog
    You
    Tube
    Bit.ly
    Flickr
    Twitter
  • 81. Coalition Presence
    Web
    site
    Face-book
    Blog
    Conferences
    Reports
    Meetings
    Events
    Stories
    Data
    You
    Tube
    Bit.ly
    Editorial
    Trainings
    Articles
    Flickr
    Twitter
  • 82. Guidelines & Policies
  • 83. If you make a mistake …
    Apologize, genuinely
    Move on.
  • 84. Evaluation
    Step 7
    Track, measure & Learn
  • 85. Ways to measure Social Media?
    Analytics
    Content Analysis
    Surveys
    KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et
  • 86. # Interactions
    Likes
    Comments
    Wall Posts
    Post Quality
  • 87. What
    Questions
    do you have?
  • 88. 7 Steps to Presence
    Know thyself
    Know thy community
    Listen deep & wide
    Be Present
    Design for Interaction
    Develop a routine
    Track, measure, learn
  • 89. "Social media isn’t just about new widgets and gadgets ... It’s about a …fundamental shift in communications, community building and decision making.
    To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era."
    --Lisa Colton, Darim
  • 90. Photo Citations
    Einstein website http://www.hetemeel.com/einsteinform.php
    Campfire http://www.flickr.com/photos/wili/233621595/
    Second Life group http://www.flickr.com/photos/librarydao/157736071/
    David Wilcox, Designing for a Civil Society describes network structures (creative commons)
    Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
    Source: http://www.flickr.com/photos/55524309@N05/5378321210
    Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
    Source: http://www.flickr.com/photos/93841400@N00/4084963522
    Source: http://www.flickr.com/photos/40645538@N00/3370498053
    Google images: http://www.vam.ac.uk/images/image/25882-small.jpg
  • 91. References & Resources
    Netvibes at http://www.netvibes.com
    A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc
    Effective Profile advice from Rosita Cortez http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/
    The Social Media Periodic Table, Jason Verhooskyon the CADCA SoMe Wiki listed below
    Drive by RSA Animate YouTube Video http://www.youtube.com/watch?v=u6XAPnuFjJc
    Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA
    DanversCAREShttp://danverscares.org/
    CADCA Institute Social Media Primer http://www.cadca.org/somewiki
    Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx
  • 92. This presentation is licensed under CREATIVE COMMONS.
    This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
    Suggested Attribution:
    Source: LaDonna Coy, with Jason Verhoosky, Sue Stine and Tom Workman for the CADCA Mid-Year Training Institute, Social Media
    Track, July 25-28, 2011, Anaheim, CA