A Social Media Formula for Coalition Presence <br />CADCA’ Coalition Mid Year Training Institute<br />July 24-28, 2011 <br />
P=SMC2<br />Presence = <br />Social Media<br />Communications<br />2<br />
Learning Objectives<br />Define Presence<br />Map Community Partners/location<br />Design to close the gap (online/offline...
What have we learned so far? <br />
Presence<br />
We create the technology and then …<br />Look familiar?<br />the <br />technology<br />creates<br />us!<br />
Everything old is new again? <br />
BOTH + AND<br />
Where are you?<br />
7 Steps to Presence<br /> Know thyself<br /> Know thy community <br /> Listen deep & wide<br /> Be Present<br /> Design fo...
Assessment<br />Step 1<br />Know Thyself<br />
Our coalition is all about ….<br />
1. Vision<br />2. Mission<br />3. Goals<br />Communications<br />Social Media<br />
Social Media Audit<br />
What struck you about the audit?<br />
Step 2<br />Assessment<br />Know Thy Community<br />
Where’s your coalition active in the community?<br />
Where’s your coaliton..<br />…Online?<br />
Coalition Presence<br />Web<br />site<br />Face-book<br />Blog<br />
Brainstorm <br />
Mapping Presence<br />
Now for some ..<br />Digital<br />Diggin’<br />
Mapping Presence<br />www.website.org<br />www.blog.org<br />Facebook URL<br />@twitter<br />YouTube<br />www.website.org<...
TWO DISCOVERIES<br />Whether having a presence in any of these places makes sense? <br />Where to track and follow your co...
To what degree?<br />
So,<br />Now what? <br />
Step 3<br />Assessment<br />Listen<br />
Why do we listen?<br /><ul><li>Be informed
Understand 
Engage
Interact
Learn
Know </li></li></ul><li>What are we listening for?<br /><ul><li>How the community thinks
What are community values
Where do people go for info
What’s being said
Where are the conversations happening</li></li></ul><li>Formula for listening online?<br />+<br />><br />
So, how <br />do you get <br />startedwith<br />Live demo<br />
http://alerts.google.com<br />New design<br />
http://alerts.google.com<br />
Type of Search<br />
How often?<br />
Volume?<br />
Volume?<br />Your Email <br />
Click Create<br />
Listening Tracking - Source<br />Coalition<br />Provider<br />Agency/Org <br />Main Stream Media<br />Individual<br />
Listening Tracking - Sentiment<br />Positive<br />Negative<br />Neutral<br />
RSS Reader for Subscriptions<br />
Then    what?<br />
Capacity Building<br />Step 4<br />Be Present<br />
How many utensils & containers does it take to make dinner?<br />
Create Your <br />Social Media Formula<br />
How do we pick our tools?<br />
Coalition Presence<br />
5 Tips<br />for<br />Setting Up<br />Your<br />Profile<br />
1. Simple<br />2. Short<br />3. Memorable<br />Your Name Online<br />
Brand your Presence<br />
Custom Background<br />
Coalition Bio & URL<br />
Your Turn<br />A Name?<br />Logo or Icon?<br />Ideas for a background image?<br />A Coalition bio?<br />Home or landing pa...
Planning<br />Step 5<br />Design forInteraction<br />
Social media is bigger than the message<br />It is the interaction …<br />With PEOPLE<br />About your MESSAGE<br />And the...
interesting<br />Give ‘em something to talk about<br />V<br />
2<br />Listen<br />Learn<br />
Nibble &<br />Nudge<br />
More<br />Show THAN<br />Tell<br />
More<br />Show AND Tell<br />
Relationships …<br />Digg<br />RT<br />Like<br />Comment<br />Tweet<br />“Friend”<br />Share<br />Text<br />Follow<br />Up...
Message<br />Leads to<br />and Actions<br />Notice<br />Connect<br />Spark   <br />Nudge <br />Invite <br />Draw <br />Ent...
Practice<br />Practice<br />Practice<br />
Implementation<br />Step 6<br />Develop aRoutine<br />
Establish an Editorial Calendar<br />
Editorial Calendar<br />
Editorial Calendar<br />
Your Turn<br />
Coalition Presence<br />Web<br />site<br />Conferences<br />Meetings<br />Reports<br />Events<br />Stories<br />Data<br />...
Weaving Presence<br />Web<br />site<br />Face-book<br />Blog<br />You<br />Tube<br />Bit.ly<br />Flickr<br />Twitter<br />
Coalition Presence<br />Web<br />site<br />Face-book<br />Blog<br />Conferences<br />Reports<br />Meetings<br />Events<br ...
Guidelines & Policies<br />
If you make a mistake …<br />Apologize, genuinely<br />Move on.<br />
Evaluation<br />Step 7<br />Track, measure & Learn<br />
Ways to measure Social Media?<br />Analytics<br />Content Analysis<br />Surveys<br />KD Paine Measuring Engagement is Just...
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Coalition Presence

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This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the beginning discussion about the workshop see http://technologyinprevention.blogspot.com/2011/07/power-of-presence.html

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  • Hi Randy -- you are most welcome and I'm so happy you found our team helpful during the CADCA Mid Year Institute. Looking forward to continuing to connect and have conversations over on Connected Communities http://connectedcommunities.ning.com do come join us in the social media group :-)
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  • Hello LaDonna,

    Thank you for sharing! I learned so much from your team during the CADCA Conference!
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  • http://www.hetemeel.com/einsteinform.php
  • Source-campfire http://www.flickr.com/photos/wili/233621595/ Source-sl group http://www.flickr.com/photos/librarydao/157736071/
  • Source for images: David Wilcox, Designing for a Civil Society describes network structures (creative commons)
  • Before we fill in our audit, lets take a quick look at the scale and what it means.
  • Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
  • Source: http://www.flickr.com/photos/55524309@N05/5378321210
  • Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
  • Source: http://www.flickr.com/photos/93841400@N00/4084963522
  • Source: http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/
  • Source: http://www.flickr.com/photos/40645538@N00/3370498053
  • Circles Channel http://www.youtube.com/user/CirclesofSA
  • Google images: http://www.vam.ac.uk/images/image/25882-small.jpg
  • http://www.youtube.com/watch?v=u6XAPnuFjJc
  • Coalition Presence

    1. 1. A Social Media Formula for Coalition Presence <br />CADCA’ Coalition Mid Year Training Institute<br />July 24-28, 2011 <br />
    2. 2.
    3. 3. P=SMC2<br />Presence = <br />Social Media<br />Communications<br />2<br />
    4. 4. Learning Objectives<br />Define Presence<br />Map Community Partners/location<br />Design to close the gap (online/offline)<br />Formula for Presence<br />
    5. 5. What have we learned so far? <br />
    6. 6. Presence<br />
    7. 7. We create the technology and then …<br />Look familiar?<br />the <br />technology<br />creates<br />us!<br />
    8. 8. Everything old is new again? <br />
    9. 9. BOTH + AND<br />
    10. 10. Where are you?<br />
    11. 11. 7 Steps to Presence<br /> Know thyself<br /> Know thy community <br /> Listen deep & wide<br /> Be Present<br /> Design for Interaction<br /> Develop a routine<br /> Track, measure, learn<br />
    12. 12. Assessment<br />Step 1<br />Know Thyself<br />
    13. 13. Our coalition is all about ….<br />
    14. 14. 1. Vision<br />2. Mission<br />3. Goals<br />Communications<br />Social Media<br />
    15. 15.
    16. 16.
    17. 17. Social Media Audit<br />
    18. 18. What struck you about the audit?<br />
    19. 19. Step 2<br />Assessment<br />Know Thy Community<br />
    20. 20. Where’s your coalition active in the community?<br />
    21. 21. Where’s your coaliton..<br />…Online?<br />
    22. 22. Coalition Presence<br />Web<br />site<br />Face-book<br />Blog<br />
    23. 23. Brainstorm <br />
    24. 24. Mapping Presence<br />
    25. 25. Now for some ..<br />Digital<br />Diggin’<br />
    26. 26. Mapping Presence<br />www.website.org<br />www.blog.org<br />Facebook URL<br />@twitter<br />YouTube<br />www.website.org<br />Facebook URL<br />@twitter<br />www.website.org<br />www.blog.org<br />YouTube<br />www.website.org<br />www.blog.org<br />Facebook URL<br />@twitter<br />Where?<br />Who?<br />www.website.org<br />Facebook URL<br />www.website.org<br />www.blog.org<br />Facebook URL<br />@twitter<br />Flickr<br />
    27. 27. TWO DISCOVERIES<br />Whether having a presence in any of these places makes sense? <br />Where to track and follow your coalition members or partner agencies?<br />
    28. 28. To what degree?<br />
    29. 29. So,<br />Now what? <br />
    30. 30. Step 3<br />Assessment<br />Listen<br />
    31. 31. Why do we listen?<br /><ul><li>Be informed
    32. 32. Understand 
    33. 33. Engage
    34. 34. Interact
    35. 35. Learn
    36. 36. Know </li></li></ul><li>What are we listening for?<br /><ul><li>How the community thinks
    37. 37. What are community values
    38. 38. Where do people go for info
    39. 39. What’s being said
    40. 40. Where are the conversations happening</li></li></ul><li>Formula for listening online?<br />+<br />><br />
    41. 41. So, how <br />do you get <br />startedwith<br />Live demo<br />
    42. 42. http://alerts.google.com<br />New design<br />
    43. 43. http://alerts.google.com<br />
    44. 44. Type of Search<br />
    45. 45. How often?<br />
    46. 46. Volume?<br />
    47. 47. Volume?<br />Your Email <br />
    48. 48. Click Create<br />
    49. 49. Listening Tracking - Source<br />Coalition<br />Provider<br />Agency/Org <br />Main Stream Media<br />Individual<br />
    50. 50. Listening Tracking - Sentiment<br />Positive<br />Negative<br />Neutral<br />
    51. 51. RSS Reader for Subscriptions<br />
    52. 52. Then what?<br />
    53. 53. Capacity Building<br />Step 4<br />Be Present<br />
    54. 54. How many utensils & containers does it take to make dinner?<br />
    55. 55. Create Your <br />Social Media Formula<br />
    56. 56. How do we pick our tools?<br />
    57. 57. Coalition Presence<br />
    58. 58. 5 Tips<br />for<br />Setting Up<br />Your<br />Profile<br />
    59. 59. 1. Simple<br />2. Short<br />3. Memorable<br />Your Name Online<br />
    60. 60. Brand your Presence<br />
    61. 61. Custom Background<br />
    62. 62. Coalition Bio & URL<br />
    63. 63. Your Turn<br />A Name?<br />Logo or Icon?<br />Ideas for a background image?<br />A Coalition bio?<br />Home or landing page?<br />
    64. 64. Planning<br />Step 5<br />Design forInteraction<br />
    65. 65. Social media is bigger than the message<br />It is the interaction …<br />With PEOPLE<br />About your MESSAGE<br />And their RESPONSE<br />All theTIME<br />Through many CHANNELS<br />
    66. 66. interesting<br />Give ‘em something to talk about<br />V<br />
    67. 67. 2<br />Listen<br />Learn<br />
    68. 68. Nibble &<br />Nudge<br />
    69. 69. More<br />Show THAN<br />Tell<br />
    70. 70. More<br />Show AND Tell<br />
    71. 71. Relationships …<br />Digg<br />RT<br />Like<br />Comment<br />Tweet<br />“Friend”<br />Share<br />Text<br />Follow<br />Update<br />… make mediasocial!<br />
    72. 72. Message<br />Leads to<br />and Actions<br />Notice<br />Connect<br />Spark <br />Nudge <br />Invite <br />Draw <br />Entice <br />Click <br />Like<br />Follow <br />Friend<br />Update<br />Rate<br />Review<br />Comment<br />Discuss<br />Share<br />Digg<br />Text<br />Tweet Check-in<br />Join <br />Provide Promote Inform Disseminate Distribute<br />Market<br />
    73. 73. Practice<br />Practice<br />Practice<br />
    74. 74. Implementation<br />Step 6<br />Develop aRoutine<br />
    75. 75. Establish an Editorial Calendar<br />
    76. 76. Editorial Calendar<br />
    77. 77. Editorial Calendar<br />
    78. 78. Your Turn<br />
    79. 79. Coalition Presence<br />Web<br />site<br />Conferences<br />Meetings<br />Reports<br />Events<br />Stories<br />Data<br />Face-book<br />Blog<br />Editorial<br />Trainings<br />Articles<br />
    80. 80. Weaving Presence<br />Web<br />site<br />Face-book<br />Blog<br />You<br />Tube<br />Bit.ly<br />Flickr<br />Twitter<br />
    81. 81. Coalition Presence<br />Web<br />site<br />Face-book<br />Blog<br />Conferences<br />Reports<br />Meetings<br />Events<br />Stories<br />Data<br />You<br />Tube<br />Bit.ly<br />Editorial<br />Trainings<br />Articles<br />Flickr<br />Twitter<br />
    82. 82. Guidelines & Policies<br />
    83. 83. If you make a mistake …<br />Apologize, genuinely<br />Move on.<br />
    84. 84. Evaluation<br />Step 7<br />Track, measure & Learn<br />
    85. 85. Ways to measure Social Media?<br />Analytics<br />Content Analysis<br />Surveys<br />KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et<br />
    86. 86. # Interactions<br />Likes<br />Comments<br />Wall Posts<br />Post Quality<br />
    87. 87. What<br />Questions<br />do you have?<br />
    88. 88. 7 Steps to Presence<br /> Know thyself<br /> Know thy community <br /> Listen deep & wide<br /> Be Present<br /> Design for Interaction<br /> Develop a routine<br /> Track, measure, learn<br />
    89. 89. "Social media isn’t just about new widgets and gadgets ... It’s about a …fundamental shift in communications, community building and decision making. <br />To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era." <br />--Lisa Colton, Darim<br />
    90. 90. Photo Citations<br />Einstein website http://www.hetemeel.com/einsteinform.php<br />Campfire http://www.flickr.com/photos/wili/233621595/<br />Second Life group http://www.flickr.com/photos/librarydao/157736071/<br />David Wilcox, Designing for a Civil Society describes network structures (creative commons)<br />Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg<br />Source: http://www.flickr.com/photos/55524309@N05/5378321210<br />Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg<br />Source: http://www.flickr.com/photos/93841400@N00/4084963522<br />Source: http://www.flickr.com/photos/40645538@N00/3370498053<br />Google images: http://www.vam.ac.uk/images/image/25882-small.jpg<br />
    91. 91. References & Resources <br />Netvibes at http://www.netvibes.com<br />A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc<br />Effective Profile advice from Rosita Cortez http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/<br />The Social Media Periodic Table, Jason Verhooskyon the CADCA SoMe Wiki listed below<br />Drive by RSA Animate YouTube Video http://www.youtube.com/watch?v=u6XAPnuFjJc<br />Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA<br />DanversCAREShttp://danverscares.org/<br />CADCA Institute Social Media Primer http://www.cadca.org/somewiki<br />Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx<br />
    92. 92. This presentation is licensed under CREATIVE COMMONS.<br />This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.<br />Suggested Attribution: <br />Source: LaDonna Coy, with Jason Verhoosky, Sue Stine and Tom Workman for the CADCA Mid-Year Training Institute, Social Media <br />Track, July 25-28, 2011, Anaheim, CA<br />
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