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Coalition Presence

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This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the …

This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the beginning discussion about the workshop see http://technologyinprevention.blogspot.com/2011/07/power-of-presence.html

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  • Hi Randy -- you are most welcome and I'm so happy you found our team helpful during the CADCA Mid Year Institute. Looking forward to continuing to connect and have conversations over on Connected Communities http://connectedcommunities.ning.com do come join us in the social media group :-)
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  • Hello LaDonna,

    Thank you for sharing! I learned so much from your team during the CADCA Conference!
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  • http://www.hetemeel.com/einsteinform.php
  • Source-campfire http://www.flickr.com/photos/wili/233621595/ Source-sl group http://www.flickr.com/photos/librarydao/157736071/
  • Source for images: David Wilcox, Designing for a Civil Society describes network structures (creative commons)
  • Before we fill in our audit, lets take a quick look at the scale and what it means.
  • Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
  • Source: http://www.flickr.com/photos/55524309@N05/5378321210
  • Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
  • Source: http://www.flickr.com/photos/93841400@N00/4084963522
  • Source: http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/
  • Source: http://www.flickr.com/photos/40645538@N00/3370498053
  • Circles Channel http://www.youtube.com/user/CirclesofSA
  • Google images: http://www.vam.ac.uk/images/image/25882-small.jpg
  • http://www.youtube.com/watch?v=u6XAPnuFjJc
  • Transcript

    • 1. A Social Media Formula for Coalition Presence
      CADCA’ Coalition Mid Year Training Institute
      July 24-28, 2011
    • 2.
    • 3. P=SMC2
      Presence =
      Social Media
      Communications
      2
    • 4. Learning Objectives
      Define Presence
      Map Community Partners/location
      Design to close the gap (online/offline)
      Formula for Presence
    • 5. What have we learned so far?
    • 6. Presence
    • 7. We create the technology and then …
      Look familiar?
      the
      technology
      creates
      us!
    • 8. Everything old is new again?
    • 9. BOTH + AND
    • 10. Where are you?
    • 11. 7 Steps to Presence
      Know thyself
      Know thy community
      Listen deep & wide
      Be Present
      Design for Interaction
      Develop a routine
      Track, measure, learn
    • 12. Assessment
      Step 1
      Know Thyself
    • 13. Our coalition is all about ….
    • 14. 1. Vision
      2. Mission
      3. Goals
      Communications
      Social Media
    • 15.
    • 16.
    • 17. Social Media Audit
    • 18. What struck you about the audit?
    • 19. Step 2
      Assessment
      Know Thy Community
    • 20. Where’s your coalition active in the community?
    • 21. Where’s your coaliton..
      …Online?
    • 22. Coalition Presence
      Web
      site
      Face-book
      Blog
    • 23. Brainstorm
    • 24. Mapping Presence
    • 25. Now for some ..
      Digital
      Diggin’
    • 26. Mapping Presence
      www.website.org
      www.blog.org
      Facebook URL
      @twitter
      YouTube
      www.website.org
      Facebook URL
      @twitter
      www.website.org
      www.blog.org
      YouTube
      www.website.org
      www.blog.org
      Facebook URL
      @twitter
      Where?
      Who?
      www.website.org
      Facebook URL
      www.website.org
      www.blog.org
      Facebook URL
      @twitter
      Flickr
    • 27. TWO DISCOVERIES
      Whether having a presence in any of these places makes sense?
      Where to track and follow your coalition members or partner agencies?
    • 28. To what degree?
    • 29. So,
      Now what?
    • 30. Step 3
      Assessment
      Listen
    • 31. Why do we listen?
    • What are we listening for?
      • How the community thinks
      • 37. What are community values
      • 38. Where do people go for info
      • 39. What’s being said
      • 40. Where are the conversations happening
    • Formula for listening online?
      +
      >
    • 41. So, how
      do you get
      startedwith
      Live demo
    • 42. http://alerts.google.com
      New design
    • 43. http://alerts.google.com
    • 44. Type of Search
    • 45. How often?
    • 46. Volume?
    • 47. Volume?
      Your Email
    • 48. Click Create
    • 49. Listening Tracking - Source
      Coalition
      Provider
      Agency/Org 
      Main Stream Media
      Individual
    • 50. Listening Tracking - Sentiment
      Positive
      Negative
      Neutral
    • 51. RSS Reader for Subscriptions
    • 52. Then what?
    • 53. Capacity Building
      Step 4
      Be Present
    • 54. How many utensils & containers does it take to make dinner?
    • 55. Create Your
      Social Media Formula
    • 56. How do we pick our tools?
    • 57. Coalition Presence
    • 58. 5 Tips
      for
      Setting Up
      Your
      Profile
    • 59. 1. Simple
      2. Short
      3. Memorable
      Your Name Online
    • 60. Brand your Presence
    • 61. Custom Background
    • 62. Coalition Bio & URL
    • 63. Your Turn
      A Name?
      Logo or Icon?
      Ideas for a background image?
      A Coalition bio?
      Home or landing page?
    • 64. Planning
      Step 5
      Design forInteraction
    • 65. Social media is bigger than the message
      It is the interaction …
      With PEOPLE
      About your MESSAGE
      And their RESPONSE
      All theTIME
      Through many CHANNELS
    • 66. interesting
      Give ‘em something to talk about
      V
    • 67. 2
      Listen
      Learn
    • 68. Nibble &
      Nudge
    • 69. More
      Show THAN
      Tell
    • 70. More
      Show AND Tell
    • 71. Relationships …
      Digg
      RT
      Like
      Comment
      Tweet
      “Friend”
      Share
      Text
      Follow
      Update
      … make mediasocial!
    • 72. Message
      Leads to
      and Actions
      Notice
      Connect
      Spark
      Nudge
      Invite
      Draw
      Entice
      Click
      Like
      Follow
      Friend
      Update
      Rate
      Review
      Comment
      Discuss
      Share
      Digg
      Text
      Tweet Check-in
      Join
      Provide Promote Inform Disseminate Distribute
      Market
    • 73. Practice
      Practice
      Practice
    • 74. Implementation
      Step 6
      Develop aRoutine
    • 75. Establish an Editorial Calendar
    • 76. Editorial Calendar
    • 77. Editorial Calendar
    • 78. Your Turn
    • 79. Coalition Presence
      Web
      site
      Conferences
      Meetings
      Reports
      Events
      Stories
      Data
      Face-book
      Blog
      Editorial
      Trainings
      Articles
    • 80. Weaving Presence
      Web
      site
      Face-book
      Blog
      You
      Tube
      Bit.ly
      Flickr
      Twitter
    • 81. Coalition Presence
      Web
      site
      Face-book
      Blog
      Conferences
      Reports
      Meetings
      Events
      Stories
      Data
      You
      Tube
      Bit.ly
      Editorial
      Trainings
      Articles
      Flickr
      Twitter
    • 82. Guidelines & Policies
    • 83. If you make a mistake …
      Apologize, genuinely
      Move on.
    • 84. Evaluation
      Step 7
      Track, measure & Learn
    • 85. Ways to measure Social Media?
      Analytics
      Content Analysis
      Surveys
      KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et
    • 86. # Interactions
      Likes
      Comments
      Wall Posts
      Post Quality
    • 87. What
      Questions
      do you have?
    • 88. 7 Steps to Presence
      Know thyself
      Know thy community
      Listen deep & wide
      Be Present
      Design for Interaction
      Develop a routine
      Track, measure, learn
    • 89. "Social media isn’t just about new widgets and gadgets ... It’s about a …fundamental shift in communications, community building and decision making.
      To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era."
      --Lisa Colton, Darim
    • 90. Photo Citations
      Einstein website http://www.hetemeel.com/einsteinform.php
      Campfire http://www.flickr.com/photos/wili/233621595/
      Second Life group http://www.flickr.com/photos/librarydao/157736071/
      David Wilcox, Designing for a Civil Society describes network structures (creative commons)
      Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
      Source: http://www.flickr.com/photos/55524309@N05/5378321210
      Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
      Source: http://www.flickr.com/photos/93841400@N00/4084963522
      Source: http://www.flickr.com/photos/40645538@N00/3370498053
      Google images: http://www.vam.ac.uk/images/image/25882-small.jpg
    • 91. References & Resources
      Netvibes at http://www.netvibes.com
      A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc
      Effective Profile advice from Rosita Cortez http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/
      The Social Media Periodic Table, Jason Verhooskyon the CADCA SoMe Wiki listed below
      Drive by RSA Animate YouTube Video http://www.youtube.com/watch?v=u6XAPnuFjJc
      Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA
      DanversCAREShttp://danverscares.org/
      CADCA Institute Social Media Primer http://www.cadca.org/somewiki
      Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx
    • 92. This presentation is licensed under CREATIVE COMMONS.
      This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
      Suggested Attribution:
      Source: LaDonna Coy, with Jason Verhoosky, Sue Stine and Tom Workman for the CADCA Mid-Year Training Institute, Social Media
      Track, July 25-28, 2011, Anaheim, CA