#WPPS2013Clara Song, MDChildren’s Hospital at OU Medical CenterUniversity of Oklahoma Health Sciences
DISCLOSURE• SPEAKER: Clara Song, MD• I have no relevant financial relationships with the  manufacturers of any commercial ...
OBJECTIVES
WHO  • @songMD• @AAPperinatal • @TECaNchat• @PedsTwearls   • @OUnicu• @TiniestSooners
WHAT• #SoMe (not #some)     • #HCSM   • #WPPS2013
WHERE & WHEN  • Everywhere   • Anytime   • Real-time
HOW • Share• Connect • Learn
WHY• #SoLe
Social Do’s• Use common sense. Be the same courteous,  respectful, honest person virtually that you are in  the world ever...
Public      ProfessionalPermanent     Privacy
Public      ProfessionalPermanent     Privacy
FacebookTwitterGoogle +PinterestLinkedIn
Source: http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/
http://www.viralblog.com/social-media/pinterest-statistics-users-interaction-and-engagement/#
http://www.mediabistro.com/alltwitter/files/        2012/11/social-media-stats-2012.png
Source:http://mashable.com/2012/04/10/instagram-timeline/
http://www.mediabistro.com/alltwitter/files/2         012/11/social-media-stats-2012.png
Connect. Connect. Connect.
Source:http://blog.sironaconsulting.com
Source: doximity.com
Source: http://www.medgadget.com/2011/08/doximity-grows-to-nearly-5-of-us-physicians.html
Source: http://www.medgadget.com/2013/01/hippomsg-free-hipaa-compliant-texting-overview-and-conversation-with-            ...
LEARN
LinkedIn branches out with new blogging and   following features for select groupSource: http://www.engadget.com/2012/10/0...
http://www.mediabistro.com/alltwitter/    files/2012/11/social-media-stats-                2012.png
Why               ?      Employ      Enlighten      Educate      Engage      Empower
You will become a better           communicator• You’ll become a better writer.• You’ll become a better thinker.• You’ll l...
Be a Leader.     Be a #SoLe!-C. SONG
clara-song / at/ ouhsc/ dot/ edu                            Thank you!
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
Wpps 2013 email
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Wpps 2013 email

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  • Also, a Twitter identity… As of February 2012- 6471 followers.
  • FB page created DURING the debate…. And within 2 hours of forming of the FB page- 141K likes….
  • SoMe is about you- the user.
  • Specifically, for how the healthcare professional can utilize SoMe tools.
  • (Social) leadership begins with knowing how to navigate the field and familiarizing yourself with all the equipment. With current shifts in communication, I feel its necessary to start training for social leadership to stay current.
  • Many Do’s- more than Don’ts…. Unofficial, and written policy that HC professionals all stick to- found on multiple sites. Again Virtual World= respect it like the real World. Remember that- Anything you post should be treated as if it can show up the next day on the front page of the NY Times. Be aware of the perception you create. ‘Virtual perception” is reality.
  • 4 P’s to remember in virtual world:Social networking is online= Public domain, no longer privatePosting online is permanent; can be deleted, but may be archivedProfessional liability risks (violations of medical code of ethics, HIPAA, employer or medical staff policy)Anonymity cannot by guaranteed; privacy can be violated
  • 4 P’s to remember are the same for the everyday real world: they may come instinctively, but we act and practice within these boundaries daily. We simply need to extend them into SoMe.
  • Sites we will try to visit today.
  • Start with some stats….
  • Facebook remains the most popular, and most internationally visible…
  • Launched Dec 2009, invitation only. Dec 2011- 11 million visits/week. Jan 2012- 11.7 million unique visitors= fastest that any site has ever reached the 10 million unique visitor mark.
  • February 12…. Finding about the SOTU on G+
  • Researching #SOTU on Twitter….
  • In conclusion, I would like to give you my 2 cents on why we should even bother investing anytime on learning all this. I think it would be fantastic if we were familiar with what is available to us on the web and use it with confidence, so that it can help streamline our lives and the information available on the web. It has become an the most current, effective way of communication and information-sharing. I would like to see more expert-generated content alongside user-generated content.I wonder if we as a medical community actually have an ethical responsibility to create more of a voice and presence in this ocean of chatter that clearly desires knowledge ???  should we as the experts managing the messages to the public? Since someone else is already there, so why not us?…….
  • Wpps 2013 email

    1. 1. #WPPS2013Clara Song, MDChildren’s Hospital at OU Medical CenterUniversity of Oklahoma Health Sciences
    2. 2. DISCLOSURE• SPEAKER: Clara Song, MD• I have no relevant financial relationships with the manufacturers of any commercial products and/or provider of commercial services discussed in this CME activity.• I do not intend to discuss an unapproved or investigative use of commercial products or devices.
    3. 3. OBJECTIVES
    4. 4. WHO • @songMD• @AAPperinatal • @TECaNchat• @PedsTwearls • @OUnicu• @TiniestSooners
    5. 5. WHAT• #SoMe (not #some) • #HCSM • #WPPS2013
    6. 6. WHERE & WHEN • Everywhere • Anytime • Real-time
    7. 7. HOW • Share• Connect • Learn
    8. 8. WHY• #SoLe
    9. 9. Social Do’s• Use common sense. Be the same courteous, respectful, honest person virtually that you are in the world everyday.• Share your e-xpert knowledge. Write what you know. Be a social leader (#SoLe), you represent us all!• Review, pause, then post. Modified from: Social Media Policy for Physicians and Staff, foxepractice.com
    10. 10. Public ProfessionalPermanent Privacy
    11. 11. Public ProfessionalPermanent Privacy
    12. 12. FacebookTwitterGoogle +PinterestLinkedIn
    13. 13. Source: http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/
    14. 14. http://www.viralblog.com/social-media/pinterest-statistics-users-interaction-and-engagement/#
    15. 15. http://www.mediabistro.com/alltwitter/files/ 2012/11/social-media-stats-2012.png
    16. 16. Source:http://mashable.com/2012/04/10/instagram-timeline/
    17. 17. http://www.mediabistro.com/alltwitter/files/2 012/11/social-media-stats-2012.png
    18. 18. Connect. Connect. Connect.
    19. 19. Source:http://blog.sironaconsulting.com
    20. 20. Source: doximity.com
    21. 21. Source: http://www.medgadget.com/2011/08/doximity-grows-to-nearly-5-of-us-physicians.html
    22. 22. Source: http://www.medgadget.com/2013/01/hippomsg-free-hipaa-compliant-texting-overview-and-conversation-with- co-founder-rahul-shah-md.html
    23. 23. LEARN
    24. 24. LinkedIn branches out with new blogging and following features for select groupSource: http://www.engadget.com/2012/10/02/linkedin-branches-out-with-new-blogging-and-following-features/
    25. 25. http://www.mediabistro.com/alltwitter/ files/2012/11/social-media-stats- 2012.png
    26. 26. Why ? Employ Enlighten Educate Engage Empower
    27. 27. You will become a better communicator• You’ll become a better writer.• You’ll become a better thinker.• You’ll live a more intentional life.• You’ll meet new people.• You’ll inspire others.• You’ll become more well-rounded in your mindset.• You’ll become more confident. Source: http://www.becomingminimalist.com/15-reasons-i-think-you-should-blog/
    28. 28. Be a Leader. Be a #SoLe!-C. SONG
    29. 29. clara-song / at/ ouhsc/ dot/ edu Thank you!

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