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Social Media in the            NICU2011 New England Association of Neonatologists/Griffin Symposium                       ...
DISCLOSURE• SPEAKER: Clara Song, MD• I have no relevant financial relationships with the  manufacturers of any commercial ...
OBJECTIVES• Understand the evolution of social media and its impact  on healthcare• Classify the current available web-bas...
100,489 fans + 324 fan photos
Social media has             taken over…          … porn as the #1 activity on                                       the w...
Years to Reach 50              Million Users…..                                     RADIO: 38                             ...
Years to add 50          million Facebook              accounts?            Facebook added 200 million                  us...
Everyday…..                … approximately 2 Billion                    Google searches occur.Source: Social Media Revolut...
Interestingly…..              Facebook TOPS Google for                weekly traffic in the U.S.!Source: Social Media Revo...
In 2010, GenerationY outnumber babyboomersOver 50% of theworld’s populationis under 30 yearsold                           ...
Saying it simply…Many people are on the web… AND on the web to utilize     social media tools.
“Social media is NOT a fad…“…it’s a fundamental shift in the way we communicate.”Source: solcomhouse.com
Web 1.0Source: www.jeffc.me/web-10-and-web-20-visual-differences
Web 2.0Source: www.jeffc.me/ web-10-and-web20-visual-differences
•    Social media is a “group of Internet-basedSocial                                        applications…that build on th...
BlogsWEB 2.0PhotosVideosAudioSocial NetworksEvent NetworksInterestNetworksWikisMicroblogs                  Source: blog.mi...
Social Media is about….                Reaching out and having a                     conversation.Source: www.telegraph.co...
Social Media is Changing Our                   Lives•   Shift in communication to focus on honesty and transparency.•   So...
SOCIALMEDIAUnveiling thetruth behindthe mystery                Source: pjvoice.com
Health2.0Information: resourcesand sharingMedical educationCollaboration andpracticeDisease managementResearch & data shar...
Hospitals in the United States 2009   441 use social media   241 have Facebook pages   323 have Twitter accounts   213 hav...
Hospitals in the United States 2011  906 use social media  719 have Facebook pages  674 have Twitter accounts  448 have Yo...
HealthCare.gov• “Take healthcare into your own hands…. Your healthcare  explained.”• A federal government website managed ...
We are e-Patients• “equipped, electronic, enabled, educated, empowered, engaged,   equals, emancipated…… expert??”• Seek o...
SmartBlog on Social Media• November, 12, 2010:  – Patients and their families benefit from the   community support by conn...
“If our patientsare Health 2.0patients, thenwe have to beHealth 2.0docs.”Dr. Gwenn SchurgrinO’Keefe, MD, FAAP    Source: S...
We are e-Doctors  •   99% of U.S. physicians are online  •   85% of offices have broadband  •   83% consider the Internet ...
HITECH                   •   $27 billion over 10 years in incentive paymentsAct                          for supporting th...
“Early Innovator” Grants•   February 16, 2011: The U.S. Department of Health & Human Services    announced the awarding of...
ElectronicHealth                                   Primary                                        PhysicianRecord(EHR)Init...
PHR Use Motivates Consumers•   1 in 14 uses a PHR•   56% learned more about their health•   32% took specific action to im...
myPHR.comThe American Health      Personal Health Record:Information              initiated and maintained byManagement As...
Personal HealthRecords (PHR)Google HealthMicrosoft Health      VaultMy Doclopedia PHRMediCompassMedic AlertMedsfile.comWeb...
Information: resourcesHealth 2.0            and sharing                      Medical education                      Collab...
Bookmark, Share & SaveSource: tootf.com
Source: geekestateblog.com
There are over 300 waysto bookmark and shareinformation! Source: Social Media Revolution from Socialnomics.net
Diigo2collabCiteULikeConnoteaRedditTechnoratiGoogle Chrome:          AddThisSlashDotStumbleUpon         Social Bookmarking...
MEDIA & SLIDE SHARING                                       You Tube                                                      ...
YouTube: the          world’s 2 nd largest            search engine                      As of October 2009, YouTube      ...
EVERY minute on  YouTube…. 20 hours of video are     uploaded….      Source: youtube.com/t/fact_sheet
RSS is “a family of web feedformats used to publishfrequently updated works-such as blog entries, newsheadlines, audio, an...
READERGoogle    ReaderNewsGatorMy Yahoo!FeedDemonNetNewsWire   Source: rssboard.org
Trends, Tags, and Alerts in             Medicine•   Google Alerts (Google Scholar)•   PubMed Save Search function•   PubMe...
Overheard….“We no longer search fornews, the news finds us.”
SocialNetworking SitesFacebookMySpaceFriendsterLinkedInNingHi5BeboMocoSpaceMyLife                   Source: emarketer.com,...
Facebook•   More than 550 million active users•   50% of active users are logged on in any given day•   Fastest growing de...
FACEBOOKFun, casualMeet old friends, makenew friendsJoin interest groups,communitiesLearnShare storiesMake professionalcon...
But, not this kind of party…Source: glamourvanity.com
Neonatologists on Facebook Public pages/groups    Neonatology page    Neonatology group    Neonatology UK    Neonatol...
If Facebook was a     country….     … it would be the 3rd largest in     population.Source: Social Media Revolution 2 from...
Image Source: flagspot.net, cia.gov, toddpaynefortennessee.com
2010
LinkedIn•   Global network with over 85 million experienced professional in 150    industries in over 200 countries•   Ave...
LinkedIn: Business Lunch            • Neonatologists on              LinkedIn              – Neonatal-Perinatal           ...
Twitter is a service for friends, family, and co-                                                    “Share   and discover...
Twitter    •    unique visitors increased by 1,382% in a year           – 475,000 in Feb 2008  7 million in Feb 2009    •...
Tweets are short and sweet…..                                Casual conversation,                                   like a...
Tweeter Search:official search pageTwopularTweet ScanTwittermentTwitScoopTweetmeme: Socialbookmarking siteTwemes: hashtags...
TwtSurveyTwtPollTwtviteTwtAwayTwtFAQTwtBizCardTwtJobsTwtTRIP             Image source: igorhelpsyousucceed.com
Does your organization/hospital have asocial media policy?                                              68% (17 votes) Yes...
• February 2009          • Surgeons at Henry Ford            Hospital, Detroit, MichiganforREAL-     • “To let people know...
• Tissue recruitment• Epidemiological survey• Disaster alerting and response• Supportive care for patients  and family mem...
• Healthcare professionals                             • Harvard Med, Harvard• AAP, Healthy Children,                     ...
• Iran Election• Swine Flu• Gaza• Iran• Tehran Source: http://mashable.com/2009/12/15/twitter-reveals-most-discussed-topic...
• Gulf Oil Spill• Haiti Earthquake• Pakistan Floods• Chilean Miners Rescue• Chavez Tas Ponchao
• Lady Gaga  • Justin Bieber  • Britney Spears  • Barack Obama  • Kim KardashianSource: www.blog.newwave.net.au/?p=76
Friday, April 2,2010:Columbia University and MixedInk in New Yorkidentified 52,000 Tweets mentioning antibiotics during a4...
• “No one physician is as knowledgeable as physicians working  together.”• Largest online physician community• Over 110,00...
sermo: a Conference
Social: Physician-specific•   Sermo                        • NICU-Net•   DoctorsHangout                        • MD Link• ...
AAP in       • Website             • Discussion BoardSocial          – YP Connection                – AAP Perinatal Traine...
“Be who you are and say   what you feel ….....because those who matterdon’t mind and who mind      don’t matter.”        D...
Potential Risks• Social networking is online= Public domain, no longer   private• Posting online is permanent; can be dele...
Minimize Risks• Use common sense.    – “The least common thing in the world is common sense.” –        overheard from Istv...
Social Do’s and Don’t• DO:  – Identify yourself with yourself employer if appropriate, but    emphasize that you do not re...
80% of SUCCESS is   showing up.   WOODY ALLEN
AMA Policy: Professionalism in the                Use of Social Media• Standards of patient privacy and confidentiality• P...
Ohio StateMedicalAssociationSocial Networkingand the MedicalPractice: Guidelinesfor Physicians,Office Staff andPatients“It...
Philosophy:Individuals have the right and responsibility to advocate for their own health,and that is our responsibility t...
Social Media Policies     Source: socialmediagovernance.com
Evolution of the Internet         Source: radarnetworks.com
2011: Web 3.0??Source: ahi.cl/blog/category/ uncategorized/2009/10/ socialmediacampaign1
Use web tools withconfidence tostreamlineEffectivecommunicationMore “expert-generated” contentalongside usercontentEthical...
“Social media is like         voting…You may not like the system, but unless  you vote, you don’t have a right to    compl...
“If you askme anything  I don’t      clara-song@ouhsc.edu know…….  I’m not going to answer.”- Yogi Berra
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Transcript of "Griffin.2011"

  1. 1. Social Media in the NICU2011 New England Association of Neonatologists/Griffin Symposium Marlboro, MA September 23, 2011 CLARA SONG, MD, FAAP Assistant Professor of Pediatrics Neonatal-Perinatal Medicine The Children’s Hospital at OU Medical Center The University of Oklahoma Health Sciences Center
  2. 2. DISCLOSURE• SPEAKER: Clara Song, MD• I have no relevant financial relationships with the manufacturers of any commercial products and/or provider of commercial services discussed in this CME activity.• I do not intend to discuss an unapproved or investigative use of commercial products or devices.
  3. 3. OBJECTIVES• Understand the evolution of social media and its impact on healthcare• Classify the current available web-based tools in an effort to facilitate collaboration between health professionals• Identify and prevent negative consequences associated with social media use
  4. 4. 100,489 fans + 324 fan photos
  5. 5. Social media has taken over… … porn as the #1 activity on the web.Source: Social Media Revolution from Socialnomics.net
  6. 6. Years to Reach 50 Million Users….. RADIO: 38 TELEVISION: 13 INTERNET: 4 IPOD: 3Source: Social Media Revolution by Socialnomics.net
  7. 7. Years to add 50 million Facebook accounts? Facebook added 200 million users in less than 1 year!Source: Social Media Revolution 2 by Socialnomics.net
  8. 8. Everyday….. … approximately 2 Billion Google searches occur.Source: Social Media Revolution by Socialnomics.net
  9. 9. Interestingly….. Facebook TOPS Google for weekly traffic in the U.S.!Source: Social Media Revolution 2 from Socialnomics.net
  10. 10. In 2010, GenerationY outnumber babyboomersOver 50% of theworld’s populationis under 30 yearsold One in five Americans uses a social media96% join a social networking service.network (Pew Internet & American Life Project) Source: Social Media Revolution by Socialnomics.net, Beyond.com Poll
  11. 11. Saying it simply…Many people are on the web… AND on the web to utilize social media tools.
  12. 12. “Social media is NOT a fad…“…it’s a fundamental shift in the way we communicate.”Source: solcomhouse.com
  13. 13. Web 1.0Source: www.jeffc.me/web-10-and-web-20-visual-differences
  14. 14. Web 2.0Source: www.jeffc.me/ web-10-and-web20-visual-differences
  15. 15. • Social media is a “group of Internet-basedSocial applications…that build on theMedia foundations of Web 2.0, and that allow the creation and exchange user-generated content.” • Social media uses Internet and web-based1. Concept technologies to transform broadcast media monologues (one to many) into social2. Media media dialogues (many to many). It supports the democratization of3. Social knowledge and information, transforming interface people from content consumers into content producers. Source: http://en.wikipedia.org/wiki/Social_media
  16. 16. BlogsWEB 2.0PhotosVideosAudioSocial NetworksEvent NetworksInterestNetworksWikisMicroblogs Source: blog.milestoneinternet.com
  17. 17. Social Media is about…. Reaching out and having a conversation.Source: www.telegraph.co.uk
  18. 18. Social Media is Changing Our Lives• Shift in communication to focus on honesty and transparency.• Social media sites, like Facebook and Twitter, are becoming trusted sources of information and communication.• New relationships are being created and old ones maintained.• Average citizens have the opportunity to influence public opinion and policies.• New possibilities have been opened for those launching and/or promoting a business. Source: mashable.com/2009/10/16/social-media-changing-lives/
  19. 19. SOCIALMEDIAUnveiling thetruth behindthe mystery Source: pjvoice.com
  20. 20. Health2.0Information: resourcesand sharingMedical educationCollaboration andpracticeDisease managementResearch & data sharingProfessionalDevelopment &Networking Source: http://en.wikipedia.org.wiki/Health_2.0, health20.org/images/ c/c1/Virtuous_Cycle.png
  21. 21. Hospitals in the United States 2009 441 use social media 241 have Facebook pages 323 have Twitter accounts 213 have YouTube channels Source: Found In Cache, Social Media resources for healthcare professionals from Ed Bennett.
  22. 22. Hospitals in the United States 2011 906 use social media 719 have Facebook pages 674 have Twitter accounts 448 have YouTube channelsSource: Found In Cache, Social Media resources for healthcare professionals from Ed Bennett.
  23. 23. HealthCare.gov• “Take healthcare into your own hands…. Your healthcare explained.”• A federal government website managed by the US Department of Health & Human Services• “Stay Connected” email updates, twitter, Facebook, YouTube, RSS
  24. 24. We are e-Patients• “equipped, electronic, enabled, educated, empowered, engaged, equals, emancipated…… expert??”• Seek online guidance for their own conditions or for their loved ones• 2 effects “better health information and services and different (but not always better) relationships with their doctors” Source: http://enwikipedia.org/wiki/E-Patient
  25. 25. SmartBlog on Social Media• November, 12, 2010: – Patients and their families benefit from the community support by connecting through social media before, during and after a hospital stay Source: sbne.ws/r/68Vj
  26. 26. “If our patientsare Health 2.0patients, thenwe have to beHealth 2.0docs.”Dr. Gwenn SchurgrinO’Keefe, MD, FAAP Source: Schurgrin O’Keefe. MDNGnetguide 2009, bitstrategist.files.wordpress.com
  27. 27. We are e-Doctors • 99% of U.S. physicians are online • 85% of offices have broadband • 83% consider the Internet essential to their practice • 91% use Google for medical and pharmaceutical queries • The web and Blackberrys are replacing textbooks, drug references and conferences. • ….“e-Doctor”… all the “e’s” and then some (empathetic, eloquent, encouraging,…..expert”Source: pharma2blog.com/2008/07/03/taking-the-pulse of-the-physician
  28. 28. HITECH • $27 billion over 10 years in incentive paymentsAct for supporting the adoption and use of EHRsSecurity of Health IT • December 18, 2009: $60 million available toPatient-Centered support the development of Strategic Health ITCognitive Support Advanced Research Projects (SHARP).Healthcare Application • Feb 8, 2010: $375.2 million for 32 regional extensionand Network Platform centers (REC).ArchitectureSecondary Use of • April 6, 2010: $267.6 million for 28 additional RECs to complete network of 60 centersElectronic HealthRecord (EHR) Data Source: http://healthit.hhs.gov
  29. 29. “Early Innovator” Grants• February 16, 2011: The U.S. Department of Health & Human Services announced the awarding of $241 million to help seven states design and implement the IT infrastructure needed to launch state health insurance exchanges.• Kansas: Kansas Insurance Department, $31,537,465 • Maryland: Maryland Department of Health and Mental Hygiene, $6,227,454 • Multi-State Consortia: University of Massachusetts Medical School, $35,591,333 • New York: New York Department of Health, $27,431,432 • Oklahoma: Oklahoma Health Care Authority, $54,582,269 • Oregon: Oregon Health Authority, $48,096,307 • Wisconsin: Wisconsin Department of Health Services, $37,757,266Source: healthcare.gov
  30. 30. ElectronicHealth Primary PhysicianRecord(EHR)Initiated and Specialist Patient Networkmaintained by an EMRinstitution SystemIn an ideal world, Laboratory/ Pharmacyan national EHR= RadiologyPHR (PersonalHealth Record)
  31. 31. PHR Use Motivates Consumers• 1 in 14 uses a PHR• 56% learned more about their health• 32% took specific action to improve their health• 60% of low income & 40% of chronically ill felt more connected to their physician• 40% asked a question they otherwise wouldn’t have• 58% would use PHR from PMD, 50% from insurer, 25% from private tech company• Increased interest in PHR use if their physician uses EHR (50% vs 41%)• 68% concerned about privacy Source: www.chcf.org/media
  32. 32. myPHR.comThe American Health Personal Health Record:Information initiated and maintained byManagement Association the patient Downloadable PHR forms inWhat is a PHR? English and SpanishWhy should you keep aPHR? Authorization FormsHow to create a PHR? Emergency PHR FormsChoose a PHR? Links, Tools, Resources
  33. 33. Personal HealthRecords (PHR)Google HealthMicrosoft Health VaultMy Doclopedia PHRMediCompassMedic AlertMedsfile.comWebMD Images: microsoftfeed.com, doclopedia.com, medfiles.eu, medicalert.co.za
  34. 34. Information: resourcesHealth 2.0 and sharing Medical education Collaboration and practice Disease management Research & data sharing Professional Development & Networking Source: health20.org/wiki/ Health_2.0_Definition
  35. 35. Bookmark, Share & SaveSource: tootf.com
  36. 36. Source: geekestateblog.com
  37. 37. There are over 300 waysto bookmark and shareinformation! Source: Social Media Revolution from Socialnomics.net
  38. 38. Diigo2collabCiteULikeConnoteaRedditTechnoratiGoogle Chrome: AddThisSlashDotStumbleUpon Social BookmarkingDigg and News Aggregates Source: doublejdesign.co.uk
  39. 39. MEDIA & SLIDE SHARING You Tube rrripple Flickr Daily Motion Vimeo Google Video Yahoo Video Slide Share Google Docs Scribd 280 Slides“Try not. Do or do not. There is no try.”-Yoda SlideRocket SlideSource: sethpickens.files.wordpress.com/2009/02/luke-yoda
  40. 40. YouTube: the world’s 2 nd largest search engine As of October 2009, YouTube reached one billion views per day.Source: youtube-global.blogspot.com/2009/10/y000000000utube.html
  41. 41. EVERY minute on YouTube…. 20 hours of video are uploaded…. Source: youtube.com/t/fact_sheet
  42. 42. RSS is “a family of web feedformats used to publishfrequently updated works-such as blog entries, newsheadlines, audio, and video-in a standardized format.”RSS feeds “benefit readerswho want to subscribe totimely updates from favoredwebsites or to aggregatefeeds from many sites RSS= “Really Simpleinto one place.” Syndication” Source: http://en.wikipedia.org/wiki/Rss
  43. 43. READERGoogle ReaderNewsGatorMy Yahoo!FeedDemonNetNewsWire Source: rssboard.org
  44. 44. Trends, Tags, and Alerts in Medicine• Google Alerts (Google Scholar)• PubMed Save Search function• PubMed Reader• PeRSSonalized Medicine from Webicinia.com• BioWizard• AllTop• WatchThatPage• DailyMe• TweepBeep Source:
  45. 45. Overheard….“We no longer search fornews, the news finds us.”
  46. 46. SocialNetworking SitesFacebookMySpaceFriendsterLinkedInNingHi5BeboMocoSpaceMyLife Source: emarketer.com, June 2009
  47. 47. Facebook• More than 550 million active users• 50% of active users are logged on in any given day• Fastest growing demographic is age 35 and older; second is 55-65 year olds (Fastest growing segment is 55-65 year old females)• Median user age: 33• Average user has 130 friends, creates 90 pieces of content/month• Worldwide, more than 8 billion minutes a day spent on Facebook, yielding over 60 million status updates each day• Most popular site to share photos (comScore 2009)• More than 100 million photos uploaded each day• 3rd most popular site to view online video (Nielson VideoCensus, Nov 2009)Source: www.facebook.com/press/info.php?statistics
  48. 48. FACEBOOKFun, casualMeet old friends, makenew friendsJoin interest groups,communitiesLearnShare storiesMake professionalconnectionsIt’s a party! Source: facebook.com
  49. 49. But, not this kind of party…Source: glamourvanity.com
  50. 50. Neonatologists on Facebook Public pages/groups  Neonatology page  Neonatology group  Neonatology UK  Neonatology Review  AAP Perinatal FB Page Private groups  AAP Perinatal FB Group  AAP Perinatal Trainees FB Group
  51. 51. If Facebook was a country…. … it would be the 3rd largest in population.Source: Social Media Revolution 2 from Socialnomics.net
  52. 52. Image Source: flagspot.net, cia.gov, toddpaynefortennessee.com
  53. 53. 2010
  54. 54. LinkedIn• Global network with over 85 million experienced professional in 150 industries in over 200 countries• Average age is 41 years• Over 50% users have income >$100,000• Over-representation of those who attended graduate school, compared to all internet users• 64% male• 34% own a Smartphone/PDA• 95% of companies use LinkedIn as their primary tool to find new employees (80% of companies use social media for recruitment)• Searchable by Google Source: www.linkedstrategies.com/blog/tag/linkedin-statistics
  55. 55. LinkedIn: Business Lunch • Neonatologists on LinkedIn – Neonatal-Perinatal Medicine Group
  56. 56. Twitter is a service for friends, family, and co- “Share and discover what’s happeningworkers to communicate and stay connectedthrough the exchange of quick frequent answers right now, anywhere in the world.”to one simple question: What are you doing? Source: twitter.com
  57. 57. Twitter • unique visitors increased by 1,382% in a year – 475,000 in Feb 2008  7 million in Feb 2009 • As of Feb 2010, largest Twitter group 35-44 year olds, 64% aged 35 or older, & the median user age: 39 • Twitter.com primarily visited from work – 62% assess from work only – 35% assess from home only • As of January 2011, 175 million registered users • 55 millions tweets a day • 600 million search queries a day via Twitter’s search engine • 37% of active users are mobileSource: http://blog.nielson.com/nielsonwire/online_mobile/twitters-tweet-smell-of-success/, denverpost.com/business/
  58. 58. Tweets are short and sweet….. Casual conversation, like at the water cooler or coffee house No one stays too long or says too much If you don’t stop by, you’ll miss itImage Source: nydailynews.com
  59. 59. Tweeter Search:official search pageTwopularTweet ScanTwittermentTwitScoopTweetmeme: Socialbookmarking siteTwemes: hashtags,keywordsTweetVolumeTweet Congress Source: twittertweettweet.com
  60. 60. TwtSurveyTwtPollTwtviteTwtAwayTwtFAQTwtBizCardTwtJobsTwtTRIP Image source: igorhelpsyousucceed.com
  61. 61. Does your organization/hospital have asocial media policy? 68% (17 votes) Yes, and active social media 4% users 4% 8% (2 votes) No, and active social media 16% users 16% (4 votes) Working on it, and active social 8% media users 4% (1 vote) Yes, but not 68% made it into the social world 4% (1 vote) No, but not make it into the social worldSource: @reedsmith, Twtpoll Oct 2010
  62. 62. • February 2009 • Surgeons at Henry Ford Hospital, Detroit, MichiganforREAL- • “To let people know that a tumor can be removedTIME without taking out the entire kidney,” said Craig Rogers,Updates MD, lead surgeon, to CNN.
  63. 63. • Tissue recruitment• Epidemiological survey• Disaster alerting and response• Supportive care for patients and family members• Diabetes management• Alarming silent codes (security incidents)• Augmenting telemedicine• Amber alerts
  64. 64. • Healthcare professionals • Harvard Med, Harvard• AAP, Healthy Children, Health, HarvardNeo AAP News, PediaLink, AAP • HealthSocMed NCE • HHS gov, AIDS gov, NIH• AMA Library• MDchat • Red Cross• RNchat • CDC, NIH• NICUchat
  65. 65. • Iran Election• Swine Flu• Gaza• Iran• Tehran Source: http://mashable.com/2009/12/15/twitter-reveals-most-discussed-topics-of-2009/
  66. 66. • Gulf Oil Spill• Haiti Earthquake• Pakistan Floods• Chilean Miners Rescue• Chavez Tas Ponchao
  67. 67. • Lady Gaga • Justin Bieber • Britney Spears • Barack Obama • Kim KardashianSource: www.blog.newwave.net.au/?p=76
  68. 68. Friday, April 2,2010:Columbia University and MixedInk in New Yorkidentified 52,000 Tweets mentioning antibiotics during a4 ½ month period in 2009.Approximately 700 of those tweets included incorrectinformation. Source: www.healthday.com/Article.asp?AID=637674
  69. 69. • “No one physician is as knowledgeable as physicians working together.”• Largest online physician community• Over 110,000 community members• 68 specialties, 50 states• Free to practicing physicians• Free of advertising• Facebook, Twitter and monthly Sermo Blog Source: www.sermo.com/node/11/
  70. 70. sermo: a Conference
  71. 71. Social: Physician-specific• Sermo • NICU-Net• DoctorsHangout • MD Link• StudentDoctor.net • Medscape Physician• Healtheva Connect• DoctorNetworking • eMedicine• RelaxDoc • MedicSpeak• SocialMD • iMedExchange:• ClinicalVillage practicing MD only• Ozmosis • FacebookGroups• 99nicu.org
  72. 72. AAP in • Website • Discussion BoardSocial – YP Connection – AAP Perinatal TraineesMedia • Twitter – AAPperinatal – AAP news – NCE – PedialinkSection on • Facebook groups – AAP Perinatal – AAP Perinatal TraineesPerinatal • Facebook pages o AAP Perinatal o NeoReviewsPediatrics o AAP Pediatrics • Blog by AAP President, Judith Palfrey • 12/15/09 AAP SmartBrief
  73. 73. “Be who you are and say what you feel ….....because those who matterdon’t mind and who mind don’t matter.” Dr. Seuss
  74. 74. Potential Risks• Social networking is online= Public domain, no longer private• Posting online is permanent; can be deleted, but may be archived• Professional liability risks (violations of medical code of ethics, HIPAA, employer or medical staff policy)Source: Armon, Keller. Who is Dr. Wiki and Why You Need to Know. Unique Opportun. 2009.
  75. 75. Minimize Risks• Use common sense. – “The least common thing in the world is common sense.” – overheard from Istvan Seri• Review the terms of service of the online communities.• Review your professional liability policy.• Review your employment agreement.• Be aware that you may not remain anonymous.• Include a disclaimer.• Review before you post. (Think, pause, then post.) Source: Armon, Keller. Who is Dr. Wiki and Why You Need to Know. Unique Opportun. 2009.
  76. 76. Social Do’s and Don’t• DO: – Identify yourself with yourself employer if appropriate, but emphasize that you do not represent your employer’s views – Engage in discussion with your peers and colleagues – Think, pause, then post.• DON’T: – Use for personal reasons during work time) – Post personal identifiable OR protected health information – Use or post profane, defamatory, illegal language or material
  77. 77. 80% of SUCCESS is showing up. WOODY ALLEN
  78. 78. AMA Policy: Professionalism in the Use of Social Media• Standards of patient privacy and confidentiality• Privacy settings• Appropriate boundaries of patient-physician relationship• Professional boundaries• Ethical responsibility to report unprofessionalism• Possibility of negative consequences
  79. 79. Ohio StateMedicalAssociationSocial Networkingand the MedicalPractice: Guidelinesfor Physicians,Office Staff andPatients“It is only a right to write.” Source: osma.org
  80. 80. Philosophy:Individuals have the right and responsibility to advocate for their own health,and that is our responsibility to help them use social media tools to get the bestinformation, connect… and inspire….We intend to lead the health carecommunity… to spread knowledge and encourage collaboration… improvinghealthcare everywhere.Mission of the Center:Lead the social media revolution in health care, contributing to health and wellbeing for people everywhere.Vision for the Center:Mayo Clinic will be the authentic voice for patients and health careprofessional, building relationships through the revolutionary power of socialmedia.Source: socialmedia.mayoclinic.org
  81. 81. Social Media Policies Source: socialmediagovernance.com
  82. 82. Evolution of the Internet Source: radarnetworks.com
  83. 83. 2011: Web 3.0??Source: ahi.cl/blog/category/ uncategorized/2009/10/ socialmediacampaign1
  84. 84. Use web tools withconfidence tostreamlineEffectivecommunicationMore “expert-generated” contentalongside usercontentEthicalconsiderations? Why bother???
  85. 85. “Social media is like voting…You may not like the system, but unless you vote, you don’t have a right to complain about the outcome.”
  86. 86. “If you askme anything I don’t clara-song@ouhsc.edu know……. I’m not going to answer.”- Yogi Berra
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