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網路開店的第一堂課
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網路開店的第一堂課
1.
網路商店—老闆自己做 大安社區大學東方校區教學課程
2.
網路上開店有可能賺錢嗎? 在上課前先問一個問題…
3.
從這個故事講起…
4.
研考會調查網路購物情形
5.
網路行銷的三大要素 好的產品 流量
能賣東西的網站
6.
1.好的產品 實體產品 虛擬產品
服務
7.
8.
非線上行銷
9.
買廣告
10.
11.
上課方式
12.
上課所需物品 隨身碟(容量1G以上) 教材:網路開店王
13.
網路行銷的關鍵5力
14.
商品力
15.
商品力 網路賣場的核心與起源 低價
獨特性 專度—依蕾特布丁 廣度—東京著衣
16.
故事力
17.
故事力 擺脫低價的方法 經營品牌—說故事
加速掏錢速度 有個性—「瘋狂賣客」 掌生穀粒—「餵飽150天的日頭和海岸山脈古水源的米,吃起來有一種野性和舌底回甘的驚喜。」
18.
介面力
19.
介面力 實體店面—裝潢 網路店面—網頁技術、美編設計
好煮藝義大利麵—將網頁做成菜單 方便付錢 方便取貨
20.
行銷力
21.
行銷力 曝光 曝光
曝光
22.
服務力
23.
服務力 貼心的客服是消費者回購的根本 回應網友的態度
處理速度 退換貨流程 商品包裝上的貼心程度
24.
傳統商店 vs網路商店
25.
網路賣東西的方式 拍賣 開店平台
自行架站
26.
拍賣
27.
開店平台
28.
自行架站
29.
30.
新手怎麼辦? 可先利用網路拍賣(Yahoo或是露天拍賣)測試水溫。 進階使用網路商城(興奇、PChome商店街、樂天)等。
當然自行架設或是購買購物模組也是很棒的方式,只不過草創初期,將心力投注在販售行銷上是比較有機會有報酬的。
31.
簡報完畢感謝指教