South by Southwest Interactive Festival (SXSWi) is part of a larger festival that also includes Music and Film. The interactive festival is an event that celebrates the best minds and the brightest personalities of emerging technology.
Features five days of exciting panel content that consist of approximately 490 sessions.
SXSW Interactive Festival has a reputation as a breeding ground for new ideas and creative technologies.
Attendees range from hard-core geeks to web designers, content creators, and new media entrepreneurs.
The notes in these slides are limited in scope and based on the sessions I attended. They are not intended to provide a comprehensive overview of the conference.
This session focused on tips for working as a user experience team of one. Leah recommended a process to come up with several ideas before deciding on one. As ideas are refined, the best ones begin to emerge.
Brainstorm (without using the computer) – instead, using paper and pen and various brainstorming tools:
6-up template: use to sketch ideas. You’ll hit a wall after two. Keep going and fill out all 6 sketches
Conceptual frameworks: spectrum, 2x2’s, grids, word associations, inspiration library
Assemble an ad-hoc team (project managers, developers, etc.)
Organize a workshop with populated sketchboards using butcher paper on a wall
Derek Featherstone, Accessibility Consultant and WaSP Team Lead; Glenda Sims, Stefanie Sullivan, Adobe Task Force; Aaron Gustafson, developer, A List Apart
This session was the annual meeting of the Web Standards Project (WaSP). The Web Standards Project is a volunteer, grassroots coalition fighting for standards which ensure simple, affordable access to web technologies for all.
Microsoft and IE8
WaSP has a joint task force with Microsoft to work collaboratively on IE8
The entire rendering engine for IE8 was re-written, and is the first browser to be fully compliant with CSS 2.1 specs.
IE8 has a compatibility list. It will list your site if it is not standards compliant. Molly Holzschlag refers to it as a “black list”
We need to make sure that thomsonreuters.com is compliant
WaSP has started an educational organization to aid in the adoption of standards: http://interact.webstandards.org
Using GPS and location to enhance social networking
Interoperability of various social networking apps. For example, many are beginning to gravitate to “O Auth” for authentication. Move toward openness and sharing.
Games on the iPhone, especially Facebook games using their new API (Facebook Connect). Playfish launched Facebook games on the iPhone during SXSW.
Web Fonts - The technology is available to display custom fonts in the browser using an embedding method (@font-face). There are issues with type foundries with regard to licensing, but since Thomson Reuters owns its corporate font, this should not be an issue for us. For more information, see:
http://sxswtypography.com : describes how to use @font-face to display custom fonts
http://webfonts.info : much info on @font-face embedding