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The Settlement Library Project presents Marketing DNA (1): Best Fit for Small and Rural Libraries (part one)
 

The Settlement Library Project presents Marketing DNA (1): Best Fit for Small and Rural Libraries (part one)

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Part (1) ...

Part (1)

What drives you?
What skills do you have?
What is your best industry?
What is your passion?
It\’s not a marathon, it\’s a life.
So find what best fits your library and get real.

Here is how to articulate success through creating that emotional connection and filling the community\’s needs.

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    The Settlement Library Project presents Marketing DNA (1): Best Fit for Small and Rural Libraries (part one) The Settlement Library Project presents Marketing DNA (1): Best Fit for Small and Rural Libraries (part one) Presentation Transcript

    • Marketing DNA: Best Fit for Small and Rural Libraries
    • Presented by The Settlement Library Project Promoting an Eclectic Librarianship in Rural Appalachia
      • “ Library service responds to community needs, and the community responds to that library which meets those needs.”
      • Darlene E. Weingand
    • Passionate Players Association
      • Recruit
      • An Idea Person
      • A Writer/Editor
      • A Finance Person
      • A Human Resource Person
      • A Project Manager
    • Raw Beginnings
      • Create the Power of Intention
      • Believe you can be successful
      • Communicate
      • Facilitate
      • Delegate
    • Prepare Your Toolkit
      • Get Focused
      • Know Your Value
      • Identify Your Goals
      • Determine What You Can Deliver
      • Get Help
      • Identify Resources
      • Accentuate Support Systems
      • Network, Network, Network
      • Get Noticed
      • Be Human
      • Be Smart
      • Be Everywhere
      • Get In Gear
      • Expect Success
      • Buck the Trends
      • Commit to a Positive Outcome
      • Get Moving
      • Create Targets
      • Create an Emotional Connection
      • Create an Identity
    • The Point and The Plan
      • Analyze your situation
      • Who are we and how did we get here?
      • How do we fit into the community?
      • What is our community looking for?
      • What drives our community?
    • Strategic Beginnings
      • SWOT Yourself
      • Start the Writing Process
      • Build a Team
      • Organize Partnerships
      • Begin Dialog with Funders
      • Be Persistent
    • Identify Champions
      • Focus on Loyal Donors
      • Create Donor Events
      • Locate Civic Minded People
      • Institute Membership Campaigns
      • Broaden Mailing List
      • Offer Planned Giving Options
    • Funder Development
      • Private Foundations
      • Corporate Giving
      • Family Foundations
      • Local Organizations
      • Small Business
      • Individuals
      • Government
    • Define Yourself
      • Research Based Plan
      • Public Relations
      • Customer Service
      • Staff Focus
    • Resonate Success
      • Package Yourself
      • Communicate Accomplishments
      • Expand Your Skills
      • Demonstrate Your Value
      • Be Compelling
    • Preparation
      • Manage First Impressions
      • Uncover Needs and Problems
      • Communicate Appropriate Strengths
      • Anticipate Objections
      • Present a Consistent Message
      • Become Problem Solvers
    • Set Your Priorities
      • Vision Statement
      • Mission Statement
      • Positioning Statement
      • Build the Brand
      • Connect with Social Media
      • Create the Image
      • Expedite Goals
    • Embrace Engagement
      • Identify Promotional Methods
      • Define Advantages
      • Determine Disadvantages
      • Feature Creativity
      • Show your Face
      • “ The most important group you can cooperate with are the people in your own community.”
      • Anne Gervasi
    • Become Visible
      • Signage
      • Printed Sources
      • Local Newspapers
      • Cable T.V.
      • Radio Spots/Interviews
      • Public Presentations
    • Ensure Involvement
      • Attend Public Gatherings
      • Offer Premiums/Contests
      • Offer Raffles/Auctions
      • Host Local Community Programs
      • Attend Community Festivals
      • Offer Memorial Funds
    • Grow With Your Community
      • Build a Community Bridge
      • Build Educational Advancement
      • Build Recreational Collections
      • Build Local Culture
      • Build Opportunities for Service
    • Keep It Real
      • Create the Vision
      • Make a Plan
      • Qualify the Staff
      • Solidify the Image
      • Implement the Strategy
    • Marketing Mantra
      • “ There is no safety net in being cheap because we will never be cheap enough. Our safety lies in being essential.”
      • Herbert White
      • The Settlement Library Project
      • http://circuit-out-rider.blogspot.com/