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The Open Web
 

The Open Web

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My new and improved Open Web presentation at Edge of the Web 2009

My new and improved Open Web presentation at Edge of the Web 2009

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    The Open Web The Open Web Presentation Transcript

    • The Open Web @lachlanhardy
    • what is the open web? “?”
    • what is the open web? Do we know?
    • what is the open web? Does anyone?
    • what is the open web? Somewhat.
    • what is the open web? The Open Web has become a buzzword.
    • what is the open web? A buzzphrase
    • what is the open web? That complicates matters
    • what is the open web? Here’s my definition
    • seeking definition The Open Web stems from a common philosophical approach.
    • seeking definition What makes it open?
    • seeking definition Open specification providing the freedom to implement
    • seeking definition Has one or more open source reference implementation(s).
    • seeking definition Is supported by more than one vendor or provider.
    • seeking definition Public involvement in evolution of the spec.
    • seeking definition Some of this is contentious.
    • seeking definition Big concepts are hard.
    • seeking definition Philosophy is hard.
    • Let’s break it down
    • small pieces Web standards.
    • small pieces Open specifications.
    • small pieces Open architecture.
    • small pieces But those last two already have open in the title!
    • small pieces Let’s backtrack.
    • small pieces And I’ll cover cheaper too.
    • Web standards
    • web standards Name some.
    • web standards HTML.
    • web standards CSS.
    • web standards JavaScript.
    • web standards
    • web standards DOM. (Document Object Model)
    • web standards
    • web standards DOM. (Document Object Model)
    • web standards Atom.
    • web standards They all have a baseline of useful support across browsers.
    • web standards Except...
    • web standards XMPP (eXtensible Messaging and Presence Protocol)
    • web standards (It’s not really in a browser.)
    • web standards XMPP (eXtensible Messaging and Presence Protocol)
    • web standards It’s not MSN Messenger.
    • web standards It’s not AIM.
    • web standards It’s not Yahoo! IM.
    • web standards But it is GTalk. (kinda)
    • web standards But it is GTalk. (kinda)
    • web standards They’re all web standards.
    • web standards Even XMPP.
    • web standards That means they’ve been approved by a standards body.
    • web standards W3C. (World Wide Web Consortium)
    • web standards W3C. (World Wide Web Consortium)
    • web standards IETF. (Internet Engineering Task Force)
    • web standards IETF. (Internet Engineering Task Force)
    • web standards No single entity has control.
    • web standards They’re all open.
    • web standards And there are a bunch more...
    • Open specifications
    • open specifications OpenID is a decentralized framework for user-centric digital identity.
    • open specifications OpenID is a decentralized framework for user-centric digital identity.
    • open specifications Microformats are a set of simple, open data formats.
    • open specifications Microformats are a set of simple, open data formats.
    • open specifications OAuth allows secure API authentication from desktop and web applications.
    • open specifications OAuth allows secure API authentication from desktop and web applications.
    • open specifications WebFinger attaches public metadata to email addresses.
    • open specifications WebFinger attaches public metadata to email addresses.
    • open specifications I think you can see where we’re going here...
    • open specifications WebFinger can connect an email address to an OpenID.
    • open specifications OpenID gives you a recognisable public identity.
    • open specifications Microformats let you publish more meaningful content.
    • open specifications OAuth allows you to securely grant access to the content.
    • open specifications There are many more...
    • open specifications Activity Streams extends Atom to show what people are doing
    • open specifications Activity Streams extends Atom to show what people are doing
    • open specifications Portable Contacts provides a common access pattern and contact schema
    • open specifications Portable Contacts provides a common access pattern and contact schema
    • open specifications It’s built around OAuth & vCard
    • open specifications Do you see why I love this?
    • open specifications People built these technologies as pieces of a puzzle.
    • open specifications It’s not some monolithic stack.
    • open specifications It’s modular.
    • open specifications Each can be used independently.
    • open specifications They’re designed to work together.
    • open specifications They’re not standards yet.
    • open specifications But they’re guaranteed to be open.
    • Enough with the open
    • Cold Hard Cash
    • cheaper & better More people have looked at it
    • cheaper & better More people have worked on it
    • cheaper & better More people have used it
    • cheaper & better You didn’t have to pay them
    • Open architecture
    • open architecture The components are less defined.
    • open architecture Let’s start simply.
    • open architecture URLs.
    • open architecture They should be readable.
    • open architecture They should be hackable.
    • open architecture http://omniti.com/is/
    • open architecture http://omniti.com/is/here/
    • open architecture What about their jobs page? http://omniti.com/is/hiring/
    • open architecture What about their jobs page? http://omniti.com/is/hiring/
    • open architecture Their legal page? http://omniti.com/has/legal/
    • open architecture Their legal page? http://omniti.com/has/legal/
    • open architecture Services? http://omniti.com/does/ design/
    • open architecture Services? http://omniti.com/does/ design/
    • open architecture Case studies? http://omniti.com/helps/ national-geographic/
    • open architecture Case studies? http://omniti.com/helps/ national-geographic/
    • open architecture How’s that for SEO?
    • open architecture And readability.
    • open architecture And usability.
    • open architecture URLs require planning.
    • open architecture API (Application Programming Interface)
    • open architecture API (Application Programming Interface)
    • open architecture REST (Representational State Transfer)
    • open architecture REST (Representational State Transfer)
    • Example time
    • twitter as exemplar Simplicity.
    • twitter as exemplar Ubiquity.
    • twitter as exemplar Open API.
    • twitter as exemplar Microformats
    • twitter as exemplar Okay, enough Twitter.
    • gnolia as exemplar Outsourcing identity
    • gnolia as exemplar What?!
    • gnolia as exemplar Microformats.
    • example time These are simple things.
    • example time Anybody can implement them.
    • example time Want to run an OpenID server?
    • example time Want to use MicroID?
    • example time Want to use Microformats?
    • example time The code is freely available.
    • Use the Open Web
    • use the open web The web connects stuff.
    • use the open web I’m going make stuff up now.
    • use the open web You’re the experts.
    • use the open web You’ll find the solutions.
    • use the open web I’m just going to offer you the pieces.
    • use the open web I spend a lot of time on the web.
    • use the open web I spend a lot of time on the web. A whole lot of time.
    • use the open web There are common threads.
    • use the open web Let’s start with the obvious.
    • use the open web Microformat your content.
    • use the open web Make your URLs readable.
    • use the open web Make your URLs hackable.
    • use the open web Take all the data in your 40,00 PDFs and put it on a web page.
    • use the open web Then microformat those too.
    • use the open web That’s pretty straightforward.
    • use the open web Let’s try something harder.
    • use the open web Offer relevant web feeds.
    • use the open web Offer an API.
    • use the open web Offer web services.
    • use the open web Offer an API for them too.
    • use the open web Offer and/or accept OpenIDs.
    • use the open web Once users have identities...
    • use the open web Your options explode!
    • use the open web Your options explode!
    • use the open web They’re not just users anymore.
    • use the open web They’re community members.
    • use the open web You can offer so many more services when you know who people are.
    • use the open web The community member controls their OpenID.
    • use the open web Offer OAuth access to data.
    • use the open web Who are third-parties, anyway?
    • use the open web Some of them will be in your community.
    • use the open web Offer personalised feeds.
    • The Open Web
    • Thank you
    • find me on the open web http://lachstock.com.au/
    • references http://dev.aol.com/article/2007/openid_primer_for_php http://aarronwalter.com/presentations/sxsw08/