The Open Web

what is the open web? “?”

what is the open web? Do we know?

what is the open web? Does anyone?

what is the open web? Somewhat.

what is the open web? The Open Web has become a buzzword.

what is the open web? A buzzphrase

what is the open web? That complicates matters

what is the open web? Here’s my definition

seeking deﬁnition The Open Web stems from a common philosophical approach.

seeking deﬁnition What makes it open?

seeking deﬁnition Open specification providing the freedom to implement

seeking deﬁnition Has one or more open source reference implementation(s).

seeking deﬁnition Is supported by more than one vendor or provider.

seeking deﬁnition Public involvement in evolution of the spec.

seeking deﬁnition Some of this is contentious.

seeking deﬁnition Big concepts are hard.

seeking deﬁnition Philosophy is hard.

Let’s break it down

small pieces Web standards.

small pieces Open specifications.

small pieces Open architecture.

small pieces But those last two already have open in the title!

small pieces Am I cheating?

small pieces A little bit.

small pieces Let’s backtrack.

small pieces And I’ll cover cheaper too.

Web standards

web standards Name some.

web standards HTML.

web standards CSS.

web standards JavaScript.

web standards

web standards DOM. (Document Object Model)

web standards

web standards DOM. (Document Object Model)

web standards Atom.

web standards They all have a baseline of useful support across browsers.

web standards Except...

web standards XMPP (eXtensible Messaging and Presence Protocol)

web standards (It’s not really in a browser.)

web standards XMPP (eXtensible Messaging and Presence Protocol)

web standards It’s not MSN Messenger.

web standards It’s not AIM.

web standards It’s not Yahoo! IM.

web standards But it is GTalk. (kinda)

web standards They’re all web standards.

web standards Even XMPP.

web standards That means they’ve been approved by a standards body.

web standards W3C. (World Wide Web Consortium)

web standards IETF. (Internet Engineering Task Force)

web standards No single entity has control.

web standards They’re all open.

web standards And there are a bunch more...

Open speciﬁcations

open speciﬁcations OpenID is a decentralized framework for user-centric digital identity.

open speciﬁcations Microformats are a set of simple, open data formats.

open speciﬁcations MicroID enables verifiable ownership claims to content.

open speciﬁcations It can encode your URL with the URL of the content site.

open speciﬁcations OAuth allows secure API authentication from desktop and web applications.

open speciﬁcations WebFinger lets people attach public metadata to email addresses.

open speciﬁcations I think you can see where we’re going here...

open speciﬁcations WebFinger can connect an email address to an OpenID.

open speciﬁcations OpenID gives you a recognisable public identity.

open speciﬁcations Microformats let you publish more meaningful content.

open speciﬁcations MicroID lets you tie that content to your identity.

open speciﬁcations OAuth allows you to securely grant access to the content.

open speciﬁcations There are many more...

open speciﬁcations Activity Streams extends Atom to show what people are doing

open speciﬁcations Portable Contacts provides a common access pattern and contact schema

open speciﬁcations It’s built around OAuth & vCard

open speciﬁcations Do you see why I love this?

open speciﬁcations People built these technologies as pieces of a puzzle.

open speciﬁcations It’s not some monolithic stack.

open speciﬁcations It’s modular.

open speciﬁcations Each can be used independently.

open speciﬁcations They’re designed to work together.

open speciﬁcations They’re not standards yet.

open speciﬁcations But they’re guaranteed to be open.

Enough with the open

Cold Hard Cash

cheaper & better More people have looked at it

cheaper & better More people have worked on it

cheaper & better More people have used it

cheaper & better You didn’t have to pay them

Open architecture

open architecture The components are less defined.

open architecture Let’s start simply.

open architecture URLs.

open architecture They should be readable.

open architecture They should be hackable.

open architecture http://omniti.com/is/

open architecture http://omniti.com/is/here/

open architecture What about their jobs page? http://omniti.com/is/hiring/

open architecture Their legal page? http://omniti.com/has/legal/

open architecture Services? http://omniti.com/does/ design/

open architecture Case studies? http://omniti.com/helps/ national-geographic/

open architecture How’s that for SEO?

open architecture And readability.

open architecture And usability.

open architecture URLs require planning.

open architecture API (Application Programming Interface)

open architecture REST (Representational State Transfer)

Example time

twitter as exemplar Simplicity.

twitter as exemplar Ubiquity.

twitter as exemplar Open API.

twitter as exemplar Microformats

twitter as exemplar Okay, enough Twitter.

ma.gnolia as exemplar Outsourcing identity

ma.gnolia as exemplar What?!

ma.gnolia as exemplar Microformats.

<div class="vcard microid-mailto+http:sha1:7420623d3c0f2a07e591c12c27d1b429fb92b77d"> <h1> <a href="http://ma.gnolia.com/people/lachlanhardy" title="Visit Lachlan Hardy on Ma.gnolia"> <img alt="14028_75" class="photo" src="http://ma.gnolia.com/avatars/14028_75.gif" /> </a> <span class="fn">Lachlan Hardy</span> (<span class="nickname">lachlanhardy</span>) </h1> <p class="description"> Lachlan is using Ma.gnolia from <span class="adr">Sydney, Australia</span>. </p> <p class="description"> <a href="http://lachstock.com.au" class="url" rel="me" title="Visit my home page">http://lachstock.com.au</a> </p> <p class="description note"> I'm for building a beautiful, free, and open web. </p> </div>

example time These are simple things.

example time Anybody can implement them.

example time Want to run an OpenID server?

example time Want to use MicroID?

example time Want to use Microformats?

example time The code is freely available.

Use the Open Web

use the open web The web connects stuff.

use the open web I’m going make stuff up now.

use the open web You’re the experts.

use the open web You’ll find the solutions.

use the open web I’m just going to offer you the pieces.

use the open web I spend a lot of time on the web.

use the open web I spend a lot of time on the web. A whole lot of time.

use the open web There are common threads.

use the open web Let’s start with the obvious.

use the open web Microformat your content.

use the open web Make your URLs readable.

use the open web Make your URLs hackable.

use the open web Take all the data in your 40,00 PDFs and put it on a web page.

use the open web Then microformat those too.

use the open web That’s pretty straightforward.

use the open web Let’s try something harder.

use the open web Offer relevant web feeds.

use the open web Offer an API.

use the open web Offer web services.

use the open web Offer an API for them too.

use the open web Offer and/or accept OpenIDs.

use the open web Once users have identities...

use the open web Your options explode!

use the open web They’re not just users anymore.

use the open web They’re community members.

use the open web You can offer so many more services when you know who people are.

use the open web The community member controls their OpenID.

use the open web Offer OAuth access to data.

use the open web Who are third-parties, anyway?

use the open web Some of them will be in your community.

use the open web Offer personalised feeds.

Make-believe?

Believe.

Thank you

ﬁnd me on the open web http://lachstock.com.au/

The Open Web

by Lachlan Hardy

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