Don't Turn Your Back on Bullying
by Lachlan Williams, Strategy Manager at News Australia on Nov 23, 2013
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My entry for the Australian finals of the Young Lions. ...
My entry for the Australian finals of the Young Lions.
We built a campaign around testing people's moral fibre, forcing them to confront the tricky issue of bullying (something very difficult for an adult to relate to or deal with for their kids).
This was delivered in a 5 minute presentation in front of a panel of judges.
We were unanimously voted the winner and were sent to Cannes to compete in the global competition (we came 4th there with a Highly Commended)
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