This is a presentation I prepared as part of a Masters course in Tourism for IPAC School of Management in Annecy, France. There are lots of interesting links to websites promoting sustainable forms of transport.
MOBILITE TOURISTIQUE –TOURISM AND TRANSPORT IPAC, 20 March 2013 Welcome! Felicity Fallon, Lac Bleu CONSULTING
Tourism and transport www.lacbleuconsulting.com
Learning objectives Understand worldwide, European and French trends in tourism mobility Be able to define ecomobility Learn from examples of best practice in ecomobility from around the world Understand the key steps involved in putting in place an ‘ecomobility’ project www.lacbleuconsulting.com
Course content “An inconvenient truth” : Film about climate change European transport policy : a response to global warming Transport in France Statistics Impact on the environment Who is responsible for what? Growing trend for ecomobility Trends in tourism mobility Setting up an ecomobility project: key steps Tourism in 2023: 4 scenarios…
Put simply… We are travelling more and more… We are causing more and more harm to the environment…WHAT ARE THE POSSIBLE SOLUTIONS TO THIS
An inconvenient truthAn Inconvenient Truth is a 2006documentary film directed by DavisGuggenheim about former UnitedStates Vice President Al Gorescampaign to educate citizens aboutglobal warming via acomprehensive slide show.Opening in New York City and LosAngeles in 2006, the documentarywas a critical and box-officesuccess, winning 2 AcademyAwards for Best DocumentaryFeature and Best Original Song.The film grossed $24 million in theU.S. and $26 million in the foreignbox office, becoming the 9thhighest grossing documentary filmto date in the United States www.lacbleuconsulting.com
ConclusionsWhat are the key messages of the film? www.lacbleuconsulting.com
Transport is harmful to the environment And yet… Domestic and international travel is increasing, not decreasing www.lacbleuconsulting.com
Global Tourism TrendsTourism in 2012 and beyondITB WORLD TRAVEL TRENDS REPORT
World Tourism Trends• Global tourism defies numerous crises• Shorter trips but higher spending in 2012• Travellers are older and book online more than ever• South America and Asia drive global travel growth• More travel in 2013 despite uncertainties
Global tourism defies numerous crises• People around the world still want to travel despite the global financial and economic crisis.• International travel is expected to reach a new all-time high in 2012 and then grow moderately in 2013, driven by emerging markets.
Global tourism defies numerous crises• People around the world still want to travel despite the global financial and economic crisis.• International travel is expected to reach a new all- time high in 2012 and then grow moderately in 2013, driven by emerging markets.• IPK expects world tourism to show its resilience once again with international trips growing in the 2-3% range while the UNWTO is predicting a 2- 3% rise in international arrivals.
Global tourism defies numerous crises World travel trends (change (in %) over respective previous year) 2009 2010 2011 2012 A ll tr ip s -1 % +5% +3% + 2 .5 % O u t b o u n d t r ip s -4 % +7% +5% +4% O u t b o u n d n ig h ts -7 % +5% +4% +2% O u tb o u n d -9 % +7% +8% +7% s p e n d in g in € Source: World Travel Monitor 2012
Shorter trips but higher spending in 2012• International trips are expected to show 4% growth this year but overnight stays will only increase 2%, reflecting the continuing trend to shorter trips global travel spending grew healthily by 7% to €875 billion, resulting in• A 3% increase in spending per trip and a 5% rise in average spending per night (due to shorter average trips).• Asians, South Americans and North Americans spend the most per trip, partly due to higher flight costs, while European spending is lower on average.
Travellers are older and book online more than ever• The number of travellers aged 55+ has increased to 23%, while 35% are in the 15-34 age category and 42% are aged between 35 and 54.• The internet has now clearly established itself as the main place to buy travel with 54% of bookings, well ahead of travel agencies which have slipped back to 24%.• A global trend with Asians and South Americans now catching up with North Americans and Europeans in terms of booking via the web
South America and Asia drive global travel growth• The fastest-growing region was South America with a 12% increase in outbound trips to a new all-time high.• Asia Pacific had a 7% rise in outboubd trips. – One key factor was a very strong come-back by Japan, which registered a 13% increase in international trips. – China and smaller Asian markets also grew strongly this year
South America and Asia drive global travel growth 2011 2012 2013 forecasts W o r ld +5% +4% + 2 -3 % E u ro p e +4% +2% +2% N. America -1 % +3% +0% (US) Asia Pacific +6% +7% +6% S . A m e r ic a +7% +12% + 2 % ( B r a z il) Source: World Travel Monitor 2012
More travel in 2013 despite uncertainties• 2013 has many unknown risks in store.• Drastic rises in energy costs and in some cases food costs will also impact significantly on the travel industry.
Europe Tourism Trends• Long-haul travel outpaces holidays within Europe• Russia booms but Italians and Spaniards stay at home• More overseas visitors come to Europe
Long-haul travel outpaces holidays within Europe• The overall number of international trips by Europeans increased 2% between January and August.• Spending also rose by 2% while total overnight stays remained stable.• Long-haul destinations were popular for Europeans this year with a healthy 4% increase in trips to overseas destinations.• Major Destinations: Americas and Asia Pacific
Russia booms but Italians and Spaniards stay at home• A Boom market for European travel was Russia with a 12% rise in outbound travel. – Their strong economy and increasing affluence combined to generate more international travel.
Russia booms but Italians and Spaniards stay at home
More overseas visitors come to Europe• The continuing strength of some European markets and the US together with the strong growth of Japan and emerging markets such as China and Brazil gave reason for optimism despite the slowing global economy and the financial crisis in Europe.
Global Tourism TrendsASIA-PACIFIC TOURISMTRENDS
Asia-Pacific Tourism Trends• Asia drives world tourism growth• China and Japan surge ahead• Healthy 6% outbound travel growth forecast for 2013• Japanese comeback to continue in 2013• Chinese dragon roars again
Asia drives world tourism growth• Strong growth of 7% in outbound travel as incomes rise and consumers are able to travel more.
China and Japan surge ahead• China and Japan are both performing very strongly this year with double-digit growth rates in outbound travel.• The number of international trips by Chinese grew about 20% in the first half of this year on top of already high increases in recent years. Japan has staged a remarkable recovery with 13.7% growth in the first nine months of the year.
Healthy 6% outbound travel growth forecast for 2013• The outlook for Asian outbound tourism next year is overwhelmingly positive thanks to continued good prospects for the region’s economies.• Prospects for Asian tourism in 2013 are even stronger. Only one third (32%) of Asians say the financial crisis will impact their travel planning while two thirds (68%) say they will not be affected.
Healthy 6% outbound travel growth forecast for 2013
Japanese comeback to continue in 2013• Japanese travel remains heavily influenced by external events. Outbound travel slumped after the March 2011 earthquake but already started to recover late last year.
Chinese dragon roars again• China once again looks likely to be one of the strongest growth markets in Asian and world tourism next year. Travel confidence is strong and travel intentions are significantly more positive than last year
Chinese dragon roars again Do Chinese intend to take trips abroad in 2013? Yes, and maybe even (4% up) 38% more often Yes, as often as within 49% (2% up) the last 12 months Yes, but maybe less often as within the last 12 12% (3% down) m o n th s Probably not 2% (1% down)
American Tourism Trends• North America flat but South America soars• Economic woes hit US outbound travel• Brazilian economic growth releases pent- up travel demand• Government focuses on inbound and domestic tourism
North America flat but South America soars• Weak prospects for US outbound travel but a continued good outlook for South American out- bound tourism.• In South America there has been a 12% increase in outbound trips to a new all- time high, driven by Brazilians.• By 2013 however, Brazilian outbound travel is forecasted to slow down its growth.
Economic woes hit US outbound travel• Consumers are clearly being influenced in their travel planning by the weak economy, high unemployment levels.• As many as 52% of US consumers said that the financial crisis will impact their travel planning for next year.
Brazilian economic growth releases pent-up travel demand• Brazil, the dominant economy, continues to outpace the rest of the continent in its development as a major outbound travel market.• Brazilians are welcome visitors at many destinations as they have proven to be high spenders, having risen to 12th place in the ranking of international travel spending.
Tourist Trends• Travelers want more individual holiday experiences• The emergence of New Tourist Markets: China and Brazil• Travelers are getting older• Social media and bloggers become major influences on travel behavior• Breaking down the travel barriers
Travelers want more individual holiday experiences• Consumers will demand more individual and authentic travel experiences in future and will rely more than ever on technology to plan and enjoy their trips.• Consumers will continue to focus on their personal financial situation, holiday prices and value for money offers while the image and stability of destinations will also have a strong impact on the selection of destinations.
Travelers want more individual holiday experiences• People will rely more on personal information and recommendations available on commercial and social websites, and will use mobile technology to access travel products and services both before and during their trips.• More people would turn their backs on artificial ‘travel worlds’ and instead seek authentic holiday destinations and experiences with more interaction with local communities
Social media and bloggers becomemajor influences on travel behavior• Social media are getting more and more important to help consumers plan and enjoy travel as they switch to online and mobile technology.• Social media platforms such as Facebook, Twitter and YouTube in recent years is increasingly being felt in the travel and tourism sector.• Travelers are socially connected not only before and after but also increasingly during their trips thanks to mobile devices. In response, the tourism industry should use social media much more intensively.
Breaking down the travel barriers• Disabled persons now have more mobility in terms of traveling.• More than 140 countries have signed the UN Declaration on the Rights of Persons with Disabilities.• The European Commission is planning an EU Accessibility Act that would oblige member states to ensure equal access to goods and services, including travel and tourism, for all citizens.
Breaking down the travel barriers• Accessible tourism has to cover all parts of the value chain, from better information and booking, transportation and through to facilities at the destination, including accommodation, catering and activities, as well as tourism services.
Conclusions in terms of touristmobility Travel increasing in spite of poor economic situation Shorter, more frequent trips Increase in European long haul Fastest growing regions are South America and Asia Pacific The number of international trips by Chinese grew about 20% in the first half of 2012
International transport policy So, what are governments doing about the impact of travel and transport on the environment?See p. 4 of support www.lacbleuconsulting.com
Conclusions on French mobility Travel more frequently Stay less long More longhaul airline travel 80% of French tourism travel within France is by car 40% of French tourism travel within Europe is by car www.lacbleuconsulting.com
Domestic air and sea traffic www.lacbleuconsulting.com
European environment agency2013 www.lacbleuconsulting.com
Emissions from transport in Ile-de-France 2012 www.lacbleuconsulting.com
What’s your city’s carbonfootprint? http://knowledge.allianz.com/environment/pollution www.lacbleuconsulting.com
Impact of increasedenvironmental awareness ontourism transport Governments, companies and individuals…are becoming more aware of the environmental impact of transport.The following slides look at policies, projects and products…having an impact on the development of tourist travel. www.lacbleuconsulting.com
Key developments in tourism andtransport Ecomobility : Promoting greener/alternative forms of transport Reducing car use Improving rail transport Intermodality Raising public awareness of environmental issues Increased corporate responsibility for the environment Eco-calculators : encouraging tourists to take personal responsibility for the environment Carbon trading and off-setting SoLoMo tourists Use of new technologies to communicate better with tourists Having transport as an indicator in destination management plans Playing the sustainability card in destination marketing
Ecomobility L écomobilité est un ensemble de réponses et expérimentations aux problèmes et impasses (pollution routière, stress et temps perdu dans les embouteillages, fragmentation écologique) générés par les modes de transports développés au XXe siècle Read article www.lacbleuconsulting.com
Reducing car use Congestion charging - London Car-free ski resorts – Avoriaz, Zermatt, Flaine, Val d’Isere Promotion of car-free tourism itineraries – Alsace slowUp - les journées découvertes régionales sans voitures – Switzerland Auto-partage Co-voiturage Auto-stop de proximite – Baie de Somme www.lacbleuconsulting.com
Promoting electric car Electric car rental – Paris, Nice Electric car as part of Carte d’hote - Correncon Electric car charging network - Estonia Electric car charging at hotels – Radisson Blu www.lacbleuconsulting.com
Improving rail transport Opening European passenger travel up to competition TEN-R will make tourist travel across Europe much easier RATP – ecomobility - see handout. SNCF proximite – trains touristiques – see handout. www.lacbleuconsulting.com
Improving bus transport Electric bus – Peaugres Les bus ‘lo-cost’ de la SNCD – IDBUS Bus Rapid Transit Systems – Mexico City Tourist bus project in Annecy – see handout. www.lacbleuconsulting.com
Promoting bicycle Bike hire schemes – Annecy Electric bike hire schemes – Lyon Cycleways – Lyon London – By 2026, the Mayor wants a4 per cent increase (from 2001)in the number of cycling trips anda 5 per cent mode share forcycling. www.lacbleuconsulting.com
Promoting walking Pedestrianisation of city centres – major attraction for tourists (less popular with local traders?) New York Popularity of walking tours Walking is part of London’s transport strategy www.lacbleuconsulting.com
Promoting urban river use Shanghai London river bus for commuters and tourists www.lacbleuconsulting.com
Promoting greener/alternativeforms of transport Making green transport for tourists attractive and user-friendly – Switzerland Visitor attractions incentivising green transport – Eden project, Cornwall Making information more accessible – PNR Bauges, Centrale de mobilite www.lacbleuconsulting.com
Intermodality See p. 27 of course support An intermodal example – Annecy Joint ticketing – OURA Multimodal rental – Mu by Peugeot Intermodal itinerary planning - Alsace www.lacbleuconsulting.com
Public campaigns to raiseawareness Local Authorities organising ecomobility awareness campaigns – ex. Metz Metropole Local Authorities trying to encourage staff to use green options to come to work - Melun www.lacbleuconsulting.com
Increased corporateresponsibility for theenvironment Plans de deplacement entreprise – Mobilac Reducing environmental impact of company activities – UNWTO Recommendations for tourism providers – p. 22 Travel companies trying to encourage users to be environmentally aware – Thomas Cook www.lacbleuconsulting.com
Carbon off-setting See p. 25 of support Carbon audits for organisations Carbon audits for individuals Eco-calculator French domestic flights Eco-comparateur different forms of transport www.lacbleuconsulting.com
Carbon trading Canadian explanation Reducing emissions from the aviation sector www.lacbleuconsulting.com
Cap-and-trade and airlineindustry http://ec.europa.eu/clima/policies/ets/index_en .htm www.lacbleuconsulting.com
Investing in new technologies Air travel – p. 9 www.lacbleuconsulting.com
Playing the sustainability card indestination marketing Paris, “a sustainable tourist destination” www.lacbleuconsulting.com
Transport as indicator indestination management plans European tourism indicator system for sustainable destinations www.lacbleuconsulting.com
Le touriste SoLoMo SOcial car le touriste souhaite participer à la promotion dun produit ou dune destination, dinteragir avec les professionnels et déventuellement devenir un ambassadeur de la marque, de loffre ou de la destination. LOcal car le touriste sattend à trouver toute linformation de lendroit où il se trouve présentement. Loffre touristique doit être géolocalisé. MObile car utilise de plus en plus son téléphone portable afin de faciliter ses déplacements, enrichir son expérience de visite ou bien tout simplement ce renseigner. www.lacbleuconsulting.com
Le M-tourismeLe M-Tourisme est la déclinaison sur téléphones mobiles, du E-Tourisme.Le tourisme électronique, autrement nommé le E-Tourisme désigne lesactivités du secteur du tourisme, sur Internet. Même sil est de plus en plusréducteur aujourd’hui de parler d’E-Tourisme tant le tourisme et les nouvellestechnologies sont inexorablement voués à converger complètement vers untourisme numérique.Pour les usagers, le M-Tourisme offre des moyens de préparer, dorganiser etde réserver ses voyages via Internet : identification de la destination, achat dutransport, élaboration dun itinéraire, réservation dun hébergement, échangedinformations avec les autres internautes, avant, pendant, et après le voyage.Integrated travel ap – Alsace5 best travel aps www.lacbleuconsulting.com