Think again - Demystify graphic design

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- Do you think resolution has something to do with the quality of a picture?

- Do you think 300dpi is high resolution?

- Do you use Pantone spot colours in order to avoid colour mismatch?

THINK AGAIN!

Myth buster Stefano Virgilli (Adobe Certified Expert (ACE) Design Master CS4 @ LAB School: http://lab.edu.sg/ ) will shock you with evidences.

Everything you knew about printing and digital imaging may fall apart in front of your very own eyes!

Presented on August 10, 2010, using Adobe Photoshop, at Creative Crew Singapore meeting ( http://creativecrew.org.sg/ )

Published in: Design
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Think again - Demystify graphic design

  1. 1. THINK AGAIN! by Stefano Virgilli - Adobe Design Master
  2. 2. Do you think that... • ...resolution has something to do with the quality of a picture? • ...300dpi is high resolution? • ...Pantone spot colours are good in order to avoid colour mismatch?
  3. 3. THINK AGAIN!
  4. 4. Which image looks better? 300dpi 100dpi 2000x1000 pixels or 2000x1000 pixels
  5. 5. THE SAME! 300dpi 100dpi 2000x1000 pixels 2000x1000 pixels = = 16.93cm x 8.46cm 50.79cm x 25.39cm Depends on how far they are...
  6. 6. Different point of view HI RES LOW RES
  7. 7. RESOLUTION... BUSTED!
  8. 8. This is RGB
  9. 9. This is CMYK
  10. 10. How similar can they be? DPI = Spatial dot density Pixel per inch = Pixel resolution
  11. 11. CMYK Print color space is separated in 4 different plates (films). Each plate has a different angle. 50% Cyan at 75º, 20% Magenta at 15º, 15% Yellow at 0º, 5% Black at 45º
  12. 12. 300 dpi... BUSTED!
  13. 13. Pantone
  14. 14. Process vs Spot From Pantone website: There are two different ways color can be applied to paper in color printing: spot color and process color. Spot color is a method of applying a premixed color of ink directly to the page. Process color applies four or more standard ink colors (the basic four are cyan, magenta, yellow and black) in very fine screens so that many thousands of colors are created. Spot color is usually used when a few exact colors are needed. Process color is more useful for printing photographs, paintings and very complex colored images.
  15. 15. Process vs Spot From Pantone website: The cost of printing color documents is related to the number of ink colors used. As process color requires four or more inks, spot color can be cheaper if you use fewer than four colors. Spot color also has the advantage of printing a wider range of clean, bright colors.
  16. 16. Process vs Spot From Pantone website: /pages/pantone/Pantone.aspx? pg=19359&ca=29
  17. 17. Pantone’s business is... ...to make unique colours.
  18. 18. PANTONE... BUSTED!

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