Ldb Branded Entertainment_Paolo Iabichino - Cos'é l'invertising

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PAOLO IABICHINO: “La Nuova Comunicazione: Dall’advertising all’invertising, se la pubblicità cambia il suo senso di marcia”

PAOLO IABICHINO: “La Nuova Comunicazione: Dall’advertising all’invertising, se la pubblicità cambia il suo senso di marcia”

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  • 1. Paolo Iabichino, Ogilvy@IABICUSIL BRANDENTERTAINMENT
  • 2. From 4P to 4E ** Brian Fetherstonhaugh
  • 3. Placement Everyplace* Brian Fetherstonhaugh
  • 4. Promotion Evangelism* Brian Fetherstonhaugh
  • 5. Price Exchange* Brian Fetherstonhaugh
  • 6. Product Experience* Brian Fetherstonhaugh
  • 7. QuickTime™ e undecompressore H.264sono necessari per visualizzare questimmagine.
  • 8. Advertising
  • 9. Invertising
  • 10. QuickTime™ e undecompressore H.264sono necessari per visualizzare questimmagine.
  • 11. Grazie!paolo.iabichino@ogilvy.comhttp://www.invertising.it