Ldb start up modeo

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Ldb start up modeo

  1. 1. Ldb - Startup Business Model CANVAS 11-12 October 2013 Speaker Salvatore Modeo salvatore.modeo@gmail.com
  2. 2. Agenda 11 October 2013 Part I – Definition Part II – The 9 blocks Exercise 1 – Write your Elevator Pitch Exercise 2 – Build a Business Model 10/10/2013 © The Qube – All rights reserved 2
  3. 3. Agenda 12 October 2013 Part III – Some ex. of Business Model Exercise 3– Build your BM Exercise 4 - Discuss your BM 11/10/2013 © The Qube – All rights reserved 3
  4. 4. PART I Definition 10/10/2013 © The Qube – All rights reserved 4
  5. 5. Business Model Definition “The Business Model describes how an organization creates, delivers, and captures value.” Alexander Osterwalder 10/10/2013 © The Qube – All rights reserved 5
  6. 6. Business Model Canvas 10/10/2013 © The Qube – All rights reserved 6
  7. 7. PART II The 9 blocks 10/10/2013 © The Qube – All rights reserved 7
  8. 8. Customer Segment The target audience for a business‘ products and services. 10/10/2013 © The Qube – All rights reserved 8
  9. 9. Customer Segment 11/10/2013 © The Qube – All rights reserved 9
  10. 10. Value Proposition The products and services a business offers (Your Elevator Pitch) 10/10/2013 © The Qube – All rights reserved 10
  11. 11. Value Proposition 11/10/2013 © The Qube – All rights reserved 11
  12. 12. Nokia - Value Proposition 10/10/2013 © The Qube – All rights reserved 12
  13. 13. Exercise 1 – 15’ work + 30’ Q&A 11/10/2013 © The Qube – All rights reserved 13
  14. 14. Write your Elevator Pitch – 15’ Sentence no. 1: For (target customer/user) who (statement of the need or opportunity), the (product/service name) is a (product/service category) that (statement of benefit). Sentence no. 2: Unlike (primary competitive alternative), our product (statement of primary differentiation). 10/10/2013 © The Qube – All rights reserved 14
  15. 15. Discuss your EP – 30’ 11/10/2013 © The Qube – All rights reserved 15
  16. 16. Customer Relationship The links a company establishes between itself and its different customer segments. 10/10/2013 © The Qube – All rights reserved 16
  17. 17. Customer Relationship 11/10/2013 © The Qube – All rights reserved 17
  18. 18. Channels The means by which a company delivers products and services to customers. 10/10/2013 © The Qube – All rights reserved 18
  19. 19. Channels 11/10/2013 © The Qube – All rights reserved 19
  20. 20. Revenue Streams The way a company makes money through a variety of revenue flows. 10/10/2013 © The Qube – All rights reserved 20
  21. 21. Revenue Stream 11/10/2013 © The Qube – All rights reserved 21
  22. 22. Key Activities Key activities are the activities you need to perform in order to bring your value proposition to your customer segments. 10/10/2013 © The Qube – All rights reserved 22
  23. 23. Key Activities 11/10/2013 © The Qube – All rights reserved 23
  24. 24. Key Resources Key resources are the assets required to offer and deliver your value proposition to your customer segments. 10/10/2013 © The Qube – All rights reserved 24
  25. 25. Key Resources 11/10/2013 © The Qube – All rights reserved 25
  26. 26. Key Partners Some activities are outsourced and some resources are acquired outside the enterprise. 10/10/2013 © The Qube – All rights reserved 26
  27. 27. Key Partners 11/10/2013 © The Qube – All rights reserved 27
  28. 28. Cost Structure The monetary consequences of the means employed in the business model. 10/10/2013 © The Qube – All rights reserved 28
  29. 29. Cost Structure 11/10/2013 © The Qube – All rights reserved 29
  30. 30. Exercise 2 – Build a Business Model 11/10/2013 © The Qube – All rights reserved 30
  31. 31. Build a Business Model of … The Qube è un’associazione formata da giovani che hanno intrapreso un cammino imprenditoriale in una startup o una spin-off. L’associazione trae la sua origine dalla volontà dei soci fondatori di sostenere i processi di valorizzazione della ricerca scientifica e tecnologica come strumento di crescita e competitività facendo riferimento in particolare alle nuove imprese innovative. L’associazione persegue finalità di aggregazione sociale tra persone, aziende, enti e organizzazioni che condividono la ricerca scientifica, lo sviluppo di soluzioni innovative e l’accelerazione dello sviluppo di imprese attraverso una serie di servizi. 11/10/2013 © The Qube – All rights reserved 31
  32. 32. The Qube - Canvas 11/10/2013 © The Qube – All rights reserved 32
  33. 33. PART III Some Examples 10/10/2013 © The Qube – All rights reserved 33
  34. 34. 10/10/2013 © The Qube – All rights reserved 34
  35. 35. 10/10/2013 © The Qube – All rights reserved 35
  36. 36. Start-up 10/10/2013 © The Qube – All rights reserved 36
  37. 37. 10/10/2013 © The Qube – All rights reserved 37
  38. 38. 10/10/2013 © The Qube – All rights reserved 38
  39. 39. 10/10/2013 © The Qube – All rights reserved 39
  40. 40. 10/10/2013 © The Qube – All rights reserved 40
  41. 41. 10/10/2013 © The Qube – All rights reserved 41
  42. 42. Exercise 3 – Build Your Canvas 10/10/2013 © The Qube – All rights reserved 42
  43. 43. 60 Minutes of work 10/10/2013 © The Qube – All rights reserved 43
  44. 44. References • A. Osterwalder - Business Model Generation • J. Bowsma – BM Generation - FAME Workshop Vujade Ltd. • J. Bowsma – Collection of Business Model Canvases – Vujadè Ltd. 14/10/2013 © The Qube – All rights reserved 44
  45. 45. • Qui vedrei bene….uno sfondo tutto grigio, il logo MRS centrale…e i contatti…. Thanks for your attention www.theqube.eu salvatore.modeo@gmail.com follow us on 10/10/2013 © The Qube – All rights reserved 45

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