Write A Successful Blog

  • 8,609 views
Uploaded on

Uploaded by Amit Agarwal for barcampdelhi3

Uploaded by Amit Agarwal for barcampdelhi3

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
8,609
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
269
Comments
0
Likes
13

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Amit  Agarwal Digital Inspiration  ‐ www.labnol.org Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 1
  • 2. Writing a Personal Blog ? Skip To Last Slide Finding Fodder  Blogging Relationships White SEO – Best Practices  Effective Monetization Online Plagiarism, Fair Use Gray Areas What Works with Blogging Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 2
  • 3. Platform ‐ Blogger, WordPress or Tumblr Think Ahead When Picking any URL No Trademarks please Blogging Toolset Windows Live Writer / Firefox TechSmith SnagIT + Picnik CSS – Borders, Align, Margins FeedBurner FAQ Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 3
  • 4. Build Relationships With Blog Readers ▪ Respond to Comments ▪ Highlight, Compliment With Fellow Bloggers ▪ Send Tips ▪ Leave Comments Join Forums Track Reactions & Online Reputation [ego‐surfing] Meet Offline Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 4
  • 5. Limit Re‐blogging (or link‐blogging) One Original Post Every Day Avoid Echo Blogging Ignore TechMeme, Digg, TechCrunch Or add a very different perspective Use Google Alerts, Twitter, GAS Quickly Scan Google Groups, Forums Credit Sources [social bookmarking ?] The actual article, not the homepage Do not link to the print‐only version Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 5
  • 6. SEO for Blogs Is Legal Bad Titles Can Make You Extinct Unique Number in URLs [Date ?] Use dashes, not underscores Meta Tags Control Distribution of Google PageRank with NoFollow Text, Text, Text – Never say “watch this” Master Google Analytics, Google Webmaster Central Never Ignore Flickr, Google Images [alt] Picture Captions, Surrounding Text Adobe PDFs ‐ Organic Traffic + Yahoo! Ads Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 6
  • 7. AdSense Is The King Section Targeting Split Testing Channel Descriptions – Convince No Banners, Only Large Formats Do not feel shy of showcasing Ads. Remember the letter “F” Reward Regular Visitors with Ad‐Free Content Avoid Ads on Homepage – Not targeted well AdSense Sandbox Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 7
  • 8. Gray Areas Text Link Ads Link Exchanges Paid Posts [can repel readers] Cross Linking Solution: REL=NOFOLLOW Case A: <a href=quot;www.buy‐viagra.com/quot;>Cheap Viagra</a>  Case B: <a href=quot;www.free‐viagra.com/quot; rel=quot;nofollowquot;>Free Viagra</a> Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 8
  • 9. Why Remain Strict Duplicate Content Search Engines Are Generally Clueless Finding Copy‐Paste Content Typos, unique strings Incoming links to external site Dealing with Plagiarists Polite email [with deadline] DMCA notice to Domain Host + AdSense When nothing works, forget it. Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 9
  • 10. Schedule – Don’t disappoint readers Thick Skin – Cannot please everyone Never Flame / Avoid Personal Attacks Spelling / Typos Formatting – Most People Will Scan, Not Read Think and Write ‐ Avoid Embarrassment Later Never Blog When Angry – It Reflects Anything Posted Online is Undeletable Wrote a killer post ? Tip But Don’t Spam Avoid Blog Clutter  Offer RSS and Email subscriptions Change that About Us Page ‐ Self Promotion Not Bad Blog Design Matters Readers are 100x Smarter Than You – Respect Their Time Stop Obsessing about Stats and Income  The word “Sorry” can do wonders. Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 10
  • 11. Digital Inspiration   www.labnol.org Message Board  www.labnol.org/forums India Blogs http://tinyurl.com/2bvwac Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 11