AdSense Tips by Amit Agarwal

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AdSense Tips by Amit Agarwal of Digital Inspiration http://www.labnol.org/

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  • Read this article where I discussed that How you can earn money and increase your adsense earnings http://techzealand.com/increase-your-adsense-earnings-within-2-minutes-guide/
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  • Adsense Videos or reading articles?.......You Decide.

    Because videos are extremely popular right now. What do you think
    people would rather do, read an article or watch a video? You guessed
    it, so would I and I bet you would, too. In fact, it is estimated that
    over half the content viewed on the web today is video based. How's
    that, you may ask? the advantage here is by pulling in relevant
    content that your visitors will want to see. Also, marketing tests
    have proved that videos on the website keeps visitors interested
    longer and more likely to return again and again, willing referring
    others to our websites, making them the very definition of viral
    marketing.
    * Over time, people will keep coming back to your site because of
    the videos that you have. Videos also have a huge tendency to go
    viral. People will love that you have all of these videos on a similar
    topic in one location so that they don't have to go searching for
    different videos on this same subject, they are all right on your
    site, making this one powerful site!

    Also, you need to understand that Google owns Youtube and gives
    its videos priority over articles when it comes to ranking content.
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  • hi,
    This presentation is very helpful to everyone,i blogged this to my bloglist,so that everyone of my friends can see and utilize this presentation.
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  • Alright i did live blogging for your presentation here http://blog.realin.co.in/events-conferences/adsense-optim...

    Embedding the slideshow as well, this gonna give audio to ur presentation :P
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  • You are free to use the presentation anywhere you like - just credit http://www.labnol.org/
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AdSense Tips by Amit Agarwal

  1. 1. India Blog School http://blogschool.in Digital Inspiration http://www.labnol.org
  2. 2. Stop Feeling Shy
  3. 3. Big is Better
  4. 4. useit.com
  5. 5. google.com
  6. 6. Colors & Fonts
  7. 7. What’s Your Style Ads within content Ads adjacent to content Light background behind ads Blend Blend or complement Dark background behind ads Blend, complement, or contrast Contrast or complement
  8. 8. Improve Relevance
  9. 9. Site Search search.labnol.org
  10. 10. CPM, CPC or Link Units?
  11. 11. Placement Example
  12. 12. Ask Mom or CrazyEgg Flickr - Test Google AdSense
  13. 13. Image Search
  14. 14. www.briansolis.com
  15. 15. Links and Citations <ul><li>Help Search Engines </li></ul><ul><li>Authority </li></ul><ul><li>Good Anchor Text </li></ul><ul><li>The Dreaded Back Button </li></ul>Flickr
  16. 16. Master Analytics <ul><li>High CTR but Low CPM </li></ul><ul><li>Track Problems Early </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Bounce Rate </li></ul><ul><li>Visitor Locations </li></ul><ul><ul><li>AdSense Sandbox </li></ul></ul><ul><li>Referral Sources </li></ul>
  17. 18. Typical Mistakes <ul><li>Diluted Title / Slug </li></ul><ul><ul><li>“ My Personal Technology Blog – Why I Love My iPod” </li></ul></ul><ul><li>Too many pages with similar titles / content </li></ul><ul><ul><li>Make life easy for Advertisers </li></ul></ul><ul><li>Wasting Visits </li></ul><ul><ul><li>NOINDEX, FOLLOW for tag pages </li></ul></ul><ul><li>Allowing Stop Words in Comments </li></ul><ul><li>Smart Pricing </li></ul><ul><li>Feeling Complacent </li></ul><ul><ul><li>If it ain’t broke, don’t fix it – Bad Idea </li></ul></ul>
  18. 19. Fresh Content single.php feeds-rss2.php
  19. 20. See details
  20. 21. Steal Ideas <ul><li>AdSense Case Studies </li></ul><ul><li>Media Sites – CNN, NYT, Network 18, etc. </li></ul><ul><li>Premium Publishers </li></ul><ul><li>Webmaster World </li></ul><ul><ul><li>Seniors </li></ul></ul><ul><ul><li>Preferred Members </li></ul></ul><ul><li>Official Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo </li></ul>
  21. 23. Selling Direct Ads <ul><li>Audience – Quantcast, Visitor Surveys </li></ul><ul><li>Ad Formats / Specs </li></ul><ul><li>Deciding Ad Rates </li></ul><ul><li>Payment Options </li></ul><ul><li>Google Ad Manager </li></ul><ul><li>Testimonials </li></ul><ul><li>Make it Easy </li></ul><ul><ul><li>http://www.bbcreachingmillions.com/ </li></ul></ul><ul><ul><li>http://www.cnnmediainfo.com/ </li></ul></ul><ul><ul><li>http://www.labnol.org/advertise/ </li></ul></ul>
  22. 24. Amit Agarwal http://www.labnol.org
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