Social Finance


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Markets 2.0 - a description of how social finance and affinity capital are disintermediating traditional financial markets

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  • The Internet has been a communications, publishing, interaction, information medium, and is now transforming all aspects of life, including economics and politics
  • New ways to wield power as an aggregated virtual group
  • why and how Markets 2.0 are exploding all over the place
  • Capital inflows, capital outflows
    “Community Choice Energy” passed SF bd sups 2004 stop buying from pg&e but from conglomeration of energy providers that are greener
  • Cause-directing capital with a much closer link (possibly interactive) to the end use, results and efficacy of the investment
  • Purchasing: Goods/Services, Information, Insurance, Policy & Politics
    Svcs & Platform: prediction markets: zocalo, philanthropy: wordpress plugin, virtual worlds: multiverse
  • human pecking order as a resource allocation mechanism is obsolete, the market economy is a superior resource allocator
    Benefit: better resource allocation
  • “Community Choice Energy” passed SF bd sups 2004 stop buying from pg&e but from conglomeration of energy providers that are greener
    Mechanical Turk – transcribe podcasts, label pictures
  • Social Finance

    1. 1. Markets 2.0: Social Finance. Affinity Capital. April 2008 Melanie Swan, Futurist MS Futures Group Palo Alto, CA 650-681-9482 Markets are superior resource allocation mechanisms
    2. 2. Markets 2.0 2  Traditional market model: one central organization (financial, governmental, non-profit institution or corporation) serving many individuals  Large-scale impersonal markets  Low resolution preference expression  New innovative market models: flexible dynamic capital allocation systems that provide democratic, more immediate, low-cost, affinity-directed capital  Benefits to individuals: freedom, convenience, preferences articulation  Benefits to groups: virtual aggregation of group power to conduct transactions Definition of Markets 2.0 Traditional Market Model Innovative Market Models Many: One Peer finance Many: Many Prediction markets Peer philanthropy One: Many Affinity purchasing
    3. 3. Markets 2.0 3  Social  Values self-expression  Reputation building  Activity broadcasting  Interaction and fun: winning, gaming  Empowerment  Aggregation, group power  Democratization  Increased agency  Affinity  Personalization through rich attribute selection  Impact and efficacy  Ability for social impact via economic actions  Greater efficiency of capital allocation and utilization  Linkage/feedback loop to capital end use  Broader application of market mechanisms Characteristics of Markets 2.0
    4. 4. Markets 2.0 4 Synthesis of forces driving Markets 2.0 • Technological • Liquidity: critical mass of continuously online Internet users  Communities: advent of large Internet social networking and interest groups  Interaction tools:  Web 2.0 collaboration  Long-tail can meet and interact • Social  Social impact movements  Desire and ability of individuals for increasing agency, personal impact  Cultural embracement of market mechanisms
    5. 5. Markets 2.0 5 Potential impact of Markets 2.0 Individual Affinity Earning Community Cash Outflows Cash Inflows Affinity Philanthropy Affinity Taxation Affinity Purchasing Affinity Investing  All individual and group economic transactions could be dramatically transformed  Multiple realms of capital generation and deployment: physical world and digital worlds
    6. 6. Markets 2.0 6 Taxonomy Detail: Affinity Investing  Equity: socially-responsible investing (SRI) and values-based investing  Citizens Funds  Calvert Funds  Debt: peer-to-peer lending  Prosper  Lending Club  Zopa (lenders buy a credit union CD and decide if allocate interest to borrower)  Kiva (lenders forgo interest on developing country loans)  Venture capital and private equity  Good Capital  P2P Venture  Real Estate  P2P mortgage, pooled investor groups  Prediction Markets  Intrade, HSX, Iowa Electronic Markets, Predictify  Software: Zocalo (open source), Xpree Note: See Appendix for comprehensive Taxonomy with clickable organization links
    7. 7. Markets 2.0 7 Taxonomy Detail: Affinity Philanthropy  Social network   Crowd-sourcing, crowd-funding donations  Fundable (general projects)  Sellaband (music)  Swam of Angels (film)  Have money will vlog (video blogging)  OpenBasicResearch (R&D)  Personalization  Crowd source badges  Personal foundations  Platform tools  Wordpress crowd-sourcing plugin
    8. 8. Markets 2.0 8 Taxonomy Detail: Affinity Purchasing  Personal value expression in purchasing, attribute examples  Organic, local, fair trade, recyclable  Hybrid, electric [auto]  Certified products  Forestry Stewardship Council (lumber)  Marine Stewardship Council (seafood)  Transfair (fair trade)  GroupPurchase  Aggregated buygroups commanding purchase discount  Product tagging  Urban Logic  FruCall, scanZOOM, RFiD  Microsoft’s AURA (terminated June 30, 2007)  Personalization  ThisNext Shopcasting  Item proliferation: Second Life has 110 Wal-Mart’s SKUs
    9. 9. Markets 2.0 9 Taxonomy Detail: Affinity Earning  Web 2.0 crowdsourcing/ideagoras (ideas marketplaces)  The Point, Kluster, Zooq, Ideablob, Cambrian House  Change This, CrowdSpirit  Wikinomics/enterprise crowdsourcing/ideagoras  Innocentive, Nine Sigma  InnovationXchange Network  Your Encore, Innovation Relay Centres  Affinity-based  justmeans  RentACoder  TopCoder  Open-source projects  Distributed workforce  LiveOps (call center)  Micro-projects  Mechanical Turk  Attribute signaling  MWOB, GLBT, Muslim-owned, Hispanic-owned
    10. 10. Markets 2.0 10 Taxonomy Detail: Virtual Economies  Social capital markets-focused social network  Xigi  Alternative currencies  Seriosity (attention)  Timebanks (time)  Freeconomy, Beyond Barter, open-source, Wikipedia (gift economy)  MMORPG  World of Warcraft, Ultima Online, Lineage  Economic activities: internal/external character and object auctions/sales, gold-farming  Metaverse worlds (60 existing worlds)  Proprietary worlds: Second Life, There, Sims Online  Open platforms: OpenSim,  Economic activities: real estate, objects, apparel, services and animation script design/sales
    11. 11. Markets 2.0 11 Implications of Markets 2.0  Market mechanisms are proliferating and increasingly becoming the standard for resource allocation  How the average person earns and deploys income is changing  Economic transactions have more dimensionality:  Self-expression, reputation-building, broadcast, feedback loops, group power aggregation and affinity selection  Multi-currency economy, reputation and activity records are critical and should be portable  eBay, Amazon are really in the reputation business  PayPal is really an escrow business  Potential to significantly disintermediate traditional financial institutions and capital markets  Instantaneous, cheaper, affinity-directed capital
    12. 12. Markets 2.0 12 Predictions, what will it be like when…  Mortgage and home equity loans can be obtained online via peer finance in less than 24 hours  Million-member virtual BuyGroups bid for insurance and health care services  Internet reputations are consolidated and portable  Investment portfolios include allocations to local managers; Indian commodities, Chilean metals, etc.  Synthetic economies nominate and finance candidates for physical world office  Socially Responsible Debt (SRD) means that cities/states without measurable social progress cannot get bond offerings financed
    13. 13. Thank you Melanie Swan, Futurist MS Futures Group Palo Alto, CA 650-681-9482 Licensing: Creative Commons 3.0
    14. 14. Markets 2.0 14 Appendix 1: Markets 2.0 Taxonomy Summary Affinity Philanthropy Affinity Purchasing Affinity Earning  Economic transactions are becoming increasingly affinity-based  Socially responsible is one of many affinities •FruCall, scanZOOM Certified Products •Marine/seafood •Top Coder •RentACoder •Fundable (general) GroupPurchase •Forest/lumber •Organic, fair trade Attributes Affinity-based Dist. Workforce •LiveOps Virtual Economies •ThisNext Shopcast Affinity Investing Affinity Tagging •Urban Logic •Second Life MMORPG •There •Sims Online Metaverse Worlds •World of Warcraft •Ultima Online •Multiverse Platform •MSFT’s Aura Wikinomics •Innocentive •Nine Sigma •Your Encore •InnovationXchange •Innovation Relay •TransFair USA •Citizens Funds •Calvert Funds •Prosper •Zopa Equity: SRI Funds Debt: P2P Lending Prediction Markets •Intrade •Iowa Electronic Venture Capital •Lending Club •Good Capital •Kiva •Zocalo •Sellaband (bands) •Swarm of Angels (film) •HaveMoneyWillVlog (vlogs) •OpenBasicResearch (R&D) Crowdsource Donations Personalization •Wordpress plugin Platform •Personal foundations Crowdsource Badges •firstgiving •DonorsChoose (education) •Scientific Certification •Community Choice Personalization •Xigi Ideagoras •Mechanical Turk Alternative •Seriosity (attention) Social Capital Network Crowdsourcing •The Point •Kluster •Change This•Change Social Network •justmeans •CrowdSpirit •P2PVenture •xpree (sw) Currencies •Timebank (time) •Freeconomy (gift) •BeyondBarter (gift) •Wikipedia (gift) •Zooq •predictify •Cambrian House
    15. 15. Markets 2.0 15 Appendix 2: Urban Logic Case Study Obtain Capital Affinity Purchasing Affinity Earning Affinity Insurance Affinity Investing  Sustainable Resiliency: a comprehensive community policy agenda and financing system SR Bank Deploy Capital Enabling Tools Means Meter Procurement Visualization SRD: Muni Bonds e.g.; SRI Bond Funds “Boomers Balanced Fund” Estimated potential savings $500,000/year per $100M Need: trusted database info, granular affinity attribute collection and linkage Prosper, Affinity Philanthropy Peer-to-peer finance Individual Community More information: Urban Logic and “Saving Democracy With Web 2.0” – Jennifer Granick, Executive Director, Stanford Center for Internet and Society, Wired, Oct. 25, 2006
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