green phosphor virtual worlds + data = real intelligence March 17, 2008 Version 1.0 Ben Lindquist, CEO, Green Phosphor

Introduction Green Phosphor helps businesses obtain the most value from virtual worlds by integrating complex data sets with virtual world platforms. Our core products combine virtual world platforms with data mining & visualization tools, resulting in a new paradigm for business intelligence. Unique and patent-pending combination Enables geographically dispersed teams to analyze collaboratively Achieve new levels of understanding of trends and patterns within data Present findings and insights to business in a compelling and interactive way Green Phosphor also offers consulting to businesses interested in establishing or revising virtual world & business intelligence landscapes within their organization.

Green Phosphor helps businesses obtain the most value from virtual worlds by integrating complex data sets with virtual world platforms.

Our core products combine virtual world platforms with data mining & visualization tools, resulting in a new paradigm for business intelligence.

Unique and patent-pending combination

Enables geographically dispersed teams to analyze collaboratively

Achieve new levels of understanding of trends and patterns within data

Present findings and insights to business in a compelling and interactive way

Green Phosphor also offers consulting to businesses interested in establishing or revising virtual world & business intelligence landscapes within their organization.

The virtual analyst The analyst of tomorrow will commute to a virtual space What I see, you can see too: the virtual space is great for presenting See what I see in real time: executives can see work going on No limit to data cross referencing and visual representation No limit to size of data set - virtual landscape has extensible real estate Global collaboration The third dimension is important People develop mental models of multi-dimensional systems by PLAYING Movement within a space helps understanding Interactivity and expression help understanding Drilldowns on large complex data sets in context and next to each other

The analyst of tomorrow will commute to a virtual space

What I see, you can see too: the virtual space is great for presenting

See what I see in real time: executives can see work going on

No limit to data cross referencing and visual representation

No limit to size of data set - virtual landscape has extensible real estate

Global collaboration

The third dimension is important

People develop mental models of multi-dimensional systems by PLAYING

Movement within a space helps understanding

Interactivity and expression help understanding

Drilldowns on large complex data sets in context and next to each other

The virtual analyst (contd.) Continue to use traditional analytical tools data query including SQL and MDX OLAP statistics (SAS, SPSS, etc.) Excel Integrate everything using new tools data visualization AI gaming virtual workspace enabling group brainstorming virtual presentation and exhibition space

Continue to use traditional analytical tools

data query including SQL and MDX

OLAP

statistics (SAS, SPSS, etc.)

Excel

Integrate everything using new tools

data visualization

AI

gaming

virtual workspace enabling group brainstorming

virtual presentation and exhibition space

Glasshouse application Pull data from anywhere public sources internal data warehouse stats packages Transform the data feeds union, join, compare normalize trim statistical projection Produce interactive visualizations Use the visualizations to understand discover trends pinpoint problems

Pull data from anywhere

public sources

internal data warehouse

stats packages

Transform the data feeds

union, join, compare

normalize

trim

statistical projection

Produce interactive visualizations

Use the visualizations to understand

discover trends

pinpoint problems

Coming soon to Second Life Glasshouse application Data source plugins IBM ManyEyes Swivel UN Database Basic data massaging options trimming normalization Visualization plug-ins open source visualization renderers Open Service Glasshouse is free for public use within Second Life.

Data source plugins

IBM ManyEyes

Swivel

UN Database

Basic data massaging options

trimming

normalization

Visualization plug-ins

open source visualization renderers

Platform portability

Some parting thoughts.. Sometimes, falling asleep in Santa Monica, he wondered vaguely if there might be a larger system, a field of greater perspective. Perhaps the whole of DatAmerica possessed its own nodal points, info-faults that might be followed down to some other kind of truth, another mode of knowing, deep within gray shoals of information. - Idoru, William Gibson The cost of operating several acres of virtual space able to support training, project war rooms, collaborative data mining environments, and meeting rooms for people regardless of physical location, for one month, is roughly equivalent to the cost of one round-trip airline ticket from New York to Los Angeles. - Ben Lindquist, Green Phosphor

Sometimes, falling asleep in Santa Monica, he wondered vaguely if there might be a larger system, a field of greater perspective. Perhaps the whole of DatAmerica possessed its own nodal points, info-faults that might be followed down to some other kind of truth, another mode of knowing, deep within gray shoals of information.

- Idoru, William Gibson

The cost of operating several acres of virtual space able to support training, project war rooms, collaborative data mining environments, and meeting rooms for people regardless of physical location, for one month, is roughly equivalent to the cost of one round-trip airline ticket from New York to Los Angeles.

- Ben Lindquist, Green Phosphor

Thank you! Please contact us for more information: Ben Lindquist, CEO [email_address]