Case Study - Logo Design

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Case Study - Logo Design

  1. 1. Case Study - Logo Design Total Respondents: 213 Results Collected from 5.31.11 – 6.1.11Research study conducted by:
  2. 2. Please indicate your age:100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 36.15% 40.00% 30.05% 30.00% 18.31% 20.00% 15.49% 10.00% 0.00% 0.00% 0.00% Under 18 18-24 24-35 35-45 46-55 55+ years old
  3. 3. Logo 1Please indicate how appealing you find the above logo design:100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 36.62% 40.00% 32.86% 30.00% 21.13% 20.00% 7.98% 10.00% 1.41% 0.00% Not at all Not very Neutral Appealing Very appealing appealing appealing
  4. 4. Logo 2Please indicate how appealing you find the above logo design:100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 34.27% 32.86% 30.00% 22.07% 20.00% 4.69% 6.10% 10.00% 0.00% Not at all Not very Neutral Appealing Very appealing appealing appealing
  5. 5. Logo 3Please indicate how appealing you find the above logo design:100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 29.58% 26.76% 30.00% 19.72% 20.00% 13.15% 10.80% 10.00% 0.00% Not at all Not very Neutral Appealing Very appealing appealing appealing
  6. 6. Please select the logo designs you feel fits each statement listed. Fun Image 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 38.19% 37.01% 40.00% 30.00% 20.00% 12.99% 11.81% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  7. 7. Please select the logo designs you feel fits each statement listed. Collegiate 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 31.30% 23.48% 26.09% 30.00% 19.13% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  8. 8. Please select the logo designs you feel fits each statement listed. Formal 100.00% 90.00% 80.00% 70.00% 60.00% 45.69% 50.00% 40.00% 23.71% 30.00% 20.69% 20.00% 9.91% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  9. 9. Please select the logo designs you feel fits each statement listed. Unique 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 29.92% 29.51% 30.00% 19.67% 20.90% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  10. 10. Please select the logo designs you feel fits each statement listed. Contemporary 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.42% 28.33% 30.00% 20.83% 20.42% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  11. 11. Please select the logo designs you feel fits each statement listed. Entertaining 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 35.08% 34.68% 40.00% 30.00% 17.74% 20.00% 12.50% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  12. 12. Please select the logo designs you feel fits each statement listed. Serious 100.00% 90.00% 80.00% 70.00% 58.37% 60.00% 50.00% 40.00% 30.00% 16.31% 20.00% 12.45% 12.88% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  13. 13. Please select the logo designs you feel fits each statement listed. Clever 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.80% 25.74% 27.85% 30.00% 15.61% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  14. 14. Please select the logo designs you feel fits each statement listed. Friendly 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.08% 40.00% 29.18% 30.00% 16.34% 14.40% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  15. 15. Please select the logo designs you feel fits each statement listed. Innovative 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 32.91% 23.08% 23.93% 30.00% 20.09% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  16. 16. Please select the logo designs you feel fits each statement listed. Boring 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 43.75% 40.00% 30.00% 21.25% 19.17% 15.83% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  17. 17. Please select the logo designs you feel fits each statement listed. Uncomplicated 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 35.32% 40.00% 24.54% 21.93% 30.00% 18.22% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  18. 18. Please select the logo designs you feel fits each statement listed. Believable 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 29.96% 31.52% 30.00% 19.46% 19.07% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  19. 19. Please select the logo designs you feel fits each statement listed. Stands out from others 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 34.93% 33.19% 40.00% 30.00% 14.85% 17.03% 20.00% 10.00% 0.00% Logo 1 Logo 2 Logo 3 None
  20. 20. Based on the above description of [INSTITUTE], which logo do you feel best represents [INSTITUTE]? 100% 90% 80% 70% 60% 40% 50% 31% 29% 40% 30% 20% 10% 0% Logo 1 Logo 2 Logo 3
  21. 21. Please indicate which design you feel is the most appealing and which design you feel is the least appealing: 100% Best Worst 90% 80% 70% 60% 44% 50% 40% 37% 40% 31% 26% 22% 30% 20% 10% 0% Logo 1 Logo 2 Logo 3
  22. 22. What is your gender?100.00% 90.00% 80.00% 70.00% 54.46% 60.00% 45.54% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Male Female
  23. 23. What is your current annual household income?100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.52% 30.00% 23.00% 17.37% 15.02% 20.00% 10.80% 10.00% 3.29% 0.00% Under $25,000 – $50,000 - $75,000 - $150,000 or Prefer not to $25,000 $49,999 $74,999 $149,000 more answer
  24. 24. What is your employment status?100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 38.03% 40.00% 30.00% 19.25% 20.00% 11.27% 9.86% 5.63% 6.57% 4.23% 3.76% 10.00% 1.41% 0.00%
  25. 25. What is the highest level of education you completed? 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 29.58% 30.99% 30.00% 15.49% 20.00% 4.23% 8.45% 6.57% 10.00% 1.41% 2.35% 0.94% 0.00%
  26. 26. Please indicate your marital status:100.00% 90.00% 80.00% 70.00% 60.00% 48.83% 50.00% 40.00% 29.58% 30.00% 20.00% 7.51% 10.00% 1.88% 3.76% 3.76% 3.76% 0.94% 0.00% Single Married Widowed Divorced Separated Living with significantnot to respond Prefer otherOther, please specify:
  27. 27. Which of the following best describes your ethnic origin? Please select one. 100.00% 90.00% 80.00% 70.00% 59.62% 60.00% 50.00% 40.00% 30.00% 20.00% 10.33% 10.33% 9.86% 10.00% 3.76% 4.69% 1.41% 0.00%
  28. 28. ABOUT THIS SURVEYThis survey was conducted online via social networks among 213 individuals. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.For more in depth survey methodology, please contact Lab42 at info@lab42.com

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