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Case Study - Investment Insights
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Case Study - Investment Insights

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  • 1. Case Study -
    Investment Insights
    Total Respondents: 218
    Results Collected from: 7.14.11 – 7.17.11
    Research study conducted by:
  • 2. Please indicate your gender:
  • 3. Please indicate your age:
  • 4. Which of the following have you purchased from [ANY TYPE OF] retail store within the past year? (multi-select)
  • 5. Which of the following retail book stores are you aware of? Select all you have heard of / are aware of
  • 6. Where do you prefer to purchase books?
  • 7. How important are the following aspects when selecting a retail store to purchase books? Please rate their level of importance from 1-7:
    MEAN: 3.76
    MEAN: 6.0
    MEAN: 4.38
    MEAN: 4.74
    MEAN: 4.39
    MEAN: 5.40
    MEAN: 4.47
  • 8. Which of the following items have you purchased from a retail book store in the past year? Select all that apply.
  • 9. How likely are you to purchase a book from a RETAIL BOOK STORE in the next 3 months?
  • 10. How likely are you to purchase a book ONLINE in the next 3 months?
  • 11. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements:
    Statement 1: I am familiar with and understand what this brand is about
    MEAN: 7.74
    MEAN: 8.21
    MEAN: 7.03
  • 12. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements:
    Statement 2: This brand has unique or different features, or a distinct image other brands in this category don’t have
    MEAN: 7.06
    MEAN: 7.36
    MEAN: 6.34
  • 13. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements:
    Statement 3: This brand is appropriate and fits my lifestyle and needs
    MEAN: 7.55
    MEAN: 7.67
    MEAN: 6.66
  • 14. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements:
    Statement 4:This is the only brand for me
    MEAN: 5.94
    MEAN: 6.28
    MEAN: 5.21
  • 15. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements:
    Statement 5: This is a popular brand
    MEAN: 7.50
    MEAN: 8.39
    MEAN: 7.24
  • 16. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements:
    Statement 6: This brand has consistently high quality
    MEAN: 7.73
    MEAN: 8.30
    MEAN: 7.07
  • 17. For each of the following brands, do you feel there is another brand that is quite similar in image or features?
  • 18. What is the furthest you would travel to your preferred retail book store to shop?
  • 19. Are you aware that [Bookstore] has an online store?
  • 20. Is there a [Bookstore] location within driving distance to your home or office?
  • 21. Are you aware of [Frozen Yogurt Shop]?
  • 22. Compared to other Yogurt / Ice Cream shops, how appealing do you find [Frozen Yogurt Shop]?[Respondents who indicated they were aware of [Frozen Yogurt Shop]]
  • 23. How often do you purchase from [Frozen Yogurt Shop]? [Respondents who indicated they were aware of [Frozen Yogurt Shop]]
  • 24. How likely are you to purchase from [Frozen Yogurt Shop] in the next 3 months? [Respondents who indicated they were aware of [Frozen Yogurt Shop]]
  • 25. Respondent Demographics
  • 26. ABOUT THIS SURVEY
    This survey was conducted online via social networks 7/14/11 – 7/17/11 among 218 individuals.
    This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.  
    For more in depth survey methodology, please contact Lab42 at info@lab42.com