• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Taci Group, a CMS Project
 

Taci Group, a CMS Project

on

  • 724 views

A CMS Project by Lab13

A CMS Project by Lab13

Statistics

Views

Total Views
724
Views on SlideShare
555
Embed Views
169

Actions

Likes
0
Downloads
0
Comments
0

5 Embeds 169

http://www.lab13.it 157
http://www.linkedin.com 9
http://127.0.0.1 1
http://cloud.lab13.it 1
http://egroupware.lab13.it 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Taci Group, a CMS Project Taci Group, a CMS Project Presentation Transcript

    • TACI GROUP WEBSITE 9.11.2011 TACI GROUP WEBSITE 9.11.2011
    • TACI GROUP WEBSITEINTRODUCTION INTRODUCTION The aim of the project is to renew the image of the brand with a view to repositioning of values, bearing in mind that the main intent is to emphasize the Group’s credibility. The arrangement of the elements and the choice of colors are based on the intent to communicate to the users a Group’s picture serious and reliable. A detailed study of the Group allowed us to extract the key concepts needed to the rebrand. Energy and Power can certainly not be forgotten; they are the cornerstones on which the corporation is based. However, these features should be accompanied by purely human values such as, for example, the Passion, to ensure that users perceive the brand as something close to them A unique vision of the brand makes it appear static, boring and far from human nature; instead, the possibility to bring out the different dimensions of it, allows the emergence of a dynamic and multifaceted reality, characterized by activities appreciated by the users. Our goal is to create, through the different dimensions of values, a strong and reliable brand. TACI GROUP WEBSITE 9.11.2011
    • LOGO DECLINATION
    • TACI GROUP WEBSITELOGO DECLINATION NAME: SMALL SHIFT, BIG CHANGE. According with the basic idea of “restructuring” and “reposition” the associations linked to the group we decided to start from the main G R O U P ingredient: the name. The name is what decides the fate of the first meeting between user an brand; so it’s needful that the ideas, transmitted by it, are characterized positively. HELVETICA NEUE A small change, such as the elimination of the word “Oil” and, therefore, the natural negative connotations associated with it, it might be useful to provide a better picture of the group. C0 C 100 C0 M 100 M0 M0 Y 100 Y 100 Y0 C0 C 65 C 50 G R O U P G R O U P TACI GROUP WEBSITE 9.11.2011
    • TACI GROUP WEBSITELOGO DECLINATION G R O U P TACI GROUP WEBSITE 9.11.2011
    • RESEARCH
    • TACI GROUP WEBSITEWEB RESEARCH WEB RECOGNITION We found the inspiration in the competitors and in those that we felt able to represent in a especially emotional way the key-concepts of their brand. TACI GROUP WEBSITE 9.11.2011
    • TACI GROUP WEBSITEHEADER IMAGE RESEARCH HEADER IMAGE RESEARCH To find the key words and the image that express key concept in an emotional and non-trivial way, we referred to competitors and corporations who, in our opinion, have succeeded in this opera. TACI GROUP WEBSITE 9.11.2011
    • TACI GROUP WEBSITEACTIVITIES IMAGE RESEARCH ENERGY MEDIA EDUCATION SOCIAL ACTIVITIES IMAGE RESEARCH Four different categories for four distinct interest’s areas of the Group. For each one we tried to find the right name and the image that could best represent its meaning. TACI GROUP WEBSITE 9.11.2011
    • HEADER
    • TACI GROUP WEBSITEHEADER IMAGE: ENERGY AND PASSION THE CLAIM IMPROVES THE FROM NATURE CONCEPT: The image is what allows us to express in a more immediate way “More Energies. One Power. the essence of the Group. Passion Creates Multicolored Points of View “ The energy of the Group arises from its origins and eagle is the Not only power. Lots of different energies, represented by group’s symbol of them. The Power of a Group that keeps in mind the activities, allowing you to create one reality faceted and colored by matter of respecting nature. the passion of people who work for it. TACI GROUP WEBSITE 9.11.2011
    • TACI GROUP WEBSITEALTERNATIVE HEADERS ALTERNATIVE HEADERS First case we wanted to highlight the Group’s power and nature harmony; In second case, we wanted to represent in a symbolic way creativity and passion concepts.Likeness between the Nature’s energy and the Group’s power; the importance of the Hands that create and from which, through the passion, may arise the energy you needenvironment remains in the foreground. for any activity. TACI GROUP WEBSITE 9.11.2011
    • PRIMARY TYPEFACE
    • TACI GROUP WEBSITEPRIMARY TYPEFACE PRIMARY TYPEFACE Helvetica Quicksand Helvetica is one of the most popular typefaces of all time. We decide to use it in contrast with Quicksand, a modern sans- serif typeface smooth and rounded REGULAR BOOK ABCDEFGHIJKLMNOPQRSTUVXYZ ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 abcdefghijklmnopqrstuvxyz 1234567890 /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu BOLD BOLD ABCDEFGHIJKLMNOPQRSTUVXYZ ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 abcdefghijklmnopqrstuvxyz 1234567890 /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu TACI GROUP WEBSITE 9.11.2011
    • COLORS
    • TACI GROUP WEBSITEWEBSITE COLORS WEBSITE MAIN COLORS White is the protagonist of the scene; white to express quiet and simplicity, white to dress of elegance and transparency, white to create the ideal environment to communicate credibility and security. Opposed but in complete harmony there are flashes of color; dynamism and vivacity which allow to focus on core activities of the group and having them emerge from the bright background. #ABCB4F #FFFFFF #000000 #999999 #004B1D #E30613 #E30613 #FF6418 #95519E #00BFF3 TACI GROUP WEBSITE 9.11.2011
    • WEBSITE LAYOUTS
    • TACI GROUP WEBSITE 9.11.2011
    • HOMEPAGEA mix of simplicity and reliability, a blend oftranquility and modernity.We wanted that the Home Page wasminimal and institutional but, at the sametime, that gave the idea to move in a spacefar-reaching, designed to put the user atease and wrap him with the tranquilityoffered by the predominance of the colorwhite.The resulting soft environment cancommunicate indirectly the Group’scredibility.The group’s activities are highlighted bydifferent colors that are used, in additionto attribute motion to the Home Page, torecognize and identify the functional areasof application.Moreover, we couldn’t omit the links to themajor social networks; as well as being,nowadays, the main communication andcontent’s sharing channel, they evenrepresent a strong strategy of brandawareness. TACI GROUP WEBSITE 9.11.2011
    • SECOND PAGES:COMPANYIn keeping with the style of the home page,this pages also puts the focus on simplicity,clarity and readability.Exaustive and intuitive contents are simplypaged and well spaced.We tried to give importance to contentsthat, in our opinion, appear relevant tobetter clear each section.Every secondary page was designed withcreativity and originality in order to bringout the characteristics and peculiarities ofeach activity.However, through a comparison with yourneeds and your desires, we would surelybe able to put more accurately the contentdesign. TACI GROUP WEBSITE 9.11.2011
    • PRODUCT AND SERVICES >TACI OILINTERNATIONAL TACI GROUP WEBSITE 9.11.2011
    • PRODUCT AND SERVICES >ARMO REFINERY TACI GROUP WEBSITE 9.11.2011
    • PRODUCT AND SERVICES >ALBANIAN SCREEN TACI GROUP WEBSITE 9.11.2011
    • PRODUCT AND SERVICES >SHKOLLA NOBEL TACI GROUP WEBSITE 9.11.2011
    • PRODUCT AND SERVICES >TACI FOUNDATION TACI GROUP WEBSITE 9.11.2011
    • PRODUCT AND SERVICES >MILAN JUNIORCAMP TACI GROUP WEBSITE 9.11.2011
    • MANAGEMENT TACI GROUP WEBSITE 9.11.2011
    • NEWS TACI GROUP WEBSITE 9.11.2011
    • ENVIRONMENT TACI GROUP WEBSITE 9.11.2011
    • CAREERS TACI GROUP WEBSITE 9.11.2011
    • THANK YOU! FALEMINDERIT! TACI GROUP WEBSITE 9.11.2011