Branding on Mobile

Text Digital Communication ProductsBranding on mobileA presentation about pre- and post-digital brandbuilding, owned media, relationships and brand effectsDATE AUTHORApril 19, 2011 Jeroen de Bakker - @jeroedeb

Introduction TextTelevision gave advertisers anentrance into people’s homesMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “There is something about mobile” - Slideshare

Introduction TextTelevision gave advertisers anentrance into people’s homesMobile gives entrance intopeople’s livesMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “There is something about mobile” - Slideshare

TextBrand buildingPre-digital Post-digitalInterruption ParticipationImage manipulation Value creationSaying things at people Doing things for peopleIntangible value Tangible valuePerception BehaviorMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “The brief in de post-digital age” - Gareth Kay

Owned media TextContent you create or control toengage with consumersBuilding and strengtheningrelationships is the ultimate goalMOBILE CONVENTION AMSTERDAM 2011Branding on mobile

Owned media TextRelationships begin with mutualinterests and consumer relevanceFocusing on the context choiceand the value offerMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “Brand Programming” - Slideshare

TextAmstel TeamlinkThe brand becomes part of ownsocial environment and meetscontext-specific needs and fieldsof interestMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “Brand Programming” - Slideshare

Mobile app TextMOBILE CONVENTION AMSTERDAM 2011Branding on mobile

Mobile app TextProduced by M2MobiAdditional fun(ctionalities)20.000 usersWinner Sport App Awards 2011MOBILE CONVENTION AMSTERDAM 2011Branding on mobile

Brand effectsTextNew drivers for engagement andbrand relationshipsUsefulnessUser experienceInvolvementMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “Metrixlab rapportage Teamlink” - August 2010

http://jeroendebakker.com	648
http://www.jeroendebakker.nl	76
http://jeroendebakker.nl	14
http://new.jeroendebakker.com	12
url_unknown	9
http://www.inspirationkit.nl	2
http://translate.googleusercontent.com	1

Branding on Mobile

by Lab1111 on Apr 19, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 762

Statistics

Branding on Mobile — Presentation Transcript