Your SlideShare is downloading. ×
0
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Wbg ideal customer_presentation_la2_m
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Wbg ideal customer_presentation_la2_m

411

Published on

Identifying and profiling your ideal client enables you to concentrate on doing the right kind of business with the right type of client – you both WIN. Marissa Smith, The Wholebrain Group presents …

Identifying and profiling your ideal client enables you to concentrate on doing the right kind of business with the right type of client – you both WIN. Marissa Smith, The Wholebrain Group presents to LA2M, a methodology for creating focus, harmony, productivity, and fun in your customer engagements

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
411
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Stop Hating Your Customers Defining & Attracting Your Ideal Client Marisa Smith Owner/Founder, The Whole Brain Group
  • 2. Calgon, Take me Away!
  • 3. Bad fit: Speed
  • 4. Bad Fit: Culture & Style
  • 5. Bad Fit: Budget
  • 6. Bad Fit: Your World
  • 7. Good fit: Your New World
  • 8. Good fit: Getting there Define it. Live it. Communicate it.
  • 9. Define it: The bad & the goodWhat makes you crazy? What makes you fall in love?
  • 10. Define it: Focus on the good
  • 11. Define it: Summarize & Optimize Our favorite clients view us as a partner in their growth, because they know we are passionate about taking an integrated approach to helping them achieve their business goals, and we strive to combine the logical & tactical (Left Brain) with the creative (Right Brain) to achieve Whole Brain Goodness!
  • 12. Define it: Summarize & Optimize
  • 13. Live it: Step 1Verify your value proposition Examine your products & services Talk to your customers Identify opportunities
  • 14. Live it: Step 2Differentiate yourself Look at your competitors Identify your key messages Generate new content
  • 15. Live it: Step 3Check for consistency Marketing strategy & budget Marketing kit Networking & referral strategy
  • 16. Live it: Check for consistency Whole Brain Group: Proven Process Marketing Strategy Monthly & Quarterly Pulse (2-4 Weeks) (Ongoing) Start Discover Plan Implement Kickoff & Ideal Content & Execute Brainstorming Customer Social Media Session Profile Strategy Competitive PPC Matrix Strategy Results Evolve Monitor Website/SEO Marketing Review Kit Plan Positioning Phased Review Approach & Document Budget
  • 17. Live it: Summary1. Verify value proposition2. Differentiate yourself3. Check for consistency
  • 18. Communicate it. Referral Partners WBG Team Customers Prospects
  • 19. What’s Next?
  • 20. Talk to me. Marisa Smith, Owner & Founder The Whole Brain Group msmith@thewholebraingroup.com @wholebrainprez @wholebraingroup

×