The war for the living room

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Brad Mann: The War for the Living Room

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The war for the living room

  1. 1. Kinecting Brands with Consumers Brad Mann Senior Business Development Manager Xbox Advertising, Microsoft
  2. 2. Console Industry Overview • $17.0B in 2011, includes hardware, software (retail) and accessories. • Digital distribution has most growth due to tablets/smartphones • Video games revenue is higher than music or DVD/Blur-Ray sales2
  3. 3. Xbox LIVE – Nearly 40M Strong & Growing 66M+ 18M+ US Xbox LIVE in Xbox 360 Continues Now more than More than 35 Countries to be #1 in 66M Xbox 18M Kinects sold Console Sales 360s sold
  4. 4. 35 Countries With Multi-National Advertising; 18 With Local EMEA Austria Netherlands Belgium Norway Czech Poland Republic Portugal Denmark Russia Finland South Africa France Spain Germany Sweden Greece Switzerland Hungary United Ireland Kingdom Italy Americas Asia –Pacific Brazil Australia Hong Kong SAR Canada India Chile Japan Colombia Korea Mexico New Zealand Singapore United States Taiwan4
  5. 5. Windows 8 Consumer Preview Launched February 29th• Xbox LIVE extending entertainment across Microsoft and Windows devices• Xbox LIVE: • Games • Music • Movies • Live TV Kinect for PC Launched in February
  6. 6. Audience: Broader Than Ever More Than 20.1 Million Xbox LIVE users in the US 60% Are between 18 and 34 years old 62% Are Male 46% Are Married 58% HHI >$60K 49% > $75K+6
  7. 7. Xbox LIVE: More Than Just Gaming Gaming Time On Xbox LIVE, Social Much More Than Gaming Experiences 40% 17% 43% Entertainment Programming7
  8. 8. Engage Consumers ALL Day Across 3 Screens Source: Omniture, Mobile Page Views June1st – June 15, 2011, Nielsen NPM, April 20118 Brand Display Business Group Copyright 2011 © Microsoft® . All rights reserved.
  9. 9. Xbox TV Viewing Intensity 40% of XBL users watch little to no “TV”, Making Xbox Live a unique reach platform 8% 28% Heavy 32% Medium Light None 32% February 29, 2012
  10. 10. Xbox Branded Destination Experiece10
  11. 11. A World of Entertainment App Providers11

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