Strategic Market Planning, for LA2M, Dee Davey, Jan 2010
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There are hundreds of ways to market your business. Which silver bullet should you use? ...
There are hundreds of ways to market your business. Which silver bullet should you use?
At the heart of a successful business is an understanding of who your customers are, what they want, how they buy, where they are, and if there are enough of them to warrant you even being in business in the first place. Successful businesses also need to have, or be able to build, the core capability to provide what your customers really want, at a profit, and be ready to execute focused and targeted promotions and communications programs to attract and engage potential buyers.
Dee Davey, from Creative Ideas Marketing will talk about some of the questions you should be asking within your business about your business’ competencies, customer needs, and market opportunity in order to begin to shape a marketing roadmap that will meet the financial goals of your business, provide focus and direction for growth.
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