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Sales and marketing are two of the key elements of any company’s strategic plan. While a focused marketing plan is critical to the launch and promotion of a business, the sales plan is critical to winning customer commitment and building customer relationships. The key difference is that selling is personal. It is important that the people doing the selling build rapport with their customer prospects based on their own personal objective of succeeding as sales professionals. Sales professionals will best prepare for meeting their goals by learning the success formula for both personal and professional development. Then, they must learn the sales process and patiently follow the process to get the commitment of the customer.