Posterous For La2 M 20 Jan 2010 Deb Nystrom

* Posterous * A Cool, New Tool for Developing Your Personal Brand Deb Nystrom, Reveln Consulting for LA2M January 20, 2010

Who are we? Long time LA2M-ers University of Michigan Streaming Audience #la2m twitter

Start-Up Blogging start 2008 - UM & Wordpress Talent Management article DebNystrom@Reveln.com Business interpersonal tools, trends, Entrepreneur - FitFire (fitness motivation)

Tumblr & Posterous Mini-blogging Supports all types of rich media Bookmarklet Longer entries ok too Auto-post to Twitter, Flickr, LinkedIn….

Step One QuickTime™ and a decompressor are needed to see this picture.

Posterous Example

Email Autopost Autopost twitter+facebook@posterous.com

A Posterous Advantage The future. 19% have smartphones today, 49% intend to purchase a smart phone in next 2 years -- Tweet by mehraban

Try It post@posterous.com post@pworksa2.posterous.com

Posterous Workshop - February http://pworksa2.posterous.com/ Group blog

Personal branding A well-built brand will be your life raft. -- Judith Sills, Ph.D.

Personal Brand: Two Key Questions Is your brand is what you want it to be? Have you created it by design? -- Joe Calloway speaker & author of Becoming a Category of One

Three Fundamentals 1. The blog is fundamental. …If you don’t have a blog, you don’t have an opinion, and why should anyone pay attention to you? -- Dr. Nick Morgan, latest book, Trust Me, Four Steps to Authenticity and Charisma

Fundamental II 2. Own Your Own Website Brand Builds credibility Share Connection, conversion & retention

Fundamental III 3. Use Social Media to Your Advantage Relationship Building Integrate social media & website Consider mini-blogs useful as micro-sites

Facebook + Posterous “Facebook has become a personal, product and corporate branding hub. “ -- Mashable.com QuickTime™ and a decompressor are needed to see this picture. Reference: http://mashable.com/2009/04/02/facebook-personal-brand/

Sample from Ken’s posterous Data derived from Google Ad Planner via royal.pingdom.com

Multiples & Micros

Some Other Numbers

Numbers - Professional QuickTime™ and a decompressor are needed to see this picture. Twitter as a Leadership Tool Jul 11 45

Numbers - Personal QuickTime™ and a decompressor are needed to see this picture. September garden Sep 01 QuickTime™ and a decompressor are needed to see this picture.

Numbers Posterous points to Reveln F2F: Visited main web site? Avg. time on site, % new visits

Just Because You Can, Should You? Social Media pyramid (Brian Solis) Develop a blogging strategy, goals Deliver on your Personal Brand

Tumblr & Posterous Theme customization Ease of Email post smartphone blogging Web based posting Social media Integration Tumblr community Autopost - anything, Dashboard anywhere Fantastic iPhone app Group Blog

Folks to Watch

FearNot Fit => personality & client interests Experiment => research Allow => for a few mistakes Relate => niche community Notice => what others are doing Obvious => Not! Signal, value Time => Pace yourself

Tombstone - Brand Wisdom Be what you is… Because if you is, what you ain’t then you ain’t what you is. Courtesy of Flickr Creative Commons: by e³°°

Branding resources from Mashable.com Personal Branding 101: How to Discover and Create Your Brand Top 10 Reputation Tracking Tools Worth Paying for Top 10 Free Tools for Monitoring Your Brand’s Reputation 10 Ways Personal Branding Can Save You From Getting Fired HOW TO: Build the Ultimate Social Media Resume

Posterous Blogs to Watch http://kenburbary.posterous.com/ Local, Detroit area, Ken http://lorilaurentsmith.posterous.com/ Local, Ann Arbor area, Lori http://reflectionof.me/ Concise, compelling, artistic, cool - Clementine http://lovehatethings.com/ About to pop culture - Anthony http://twae.tv/ arts and aesthetics - Chris

http://pmlions.wikispaces.com	63
http://la2m.org	29
http://www.la2m.org	2
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Posterous For La2 M 20 Jan 2010 Deb Nystrom

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