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New Media Drivers License at LA2M, Derek Mehraban, Dec 09
 

New Media Drivers License at LA2M, Derek Mehraban, Dec 09

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Derek Mehraban, CEO of Ingenex Digital Marketing (http://ingenexdigital.com) speaks on the New Media Drivers License Course at MSU at Lunch Ann Arbor Marketing on December 16. Visit class site ...

Derek Mehraban, CEO of Ingenex Digital Marketing (http://ingenexdigital.com) speaks on the New Media Drivers License Course at MSU at Lunch Ann Arbor Marketing on December 16. Visit class site http://newmediadl.com

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New Media Drivers License at LA2M, Derek Mehraban, Dec 09 New Media Drivers License at LA2M, Derek Mehraban, Dec 09 Presentation Transcript

  • Derek Mehraban - Instructor
  • Derek Mehraban - CEO An experienced digital marketing company with an Ann Arbor attitude “Ingenex Digital Marketing is a lean machine and Derek Mehraban is a breeze to work with” - Ken Weber, Client and Owner of Weber’s Hotel and Restaurant
  • Why Learn Digital connecting relationships influencing engagement
  • Growth of Social Media Social Media is the #1 activity on the Web source: Reuters 90% of consumers trust peer recommendations source: Nielsen
  • Shift in Media Spend US Online Advertising Spending, 2001-2011 (billions) 2001 $7.1 2002 $6.0 2003 $7.3 2004 $9.6 2005 $12.5 2006 $16.9 2007 $21.4 2008 $27.5 2009 $32.5 2010 $37.5 2011 $42.0 0 10 20 30 40 50
  • Why Digital Works
  • It All Starts With Strategy
  • Set Goals & Objectives
  • Audience Profiles
  • Understand Your Competition
  • Imitate + Innovate
  • Listen to Chatter
  • Pay Attention
  • Respond
  • Offer Incentives
  • Create Landing Pages
  • Capture Leads
  • Use RSS
  • Use Social Media
  • Be Found
  • Create Great Content
  • Integrate Your Campaigns
  • Measure Your Efforts
  • Refine, Revise & Improve
  • Learn more about New Media education at MSU http://newmediadl.com http://twitter.com/msunewmedia http://facebook.com/msunewmedia