Mobile Marketing
Why it’s a big deal
We’ve come a long way




2
Talk about a Revolution?

           Type                    Years   World Usage
        Automobile                  100  ...
First thing, last thing?



4
What is mobile marketing?




Your brand here..

5   * Source: Flickr user chiclet
Mobile is local, personal, immediate


6   * Source: Flickr user chiclet
Talk about a Revolution?




Not the same old internet

7    * Source: Flickr user chiclet
What is mobile marketing?




8
What is mobile marketing?




9   * Source: Flickr user chiclet
But why???




10
Thinking beyond...
‣ Your            product
‣ Your            Service
‣ How             can you enrich their
     lives?
...
Thinking beyond...




     * Drinkspiration - iPhone App




12
Shouldn’t be stand alone




     * Sit or Squat - iPhone App




13
How to approach mobile
‣ Narrow                 feature-set
‣ Less            content / Concise
     content
‣ Unique     ...
Choice. Control. Consideration




15
There’s an app for that




16
Location. Location. Location.




17
Health + Mobile




18
QR Codes




     *Yelp iPhone application




19
Tickets




     *Yelp iPhone application




20
Augmented Reality




     *Yelp iPhone application




21
Google Goggles




     *Yelp iPhone application




22
It’s about
     PEOPLE. PLACES. INFO.




23
Stay in touch
     @drintelmann
     Twitter
     hartinc.com
     Web
     drintelmann@hartinc.com
     Email



24
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Mobilemarketing, Damian Rintelmann Dec 9, 09

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So why does Mobile Matter?
•An area with tremendous growth potential
•4.1 Billion Mobile Phones in the World
•People live and die by their phones
•You can put your brand in a users hand
•Mobile is Local, Personal, Immediate
Learn more on how to use Mobile Marketing to gain business.

Published in: Business, Technology
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Mobilemarketing, Damian Rintelmann Dec 9, 09

  1. 1. Mobile Marketing Why it’s a big deal
  2. 2. We’ve come a long way 2
  3. 3. Talk about a Revolution? Type Years World Usage Automobile 100 800 Million PC 30 850 Million Landline Phone 110 1.3 Billion Credit Card 40 1.4 Billion TV 60 1.5 Billion Mobile Phone 35 4.1 Billion * Source: Mobile Web Design 3
  4. 4. First thing, last thing? 4
  5. 5. What is mobile marketing? Your brand here.. 5 * Source: Flickr user chiclet
  6. 6. Mobile is local, personal, immediate 6 * Source: Flickr user chiclet
  7. 7. Talk about a Revolution? Not the same old internet 7 * Source: Flickr user chiclet
  8. 8. What is mobile marketing? 8
  9. 9. What is mobile marketing? 9 * Source: Flickr user chiclet
  10. 10. But why??? 10
  11. 11. Thinking beyond... ‣ Your product ‣ Your Service ‣ How can you enrich their lives? ‣ Engage them with your brand * Sit or Squat - iPhone App 11
  12. 12. Thinking beyond... * Drinkspiration - iPhone App 12
  13. 13. Shouldn’t be stand alone * Sit or Squat - iPhone App 13
  14. 14. How to approach mobile ‣ Narrow feature-set ‣ Less content / Concise content ‣ Unique engagement ‣ Location based features *urbanspoon iPhone application 14
  15. 15. Choice. Control. Consideration 15
  16. 16. There’s an app for that 16
  17. 17. Location. Location. Location. 17
  18. 18. Health + Mobile 18
  19. 19. QR Codes *Yelp iPhone application 19
  20. 20. Tickets *Yelp iPhone application 20
  21. 21. Augmented Reality *Yelp iPhone application 21
  22. 22. Google Goggles *Yelp iPhone application 22
  23. 23. It’s about PEOPLE. PLACES. INFO. 23
  24. 24. Stay in touch @drintelmann Twitter hartinc.com Web drintelmann@hartinc.com Email 24
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