VVV
Angela Kujava, Marketing Director

All Things Mobile Apps:
•   The Smartphone device market is “the biggest platform in th...
Founded in 1995 to provide full-service internet
solutions with a focus on web applications

Headquartered in Ann Arbor wi...
Imagine, if you will…
Courtesy of AdMob: http://metrics.admob.com/
http://www.businessinsider.com/chart-of-the-day-looks-like-google-is-selling-more-phones-every-day-than-apple-2010-5
Courtesy of Neilsen: http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf
http://blogs.forbes.com/velocity/2010/04/04/analyst-apple-sold-more-than-600000-ipads-saturday/




http://www.businesswee...
Why do I need
a mobile
strategy for
my company?
Mobile accessibility is quickly becoming a standard in
  any industry, one you cannot afford to ignore.




           Inf...
Reason #1: Competitive Edge




    Differentiate yourself.***
Reason #2: Increased Efficiency and
Enhanced Productivity
Other Reasons:


Increased Website Traffic

                                         Increased Customer Feedback


  Incre...
WAP Site
(Mobile Web)
or Native
Application?
Developers do not have to code the operating
system

  Users are not required to download anything

  No rigorous App Stor...
Must be coded

  Users must download to a device

   Must complete rigorous App Store vetting process
(for iPhone)

  Must...
Courtesy of iHandy Level
What will my
app look like,
and what will
it do?
You can’t have everything…
 but that’s the beauty of it!
Functionality (Extending the Enterprise)
   Integrating Multiple Data Sources    High-Quality
                            ...
What else?
The first App Store application

  Download a provisioning file with iPhone
Configuration Utility

  Emulators are “just n...
When you offer unique
                            content or services that
                            are not dependent u...
Apple will ask:
 Who will use the app?

 What is the app about?

 What is the primary language?

 What is the purpose of t...
New and/or expanded features, revised web
application, branding change

  MUCH quicker to submit and get approved

  Once ...
“Simply, our clients love it.”
–Marc Hollerbach, President
www.logicsolutions.com
          Angela Kujava
         (734) 276-2661
angela.kujava@logicsolutions.com
  www.logicsolutio...
Mobile Apps From Idea to App Store - A Marketer's Perspective
Mobile Apps From Idea to App Store - A Marketer's Perspective
Mobile Apps From Idea to App Store - A Marketer's Perspective
Mobile Apps From Idea to App Store - A Marketer's Perspective
Mobile Apps From Idea to App Store - A Marketer's Perspective
Mobile Apps From Idea to App Store - A Marketer's Perspective
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Mobile Apps From Idea to App Store - A Marketer's Perspective

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Angela Kujava, Marketing Director
Logic Solutions

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Mobile Apps From Idea to App Store - A Marketer's Perspective

  1. 1. VVV
  2. 2. Angela Kujava, Marketing Director All Things Mobile Apps: • The Smartphone device market is “the biggest platform in the history of mankind” • Two basic types of apps compared • Why your company will benefit from a mobile app • Functionality and appearance • Development process Q&A
  3. 3. Founded in 1995 to provide full-service internet solutions with a focus on web applications Headquartered in Ann Arbor with four offices in China and one in Irvine, CA. Launched mobile development practice in late 2008 with several mobile applications released in 2009 and more planned for release in 2010. Hundreds of successful web projects for clients, including strong social networking and eLearning practices Profitable, certified (8a), minority-owned business
  4. 4. Imagine, if you will…
  5. 5. Courtesy of AdMob: http://metrics.admob.com/
  6. 6. http://www.businessinsider.com/chart-of-the-day-looks-like-google-is-selling-more-phones-every-day-than-apple-2010-5
  7. 7. Courtesy of Neilsen: http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf
  8. 8. http://blogs.forbes.com/velocity/2010/04/04/analyst-apple-sold-more-than-600000-ipads-saturday/ http://www.businessweek.com/news/2010-06-02/apple-ipad-sales-may-hit-5-5-million-analyst-says-update1-.html /
  9. 9. Why do I need a mobile strategy for my company?
  10. 10. Mobile accessibility is quickly becoming a standard in any industry, one you cannot afford to ignore. Info~Tech Research Group, June 17, 2010 http://blog.infotech.com/new-research/why-you-should-build-a-mobile-app/
  11. 11. Reason #1: Competitive Edge Differentiate yourself.***
  12. 12. Reason #2: Increased Efficiency and Enhanced Productivity
  13. 13. Other Reasons: Increased Website Traffic Increased Customer Feedback Increased Sales/Revenue Improved Customer Data/Analytics Info~Tech Research Group, June 17, 2010 http://blog.infotech.com/new-research/why-you-should-build-a-mobile-app/
  14. 14. WAP Site (Mobile Web) or Native Application?
  15. 15. Developers do not have to code the operating system Users are not required to download anything No rigorous App Store vetting process Can be used across all mobile platforms
  16. 16. Must be coded Users must download to a device Must complete rigorous App Store vetting process (for iPhone) Must be completely redeveloped for each platform FUNCTIONALITY—unique data and/or capabilities
  17. 17. Courtesy of iHandy Level
  18. 18. What will my app look like, and what will it do?
  19. 19. You can’t have everything… but that’s the beauty of it!
  20. 20. Functionality (Extending the Enterprise) Integrating Multiple Data Sources High-Quality Streaming Video Mobile eCommerce: Sales Training and Ordering and Catalogs Sales Materials Calendars and Group Forms Scheduling Solutions GPS Location Concierge Services Services
  21. 21. What else?
  22. 22. The first App Store application Download a provisioning file with iPhone Configuration Utility Emulators are “just no good” Let your developer do the installation Entire development process takes 4-14 weeks, depending on complexity
  23. 23. When you offer unique content or services that are not dependent upon your website. Apple’s take is 30%, and there’s no getting around it. Courtesy of Mobiata, LLC.
  24. 24. Apple will ask: Who will use the app? What is the app about? What is the primary language? What is the purpose of the application? Will you charge a fee? What color is your grandmother’s hair?
  25. 25. New and/or expanded features, revised web application, branding change MUCH quicker to submit and get approved Once you’re in, you’re in.
  26. 26. “Simply, our clients love it.” –Marc Hollerbach, President
  27. 27. www.logicsolutions.com Angela Kujava (734) 276-2661 angela.kujava@logicsolutions.com www.logicsolutions.com/blog

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