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Mobile Apps From Idea to App Store - A Marketer's Perspective
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Mobile Apps From Idea to App Store - A Marketer's Perspective


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Angela Kujava, Marketing Director …

Angela Kujava, Marketing Director
Logic Solutions

Published in: Technology

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  • 1. VVV
  • 2. Angela Kujava, Marketing Director All Things Mobile Apps: • The Smartphone device market is “the biggest platform in the history of mankind” • Two basic types of apps compared • Why your company will benefit from a mobile app • Functionality and appearance • Development process Q&A
  • 3. Founded in 1995 to provide full-service internet solutions with a focus on web applications Headquartered in Ann Arbor with four offices in China and one in Irvine, CA. Launched mobile development practice in late 2008 with several mobile applications released in 2009 and more planned for release in 2010. Hundreds of successful web projects for clients, including strong social networking and eLearning practices Profitable, certified (8a), minority-owned business
  • 4. Imagine, if you will…
  • 5. Courtesy of AdMob:
  • 6.
  • 7. Courtesy of Neilsen:
  • 8. /
  • 9. Why do I need a mobile strategy for my company?
  • 10. Mobile accessibility is quickly becoming a standard in any industry, one you cannot afford to ignore. Info~Tech Research Group, June 17, 2010
  • 11. Reason #1: Competitive Edge Differentiate yourself.***
  • 12. Reason #2: Increased Efficiency and Enhanced Productivity
  • 13. Other Reasons: Increased Website Traffic Increased Customer Feedback Increased Sales/Revenue Improved Customer Data/Analytics Info~Tech Research Group, June 17, 2010
  • 14. WAP Site (Mobile Web) or Native Application?
  • 15. Developers do not have to code the operating system Users are not required to download anything No rigorous App Store vetting process Can be used across all mobile platforms
  • 16. Must be coded Users must download to a device Must complete rigorous App Store vetting process (for iPhone) Must be completely redeveloped for each platform FUNCTIONALITY—unique data and/or capabilities
  • 17. Courtesy of iHandy Level
  • 18. What will my app look like, and what will it do?
  • 19. You can’t have everything… but that’s the beauty of it!
  • 20. Functionality (Extending the Enterprise) Integrating Multiple Data Sources High-Quality Streaming Video Mobile eCommerce: Sales Training and Ordering and Catalogs Sales Materials Calendars and Group Forms Scheduling Solutions GPS Location Concierge Services Services
  • 21. What else?
  • 22. The first App Store application Download a provisioning file with iPhone Configuration Utility Emulators are “just no good” Let your developer do the installation Entire development process takes 4-14 weeks, depending on complexity
  • 23. When you offer unique content or services that are not dependent upon your website. Apple’s take is 30%, and there’s no getting around it. Courtesy of Mobiata, LLC.
  • 24. Apple will ask: Who will use the app? What is the app about? What is the primary language? What is the purpose of the application? Will you charge a fee? What color is your grandmother’s hair?
  • 25. New and/or expanded features, revised web application, branding change MUCH quicker to submit and get approved Once you’re in, you’re in.
  • 26. “Simply, our clients love it.” –Marc Hollerbach, President
  • 27. Angela Kujava (734) 276-2661