+




    826michigan

    Amanda Uhle, Executive Director
+
    Nonprofit Marketing
    What are the possibilities when budgets are so slim?




         Marketing To              ...
+
    But, first!
    A little context



        826michigan is a free writing and tutoring center, serving
         abo...
+
    Marketing To Nonprofits
    Efficiency




                 Mission is
                 foremost.
+
    Marketing To Nonprofits
    Free Stuff!




         In-kind         No fees
      contributions
+
    Marketing To Nonprofits
    Free Stuff!




                  Sponsorships
+
    Marketing To Nonprofits


    Bottom line:
    We have usually have little money, but we
     have invaluable resour...
+
    How 826michigan Markets Itself
    Using Powerful People
+
    How 826michigan Markets Itself
    Using Powerful People
+
    How 826michigan Markets Itself
    Using Powerful People



        Quinn Strassel, Huron High School Teacher,


  ...
+
    How 826michigan Markets Itself
    Using Powerful People

        Julia Colvin, parent of 826michigan tutoring stud...
+
    How 826michigan Markets Itself
    Using Powerful People

      Manuel, 14   years old, 826michigan tutoring studen...
+
    How 826michigan Markets Itself
    Alliances and Social Networks
+
    How 826michigan Markets Itself
    Alliances and Social Networks
+
    How 826michigan Markets Itself
    Alliances and Social Networks
+
    How 826michigan Markets Itself
    Alliances and Social Networks
+
    How 826michigan Markets Itself
    Alliances and Social Networks



        Volunteers’ employers

        Donors’...
+
    How 826michigan Markets Itself
    No fear of weirdness




                       Weird store
+
    How 826michigan Markets Itself
    No fear of weirdness




                       Weird store
+
    How 826michigan Markets Itself
    No fear of weirdness




                       Weird store
+
    How 826michigan Markets Itself
    No fear of weirdness




                       Weird store
+
    How 826michigan Markets Itself
    No fear of weirdness




                       Weird events
+
    How 826michigan Markets Itself
    No fear of weirdness




                       Weird events
+
    Marketing To Nonprofits


    Bottom line:
    Use who you know, especially those who
     are passionate about your...
+
        826michigan
     115 E. Liberty Street
    www.826michigan.org
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Marketing and Non Profits for LA2M, Amanda Uhle 826, April 2010

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Marketing a nonprofit is easy, but only if you’re deeply passionate about its cause. Join Amanda Uhle and learn how to market a non-profit – some of the key differences you should be aware of in developing a marketing strategy, acquiring funding and sponsorship, engaging your audience, and working within the community. Amanda Uhle will use 826michigan as her case study for today’s LA2M learning event. 826michigan markets its innovative literacy programs for young people and its unique retail store, Liberty Street Robot Supply & Repair on a shoestring budget.

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Marketing and Non Profits for LA2M, Amanda Uhle 826, April 2010

  1. 1. + 826michigan Amanda Uhle, Executive Director
  2. 2. + Nonprofit Marketing What are the possibilities when budgets are so slim? Marketing To How 826michigan Nonprofits Markets Itself •  Efficiency •  Using powerful •  Free stuff! people •  Alliances & social networks •  No fear of weirdness
  3. 3. + But, first! A little context   826michigan is a free writing and tutoring center, serving about 2000 students ages 6 to 18 annually.   Most work is in Ypsilanti Public Schools, but we operate a headquarters and retail shop in downtown Ann Arbor.   We have a tiny staff and a massive volunteer base.   Because programs are totally free, we have to be very creative about funding.
  4. 4. + Marketing To Nonprofits Efficiency Mission is foremost.
  5. 5. + Marketing To Nonprofits Free Stuff! In-kind No fees contributions
  6. 6. + Marketing To Nonprofits Free Stuff! Sponsorships
  7. 7. + Marketing To Nonprofits Bottom line: We have usually have little money, but we have invaluable resources.
  8. 8. + How 826michigan Markets Itself Using Powerful People
  9. 9. + How 826michigan Markets Itself Using Powerful People
  10. 10. + How 826michigan Markets Itself Using Powerful People   Quinn Strassel, Huron High School Teacher, “826michigan’s volunteers literally change my life and the lives of my students every single time you visit my classroom.”
  11. 11. + How 826michigan Markets Itself Using Powerful People   Julia Colvin, parent of 826michigan tutoring student “826 has inspired my child.  He has struggled with writing in school for many years. The positive, accepting attitude of 826 volunteers has been so beneficial for a child who is not social or successful in school and so important to our family.”
  12. 12. + How 826michigan Markets Itself Using Powerful People   Manuel, 14 years old, 826michigan tutoring student “You get to be yourself and get your homework done on time.”
  13. 13. + How 826michigan Markets Itself Alliances and Social Networks
  14. 14. + How 826michigan Markets Itself Alliances and Social Networks
  15. 15. + How 826michigan Markets Itself Alliances and Social Networks
  16. 16. + How 826michigan Markets Itself Alliances and Social Networks
  17. 17. + How 826michigan Markets Itself Alliances and Social Networks   Volunteers’ employers   Donors’ friends   Companies we patronize   Making relationships reciprocal
  18. 18. + How 826michigan Markets Itself No fear of weirdness Weird store
  19. 19. + How 826michigan Markets Itself No fear of weirdness Weird store
  20. 20. + How 826michigan Markets Itself No fear of weirdness Weird store
  21. 21. + How 826michigan Markets Itself No fear of weirdness Weird store
  22. 22. + How 826michigan Markets Itself No fear of weirdness Weird events
  23. 23. + How 826michigan Markets Itself No fear of weirdness Weird events
  24. 24. + Marketing To Nonprofits Bottom line: Use who you know, especially those who are passionate about your work. Make every connection you can; those are more valuable than cash. Be yourself!
  25. 25. + 826michigan 115 E. Liberty Street www.826michigan.org

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