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Location based apps presentation june 30, 2010

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Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today's consumers are on the move and are making purchases using real time input …

Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today's consumers are on the move and are making purchases using real time input from peers, mobile search results, and hot tips from others who have been there before.

Come hear LA2M Founder, and Ingenex Digital Marketing CEO Derek Mehraban teach you:

* How your business can take advantage of location based apps.
* How to maximize your mobile search and be found when customers are ready to buy.
* How to push the limits of traditional marketing and set your business apart with the latest trends in mobile marketing.
* How to use Mobile and Location Tracking for your own personal use to have fun!

Published in: Business, Technology

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  • 1. LOCATION BASED APPS Uncultured Derek Mehraban Wednesday, June 30, 2010
  • 2. Today •Geolocation Overview •The Business Impact •Location Based Apps •How to Maximize Your Presence •The Future Wednesday, June 30, 2010
  • 3. GPS Mobile positioning utilized for geolocation: assessing location Location is one of the newest frontiers which means untapped opportunity If you aren’t listed, you won’t be found! Wednesday, June 30, 2010
  • 4. How To Be Found Navteq Teleatlas Leading map provider Easily report map and Register your business listing changes http://www.navteq.com/ http://mapinsight.teleatlas.com Wednesday, June 30, 2010
  • 5. How To Be Found Bruce Clay, Inc www.bruceclay.com Wednesday, June 30, 2010
  • 6. Mobile Devices Explosion •285 million+ mobile phones in the US •Smartphone adoption grew 60% from 2009-2010 •76% of the people in the US use mobile web •By 2012 mobile web usage will catch up with PC Wednesday, June 30, 2010
  • 7. The Business Impact Geotagging your business is free publicity for you Know who is at your business - respond! Interact with customers Wednesday, June 30, 2010
  • 8. Local Search Claim your business on sites like Google, Yelp, and Foursquare 70% of online searchers will use local search to find offline businesses. Kelsey Group Make sure all information is consistent and correct Create content that is engaging and contains keywords you want to be associated with 67% of customers search online instead of traditional yellow page directories Hitwise Wednesday, June 30, 2010
  • 9. Submit Your Business •Google Local •MSN Local •Yahoo Local •Ask Local •Chamber of Commerce •LA2M •Local Organizations Wednesday, June 30, 2010
  • 10. Location Based Apps Wednesday, June 30, 2010
  • 11. Brightkite We want to know about your cat, your lunch and your ex, and we like it. It's great entertainment. Cakeface Originals Cakeface Originals Wednesday, June 30, 2010
  • 12. Gowalla Wednesday, June 30, 2010
  • 13. Around Me Eric Kilby Wednesday, June 30, 2010
  • 14. Urban Spoon Phil H Wednesday, June 30, 2010
  • 15. Urban Spoon “...part magic 8 ball, part slot machine.” Any restaurant Any Genre Any Price Range Wherever you are Claim your restaurant at www.urbanspoon.com/e/addrestaurant Skinnylaminx Wednesday, June 30, 2010
  • 16. Twitter Your business could have an ad on Twitter soon. Twitter’s also working on handset deals that would integrate the service into certain devices right out of the box.  Wednesday, June 30, 2010
  • 17. Twitter Tips Use Twitter Search to listen for your name, your competitor’s names, words that relate to your space. Use 3rd party clients for Commenting on easier managing (HootSuite, others’ tweets, and CoTweet, etc.) retweeting what others have posted is a great Share links to neat way to build things in your community. community. Talk about non business too! Wednesday, June 30, 2010
  • 18. Tweet With Your Location Option to geotag on Twitter using Google Maps See where your consumers are and interact Wednesday, June 30, 2010
  • 19. Foursquare Wednesday, June 30, 2010
  • 20. Foursquare •Over a check in per second Track who checked •Location Updates in and leave •Analysis tools for business owners messages for •Interact with customers future visitors •1.6 million users and growing Add incentives Teamstickergiant Claim your business @ http://foursquare.com/ businesses/ Wednesday, June 30, 2010
  • 21. Foursquare: How- To For Business Play the game with customers Host contests, offer giveaways Create specials for fans- free stuff, special tours Reward the “Mayor” or fans who check in frequently Create incentives for events Wednesday, June 30, 2010
  • 22. Yelp A s o f M ay 2 010 , more than 32 million people J Smith Photo visited Yelp in the past 30 days. Wednesday, June 30, 2010
  • 23. Yelp Show off Reviews Customer messaging Yelp offers a suite of FREE tools Analytics for business Upload photos owners. http://www.yelp.com/business Find out who’s Email notifications searching you Ron Sombillon Gallery Wednesday, June 30, 2010
  • 24. Yelp “Last month, over half a million calls were made to local businesses directly from our Yelp iPhone App. That's about 1 call every 5 seconds to a business as a result of Yelp.” http://www.yelp.com/business Wednesday, June 30, 2010
  • 25. Google Maps Get your business on Google! Local search, anywhere. Laihui Wednesday, June 30, 2010
  • 26. Google Maps Geolocation allows for more relevant search 1. Claim your business. 2. Advertise Locally. 3. Get Found. Google knows where you 4. See who is nearby. are and where your 5. Communicate. potential customers are Wednesday, June 30, 2010
  • 27. Google Maps Connect @ www.google.com/places Lars Ploughman Grievous Angel Wednesday, June 30, 2010
  • 28. Facebook Places The Game Changer Latitude, Longitude, and Altitude date Local Based Ads Domination? Wednesday, June 30, 2010
  • 29. Takeaways • Business Owners: Claim Your Location or Else •Encourage Reviews- Talk Up Your Social Media •Reward Your Customers for Check Ins + Visits •Real Time Coupons? Offers to Entice Traffic? •Winners? Google, Twitter, Facebook Wednesday, June 30, 2010
  • 30. Thank You! Connect with Derek Mehraban http://ingenexdigital.com http://twitter.com/mehraban http://foursquare.com/user/mehraban http://facebook.com/mehraban Wednesday, June 30, 2010