La2 m  google for nonprofits 3.21.12
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  • 1. making google work for you:an intro to google for nonprofit toolsmarch 21, 2012colby chilcote, google account manager1 Google confidential
  • 2. engage supporters, improveoperations & raise awareness2 Google confidential
  • 3. we shipped over 600k care packages“we support deployed troops with care packages filled with love and thanks from home. we use gmail to communicate with the troops, their families, sponsors and volunteers who want to join our effort. google adwords helps us generate donations.”Carolyn B.Operation Gratitude3 Google confidential
  • 4. agenda 1 google for nonprofits overview 2 google adwords / google grants 3 google apps 4 how to apply4 Google confidential
  • 5. agenda 1 google for nonprofits overview 2 google adwords / google grants 3 google apps 4 how to apply5 Google confidential
  • 6. google.com/nonprofitsfree tools to help you achieve your mission6 Google confidential
  • 7. free google products for nonprofits7 Google confidential
  • 8. agenda 1 google for nonprofits overview 2 google adwords / google grants 3 google apps 4 how to apply8 Google confidential
  • 9. google grants for nonprofits9 Google confidential
  • 10. Organic or “Natural” google’s organic search results search results •  Controlled via algorithmNeed more information about organic results? Visit google.com/webmasters/tools 10 Google confidential 1
  • 11. google’s paid advertising results Sponsored Paid Advertising •  Advertisers can bid on these positions11 Google confidential 1
  • 12. google adwords overview1.  Advertisers select relevant keywords and writes ads2.  Users search on those keywords3.  Google ranks ads (ad auction)4.  Winning ads appears5.  Advertiser only pays when ad is clicked What terms should an animal shelter target? animal shelter in saginaw cat adoption find dog pets volunteer with animals adopt a pet animal care Narrow Broader/generic12 Google confidential 1
  • 13. regional and local targeting to sharpen focus Region City Radius• Country, Regional, and City-level Targeting –  Reach customers searching for results in geographic areas you choose• Customized Targeting –  Reach customers searching for results in an area you define• Language Targeting –  Reach users searching in a specific language, wherever they are13 Google confidential 1
  • 14. google grantseligible nonprofits can use adwords for free•  In-kind advertising program for 501(c)(3)s•  You create your ads and choose your keywords•  Ads appear on Google.com•  Self-managed by your organization•  Monthly cap of $10,000 in free advertising•  Maximum CPC bid of $1•  Continues indefinitely14 Google confidential
  • 15. using google grantstarget ads to your specific audience and goals Habitat for Humanity•  Common nonprofit goals for Local Non-profit BuildingAdWords include: Affordable Housing in Detroit –  Increasing awareness www.H4H.org –  Soliciting donations –  Promoting events & programs Donate to the Red Cross –  Recruiting volunteers & staff Provide Relief to Disaster Survivors Around the World! www.RedCross.org•  Create multiple ads with targetedmessaging to encourage different Ann Arbor Summer Festivalactions or to promote different National and Internationalevents. Performers in Ann Arbor www.AnnArborSummerFestival.com Official Volunteer Site Be a volunteer this holiday season! Help Gleaners fight Mich. hunger15 Google confidential www.GCFB.org 15
  • 16. inside the adwords accountcreate campaigns and ad groups around your goals16 Google confidential
  • 17. inside the adwords accountchoose targeted keywords and customize ads17 Google confidential
  • 18. agenda 1 google for nonprofits overview 2 google adwords / google grants 3 google apps 4 how to apply18 Google confidential
  • 19. google apps for nonprofits19 Google confidential
  • 20. google apps what’s included* Gmail Huge inbox with search: keep and find everything Talk Business class IM and VC as easy as email Groups Let users easily create and work in teams Calendar Make sharing calendars and schedules easy Docs Makes collaborating as easy as creating Sites Allow users to manage their own sites Video Unlock the power of video within your business* free for nonprofits with less than 3000 users 20 Google confidential
  • 21. google appsbuilt on the cloud computing model21 Google confidential
  • 22. google apps Information overload •  Lots of storage: dont worry about quotas •  Search built into every application •  Labels and threading: new ways to cope Collaboration is central •  Make collaborating as easy as creating •  Remove the IT barrier to collaboration Access anywhere •  Mobile versions for applications •  Web-based, no VPN and no thumb drive22 Google confidential
  • 23. google apps: gmailManage information better•  25GB quotas per user - never waste time managing quotas again•  Search your email -- find what you need quickly and easily•  Use labels to filter and sort messages•  Conversation threading to help manage your inboxAnytime, anywhere access •  Web access from any connection •  Mobile access: Blackberry, iPhone, Android, Windows Mobile 23 Google confidential
  • 24. google apps: talkReal-time communications •  Instant messaging with text •  Simple voice and video communications •  IMs archived and searchable with email •  Integrated directly into the InboxSimple to deploy and manage •  No client applications •  Built right into the web-browser •  Video available on any machine with a webcam 24 Google confidential
  • 25. google apps: calendarRich functionality •  Quickly add meetings and find available times and resources •  Sync to Blackberry, iPhone, Android and Windows MobileShare calendars for easier collaboration •  Corporate calendars •  Team calendars •  Launch calendars •  Even external calendars 25 Google confidential
  • 26. google apps: docsEssential editing capabilities •  Word processing, spreadsheet, and presentation capabilities •  Unique features like forms for spreadsheets and remote viewing of presentationsFocused on collaboration •  Real time co-authoring built into all of the applications •  Control access to documents at user, group, and company levels 26 Google confidential
  • 27. google apps: docs.google.com/templatesSearch for “Make-a-Change” • newsletters • donor mailing lists • invite invitations • event forms • donor thank you notes 27 Google confidential
  • 28. google apps: docs.google.com/templates28 Google confidential
  • 29. agenda 1 google for nonprofits overview 2 google adwords / google grants 3 google apps 4 how to apply29 Google confidential
  • 30. how to apply1) apply at google.com/nonprofits30 Google confidential
  • 31. how to apply2) login with your google account31 Google confidential
  • 32. how to apply3) submit your application32 Google confidential
  • 33. how to apply4) confirmation and status33 Google confidential
  • 34. when you’re approvedyou’ll receive an acceptance email34 Google confidential
  • 35. when you’re approvedenroll in the individual products you want35 Google confidential
  • 36. thank you!sites.google.com/site/googa2officehours/36 Google confidential