Kondek la2 m_041311

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Kondek la2 m_041311

  1. 1. THE CONTINUED RISE OF THE INTEGRATED MARKETER BY CHARLIE KONDEK DIRECTOR OF SOCIAL MEDIA OUTREACH, 4/13/11
  2. 2. <ul><li>The questions we must answer today: </li></ul><ul><ul><li>-Who is this guy? </li></ul></ul><ul><ul><li>-What is integrated marketing? </li></ul></ul><ul><ul><li>-Why is it important? </li></ul></ul><ul><ul><li>-What should I do about it? </li></ul></ul><ul><ul><li>-Wait, doesn’t this room know more about this than the speaker? </li></ul></ul>
  3. 3. <ul><li>Who is this guy? </li></ul><ul><ul><li>- Director of Social Media Outreach, MSL Ann Arbor </li></ul></ul><ul><ul><li>-Outreach, community management </li></ul></ul><ul><ul><li>-Works across branch offices and across disciplines </li></ul></ul><ul><ul><li>-Blogworks.org </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  4. 4. What is integrated marketing? <ul><ul><li>Advertising - Public Relations – Media - E-commerce - Direct mail/CSR - Consultants/Specialists - Measurements/Analytics </li></ul></ul>
  5. 5. Why is it important? Creative Communication Community Consumer
  6. 6. What should I do about it? -Career (Big or Small) -Freelance -Volunteering -School -Online groups -OVERCOME FEAR http://pndblog.typepad.com/pndblog/2009/11/career-pathways-and-young-professionals.html
  7. 7. Let’s open this up to the room.

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