Kondek la2 m_041311
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Kondek la2 m_041311 Presentation Transcript

  • 1. THE CONTINUED RISE OF THE INTEGRATED MARKETER BY CHARLIE KONDEK DIRECTOR OF SOCIAL MEDIA OUTREACH, 4/13/11
  • 2.
    • The questions we must answer today:
      • -Who is this guy?
      • -What is integrated marketing?
      • -Why is it important?
      • -What should I do about it?
      • -Wait, doesn’t this room know more about this than the speaker?
  • 3.
    • Who is this guy?
      • - Director of Social Media Outreach, MSL Ann Arbor
      • -Outreach, community management
      • -Works across branch offices and across disciplines
      • -Blogworks.org
      • [email_address]
  • 4. What is integrated marketing?
      • Advertising - Public Relations – Media - E-commerce - Direct mail/CSR - Consultants/Specialists - Measurements/Analytics
  • 5. Why is it important? Creative Communication Community Consumer
  • 6. What should I do about it? -Career (Big or Small) -Freelance -Volunteering -School -Online groups -OVERCOME FEAR http://pndblog.typepad.com/pndblog/2009/11/career-pathways-and-young-professionals.html
  • 7. Let’s open this up to the room.