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Facebook SEO
 

Facebook SEO

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    Facebook SEO Facebook SEO Presentation Transcript

    • Copyright 2011 PREasy.com LLC
      Facebook SEO
      Janak Mehta
      PR Easy
      www.PREasy.com
    • Copyright 2011 PREasy.com LLC
      In This Session
      Facebook SEO
      Steps To Optimize Facebook Page
      Edge Rank
    • Copyright 2010 PREasy.com LLC
    • Facebook Page Vs. Website
      Copyright 2011 PREasy.com LLC
    • Anatomy Of Facebook Search
      Copyright 2011 PREasy.com LLC
      The first level is Facebook Autosuggest (also referred to as “Auto-Complete” results):
      just start typing your search term to get instant results right below the
      search box:
    • Important To Remember
      Facebook search results are unique to each user
      Facebook search is likely to heavily rely on connections
      It relies on exact match: for example, [blogging] versus [bloggers]:
      Copyright 2011 PREasy.com LLC
    • Blogging Vs. Bloggers
      Copyright 2011 PREasy.com LLC
    • Optimizing Facebook Page
      Copyright 2011 PREasy.com LLC
    • Copyright 2011 PREasy.com LLC
      Keyword Rich Page Name
    • Copyright 2010 PREasy.com LLC
    • Smart Vanity URL
      Copyright 2011 PREasy.com LLC
      www.facebook.com/username
    • Select Right Category
      Copyright 2011 PREasy.com LLC
    • Use Info Tab & About Box
      Copyright 2011 PREasy.com LLC
    • Copyright 2011 PREasy.com LLC
      Use Info Tab & About Box
    • Facebook Page Notes
      Add Twitter Favorites, Blog feed.
      www.twitter.com/username/favorites
      Example: “lawn sprinkler repair michigan”
      Copyright 2011 PREasy.com LLC
    • Add Tabs To Your Page
      Copyright 2011 PREasy.com LLC
    • Copyright 2010 PREasy.com LLC
    • Copyright 2010 PREasy.com LLC
    • Copyright 2011 PREasy.com LLC
      Build Links To Page
    • Copyright 2010 PREasy.com LLC
      Like Box
      http://developers.facebook.com/docs/plugins/
    • Copyright 2010 PREasy.com LLC
      Use Facebook As Page
    • Use Facebook As Page
      Copyright 2011 PREasy.com LLC
    • Copyright 2011 PREasy.com LLC
    • Edge Rank
      Copyright 2011 PREasy.com LLC
    • Edge Rank Simplified
      Affinity = The relationship between you and each individual fan
      Weight= Photos > Videos > Links > Status updates > Apps.
      Time = The more recent your post, the higher your EdgeRankscore
      Copyright 2011 PREasy.com LLC
    • Copyright 2010 PREasy.com LLC
      Image source: Likable Media
    • Object Vs. Edge
      Copyright 2011 PREasy.com LLC
    • Copyright 2010 PREasy.com LLC
    • Copyright 2010 PREasy.com LLC
    • Copyright 2010 PREasy.com LLC
    • Copyright 2010 PREasy.com LLC
      • 0-3 = Below average.
      • 4-7 = Average.
      • 7-20 = Above average.
      • 20 + = Excellent.
      Pages with a very low amount of fans (<100) will most likely result in very high numbers due to a small sample size.
    • Copyright 2010 PREasy.com LLC
    • How To Increase Edge Rank
      Ask Questions
      Ask Opinions
      Incorporate relevant photos
      Add videos
      Include links in posts
      Interact with Fans
      Relate to current events
      Keep it “Fresh”
      Copyright 2011 PREasy.com LLC
    • Discover How Video Marketing Can Help You Get More Leads, Build Trust In Marketplace And Increase Sales
      Date:Thursday, June 16th, 2011               
      Time: 6:00 pm to 9:00 pmLocation:  Eastern Michigan University38777 Six Mile RoadSuite 410/411Livonia, Michigan 48152To Attend Please Call: 734-743-1736OrRegister Online: www.socialmediami.com/register
      Copyright 2010 PREasy.com LLC
    • Copyright 2011 PREasy.com LLC
    • Facebook SEO
      What it does: Facebook internal search
      helps users find content; Google and
      Bing also rank Facebook Pages.
      Why it matters: Pages that are well
      defined and optimized will get higher
      rankings both within Facebook and on
      the major search engines.
      Copyright 2011 PREasy.com LLC
    • Facebook SEO - Why
      Your Facebook Fan Page can outrank Your website
      Facebook has higher page rank
      More Traffic than Google
      Perez Hilton is getting 7Million visitors/month from Facebook(source: hitwise)
      Virtually zero competition
      Very Few SEOs are focusing on Facebook
      Copyright 2011 PREasy.com LLC
    • Anatomy Of Facebook Search
      click to “See more results for…” to get to “Advanced Facebook” search results
      Includes Pages, Friends, Posts By Friends, Applications and even web results ( powered by Bing).
      Copyright 2011 PREasy.com LLC
    • Important To Remember
      Facebook search results are unique to each userYou never know what your friends or just random users will see for any given search query.
      Facebook search is likely to heavily rely on connections: how “close” the user is to each page - how many of their friends Like it or even how many Friends of Friends Like it.
      It relies on exact match: for example, [blogging] versus [bloggers]:
      Copyright 2011 PREasy.com LLC
    • Copyright 2011 PREasy.com LLC
      Keyword Rich Page Name
      The name of a Facebook Page is also its actual page title tag ( You can change uptill 100 likes)
      Facebook search is biased to “exact match”: your page will only have a chance to show up if it has the exact word the user types in the search box.
      Rule of thumb: Name your page after your brand without trying to make it too descriptive. BUT make sure to use your full name and break into the separate words
      Example:
      “Social Media Michigan” is better than “SocialMediaMichigan”
    • Select Right Category
      Make sure to specify Category and Subcategory.
      It will help the listing to be more easily identified in Facebook search results.
      Copyright 2011 PREasy.com LLC
    • Use Info Tab & About Box
      Copyright 2011 PREasy.com LLC
      Fill “About us” box and “Info” tab to describe the business.
      These fields offer more “indexable” content for search engines.
    • Page (In-)Links:
      In Facebook ‘off page’ focuses on having users Like your Page:
      Facebook Like = “vote” for a Page.
      Facebook uses Likes to measure both page popularity and relevancy to each separate user.
      More Likes = More links (search engines love)
      Copyright 2011 PREasy.com LLC
      Build Links To Page
    • News Feed Visibility => Edge Rank
      Copyright 2011 PREasy.com LLC
    • Edge Rank Simplified
      Affinity = the relationship between you and each individual fan. That is, how often a fan views and interacts with your Facebook page and individual posts. Plus, how much you engage with your fans: Facebook rewards you for building relationships!
      Weight = typically, photos receive the highest weight, followed by videos, links, status updates and apps. Manual posts receive more weight than posts by apps.
      Time = the more recent your post, the higher your EdgeRank score. A popular piece of content will stay for a longer period of time in the News Feed of your fans.
      Copyright 2011 PREasy.com LLC
    • “Overall, EdgeRank is based on three factors: affinity, weight and relevancy. When multiplied together, they have the ability to push your content to the New Feed’s ‘Top News,’ where fans will be able to see what your brand has to say. For instance, an image with dozens of Comments will have a higher affinity score than a status update with a few ‘Likes.’ In addition, and object’s relevancy will help determine how high it will appear within the ‘Top News.’ Any item that appears within the News Feed — such as a status update or video — is called an object, and any action taken on the object — such as a ‘Like’ or Comment — is called an edge.”
      Copyright 2011 PREasy.com LLC
    • The Page Wall:
      Update your regularly (at least a couple of times a week) with content about your niche, domain, business.
      It keeps the page “alive” and keeps both the search engines and the people coming back.
      Wall posts shows up in search engine Facebook search data expires after 30 days
      Page updates show up in both the Auto Suggest and Advanced Facebook search results which makes the Page easier to find.
      Copyright 2011 PREasy.com LLC
      Page Wall