Facebook Advertising

Insider’s Secrets to Facebook Advertising Presented by: Meaghan McCann Search Ad Marketing www.searchwithsam.com September 8, 2010 Searching is the second most common activity

Bio Searching is the second most common activity online

Bio Searching is the second most common activity online 15 Years Sales and Customer Support

Bio Searching is the second most common activity online 15 Years Sales and Customer Support 12 Years Marketing

Bio Searching is the second most common activity online 15 Years Sales and Customer Support 12 Years Marketing 3 Years Internet Advertising:

Bio Searching is the second most common activity online 15 Years Sales and Customer Support 12 Years Marketing 3 Years Internet Advertising: Google AdWords Qualiﬁed

Overview Searching is the second most common activity online

Overview Searching is the second most common activity online What is it? Is it for you? Why do it? How to get started Live hard, die young Landing pages Tracking

Tid Bits Searching is the second most common activity online

Tid Bits Searching is the second most common activity online Facebook Usage: 500+ million users

Tid Bits Searching is the second most common activity online Facebook Usage: 500+ million users Gaining in popularity among women 55+

Tid Bits Searching is the second most common activity online Facebook Usage: 500+ million users Gaining in popularity among women 55+ Loosing stickiness among teens

Juicy Bits Searching is the second most common activity online

Juicy Bits Searching is the second most common activity online Zuckerberg predicts 1 Billion users within 12 mo.

Juicy Bits Searching is the second most common activity online Zuckerberg predicts 1 Billion users within 12 mo. 2 years ago FB hired Google’s Sheryl Sandberg

Juicy Bits Searching is the second most common activity online Zuckerberg predicts 1 Billion users within 12 mo. 2 years ago FB hired Google’s Sheryl Sandberg One more year of easy, cheap real estate on FB

What is it? Searching is the second most common activity online

What is it? Searching is the second most common activity online Facebook’s user friendly way to monetize the network

What is it? Searching is the second most common activity online Facebook’s user friendly way to monetize the network Similar to display network advertising

What is it? Searching is the second most common activity online Facebook’s user friendly way to monetize the network Similar to display network advertising If Google is the library, Facebook is the coffee shop

Where is it? Searching is the second most common activity online

Where is it? Searching is the second most common activity online Facebook places ads on:

Where is it? Searching is the second most common activity online Facebook places ads on: Home (News feed)

Where is it? Searching is the second most common activity online Facebook places ads on: Home (News feed) Proﬁle

Where is it? Searching is the second most common activity online Facebook places ads on: Home (News feed) Proﬁle Pages

Searching is the second most common activity online

Is it for you? Searching is the second most common activity online

Is it for you? Searching is the second most common activity online Take a test - go to bit.ly/IsFB4Me

Is it for you? Searching is the second most common activity online Take a test - go to bit.ly/IsFB4Me Do you sell to consumers?

Is it for you? Searching is the second most common activity online Take a test - go to bit.ly/IsFB4Me Do you sell to consumers? Do you promote events?

Is it for you? Searching is the second most common activity online Take a test - go to bit.ly/IsFB4Me Do you sell to consumers? Do you promote events? Is your business locally focused?

Is it for you? Searching is the second most common activity online Take a test - go to bit.ly/IsFB4Me Do you sell to consumers? Do you promote events? Is your business locally focused? Full detailed report - Immediately

Is it for you? Searching is the second most common activity online Take a test - go to bit.ly/IsFB4Me Do you sell to consumers? Do you promote events? Is your business locally focused? Full detailed report - Immediately Things to consider

Is it for you? Searching is the second most common activity online Take a test - go to bit.ly/IsFB4Me Do you sell to consumers? Do you promote events? Is your business locally focused? Full detailed report - Immediately Things to consider General recommendations

Is it for you? Searching is the second most common activity online

Is it for you? Searching is the second most common activity online Think about why people are on FB to begin with:

Is it for you? Searching is the second most common activity online Think about why people are on FB to begin with: Does what you offer bring people together who share a common interest?

Is it for you? Searching is the second most common activity online Think about why people are on FB to begin with: Does what you offer bring people together who share a common interest? Is it personality driven?

Is it for you? Searching is the second most common activity online Think about why people are on FB to begin with: Does what you offer bring people together who share a common interest? Is it personality driven? Education, clubs, groups, reunions

Is it for you? Searching is the second most common activity online Think about why people are on FB to begin with: Does what you offer bring people together who share a common interest? Is it personality driven? Education, clubs, groups, reunions Events, immediate holidays

Is it for you? Searching is the second most common activity online Think about why people are on FB to begin with: Does what you offer bring people together who share a common interest? Is it personality driven? Education, clubs, groups, reunions Events, immediate holidays Positive interests: food, health, fun, toys & games

Why should you? Searching is the second most common activity online

Why should you? Searching is the second most common activity online No better targeting available ANYWHERE!

Why should you? Searching is the second most common activity online No better targeting available ANYWHERE! Click costs are lower than other online advertising offerings

Why should you? Searching is the second most common activity online No better targeting available ANYWHERE! Click costs are lower than other online advertising offerings Your competitors don’t know what they’re doing

Goals Searching is the second most common activity online

Goals Searching is the second most common activity online Increase fan base

Goals Searching is the second most common activity online Increase fan base Attend an event

Goals Searching is the second most common activity online Increase fan base Attend an event Buy something

Goals Searching is the second most common activity online Increase fan base Attend an event Buy something Subscribe

Strategy Searching is the second most common activity online

Strategy Searching is the second most common activity online Who is your market?

Strategy Searching is the second most common activity online Who is your market? What are their related interests?

Strategy Searching is the second most common activity online Who is your market? What are their related interests? Can they be segmented?

Strategy Searching is the second most common activity online Who is your market? What are their related interests? Can they be segmented? What action do you want?

Strategy Searching is the second most common activity online Who is your market? What are their related interests? Can they be segmented? What action do you want? What will you do when they take action?

Strategy Searching is the second most common activity online What images are appropriate?

Strategy Searching is the second most common activity online What images are appropriate? What will distract?

Strategy Searching is the second most common activity online What images are appropriate? What will distract? What will evoke emotion?

Strategy Searching is the second most common activity online Brainstorm ad copy:

Strategy Searching is the second most common activity online Brainstorm ad copy: Offers

Strategy Searching is the second most common activity online Brainstorm ad copy: Offers Beneﬁts

Strategy Searching is the second most common activity online Brainstorm ad copy: Offers Beneﬁts Calls to action

Strategy Searching is the second most common activity online Brainstorm ad copy: Offers Beneﬁts Calls to action Reasons to act

Next Steps Searching is the second most common activity online

Next Steps Searching is the second most common activity online Design the ad:

Next Steps Searching is the second most common activity online Design the ad: Image

Next Steps Searching is the second most common activity online Design the ad: Image Copy

Next Steps Searching is the second most common activity online Design the ad: Image Copy Headline 25

Next Steps Searching is the second most common activity online Design the ad: Image Copy Headline 25 Body 135

Next Steps Searching is the second most common activity online Target your audience:

Next Steps Searching is the second most common activity online Target your audience: Location

Next Steps Searching is the second most common activity online Target your audience: Location Demographics

Next Steps Searching is the second most common activity online Target your audience: Location Demographics Interests

Next Steps Searching is the second most common activity online Assign the campaign

Next Steps Searching is the second most common activity online Assign the campaign Set pricing

Next Steps Searching is the second most common activity online Assign the campaign Set pricing Determine scheduling

Tips Searching is the second most common activity online

Tips Searching is the second most common activity online Use eye catching images

Tips Searching is the second most common activity online Use eye catching images Keep them on Facebook

Tips Searching is the second most common activity online Use eye catching images Keep them on Facebook Create engaging landing pages

Tips Searching is the second most common activity online Use eye catching images Keep them on Facebook Create engaging landing pages Tell them what to do

Metrics Searching is the second most common activity online

Metrics Searching is the second most common activity online Goal: 0.1 Ctr

Metrics Searching is the second most common activity online Goal: 0.1 Ctr Common 0.01 - 0.1

Metrics Searching is the second most common activity online Goal: 0.1 Ctr Common 0.01 - 0.1 Reports available for:

Metrics Searching is the second most common activity online Goal: 0.1 Ctr Common 0.01 - 0.1 Reports available for: Ad Performance

Metrics Searching is the second most common activity online Goal: 0.1 Ctr Common 0.01 - 0.1 Reports available for: Ad Performance Responder data

Metrics Searching is the second most common activity online Goal: 0.1 Ctr Common 0.01 - 0.1 Reports available for: Ad Performance Responder data Conversions

Metrics Searching is the second most common activity online

Metrics Searching is the second most common activity online Ads live hard and die young

Metrics Searching is the second most common activity online Ads live hard and die young Fast burn due to interest levels

Take Aways Searching is the second most common activity online

Take Aways Searching is the second most common activity online Most targeted advertising available

Take Aways Searching is the second most common activity online Most targeted advertising available Make your ad to distract

Take Aways Searching is the second most common activity online Most targeted advertising available Make your ad to distract Keep them on Facebook

Take Aways Searching is the second most common activity online Most targeted advertising available Make your ad to distract Keep them on Facebook Utilize FBML

Take Aways Searching is the second most common activity online Most targeted advertising available Make your ad to distract Keep them on Facebook Utilize FBML Revive dying ads

Take Aways Searching is the second most common activity online Most targeted advertising available Make your ad to distract Keep them on Facebook Utilize FBML Revive dying ads Monitor results for revisions

Let’s Connect Searching is the second most common activity online

Let’s Connect Searching is the second most common activity online Facebook - www.facebook.com/meaghanmccann Fan my page - www.facebook.com/SearchAdMarketing LinkedIn - www.linkedin.com/in/meaghanmccann Twitter - twitter.com/megamcc

Facebook Advertising

by Lunch Ann Arbor Marketing on Sep 20, 2010

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Facebook Advertising — Presentation Transcript